PUNE INSTITUTE OF BUSINESS

MANAGEMENT
LAVASA ROAD, BHUKUM, PUNE – 411 042.

INTERNSHIP
LOGBOOK

Name Trisanka Banik

:
Roll No. :2017-1605-0001-0006

Company Chai Sutta Bar

:
Start Date :24th April End Date:
 INTERNSHIP DETAILS

DETAILS OF THE INTERN

Name of the Student : Trisanka Banik.

Roll No : 2019-1605-0001-0006.

Name of the Organization : Chai Sutta Bar.

Industry : Tea.

Product(s) Offered : Tea and Snacks.

EXTERNAL MENTOR DETAILS

Name of the External Mentor : Nandita.

External Mentor Mobile : +917618008588

External Mentor Mail ID :

INTERNAL MENTOR DETAILS

Name of the Internal Mentor : Mr. Bibhas.

Internal Mentor Mobile : +918308270119

Internal Mentor Mail ID : mentorbibhas@[Link]

DETAILS OF MARKET RESEARCH:

Title of the Study :

Location of the study :

Target Respondents :

TABLE OF CONTENTS
SIP LOG BOOK

Introduction..........................................................................................1
Hints & Tips: Your Internship................................................................2
Week 1 Diary.........................................................................................3
Week 2 Diary.........................................................................................7
Week 3 Diary......................................................................................11
Week 4 Diary......................................................................................15
Week 5 Diary......................................................................................19
Week 6 Diary......................................................................................23
Week 7 Diary......................................................................................27
Week 8 Diary......................................................................................31
Evaluation by Host Company Staff.....................................................35
Host Company Reference...................................................................36
SIP LOG BOOK

Introduction
Thank you for using this Internship Logbook. It records the progress of the Internship.
BASIC UNDERSTANDING
1. Understand that your internship includes Learning the functions of Business and conducting
Market Research
2. You need to learn the functions of the business as per the weekly schedule mentioned in this
log-book
3. At least two hours in a day is to be spent on conducting Market Research
4. For any clarifications required on the process, you may contact your Internal Mentor
Message: INTERNS
1. This logbook will help to record your experiences and achievements on this placement. It is
required to be filled in completely.
2. Scan and email this Logbook to your internal mentor every week so that it will assist your

internal mentor to track the progress of your Internship.

3. A minimum unbroken 8 weeks, with a total 400 hours, is required to complete this internship.
Message: EXTERNAL MENTOR
1. Please help the Interns to complete the appropriate pages of this logbook to enable them to
reflect their experiences and to have a record for us upon returning to college.
2. Sections, such as the Evaluation and Reference, require your input. Your signature on a weekly
basis is also required.
3. Please contact the Internal Mentor or Placement Officer for any queries.

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SIP LOG BOOK

Hints & Tips for your Internship

PREPARE FOR YOUR FIRST DAY
 Get there in plenty of time
 Dress smart
 Make sure that you take this Logbook with you
 Ask about your weekly roster
 Check what work you will be doing
 Make note of your supervisors contact details
HEALTH AND SAFETY
Here are a few common-sense rules which you should follow while you are on your Internship, to
ensure that you do not become involved in an accident at work, or that you are not the cause of an
accident.
OBEY ANY SAFETY RULES
Find out if there are any particular rules where you are working, such as wearing the correct
clothing, where the fire exits are, etc. Get to know the rules and obey them. Listen carefully to the
advice or instructions of your Supervisor and don't be afraid to ask questions.
FIRST AID
If you injure yourself in any way, report it to your Supervisor immediately and obtain treatment.
CLEANLINESS
Always keep your work area clean and tidy. Remember to wash your hands regularly.
HELP
What if the unexpected happens? For instance;
 You might have overslept,
 The buses aren't running on time
Don't panic… Phone your Supervisor as soon as you know that you are going to be late. It is the
polite, professional thing to do.

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SIP LOG BOOK

SUMMER INTERHSHIP PROJECT

Sector: Digital / Online Marketing

SIP on “E-Commerce & Digital Marketing”

Project Objectives:
After the completion of the SIP and the Project Report the candidate should be able:

1) To understand and evaluate the e-commerce format vis-à-vis other major retail formats
2) To understand the Digital Marketing Process of the Company
3) To understand the E-Commerce Business Model of the Company
4) To collect the data of Website Visitors, Bounce Rate and Exit Rate
5) To understand the Customer Segments that the company is Targeting
6) To implement Search Engine Optimisation (SEO) techniques in a Website / Portal
7) To design, plan and execute Google Adwords Search Engine Marketing campaign
8) To design and execute Recommendation Engine Optimisation strategies
9) To design and develop Content Marketing materials for online Inbound Marketing
10) To utilise Social Media channels like Facebook, Twitter, YouTube, Instagram, LinkedIn, Google+,
Pinterest and others for Content distribution
11) To implement Facebook Advertisement strategies by using Facebook Analytics
12) To examine the process of Marketing and Monetising with YouTube
13) To understand Social Selling and Sales Navigator of LinkedIn to generate Sales
14) To understand Google Analytics and implement Keywords and Adwords strategy
15) To implement Hootsuite – a Social Media Management tool for Social Media Marketing
16) To implement Email Marketing using tools like MailChimp
17) To develop content like Marketing Copy, Headlines, Posts, Infographics, eBooks, Videos, Blogs
18) To develop Buyer Persona and analyse the Customer Journey Experience
19) To be able to evaluate the various CRM techniques like RFM, MBA and CLTV for the company
20) To evaluate the effectiveness of the Customer Loyalty Programs and Discount Vouchers if any
21) To evaluate the effectiveness of the various Digital Engagement and Promotions
22) To analyse and implement Re-marketing Strategies
23) To design and develop a website using Wordpress / Wix

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SIP LOG BOOK

24) To understand all the Supply Chain and CRM Process of the E-Commerce Industry

Week 1 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Induction to E-Commerce and Digital Marketing)
1. To understand and evaluate the e-commerce format vis-à-vis other major retail formats
2. To understand the Digital Marketing Process of the Company
3. To understand the E-Commerce Business Model of the Company
4. To collect the data of Website Visitors, Bounce Rate and Exit Rate
5. To understand the Customer Segments that the company is Targeting

(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: 24th April, 2020 Day: Friday
Fr9.00 am to -
 A whatsapp group was created
10.00 am
including all the students that
10.00 am to -
got selected for the marketing
11.00 am domain work.
11.00 am to -
12.00 pm  A small intro was given by each
12.00 pm to - of the student including me on
1.00 pm the group.
1.00 pm to -
2.00 pm
2.00 pm to -
3.00 pm
3.00 pm to -
4.00 pm
4.00 pm to -
5.00 pm
5.00 pm to -
6.00 pm
6.00 pm to -
7.00 pm

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SIP LOG BOOK

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: 25th April Day: Saturday
9.00 am to
10.00 am
 An observation work just to
10.00 am to
check the layout and
11.00 am
understand the functioning of
11.00 am to their pages.
12.00 pm
12.00 pm to Asked to go through their website and check
1.00 pm out their layout.
1.00 pm to Asked to go through their Instagram page.
2.00 pm
2.00 pm to Asked to go through their Facebook page.
3.00 pm
3.00 pm to Asked to go through their LinkedIn page.
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3: Date: 26th April Day: Sunday
9.00 am to
 Anubhav Dubey, the co-
10.00 am
founder of the company.
10.00 am to
11.00 am  He spoke about how he
11.00 am to Meeting with the Co-founder of the company started the venture and how
12.00 pm via Zoom App. people have to take risk and
12.00 pm to Meeting with the other heads of the company think of unique ways to
1.00 pm via Zoom App. conduct business.
1.00 pm to  He also motivated us to work
2.00 pm continuously and think of ways
2.00 pm to to improve the venture.
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to

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SIP LOG BOOK

7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: 27th April Day: Monday
9.00 am to
10.00 am
 For the first changes that
10.00 am to Task allotted to us was to go through their
could implemented I thought
11.00 am website and identify the changes that can be
grammatical errors first takes
made.
priority.
11.00 am to List them down in excel. Also suggest the
12.00 pm implementations that can made to improve the  If there are grammatical errors
website. then people that are currently
12.00 pm to Observed all the pages of the website. visiting the site will also stop
1.00 pm visiting due to unimpressive
1.00 pm to content.
2.00 pm
2.00 pm to Listed down all the grammatical errors that are
3.00 pm on the website.
3.00 pm to Listed down all the grammatical errors that are
4.00 pm on the website.
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5: Date: 28th April, Day: Tuesday
9.00 am to
 Backlinks are very important
10.00 am
as they get traffic to one’s
10.00 am to
sites.
11.00 am
11.00 am to Observed that there are no backlinks available  Mentioning this was very
12.00 pm for their Instagram, FB page or their LinkedIn important as CSB had lack of
profile on their website. traffic so this could help them
12.00 pm to gain more traffic.
1.00 pm  For fonts and pictures, this
1.00 pm to Listed down the various changes that can be was because as everything lies
2.00 pm made regarding backlinks. in the eyes of the viewers. If
2.00 pm to Listed down that the backlinks be provided on they like what they see then
3.00 pm their social media pages too. they will stick around.
3.00 pm to Listed down that the fonts used should be
4.00 pm attractive.
4.00 pm to Listed down that pictures of the menu should

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SIP LOG BOOK

5.00 pm be available, not just the names.

5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: 29th April Day: Wednesday
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to Submission of the excel file where the problems
12.00 pm with the site and the solutions are mentioned.
12.00 pm to Rest of the day was given as an off.
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Induction to E-Commerce and Digital Marketing)

SL.N TOPIC TO LEARN 

o
1. E-Commerce Format
2. Digital Marketing Process
3. E-Commerce Business Model
4. Data of Website Analytics
5. Segmentation and Targeting customers

Hours worked for this week :

Comments by External Mentor :

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SIP LOG BOOK

Signature by External Mentor :

Week 2 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Search Engine Optimisation and Social Media)

1. To understand the implementation of Search Engine Optimisation (SEO) techniques in a Website

2. To understand the design, plan and execution of Google Adwords Search Engine Marketing campaign
3. To understand the designing and execution of Recommendation Engine Optimisation strategies
4. To design and develop Content Marketing materials for online Inbound Marketing for the Company
5. To utilise Social Media channels like Facebook, Twitter, YouTube, Instagram, LinkedIn, Google+, Pinterest
and other Digital Media for Content distribution

(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

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Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm

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SIP LOG BOOK

5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to

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5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Search Engine Optimisation and Social Media)

SL.N TOPIC TO LEARN 

o
1. Understanding Search Engine Optimization
2. Google Adwords SEM Campaign
3. Recommendation Engine Optimization
4. Content Marketing
5. Social Media Channels

Hours worked for this week :

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Comments by External Mentor :

Signature by External Mentor :

Week 3 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Facebook and YouTube Marketing Analytics)
1. To understand and implement Facebook Advertisement strategies
2. To understand the use of Facebook Analytics
3. To examine the process of Marketing with YouTube
4. To understand the process of Monetising with YouTube
5. To understand Social Selling and Sales Navigator of LinkedIn to generate Sales

(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

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Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm

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5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to

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5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Facebook and YouTube Marketing Analytics)

SL.N TOPIC TO LEARN 

o
1. Facebook Advertising Strategies
2. Facebook Analytics
3. Marketing with YouTube
4. Monetising with YouTube
5. Social Selling with LinkedIn
Hours worked for this week :

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Comments by External Mentor :

Signature by External Mentor :

Week 4 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Google Analytics and Adwords Strategy)
1. To understand and implement Google Analytics
2. To understand and implement Keywords Strategy
3. To understand and implement Adwords strategy
4. To understand and implement Social Media Strategy
5. To implement a Social Media Management tool (like Hootsuite) for Social Media Marketing

(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm

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6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm

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4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to

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4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Google Analytics and Adwords Strategy)

SL.N TOPIC TO LEARN 

o
1. Google Analytics
2. Keywords Strategy
3. Adwords Strategy
4. Social Media Strategy
5. Social Media Management Tool
Hours worked for this week :

Comments by External Mentor :

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Signature by External Mentor :

Week 5 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Email and Content Marketing)

1. To understand and implement Email Marketing using tools like MailChimp

2. To develop content like Marketing Web Copy, Headlines for Website
3. To design and develop Content like Posts, Infographics, eBooks, Videos, Blogs
4. To share Content through Social Media and find out the engagement rate
5. To evaluate the effectiveness of the Content and its Distribution Channels

(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm

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4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
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12.00 pm to
1.00 pm
1.00 pm to
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2.00 pm to

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3.00 pm
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7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
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3.00 pm
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5.00 pm
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6.00 pm
6.00 pm to
7.00 pm
DAY 5: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm

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2.00 pm to
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7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Email and Content Marketing)

SL.N TOPIC TO LEARN 

o
1. Email Marketing
2. Marketing Content for the Website
3. Content Marketing – Posts, Infographics, Blogs
4. Content Sharing through Social Media
5. Measuring the effectiveness of Content Distribution

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Channels

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

Week 6 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Buyer Behaviour Analytics and Customer Journey Mapping)
1. To develop Buyer Persona of ideal customers who would visit the website
2. To analyse the Customer Journey Experience (CJX)
3. To design the Customer Journey Experience Map
4. To understand the Pain Points and design new Customer Experience
5. To understand Customer Behaviour Analytics

(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm

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5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm

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3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to

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3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Buyer Behaviour Analytics and Customer Journey Mapping)

SL.N TOPIC TO LEARN 

o
1. Buyer Personas
2. Customer Journey Experience
3. Customer Journey Experience Map
4. Designing New Customer Experiences
5. Customer Behaviour Analytics

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Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

Week 7 Dairy
(Keep a record of the main tasks worked on each day)

LEARNINGS OBJECTIVES: (CRM Techniques and Tools )

1. To evaluate the various CRM techniques like Recency Frequency and Monetary (RFM) Value
2. To evaluate the various CRM techniques like Market Basket Analysis (MBA)
3. To evaluate the various CRM techniques like Customer Lifetime Value (CLTV)
4. To evaluate the various Promotional Offers like Discount Coupons, Special Offers etc.
5. To evaluate the effectiveness of the Customer Loyalty Programs like Loyalty Cards, Membership

(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm

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3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to

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2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm

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1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (CRM Techniques and Tools)

SL.N TOPIC TO LEARN 

o
1. Recency, Frequency and Monetary value analysis
2. Market Basket Analysis
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3. Customer Lifetime Value

4. Promotional Offers like Discount Coupons
5. Customer Loyalty Programs like Membership Cards

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

Week 8 Dairy
(Keep a record of the main tasks worked on each day)

LEARNINGS OBJECTIVES: (Summarization of the entire SIP)

Students need to summarize their learnings and outcomes from the earlier weeks and complete the
research project report as per the given guidelines.

(Note: Please record all the above learnings on a daily basis in the respective columns below)

Time Slot BUSINESS LEARNING RESEARCH

DAY 1: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm

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4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 2: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 3: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm

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1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 4: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm
DAY 5: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to

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1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

Time Slot BUSINESS LEARNING RESEARCH

DAY 6: Date: Day:
9.00 am to
10.00 am
10.00 am to
11.00 am
11.00 am to
12.00 pm
12.00 pm to
1.00 pm
1.00 pm to
2.00 pm
2.00 pm to
3.00 pm
3.00 pm to
4.00 pm
4.00 pm to
5.00 pm
5.00 pm to
6.00 pm
6.00 pm to
7.00 pm

LEARNINGS CHECKLIST: (Summarization of the entire SIP)

SL.N TOPIC TO LEARN 

o
1. Summarized the Learnings

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2. Learning Outcomes listed

3. First draft of Research Project report is prepared

Hours worked for this week :

Comments by External Mentor :

Signature by External Mentor :

Evaluation by External Mentor

Attendance o Good o Acceptable o Needs Attention

Punctuality o Good o Acceptable o Needs Attention

Suitability of Office Attire o Good o Acceptable o Needs Attention

Ability to Communicate o Good o Acceptable o Needs Attention

Behavior o Good o Acceptable o Needs Attention

Industry Skills o Good o Acceptable o Needs Attention

Working without supervision o Good o Acceptable o Needs Attention

Working as part of a Team o Good o Acceptable o Needs Attention

Working Safely o Good o Acceptable o Needs Attention

Flexibility o Good o Acceptable o Needs Attention

Interest shown o Good o Acceptable o Needs Attention

Organising own work o Good o Acceptable o Needs Attention

Attitude to work o Good o Acceptable o Needs Attention

Relationship with Mentor o Good o Acceptable o Needs Attention

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Additional comments

External Mentor’s Signature Date

Host Company Reference

1. The Intern benefits from formal feedback of their strengths, weaknesses and achievements during the
Internship.
2. This information assists future Employees to better understand this Candidate for Employment.
3. The Supervisor or Manager may attach a separate letter into this Logbook, or alternatively write it
below:

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External Mentor’s Signature Date

Congratulations!

You have now finished the Internship

Please check that every page has been completed.

Now, submit this completed Logbook to

your internal mentor

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Good Luck!

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