CLAIRE A.

CABATU – Digital Marketing

Daly City, CA | (209) 380-5873 | clairecabatu@gmail.com | http://www.linkedin.com/in/claire-cabatu

PROFESSIONAL EXPERIENCE

Social Media Manager – Paid & Organic 12/2019 – Present

Duncan Channon (Agency), San Francisco, CA
• Manage paid and organic social campaigns across multiple platforms, such as Facebook and Twitter.
• Assist in integration of social strategy with traditional and digital channels to achieve business objectives.
• Work cross-functionally with multiple internal teams to ensure campaigns are properly executed.

Account Manager – Paid Social, Analytics 08/2019 – 10/2019

Associate Account Manager – Paid Social, Analytics 10/2018 – 08/2019
SocialCode (Agency), San Francisco, CA
• Promoted in less than 1 year for performing beyond traditional role responsibilities and exceeding goals.
• Executed media buying of $50K - $2MM awareness and DR campaigns on Facebook Ads Manager and more.
• Illustrated data-driven insights and recommendations to the client with Excel and Powerpoint reports.
• Acted as a trusted point of communication between account managers, clients, and platform representatives.
• Improved team organization by streamlining processes for pacing, campaign building, and QAing.
• Scaled LPAR 73% higher than other platforms with the introduction of a pilot Snapchat campaign.
• Drove average CPA 68.5% less than the $300 goal by funneling retargeting tactics into the upper funnel.
• Maintained CTR above 0.54% LinkedIn benchmark by channeling spend on top audiences and creatives.

Social Media Specialist 01/2017 – 05/2019

Syndicate Dance Company (Non-Profit Organization), San Jose, CA
• Facilitated a team of four in social media marketing operations to gain community pride and support.
• Standardized creative designs for the “Syndicate Weekly Schedule” and “Syndicate Spotlight”.
• Garnered 155K+ video views on YouTube with exciting and original video content.
• Generated a 3.2x increase in Instagram followers within 2 years, creating a renowned brand name.
• Managed a 5-week organic social campaign for a dance workshop and drove 300+ sign ups.
• Fundraised $13K+ (beat $10K goal by 1.34x) for dance competition expenses in 5 weeks – through GoFundMe.

Digital Marketing Intern 01/2018 – 10/2018

On One Studios (Dance Startup), San Jose, CA
• Assisted with the overall business development and marketing of a startup dance studio.
• Maintained a content calendar of scheduled organic social media posts with Hootsuite
• Contributed to mock-ups, email campaigns, and social media content creation.
• Tracked growth on a weekly basis utilizing Google Analytics and social media metrics.
• Helped with planning and hosting of marketing events, such as Open Floor (September 2018).

EDUCATION
B.S. in Business Administration, Marketing 08/2013 – 05/2018
San Jose State University, San Jose, CA

KEY SKILLS

Paid Social Advertising / Media Buying: Facebook Ads | LinkedIn | Pinterest | Snapchat | Twitter | Hootsuite
Media Planning: Website Traffic & Conversions | Prospecting, 1st Party CRM, and Retargeting
Data Analysis: Microsoft Excel (Pivot Tables, V-Lookups) | Google Sheets | Google Analytics
Client Communications / Customer Service: Account Management
Other: Salesforce CRM | HTML Essentials | SQL Essentials