Aarif Saifi

B.ARCH 1 Year
st

(S.F.S)
Principle Of
Design
Assingment
Emphasis
Balance
Contrast
Unity
Harmony
Movement
Hierarchy
Scale
Emphasis
Emphasis is all about bringing attention to certain
elements in the design. This can be done through
size, color, texture, shape, or any other visual
element. The goal is to create a focal point in the
design that will draw the eye and stand out from
the rest.
Using contrast, a designer can make an element
stand out from the rest of the design. By using a
bright color, a bold font, or a unique shape, the
element will draw the eye and become the focus of
the design.
Balance
Balance is the idea of distributing elements in a
design in an equal or harmonious way. This can be
done through symmetrical or asymmetrical design.
Symmetrical balance is when elements are evenly
distributed on both sides of a design while
asymmetrical balance is when elements are
distributed unevenly.
Using balance, a designer can create a visual
harmony and create an aesthetically pleasing
design. This can be done by pairing elements with
similar shapes, colors, or textures, or by using
different elements to create an interesting visual
contrast.
Contrast
Contrast is the idea of using different elements to create
a visual difference. This can be done through color,
size, shape, texture, or any other visual element. By
using contrast, a designer can create an interesting and
dynamic design.
Using contrast, a designer can create a visual hierarchy
and draw attention to certain elements. By pairing
elements with different shapes, colors, or textures, the
designer can create a dynamic and interesting design
that will draw the eye.
Unity
Unity is the idea of creating a sense of cohesion in a
design. This can be done through consistent use of
color, size, shape, texture, or any other visual element.
The goal is to create a design that is visually cohesive
and unified.
Using unity, a designer can create a visually pleasing
design that is easy to understand. By using consistent
elements throughout the design, the designer can create
a sense of harmony and create an aesthetically pleasing
design.
Harmony
Harmony is the idea of creating a sense of balance and
unity in a design. This can be done through consistent
use of color, size, shape, texture, or any other visual
element. The goal is to create a design that is visually
cohesive and unified.
Using harmony, a designer can create a visually
pleasing design that is easy to understand. By using
consistent elements throughout the design, the designer
can create a sense of harmony and create an
aesthetically pleasing design.
Movement
Movement is the idea of creating a sense of flow in a
design. This can be done through the use of lines,
shapes, colors, or any other visual element. The goal is
to create a design that is visually dynamic and creates a
sense of motion.
Using movement, a designer can create an interesting
and dynamic design. By using lines, shapes, and colors,
the designer can create a sense of motion and create an
aesthetically pleasing design that will draw the eye.
Hierarchy
Hierarchy is the idea of creating a visual order in a
design. This can be done through the use of size, color,
shape, texture, or any other visual element. The goal is
to create a design that is visually organized and easy to
understand.
Using hierarchy, a designer can create a visually
pleasing design that is easy to understand. By using
different elements to create a visual order, the designer
can create a design that is organized and easy to follow.
Scale
Scale is the idea of creating a sense of size in a design.
This can be done through the use of size, color, shape,
texture, or any other visual element. The goal is to
create a design that is visually interesting and creates a
sense of depth.
Using scale, a designer can create an interesting and
dynamic design. By using elements of different sizes,
the designer can create a design that is visually
interesting and creates a sense of depth and perspective.