E-COMMERCE BUSINESS

Key Elements of a Successful E-Commerce Business

Management Organizational
Team Development

Value
Revenue
Proposition
Model

Key Elements
of a Successful
Market E-Commerce Market
Strategy Business Opportunity

Competitive Competitive
Advantage Environment
E-COMMERCE BUSINESS
E-Commerce Process Flow
Submits
order via
phone

Customer
Customer
pays
through Order
transaction Sent to
Submits warehouse
order via Warehouse
online gathers
order Warehouse
ships order
to
customer
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Types of E-Commerce Models

1 Business to
Business (B2B)
Buyers and sellers are both business entities,
comparable to a manufacturer supplying goods to the
retailer or wholesaler. E.g. The Steel Exchange

2 Business to
consumer (B2C) Online business selling to individual consumers.

3 Consumer to
consumer (C2C)
Online auction sites are an excellent example, e.g., E-bay,
Quikr etc.

4 M-commerce
Utility model where personal transactions (banking, bill
payments, insurance, tax returns) done electronically/
tele-communications.

5
Other types: Other variations such as business to
employee (B2E), Government to business (G2B) and
Other Models
Government to citizen (G2C), which in essence is similar to
the above mentioned types.
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E-Commerce Marketing Plan

Newsletters Setup SSL PPC

Stores Integration Campaigns

E – CO M M E RC E
Banner MARKETING Reviews

Speed Optimization Social Media SEO Strategy Coupons and

Exposure Discounts
E-COMMERCE BUSINESS
E-Commerce Strategy

Customer
Management Inventory
Management

Multiple Payment
Gateway Order
Management

Scalable
Customized
Solutions Promotion

Discount &
Coupons
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E-Commerce Challenges

01 02 03 04 05 06 07

Are the What are Does your Any What What More?
product the store have additional payment quality of
images shipping clear charges? options are customer
attractive? costs? return provided to service is
policies? users? offered?
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E-commerce Retail Supply Chain

Procurement
01 receiving serialization/
barcoding 02
Returns
First-mile
Return to Delivery Quality
07 vendor checking 03

06 Dispatch Storage
of goods 04

Last-mile
Delivery 05 Packaging

Fulfillment
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Developing An E-Commerce Security Plan

Develop a Create a Security

Security Policy Organization

1 2 3 4 5
Risk Security
Assessment Policy Implement Launch Audit

Perform a Risk Develop an Perform a Security

Assessment Implementation Audit
Plan