Introduction: Bhagalpuri sarees, also known as Tussar silk sarees, are hand-woven

sarees made in Bhagalpur, a city located in the eastern Indian state of Bihar. The
unique weaving technique of these sarees, combined with their natural colors and
beautiful designs, have made them a favorite among women across India and around
the world. In this dissertation, we will explore the history and significance of
Bhagalpuri sarees, the traditional weaving techniques used to make them, their
marketing strategies, and their economic significance to the region.

Chapter 1: Historical Significance of Bhagalpuri Sarees This chapter will provide a

brief history of Bhagalpuri sarees, including their origins and how they became
popular in India and beyond. We will explore the role of Bhagalpur's geography and
climate in the production of these sarees and the socio-cultural significance of these
sarees in the Indian subcontinent.

Chapter 2: Traditional Weaving Techniques of Bhagalpuri Sarees In this chapter, we

will delve into the intricate weaving techniques used to make Bhagalpuri sarees. We
will examine the use of Tussar silk, a type of silk produced by wild silkworms, and the
use of vegetable dyes to create the natural colors of the sarees. We will also explore
the role of the loom and the weaving process in the creation of these sarees.

Chapter 3: Marketing Strategies for Bhagalpuri Sarees This chapter will examine the
marketing strategies used to promote Bhagalpuri sarees, both in India and abroad.
We will explore the role of government agencies, NGOs, and private companies in
promoting these sarees and the challenges faced by the industry in terms of market
competition, changing consumer preferences, and quality control.

Chapter 4: Economic Significance of Bhagalpuri Sarees In this chapter, we will analyze

the economic significance of Bhagalpuri sarees to the region and the country as a
whole. We will examine the role of the saree industry in providing employment and
income to the local population, the export potential of these sarees, and the
challenges faced by the industry in terms of infrastructure, finance, and technology.

Conclusion: In conclusion, Bhagalpuri sarees are a unique product of the Indian

subcontinent, with a rich history and cultural significance. The traditional weaving
techniques used to create these sarees, combined with the natural colors and
designs, have made them popular not only in India but also in many other countries.
However, the industry faces many challenges in terms of marketing, quality control,
and infrastructure. By addressing these challenges, the industry can continue to
thrive and provide economic opportunities to the region.