William M.

Hauer
3614 Darwin Ave. | Cincinnati, OH 45211 | (513) 227-1507 | Hauerwm@miamioh.edu
Education
Miami University | Oxford, OH Graduation: May 2019
Majors: Strategic Communications & Psychology
Experience
Designed Learning Aug. 2017-Present
Digital Marketing Associate
● Advertise with $1,000 a month via Google Analytics/AdWords
o Develop copy and titles for search advertisements to optimize the campaigns
o Remove and add keywords to the different campaigns to match advertisements
o Monitor analytic reports weekly and change AdWords based on reports
● Utilize Microsoft CRM to assist new clients and generate lists of clients
● Create and blast social media content through Constant Contact
● Write and publish blogs based on Founder Peter Block’s ideas
● Design the content and layout of landing pages for Google AdWords advertisements and blast email campaigns
Cancer Family Care Aug. 2018-Present
Account Executive
● Managing a group of four other students in the three-team competition to present the best integrative
marketing plan to our client, a Cincinnati-based nonprofit that aids families with cancer diagnoses
● Developing copy and producing two 30-second television advertisements and one 30-second radio spot
Inside New York
Program Ambassador Aug. 2017-July 2018
● Coordinated with 20 different companies to host site visits and job shadowing
● Managed the budget for the program through various organizational techniques
Participating Student Feb. 2017-June 2017
● Visited 20 different media and advertising agencies in New York City
● Job shadowed with Havas Media for a week and had the chance to sit-in on new business meetings
Prestige Net Enterprises, LLC (AddMe) April 2018-Present
Campus Growth Management
● Actively assist in awareness and rollout campaigns of a new app called AddMe
● Coordinating promotional events both on and off-campus
● Plan marketing strategies and focus groups regarding user feedback
Involvement
Miami University Public Relations Society of America Oct. 2016- Present
● Work with other members of the community relations committee to partner with local businesses to promote
fundraising activities
Delta Upsilon Fraternity Jan. 2016- Present
● Member of Fraternity Executive Board as Vice President of Social Relations for three years
● Oversaw and managed a $20,000 budget to promote inclusiveness among brothers with weekly social events
● Organized fraternity’s philanthropy event to raise over $3,000 for the For the Kids Foundation
Applicable Skills and Activities
●Google Analytics and AdWords Certified ●WordPress CMS ●Microsoft CRM ●Constant Contact
●MailChimp ●MS Suite Proficient ●Social Media Enthusiast ●Event Planner