CHARU SANKARGANESH

Orlando, FL • (904) 316 0705 • charusankarganesh@knights.ucf.edu • Connect with Me on LinkedIn • View My Portfolio

EXECUTIVE SUMMARY
Self-motivated Finance and Marketing Double Major at the University of Central Florida with sales experience and 2+
years of experience in handling financial records. Leads conversation when discussing how to leverage behavioral data,
market research, and business analysis to implement effective online marketing strategies. Well-versed in content
development and project/campaign management. Seeking internships in Marketing/Advertising or Financial Services.
EDUCATION
University of Central Florida, College of Business Orlando, FL
Bachelor of Science in Business Administration - Finance and Marketing Double Major Dec. 2022
Minor: Computer Science
Overall and Major GPA: 4.00
RELEVANT COURSEWORK
• Marketing - Learned how firms create and communicate value in products to maintain customer relationships
• Business Finance - Learned about the acquisition, financing, and management of business assets
• Data Structures and Algorithms I - Learned order analysis, abstract data types, and recursion
HONORS
• University of Central Florida President’s Honor Roll (Fall 2019 and Spring 2020)
• Florida Bright Futures Academic Scholar
PROFESSIONAL EXPERIENCE
Online Brand Management Intern Orlando, FL
Hiatus Brands LLC June 2020 - Present
● Currently building Hiatus Brands’ social media profiles and presence by actively engaging with other accounts,
tracking post performance and overall brand perception
● Acquired 408% growth rate and over 8,000 impressions (statistics gathered from “later.com”) over the last 3 months
● Created ad creative content design and copywriting messages for over 35 distinct scents and flavors of products sold
● Manage email/social media accounts daily and develop campaign calendars and project schedules weekly to
sustain/increase growth rate
Advertising Intern Jacksonville, FL
Shiva Robotics LLC June 2017 - June 2019
● Produced social promotions/campaigns on Instagram which each resulted in greater than 70% engagement rate and
over 20 profile visits (statistics gathered from “later.com” and “Instagram Insights”)
● Designed flyers using graphic design platforms and distributed these flyers in the Jacksonville area to promote brand
awareness which drives market share and sales
● Created an easy-to-read Excel file with over 10 sheets to document important information such as student’s allergies
and emergency contacts (still currently in use)
CAMPUS INVOLVEMENT
• Girl Up Orlando, Marketing Director April 2020 - Present
• University of Central Florida KnightRaas, Internal Manager March 2020 - Present
• University of Central Florida Indian Student Association, Member Aug. 2019 - Present
• University of Central Florida Knights Kangna, Choreography Director Aug. 2019 - Dec. 2019
SKILLS
Language: Fluent in English (Native), Tamil (Native), and Chinese (Elementary)
Social Media: Proficient with Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube
Technical Skills: Knowledgeable in C Programming. Experienced with Video Editing Software (iMovie, DaVinci
Resolve) and Graphic Design Platforms (Canva, PicMonkey). Proficient in Microsoft Office (Word, Excel, Access, and
PowerPoint).