EDGEWISE TECHNOLOGIES PVT.

LTD
Company Origin &
Values

Back in 2014-15, when marketplaces like Amazon Our core company values are driven by the
had just entered the Indian eCommerce vision we have for our product services:
ecosystem, business owners were not adept
enough to foray into the digital commerce. We
identified this gap and with plenty of room to Innovation
cover, we launched a suite of services to help
businesses to survive, sustain, and thrive in Compassion
eCommerce. Accountability
In our quest to plug in this gap, we started with Integrity
EasyEcom, that has developed into a one-stop
destination for streamlining all eCommerce Team Work
operations. It was followed by Gwish- a product to
engage and retain customers, and finally Brand
Trust
Intel- an AI-based solution to gather product Growth
analytics for better positioning of your brand.
 Our Journey

2015 2015 2016 2016 2016 2018

Best UI/UX by 100 Clients First movers of 1st round 500 clients
EasyEcom Payment
TechStars (EasyEcom) funding (EasyEcom)
Launch Reconcilliation
2018
Enterprise
client

2022 2021 2020 2020 2019 2018

3rd round of Brand Intel 2000 Clients Gwish launch 2nd round
Funded by funding, office in (EasyEcom) and of funding
India's largest Dubai and team
launch and and first pilot
office in Boston
B2B size 50+ first pilot run run
platform-India
Mart
Our Products
EasyEcom is an industry-leading omnichannel
inventory & warehouse management and a EASYECOM
OPERATING SYSTEM FOR ECOMMERCE

reconciliation software, accelerating the growth of

brands in the eCommerce space.
Inventory Management
With over 185+ eCommerce integrations for sales
channels, ERP, shipping partners, POS, EasyEcom has
helped over 2000+ brands streamline their
Orders & Fulfilment
eCommerce operations and accelerate their digital
growth. Warehouse Management

Visibility & Control

Our Aim Reconciliation

To provide a comprehensive technology platform to Reports & Analytics

manage the omnichannel business for growing
brands. EasyEcom accelerates the growth of
enterprises with a powerful, cloud-based platform
that provides advanced features and different critical
business reports based on data analytics.
 EasyEcom – An Omni-channel
eCommerce Solution

MARKETPLACE

ONLINE B2B & OFFLINE

MARKETPLACES DISTRIBUTION

BRAND CROSS-BORDER
E-STORE E-COMMERCE

LOGISTICS
AGGREGATION
Our Products
Gwish is a platform that enables brands to
accelerate their growth by driving brand loyalty
and enhancing consumer experience.
Creating offline to online
connect
Our Aim
Personalizing product
packaging
To help brands augment repetitive buying,
enhance product experience and create
brand/product awareness through various Creating product awareness
consumer engagement activities.
Understanding consumer
behaviour and consumption
patterns

Enhancing buying experience

 Gwish – A platform to help brands
enhance customer experience.

REFERRALS PERSONALISED
& REWARDS INTERACTION

CONTEXTUAL SUSTAINABILITY
INFORMATION

S - COMMERCE GAMIFICATION
Our Products
BrandIntel is AI-based analytics solution for
eCommerce brands to get insights into pricing,
inventory availability, product ranking,
performance, ratings and reviews on various
eCommerce portals. Price listed across platforms
by multiple sellers

Our Aim Product performance

To help brands in making strategic business

Product ranking
decisions, monitor seller performance by
analyzing product performance, and pricing Product review
across eCommerce platforms. With Brand Intel,
eCommerce brands get insights into: Product rating

Inventory availability
 Brand Intel – AI based analytics
solution for eCommerce brands

PRODUCT RATINGS AND

RANKING REVIEWS

INVENTORY PERFORMANCE
AVAILABILITY

PRICING
 Our Clients
Beauty and Wellness

Food and Beverages

 Our Clients
Home and Furnishing

Clothing and Accessories

Success Stories
Because of the scalable solution
provided by EasyEcom, the WOW
team has easily handled the
day-to-day operations even at
manyfold business that we are
doing now. We are looking to
adopt the EasyEcom platform for
other brands as well.
Karan Chowdhary
Co-Founder at WOW Skin Science
EasyEcom’s professional and
knowledgeable team did a great
job in consulting us with the best
practices to follow and we are
happy that now we have a
completely automatic solution
for eCommerce that works
seamlessly with SAP and across
channels. Happy to have a
partner like EasyEcom.
Siddhartha
DGM-IT, Borosil
"TataCliq has been on the
platform since 2019 .Back then,
only 2 out of 10 warehouses rolled
out in Mumbai and Bengaluru.
Thanks to EasyEcom, we were
able to make 10 warehouses live
in 6 months. Our warehouse
efficiency and order processing
times improved, with 90% of
orders getting dispatched on
the same-day."
Pratik Rathi,
Tata Cliq
Success Stories
The best part about EasyEcom is that the UI and
UX of the system are so neat and simple that
even the depot team can easily use it.
The order is packed by the supply team and the
accounts team can check the reports on the
dashboard and punch the numbers in the
system. EasyEcom helped smoothened my oral
operations and we were able to deliver the
products within 24 hours of confirmation. We are
now processing thousands of units on a daily
basis without any glitches.
Sohil Wazir
Channel Expansion Manager, eCommerce
Our customers are loving the digital
personalization on Cadbury gifting portal. More
than 75% of the gifting orders were digitally
personalized during Valentine season this year.
We saw a sales boost of around 30% during the
same time period. Digital personalization is
going to be critical moving forward for our brand
and it will play an important role in the customer
engagement process. We are happy to partner
with Gwish for this technology and would be
looking to expand this to other verticals as well.
Shreyansh Mehta
Strategic Initiatives at Epigamia
Technology Capability

Highly engaging consumer applications

Seamless integration with related services
Social media integration for driving engagement
Cloud computing development
Application programming interfaces (APIs)
Database Management
Network Management
Data and application migration and deployment
High Performance testing, metrics and analytics
 Our Core Team
CEO, Punit Gupta
IIT Guwahati, Georgia Tech USA
Seasoned Entrepreneur with
more than 15 years of
experience in technology.
Previously CTO of a successful
venture in USA
Linkedin Profile
CMO, Swati Jindal
IIM - Bangalore
Doctor by qualification and
entrepreneur by passion with
10+ years of experience. Started
entrepreneurial journey with
FabHealth
Linkedin Profile
CTO, Himanshu Gupta
Amity University
Serial entrepreneur with 8+ years
of experience. Expert in large scale
web systems. Manages
engineering team. Previously
technology at PriceCheckIndia
Linkedin Profile
CTO, Deepak VR
NIT Agartala
Technology enthusiast, having
built several large scale systems.
With 8+ years in technology.
Previously consultant at
CapGemini.
Linkedin Profile
 Our Investors & Advisors

Ambarish Gupta Aneesh Reddy

IndiaMART InterMESH Limited Founder & CEO at Basis Co-Founder & CEO at
(Largest Online B2B Vectors, Founder Knowlarity Capillary Technologies
Marketplace in India) (Acquired by Gupshup Inc.)
EDGEWISE TECHNOLOGIES PVT. LTD