CHAPTER 9

e-COMMERCE
SYSTEMS
Presented by:
R o s e m a r i b e l To r r e s &
Angel Mae Quicio

October | 2023
Chapter 9
Section 1:
e-Commerce
Fundamentals
 Overview

• Introduction to e-Commerce
• The Scope of e-Commerce Real
• World -Commerce Processes
• Electronic Payment Processes

e-Commerce Fundamentals
 Introduction to
e-Commerce

E-commerce is changing the shape of competition, the

speed of action, and the streamlining of interactions,
products, and payments from customers to companies
and from companies to suppliers.

e-Commerce Fundamentals
 Scope of e-Commerce

E-commerce involves accomplishing a range of business processes to support the

electronic buying and selling of goods and services.

e-Commerce Fundamentals
 e-Commerce Technologies

The hardware, software, network, and database

components and IT architecture of B2B online
auctions provider FreeMarkets Inc. ae
illustrated in this example of its Internet-based
QuickSource auction service.

e-Commerce Fundamentals
 Business-to-consumer (B2C) e-commerce. In this form of e-commerce, businesses must develop attractive electronic
marketplaces to sell products and services to consumers.

Consumer-to-Consumer (C2C) e-Commerce. The huge success of online auctions like eBay, where consumers (as well
as businesses) can buy from and sell to one another in an auction process at an auction Web site, makes this e-
commerce model an important e-commerce business strategy.

Business-to-Business (B2B) e-Commerce. If B2C activities are the tip of the iceberg, B2B represents the part of the
iceberg that is under the water—the biggest part. This category of e-commerce involves both e-business marketplaces
and direct market links between businesses. F

e-Commerce Fundamentals
 Essential e-Commerce Processes

e-Commerce Fundamentals
Chapter 9
Section 2:
E-COMMERCE APPLICATIONS AND ISSUES
Overview
• Business-to-Consumer E-Commerce
• Web Store Requirements
• Business-to-Business E-Commerce
• E-Commerce Marketplaces
• Clicks and Bricks in E-Commerce

e-Commerce Applications and

Issues
e-Commerce Trends

e-Commerce Applications
and Issues
e-Commerce Success Factors
Examples of a few top-rated retail Web sites.
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e-Commerce
Applications and Issues
e-Commerce Success Factors
• Examples of a few top-rated retail Web sites.
Examples of a few top-rated retail Web sites.
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e-Commerce
Applications and Issues
e-Commerce Success Factors
• How traditional and Web marketing communications differ in supporting each step of the
buying process Examples of a few top-rated retail Web sites.

Problem 2

e-Commerce Applications and

Issues
Web Store Requirements

Most B2C e-commerce ventures are retail businesses on the Web; primary focus is to develop,
operate, and manage the Website to attract and maintain customers for repeat sales.

• Developing a Web Store

• Serving Your Customers
• Managing a Web Store

e-Commerce Applications and

Issues
 • To develop a successful e-commerce business, these Web store requirements must be
implemented by a company or its Web site hosting service.

e-Commerce
Applications and Issues
 e-Commerce Marketplaces
Types of e-commerce marketplaces

e-Commerce
Applications
and Issues
 Clicks and Bricks in e-Commerce
Companies have a spectrum of alternatives and benefit
trade-offs when deciding on an integrated or separate e-
commerce business.
e-Commerce Integration

e-Commerce
Applications and
Issues
e-Commerce
Applications
and Issues
e-Commerce Channel Choices

The marketing or sales channel created by a company to

conduct and manage its chosen e-commerce activities. How
this e-commerce channel is integrated with a company’s
traditional sales channels (e.g., retail/wholesale outlets,
catalog sales, and direct sales) is a major consideration in
developing its e-commerce strategy.

e-Commerce Applications and

Issues
 Chapter 9

Thank You
For Your Attention
(SECTION 1): e-Commerce
Fundamentals
(SECTION 2): e-Commerce Applications
and Issues