A STUDY ON CUSTOMER SATISFACTION TOWARDS

INFLATED RATES OF NETWORKS WITH SPECIAL

REFERENCE TO COIMBATORE CITY.
Chapter – I
Introduction:
The mobile service ware introduced in India in the year
1995.The population is the main advantage for any market player
operation in India. The mobile network service providers are ready to
serve their subscriber anywhere at any time to retain the existing
subscriber to earn a new subscriber by knowing customer satisfaction
level of inflated rates of the mobile networks. The healthy competition
between the different mobile network service providers create the
mobile number portability, value added services, voice messages, MMS,
SMS, unbreakable signal, scheme changes, easy to recharge, other
comfortable and satisfactory services to the mobile network subscribers.
Usage of the mobile network by the lower and middleclass people
increased by reducing the mobile network subscribing tariff form Rs 14
to Rs 1.
The Indian the government permits the spectrum operators clear signal
clarity issues and develops the subscriber benefits. Everyone in the
market is trying to satisfy his customers. Today all organization satisfy
the customers to attain a competitive advantage. So, the business faces
the toughest competition from their competitor. It is the main problem
faced by the organization. So, it turns out to be very important for the
organization to identify the customer satisfaction to the increasing price
of mobile networks. So, the study attempts to observe the customer
satisfaction towards inflated rates of mobile networks in Coimbatore
city.
Statement of the problem:
This study reveals that the inflated price of network and the
satisfaction level of the customers. It is one of the primary issues among
the mobile user/ smart phone users. Now a days, no work can be
processed without internet or data usage. So, the network is one of the
most important for all. The wireless technology businesses are faced
with the challenging task to discern critical aspect of network
improvement. The challenge lies in identifying and prioritizing network
improvement in such a manner as to obtain the maximum impact on
satisfaction with network performance and ultimately, on customer
satisfaction level and inflated rates of networks.
Objectives:
 To study on the profile of the respondent.
 To analyze the performance of networks.
 To identify the customer preference of the mobile network.
 To analyze the customer satisfaction level towards inflated rates of
networks.
 To obtain consumers valuable suggestions and fulfill their
expectations based on the study.

Scope of the study:

 The scope of the study is to identify the factors influencing the
inflated price of networks.
 The study also extends to analysis the customer satisfaction
level of inflated rates of networks.
Limitation of the study:

 The sample size of study are 120 respondents

 Time at the disposal for the research was limited since it is for
five to six months of study.
 The area of study is limited to Coimbatore district only.
 This study is confined to five mobile networks only.

Period of the study:

The period of the study is from December 2019 to April 2020.
RESEARCH METHODOLOGY:

Data collection:
The researcher used primary and secondary data to collect the details
from the respondents. The data is collected from 120 respondents with the help of
questionnaire.
Primary data:
The primary data has been collected through questionnaires filled by 120
respondents using networks.
Secondary data:
The secondary data has been sourced from various websites.
Sampling method:
This researcher used convenient sampling method taking 120
respondents from the total papulation of the study.
Sample design:
This research is done to analysis the level of satisfaction towards
inflated rates of networks by correcting the samples of 120 respondents from
Coimbatore city with the help of questionnaire.
Period of the study:
The period the study is four months December – March
Sample size:
The data is collected from 120 samples.

Chapters scheme:
Chapter I: This chapter deals with the Introduction of the study
towards “Customer Satisfaction Level of inflated rates of network”
Chapter II: The second chapter deals with the profile of the
study.
Chapter III: The third chapter deals with data analysis and
interpretation.
Chapter IV: The last chapter of this study deals with findings,
suggestions and conclusions.
 CHAPTER II
REVIEW OF LITERATURE
2.1 INTRODUCTION
The introduction and research design of the study used in this research are presented in the first
chapter. This chapter presents the review of literature for customers’ satisfaction level of inflated
rates of networks.

2.2 REVIEW OF LITERATURE

Dinesh Kumar. U and Moorthy V. (2012), in this article “A Study on Customer
Satisfaction towards Airtel in Dharmapuri District" is carried out with an objective
to determine the consumer preference and satisfaction. The primary objective of
this study is to find out the consumer preference and satisfaction towards laptops
with special reference to Dharmapuri. For distribution of questionnaire to the
consumer convenience sampling method was used to select the customer and the
survey was taken among those selected users. After collecting the data from the
respondents, it was analyzing using simple percentage method for analyzing the
collected data.
Guruswamy, M. Velsamy, A. and Rajasekar, N. (2012) “A Study on Customers’
Satisfaction towards BSNL Landline Services in Salem City, TamilNadu”, the
customer satisfaction is the main goal of every business organization. In this
competitive business scenario, each and every activity starts and ends with the
customer. In the present scenario, the telecommunication is lifeblood for every
business activity. Even in this industry there prevails a stiff competition between
the service providers. The objectives of the study are to study the customer
satisfaction level towards BSNL landline services; the influence of demographic
variables of the respondents; usage level of various BSNL schemes; the operational
performance; the major purpose of descriptive research is description of state of
affairs, as it exists at present. Simple random sampling method is used to collect
data. The size of the sample is 200. The respondents of the study are part of
population of Salem city. Both primary and secondary data is used. The data has
been mainly analyzed by using the Weighted Average Method, Ranking Method
and Chi - Square Test. most of the respondents are not much satisfied with the
features of the phone provided by BSNL when compare to other private landline
providers, significant weight age should be given by the BSNL. Most of the
respondents are not aware of various schemes. It is identified that the service
provided by BSNL is at satisfactory level to the respondents. But most of the
respondents are not satisfied with the features of the phone. BSNL should focus on
the promotional measures as equal to the private service providers to enhance their
service activity to satisfy their customers.
Buvaneswari R. and Prakash Babu R, (2013), stated that” Study on Customer
Satisfaction towards Cellular Service with Special Reference to Aircel at
Mannargudi Town”. Telecommunications companies also talk of their customers
being their most important assets, just like companies in other business domains.
The customers of telecom services like cellular telephony, all moving ahead with
times and have started buying cellular services just like daily household items such
as tooth paste. Therefore, it is necessary in today’s business scenario to understand
the fact that the idea of customer’s being a company’s most important assets is not
just a management theory, but is a very crucial economic fact. As the cellular
industry in India is one of the fastest growing sectors, it is important and
interesting to explore the drivers of customer satisfaction in this industry. The
development of marketing is evolutionary rather than revolutionary. There is no
single answer to the question of what is marketing? It may be explained in brief as
“Marketing is what a marketer does”. From the study on this report it is seen that
after the launch of Aircel cellular service in Mannargudi Town the subscription by
the people is satisfactory and is steady increasing. The company has wider scope in
the market of cellular service by extending its value-added services, according to
preference of the respondents.
Mohammed M. Almossawi, (2015) the purpose of this research is to determine
the importance and results of customer satisfaction in telecommunication in
Bahrain. The desired data was gathered through structured questionnaire. The
results of this study show that satisfaction determinants have the following
categories financial, communication and intercommunication.
Financial factors have great importance to determine customer satisfaction.
Satisfaction causes the retention of the customers but satisfaction does not
guarantee loyalty of the customers.
Richa Pandit and Davina Upadhyay, (2016)1, attempt to study “Consumer
Perception Towards 4G Mobile Technologies” gives some positive and some
negative influences Attitude towards Using (ATU) 4G services. Perceived Ease of
Use (PEU) positively influences Perceived Usefulness of 4G services. Perceived

1
Risk (PR) negatively influences Perceived Usefulness of 3G services. Intrinsic
Motivation (IM) positively influences Attitude towards Using (ATU) 4G services.
Perceived Service Quality (PSQ) negatively influences Attitude towards Using
(ATU) 3G services. By using non-probability convenience sampling a survey of
200 customers of Ahmedabad was carried out using a structured questionnaire on
Consumer Perception. Analysis was carried out using descriptive statistic &
ANOVA. This paper is intent to measure the perception of consumer towards 3G
mobile technology.
Shabinullah Khan A. Abbas Manthiri A. (2017)2 stated that “Quality of Service
in Mobile Phone Industry in Madurai District”. The
telecommunication sector, especially the mobile phone sector, in India is one of the
fastest growing business segments of the country which provide a lot of value
addition to the society with its service and creation of employment opportunities.
In dynamic global environment, every country is striving to bridge the digital
divide and become competitive. Today, society is living with advance technology
and everyone wants to keep pace with the new technologies. Mobile phone
industry is growing larger because it has become a necessity. Parents are getting
mobile phones for their teens because they want to communicate in case of an
emergency and the wireless carriers have made it easy to add users to their existing
plans. This increases buyers and increases market size worldwide. The competitive
environment in mobile phone industry in the universe has become intense.
Moreover, the forces of liberalization and globalization of telecommunication
market have pressurized the companies to maintain their market share by focusing
on retaining.
Rajasekhara et.al, (2012)3 stated that “An Assessment of Ethiopian Telecom
Customer Satisfaction”, marketing is a dominant field of management. Now
service marketing has attained equal importance as marketing of tangible,
products. Customer dissatisfaction and interaction frustrations with ETC
employees were identified in this research. Problems relating to customer
satisfaction in ETC were highlighted and for this purpose quantitative survey and
personal interview method using structured questionnaire were used. ETC should
revise existing practices and policies for customer retention. Total customer
satisfaction by expecting attitudinal change among customers is also important.

2
3
Mohammed M. Almossawi, (2018)4 the purpose of this research is to determine
the importance and results of customer satisfaction in telecommunication in
Bahrain. The desired data was gathered through structured questionnaire. The
results of this study show that satisfaction determinants have the following
categories financial, communication and intercommunication. Financial factors
have great importance to determine customer satisfaction. Satisfaction causes the
retention of the customers but satisfaction does not guarantee loyalty of the
customers.
Aneswari R. and Prakash Babu R, (2018)5, stated that” Study on Customer
Satisfaction towards Cellular Service with Special Reference to Aircel at
Mannargudi Town”. Telecommunications companies also talk of their customers
being their most important assets, just like companies in other business domains.
The customers of telecom services like cellular telephony, all moving ahead with
times and have started buying cellular services just like daily household items such
as tooth paste. Therefore, it is necessary in today’s business scenario to understand
the fact that the idea of customer’s being a company’s most important assets is not
just a management theory, but is a very crucial economic fact. As the cellular
industry in India is one of the fastest growing sectors, it is important and interesting
to explore the drivers of customer satisfaction in this industry. The development of
marketing is evolutionary rather than revolutionary. There is no single answer to
the question of what is marketing? It may be explained in brief as “Marketing is
what a marketer does”. From the study on this report it is seen that after the launch
of Aircel cellular service in Mannargudi Town the subscription by the people is
satisfactory and is steady increasing. The company has wider scope in the market
of cellular service by extending its value-added services, according to preference of
the respondents.
C. Boobalan et al (2017) in their study on, “customer’s satisfaction towards
reliance jio sim with Special reference to dharmapuri district” made an attempt to
know the satisfaction level of multi customers. Most of the customers are selection
reliance jio is comes under for sim cards are free and most of the Customers for
understanding the income and satisfaction level of jio services is comes under
between (10001-20000). Finally conclude that most of the customers are satisfied
with the current jio services. K. R. Mahalaxmi and n. Suresh Kumar (2017) in this
article titled, “a study on service quality and its impact on customer’s Preference

4
5
and satisfaction towards reliance jio in Trichy region” focus on to the service
quality and Satisfaction level of reliance jio. This study reveals that peoples with
age group up to 35 were 78 per cent users of reliance jio. The advertisement has
motivated most of the customers to prefer this network.
Dr Gowthamichintala et al (2018) in this article entitled, “customers satisfaction
towards telecommunication Service provider-a study on reliance jio” is to know
the satisfaction level of the customers. The gender wise Analysis of the customers
satisfaction is concluded that there is no difference in the opinion of male and
female Respondents on the satisfaction level towards the service provided by the
jio services.
Curwen & Whalley (2018), has critically argued that Reliance Jio charged
customers only for the data consumed and the data was also offered on prices
which were super competitive. The impact of implemented loss leadership strategy
is that it encouraged customers of other mobile network providers to switch
towards Reliance Jio.
Butt and Run (2018) determined the factors that contributed towards consumer
satisfaction in Pakistani mobile cellular services. A typically two stage survey was
conducted. A qualitative research was conducted at first stage to identify factors
that contributed towards the customer satisfaction of mobile phone users. It was
followed by a questionnaire to gather quantitative data and further analysis was
done by using conformity factor analysis. The results confirmed a
multidimensional construct of customer satisfaction in the Pakistani cellular phone
communication sector. Customer satisfaction of cellular phone users in Pakistan
consisted of four factors including price, transmission quality, usage ease and
service support.
Qureshi and Sahu (20015) revealed that Airtel is the market leader in the lifetime
plan segment in Bhopal followed by Idea. People like the lifetime plans provided
by the companies. TATA Indicom has the least customers in Bhopal, whereas
Reliance and BSNL have an almost equal percentage of customers. But
respondents were not aware about the bond of cellular companies with TRAI, that
cellular companies can deliver their services till their licenses have validity, and
they have to renew them for providing further service.
Chander (2016) assessed the usage pattern of functionalities of mobile phone
handsets and customer satisfaction level of mobile phone users. Presales/sales,
network, VAS, cost of service, customer care and billing were identified as six
broad parameters that contribute to overall satisfaction of mobile phone users
Jammu City were able to meet the benchmarks set up by TRAI, on any of six broad
parameters namely presales/sales, network, VAS, cost of service, customer care
and billing.
Chaterjee and Chaudhuri (2015) identified the most important and least
important factors affecting choice of service provider operating in Kolkata. The
study was conducted with 337 respondents within an age group of 18-25 years by
using the Herfindahl Index (HHI), ANOVA and Rank Score Analysis. The result
revealed that the factors like good network coverage and family or friends using
the same network are of utmost importance to the customers whereas the offer of
free connection with the handset being the least important one. Sathish et al. (2011)
examined the factors that influence the consumers in switching the service
provider. The area covered under this study was Chennai, with a sample size of
112 respondents. The variables considered for the study were consumer
demographics, consumer satisfaction with the existing service provider. Factors
influencing the switching behavior and factors that affect the switching behavior of
consumers were grouped into customer service, service problems and usage cost.
The results from the study revealed that call rates played the most important role in
switching the service provider followed by network coverage; value added service
and customer care while advertisement played the least important role.
Mariappan (2016) conducted a study on the sensitive issue of banning of mobile
phones within the collegiate premises. A sample of size 1200 respondents was
taken by mixing college students and their parents and teachers. For analysis chi-
square, measures of central tendency and coefficient of variation were used. It was
found that popular brands among the student respondents were Nokia followed by
Sonny Ericson. 43.42% of the respondents are accepting the banning of mobile
phones within the educational premises as it affects and create a health hazard,
waste of money, and leads to addiction etc.
Singh (2017) conducted a mobile phone satisfaction survey in the Punjab with a
sample of size 100 respondents. The seven major parameters viz. convenience,
responsiveness, reliability, tangible, assurance, network quality, and economy were
studied. These parameters were further classified into 31 important factors which
were related to the customer satisfaction of mobile phone users. The analysis of
collected data was done by using Factor Analysis, which yielded 9 factors as
critical factors out of the studied 31 factors which were accurate services followed
by availability of modern equipment, timely delivery of bills; fulfilling the needs of
the customer, ease of understanding of schemes and service offering.
Adhinarayanan (2018) examined the problems faced by the customer with
Reliance postpaid services and consumer preferences and analyzed the level of
awareness about Reliance products. The study was carried out in Salem city. In this
study, opinions of 500 customers were taken for analysis. The tools used for
collecting data were structured questionnaire and unstructured interview. For
analysis purposes chi square, rank correlation and the percentage method were
used. The result revealed that lack or degradation in any of the services may affect
the company badly. With the excellent rural awareness and rural market share in
telecom services, the company should also try to boost up their urban market share.

COMPANY PROFILE
Type: Public

Industry: Telecommunications

Founded: 7 July 1995

Founder: Sunil Bharti Mittal

Headquarters: Bharti Crescent, 1, Nelson Mandela Road,

New Delhi, India.

Area served: India

Key people: Sunil Bharti Mittal
(Chairman and MD)

Products: Fixed line and mobile telephony, broadband

  and fixed-line internet services,
digital television and IPTV

Customers: 256.80 million 

Website: www.airtel.in

Airtel
Airtel India is the largest provider of mobile
telephony and second largest provider of fixed telephony in India, and is also a
provider of broadband and subscription television services. The brand is operated
by several subsidiaries of Bharti Airtel, with Bharti Hexagon and Bharti Telemedia
providing broadband fixed line services and Bharti Infratel providing telecom
passive infrastructure service such as telecom equipment and telecom towers.
Bharti Airtel Limited is part of Bharti Enterprises and is headed by Sunil Bharti
Mittal.
Airtel is the first Indian telecom service
provider to achieve Cisco Gold Certification. It also acts as a carrier for national
and international long distance communication services. The company has a
submarine cable landing station at Chennai, with a connection to Singapore. As of
September 2016, Airtel has 255.73 million subscribers with a market share of
24.7% in the Indian telephony market. Airtel was named India's second most
valuable brand in the first ever Brandz ranking by Millward Brown and WPP plc.

On 19 May 2010, the broadband wireless access

(BWA) or 4G spectrum auction in India ended. Airtel paid ₹33.1436
billion (US$490 million) for spectrum in 4 circles: Maharashtra and Goa,
Karnataka, Punjab and Kolkata. The company was allocated 20 MHz of BWA
spectrum in 2.3 GHz frequency band. Airtel's TD-LTE network is built and
operated by ZTE in Kolkata and Punjab, Huawei in Karnataka, and Nokia Siemens
Networks in Maharashtra and Goa. On 10 April 2012, Airtel launched 4G services
through dongles and modems using TD-LTE technology in Kolkata, becoming the
first company in India to offer 4G services. The Kolkata launch was followed by
launches in Bangalore (7 May 2012), Pune (18 October 2012),
and Chandigarh, Mohali and Panchkula (25 March 2013). Airtel obtained 4G
licenses and spectrum in the telecom circles
of Delhi, Haryana, Kerala and Mumbai after acquiring Wireless Business Services
Private Limited, a joint venture founded by Qualcomm, which had won BWA
spectrum in those circles in the 4G spectrum auction.
 Airtel launched 4G services on mobile from February 2014.
The first city to get the service was Bangalore. Airtel has started their 4G services
in Karnal and Yamuna agar in Haryana on 16 June 2015. Airtel 4G trials have been
started in Delhi from 18 June 2015. Airtel had 1, 20,000 4G subscribers as of May
2014.

As of March 2016, Airtel provides 4G coverage in 350 cities in 15 circles. Airtel

extended its 4G network to 15 km off India's coastline, following a request by
the Indian Navy.
Type Subsidiary of RIL

Industry Wireless Telecommunications

Founded Infotel Broadband Services Ltd. (2009 - 13)

Reliance Jio Infocomm Limited (2013-15)

Headquarters: Navi Mumbai, Maharashtra, India

Key people: Sanjay Mashruwala (Managing Director)
Jyotindra Thacker (Head of IT)
Akash Ambani (Chief of Strategy)

Products: Mobile telephony, Wireless broadband

Owner: Mukesh Ambani

Parent: Reliance Industries

Customers: 72.4 million

Subsidiaries: LYF

Website: www.jio.com

Reliance Jio
The 4G services were launched internally to Jio's partners, its
staff and their families on 27 December 2015. Bollywood actor Shah Rukh Khan,
who is also the brand ambassador of Jio, kick started the launch event which took
place in Reliance Corporate Park in Navi Mumbai, along with celebrities like
musician A R Rahman, actors Ranbir Kapoor and Javed Jaffrey, and
filmmaker Rajkumar Hirani.  The closed event was witnessed by more than
35000 RIL employees some of whom were virtually connected from around 1000
locations including Dallas in the US.
The company commercially launched its services on 5 September 2016.
Within the first month of commercial operations, Jio announced that it had
acquired 16 million subscribers. This is the fastest ramp-up by any mobile network
operator anywhere in the world.  Jio crossed 50 million subscriber marks in 83 days
since its launch. Jio crossed 100 million subscribers on 22 February 2017.

Reliance Jio Infocomm Limited, doing business as Jio, is

a LTE mobile network operator in India. It is a wholly
owned subsidiary of Reliance Industries headquartered in Navi
Mumbai, Maharashtra that provides wireless 4G LTE service network (without
2G/3G based services) and is the only 'VoLTE-only' (Voice over LTE) operator in
the country which lacks legacy network support of 2G and 3G, with coverage
across all 22 telecom circles in India.

The services were first beta-launched to Jio's partners and

employees on 27 December 2015 on the eve of 83rd birth anniversary of
late Dhirubhai Ambani, founder of Reliance Industries,[4][5] and later services were
commercially launched on 5 September 2016.

In June 2010, Reliance Industries (RIL) bought a 96% stake in

Infotel Broadband Services Limited (IBSL) for ₹4,800cr. Although unlisted, IBSL
was the only firm to win broadband spectrum in all 22 zones in India in the 4G
auction that took place earlier that year.[6] Later continuing as RIL's telecom
subsidiary, Infotel Broadband Services Limited was renamed as Reliance Jio
Infocomm Limited (RJIL) in January 2013.

In June 2015, Jio announced that it will start its operations all over the
country by the end of 2015.[8] However, four months later in October 2015, the
company's spokesmen sent out a press release stating that the launch was
postponed to the first quarter of the financial year 2016-2017.

Later in July, a PIL filed in the Supreme Court by an NGO called

the Centre for Public Interest Litigation, through Prashant Bhushan, challenged the
grant of pan-India license to Jio by the Government of India. The PIL also alleged
that Jio was allowed to provide voice telephony along with its 4G data service, by
paying an additional fees of just ₹165.8 crore (US$25 million) which was arbitrary
and unreasonable, and contributed to a loss of ₹2,284.2 crore (US$340 million) to
the exchequer.
Vodafone

Vodafone's original logo, used until the introduction of the speech mark logo in
1997

Vodafone Group plc (LSE: VOD, NASDAQ: VOD) is a British multinational

mobile network operator headquartered in Newbury, Berkshire, United Kingdom.
Vodafone is the world's largest mobile telecommunication network company,
based on revenue, and has a market value of about £71.2 billion (November 2009).
It currently has operations in 31 countries and partner networks in a further 40
countries.[3] Based on subscribers, it is the world's second largest mobile phone
operator behind China Mobile, with over 427 million subscribers in 31 markets
across 5 continents as of 2009. In the UK, its home ground, Vodafone has badly
underperformed in the last few years due to brisk change in administration. It has
slipped from first to third largest telecom operator generating a revenue of 4.9
billion from its 18.7 million customers in 2008-09.[5] As of March 31, 2009, the
company employs more than 79,000 people worldwide.

The name Vodafone comes from voice data fone, chosen by the company to
"reflect the provision of voice and data services over mobile phones".

Vodafone owns 45% of Verizon Wireless, the largest wireless telecommunications

network in the United States, based on number of subscribers.

It is listed on the London Stock Exchange, where it is a constituent of the FTSE

100 index. Previously Vodafone was listed on New York Stock Exchange, but later
it indented to transfer the listing of its American Depositary Receipts, each
representing ten ordinary shares of its company, from NYSE to NASDAQ.
Although it would keep listing its debt securities on NYSE.

Vodafone Group

In 1982 Racal Electronics plc's subsidiary Racal Strategic Radio Ltd. won one of
two UK cellular telephone network licences; the other going to British Telecom
The network, known as Racal Vodafone was 80% owned by Racal, with Millicom
and the Hambros Technology Trust owning 15% and 5% respectively. Vodafone
was launched on 1 January 1985. Racal Strategic Radio was renamed Racal
Telecommunications Group Limited in 1985. On 29 December 1986, Racal
Electronics bought out the minority shareholders of Vodafone for GB£110 million.

In September 1988, the company was again renamed Racal Telecom, and on 26
October 1988, Racal Electronics floated 20% of the company. The flotation valued
Racal Telecom at GB£1.7 billion. On 16 September 1991, Racal Telecom was
demerged from Racal Electronics as Vodafone Group.

In July 1996, Vodafone acquired the two thirds of Talkland it did not already own
for 30.6 million. On 19 November 1996, in a defensive move, Vodafone purchased
Peoples Phone for 77 million, a 181 store chain whose customers were
overwhelmingly using Vodafone's network. In a similar move the company
acquired the 80% of Astec Communications that it did not own, a service provider
with 21 stores.

In 1997, Vodafone introduced its Speechmark logo, as it is a quotation mark in a

circle; the O's in the Vodafone logotype are opening and closing quotation marks,
suggesting conversation.

On 29 June 1999, Vodafone completed its purchase of AirTouch Communications,

Inc. and changed its name to Vodafone Airtouch plc. Trading of the new
company commenced on 30 June 1999. To approve the merger, Vodafone sold its
17.2% stake in E-Plus Mobilfunk. The acquisition gave Vodafone a 35% share of
Mannesmann, owner of the largest German mobile network.

On 21 September 1999, Vodafone agreed to merge its U.S. wireless assets with
those of Bell Atlantic Corp to form Verizon Wireless. The merger was completed
on 4 April 2000.
In November 1999, Vodafone made an unsolicited bid for Mannesmann, which
was rejected. Vodafone's interest in Mannesmann had been increased by the latter
purchase of Orange, the UK mobile operator. Chris Gent would later say
Mannesmann's move into the UK broke a "gentleman's agreement" not to compete
in each others home territory. The hostile takeover provoked strong protest in
Germany, and a "titanic struggle" which saw Mannesmann resist Vodafone's
efforts. However, on 3 February 2000, the Mannesmann board agreed to an
increased offer of 112bn, then the largest corporate merger ever. The EU approved
the merger in April 2000. The conglomerate was subsequently broken up and all
manufacturing related operations sold off.

On 28 July 2000, the Company reverted to its former name, Vodafone Group plc.
In April 2001, the first 3G voice call was made on Vodafone United Kingdom's 3G
network.

Vodafone in Iasi, Romania

A map showing Vodafone Global Enterprise' footprint.      Vodafone Operating

Countries      Vodafone's partners and affiliates

In 2001, the Company took over Eircell, then part of eircom in Ireland, and
rebranded it as Vodafone Ireland. It then went on to acquire Japan's third-largest
mobile operator J-Phone, which had introduced camera phones first in Japan.
On 17 December 2001, Vodafone introduced the concept of "Partner Networks",
by signing TDC Mobil of Denmark. The new concept involved the introduction of
Vodafone international services to the local market, without the need of investment
by Vodafone. The concept would be used to extend the Vodafone brand and
services into markets where it does not have stakes in local operators. Vodafone
services would be marketed under the dual-brand scheme, where the Vodafone
brand is added at the end of the local brand. (i.e., TDC Mobil-Vodafone etc.)

Vodafone Global Enterprise

Global Enterprise is a business set up by Vodafone with the sole purpose of

handling Vodafone's multinational clients. It is the high end business to business
(B2B) section of Vodafone Group, and acts like an operating country (such as for
example Vodafone UK). Devices and services available in any operating country,
are available to Global Enterprise customers in the same country, and so Vodafone
Global Enterprise are able to offer a wide range of products. Vodafone Global
Enterprise have a presence in over 65 countries, and this number is expected to
grow in future, as with the recent acquisition of Ghana Telecom. Since its
foundation in 2007, Global Enterprise has aimed to be a world leader in managed
mobility services. Vodafone Global Enterprise are headquartered in Newbury, but
have operatives around the world; while many of Vodafone's marketing employees
are relocated to London, Global Enterprise' team will remain in Newbury.

Nick Jeffery leads Vodafone Global Enterprise. He led the creation of Vodafone
Global Enterprise in 2007, and continues to define the strategy and operational
execution for Vodafone's relationship with multi-national corporate customers.
Global Enterprise have a dedicated group of account managers, at both global and
national levels, who look after customers needs, and are supported by pre-sales and
technical consultancy teams.

Products and Services include: Enterprise Central, Telecomms Management,

Global Device Portfolio and Managed Mobility Services. In 2009, Vodafone
Global Enterprise was the winner of Best Mobile Enterprise Service at the GSMA
Global Mobile Awards 2009.

!dea
In the most narrow sense, an idea is just whatever is before the mind when one
thinks. Very often, ideas are construed as representational images; i.e. images of
some object. In other contexts, ideas are taken to be concepts, although abstract
concepts do not necessarily appear as images.[1] Many philosophers consider ideas
to be a fundamental ontological category of being.

The capacity to create and understand the meaning of ideas is considered to be an

essential and defining feature of human beings.
In a popular sense, an idea arises in a reflex, spontaneous manner, even without
thinking or serious reflection, for example, when we talk about the idea of a person
or a place.

Innate and adventitious ideas

Main articles: Innate idea and Adventitious idea

One view on the nature of ideas is that there exist some ideas (called innate ideas)
which are so general and abstract, that they could not have arisen as a
representation of any object of our perception, but rather were, in some sense,
always in the mind before we could learn them. These are distinguished from
adventitious ideas which are images or concepts which are accompanied by the
judgment that they are caused by some object outside of the mind.[2]

Another view holds that we only discover ideas in the same way that we discover
the real world, from personal experiences. The view that humans acquire all or
almost all their behavioral traits from nurture (life experiences) is known as tabula
rasa ("blank slate"). Most of the confusions in the way of ideas arise at least in part
from the use of the term "idea" to cover both the representation percept and the
object of conceptual thought. This can be illustrated in terms of the doctrines of
innate ideas, "concrete ideas versus abstract ideas", as well as "simple ideas versus
complex ideas". [3]
Philosophy

Plato
Main article: Theory of Forms

Plato was one of the earliest philosopher to provide a detailed discussion of ideas.
He considered the concept of idea in the realm of metaphysics and its implications
for epistemology. He asserted that there is realm of Forms or Ideas, which exist
independently of anyone who may have thought of these ideas. Material things are
then imperfect and transient reflections or instantiations of the perfect and
unchanging ideas. From this it follows that these Ideas are the principal reality (see
also idealism). In contrast to the individual objects of sense experience, which
undergo constant change and flux, Plato held that ideas are perfect, eternal, and
immutable. Consequently, Plato considered that knowledge of material things is
not really knowledge; real knowledge can only be had of unchanging ideas.

From Ideals to Practice

Whether you’re a project manager or an educator, you can more dynamically and
effectively disseminate information. Check out our Journal of Interaction Recipes
for ideas and first steps.
If you’re an educator, a project director, or a content developer and have found a
solution to an online learning obstacle, please share your recipe for success.

Contribute Your Time

Your time and expertise are invaluable in our work to enhance the ways people
think, learn, and use technology, both within and outside of the realm of formal
education. We have a wide range of volunteer opportunities, at least one of which
is sure to dovetail with your interests and skills.

One of IDEA’s most formidable resources is our cadre of supporters who are
willing and eager to provide us with feedback about our online publications and
technology tools. From the early stages of brainstorming, to prototyping and early
beta testing, your feedback will help us better serve the public.

Your Financial Support

As a nonprofit organization, IDEA relies on generous contributions from

individuals, foundations, corporations, and public agencies, all of whom donate
money and time to support our theoretical and technological innovations for
improving the ways people interact with online information.

Make Different

If you share our passion for leveraging technology to increase scientific, artistic,
and cultural literacy, then get involved! You can nurture bold ideas so that they
grow and flourish.
Here’s how:

 Begin using technology in a way that’s organic, akin to the way the mind
really works. Join the Spicy Nodes community (it’s free), create node maps
that convey meaningful information, and share them with the world via your
web site, blog, social network, or the online Spicy Nodes gallery.
 Promote IDEA’s programs and projects — from our Web Exhibits online
museum to our Colo Rotate 3D color picking tool — on your web site, blog,
or social network and link back to IDEA’s site.
 Write new pages or provide illustrations for our Web Exhibits. You can
become an active contributor by sharing your unique experience and
expertise — such as photos or tips about your local calendar, butter, or
Daylight Saving Time.
 Translate a Web Exhibit into a language other than English.
 If you’re a teacher, you’re likely already using technology in your
classroom. Continue to set an example for your students by using innovative
approaches and technologies that facilitates the exchange of meaningful
information. You can use our Web Exhibits teacher’s guides or lesson plans
using concept maps with Spicy Nodes. And, please share your experiences
so that we can expand our teacher’s guides and provide educators with
additional resources.
 Promote the creative use of technology in your community by using some of
our Recipes for Dynamic Education; tell us your stories and successes.

Promoting IDEA’s mission can take just a few hours of your time, or much more.
Our tools have grown organically with a variety of input from academicians,
researchers, and the general public. Learn more about trying out our new ideas.
Each of our projects and programs involves a lengthy research and development
phase. We rely upon the feedback and counsel of our supporters to ensure that our
concepts, information, and technologies are sound and useful. We believe strongly
in the iterative process, and have found that the back-and-forth between our
development team and our testers lead to refinements that enrich our projects and
help us better serve the public. It’s been our experience that our volunteer testers
find the process rewarding as well.

When you volunteer, you’ll hear from us from time to time. We may solicit ideas
for new Web Exhibits or lesson plans, ask for your feedback on early prototypes,
inquire about how you may or may not use a new technology, or ask you to be a
beta tester.
 Bharat Sanchar Nigam Limited
BSNL Mobile

Bharat Sanchar Nigam Limited (known as

BSNL, India Communications Corporation
Limited) is a state-owned telecommunication
company in India. BSNL is the sixth largest cellular service provider, with over
57.22 million customers as of December 2009 and the largest land line telephone
provider in India. Its headquarters are at Bharat Sanchar Bhawan, Harish Chandra
Mathur Lane, Janpath, New Delhi. It has the status of Mini Ratna, a status assigned
to reputed public sector companies in India.

BSNL is India's oldest and largest Communication Service Provider (CSP).[citation

needed]
Currently has a customer base of 90 million as of June 2008.[3] It has
footprints throughout India except for the metropolitan cities of Mumbai and New
Delhi which are managed by MTNL. As on March 31, 2008 BSNL commanded a
customer base of 31.55 million Wireline, 4.58 million CDMA-WLL and 54.21
million GSM Mobile subscribers. BSNL's earnings for the Financial Year ending
March 31, 2009 stood at INR 397.15b (US$7.03 billion) with net profit of INR
78.06b (US$ 1.90 billion). BSNL has an estimated market value of $ 100 Billion.
The company is planning an IPO with in 6 months to offload 10% to public in the
Rs 300-400 range valuing the company at over $100 billion.

Services

BSNL provides almost every telecom service in India. Following are the main
telecom services provided by BSNL:

 Universal Telecom Services: Fixed wireline services & Wireless in Local

loop (WLL) using CDMA Technology called bfone and Taranga
respectively. As of December 31, 2007, BSNL has 81% market share of
fixed lines.

 Cellular Mobile Telephone Services: BSNL is major provider of Cellular

Mobile Telephone services using GSM platform under the brand name
BSNL Mobile[4]. As of Sep 30, 2009 BSNL has 12.45% share of mobile
telephony in the country[5].

 Internet: BSNL provides internet services through dial-up connection

(Sancharnet) as Prepaid, (Net One) as Postpaid and ADSL broadband
(BSNL Broadband). BSNL has around 50% market share in broadband in
India. BSNL has planned aggressive rollout in broadband for current
financial year.

 Intelligent Network (IN): BSNL provides IN services like televoting, toll

free calling, premium calling etc.
  3G: BSNL offers the '3G' or the'3rd Generation' services which includes
facilities like video calling etc.

 IPTV: BSNL also offers the 'Internet Protocol Television' facility which
enables us to watch television through internet.

 FTTH: Fiber to the Home facility that offers a higher bandwidth for data
transfer. This idea was proposed on post-December 2009.

Administrative units

BSNL is divided into a number of administrative units, termed as telecom circles,

metro districts, project circles and specialized units, as mentioned below:

Maintenance Regions Jharkhand Telecom Circle Eastern Telecom Maintenance

Region Karnataka Telecom Circle Telecom Circles Metro Districts Andaman &
Nicobar Telecom Circle Calcutta Andhra Pradesh Telecom Circle Chennai Assam
Telecom Circle

Project Circles Bihar Telecom Circle Eastern Telecom Project Circle Chhattisgarh
Telecom Circle Western Telecom Project Circle Gujarat Telecom Circle Northern
Telecom Project Circle Haryana Telecom Circle Southern Telecom Project Circle
Himachal Pradesh Telecom Circle IT Project Circle, Pune Jammu & Kashmir
Telecom Circle

Maintenance Regions Jharkhand Telecom Circle Eastern Telecom Maintenance

Region Karnataka Telecom Circle Western Telecom Maintenance Region Kerala
Telecom Circle Northern Telecom Maintenance Region Madhya Pradesh Telecom
Circle Southern Telecom Maintenance Region Maharashtra Telecom Circle
Specialized Telecom Units North East-I Telecom Circle Data Networks North
East-II Telecom Circle National Centre For Electronic Switching Orissa Telecom
Circle Technical & Development Circle Punjab Telecom Circle Quality Assurance
Rajasthan Telecom Circle

Production Units Telecom Factory, Mumbai Telecom Factory, Jabalpur Telecom

Factory, Richhai Telecom Factory, Kolkata

Other Units Training Institutions Telecom Stores Advanced Level Telecom

Training Centre North East Task Force Bharat Ratna Bhim Rao Ambedkar
Institute of Telecom Training Telecom Electrical Wing National Academy of
Telecom Finance and Management Telecom Civil Wing Regional Telecom
Training Centers Circle Telecom Training Centers District Telecom Training
Centers

Present and future

BSNL (then known as Department of Telecom) had been a near monopoly during
the socialist period of the Indian economy. During this period, BSNL was the only
telecom service provider in the country (MTNL was present only in Mumbai and
New Delhi). During this period BSNL operated as a typical state-run organization,
inefficient, slow, bureaucratic, and heavily unionized. As a result, subscribers had
to wait for as long as five years to get a telephone connection. The corporation
tasted competition for the first time after the liberalization of Indian economy in
1991. Faced with stiff competition from the private telecom service providers,
BSNL has subsequently tried to increase efficiencies itself. DoT veterans,
however, put the onus for the sorry state of affairs on the Government policies,
where in all state-owned service providers were required to function as mediums
for achieving egalitarian growth across all segments of the society. The corporation
(then DoT), however, failed miserably to achieve this and India languished among
the most poorly connected countries in the world. BSNL was born in 2000 after the
corporatization of DoT. The efficiency of the company has since improved.
However, the performance level is nowhere near the private players. The
corporation remains heavily unionized and is comparatively slow in decision
making and implementation. Though it offers services at lowest tariffs, the private
players continue to notch up better numbers in all areas, years after year. BSNL
has been providing connections in both urban and rural areas. Pre-activated Mobile
connections are available at many places across India. BSNL has also unveiled
cost-effective broadband internet access plans (Data One) targeted at homes and
small businesses. At present BSNL enjoys around 60% of market share of ISP
services.[6]

Year of Broadband 2007

2007 has been declared as "Year of Broadband" in India and BSNL is in the
process of providing 5 million Broadband connectivity by the end of 2007. BSNL
has upgraded existing Data one (Broadband) connections for a speed of up to 2
Mbit/s without any extra cost. This 2 Mbit/s broadband service is being provided
by BSNL at a cost of just US$ 11.7 per month (as of 21/07/2008 and at a limit of
2.5GB monthly limit with 0200-0800 hrs. as no charge period). Further, BSNL is
rolling out new broadband services such as triple play.
BSNL is planning to increase its customer base to 108 million customers by 2010.
With the frantic activity in the communication sector in India, the target appears
achievable.
BSNL is a pioneer of rural telephony in India. BSNL has recently bagged 80% of
US$ 580 m (INR 2,500 crores) Rural Telephony project of Government of India.[7]

On the 20th of March, 2009, BSNL advertised the launch of BlackBerry services
across its Telecom circles in India. The corporation has also launched 3G services
in select cities across the country. Presently, BSNL and MTNL are the only players
to provide 3G services, as the Government is still in the process of auctioning the
3G spectrum to private players.

BSNL has also launched a Entertainment Portal called BSNL Hungama Portal
from where subscribers could download contents like music, music videos for free
and also download or play various games online. Only Tamil, Kannada, Telugu &
Hindi are provided at present. Hopes are there that the database could be expanded.
BSNL charges a fixed monthly subscription fee for this function.

Challenges

During the financial year 2006-2007 (from April 1, 2006 to March 31, 2007)
BSNL has added 9.6 million new customers in various telephone services taking its
customer base to 64.8 million. BSNL's nearest competitor Bharti Airtel is standing
at a customer base of 39 million. However, despite impressive growth shown by
BSNL in recent times, the Fixed line customer base of BSNL is declining. In order
to woo back its fixed-line customers BSNL has brought down long-distance calling
rate under One India plan, however, the success of the scheme is not known.
However, BSNL faces bleak fiscal 2006-2007 as users flee, which has been
accepted by the CMD BSNL.[8]
Presently there is an intense competition in Indian Telecom sector and various
Telco’s are rolling out attractive schemes and are providing good customer
services.

Access Deficit Charges (ADC, a levy being paid by the private operators to BSNL
for provide service in non-lucrative areas especially rural areas) has been slashed
by 37% by TRAI, w.e.f. April 1, 2007. The reduction in ADC may hit the bottom
lines of BSNL.

BSNL launched 3G services in 11 cities of country in 2nd march 2009.MTNL

which operates in Mumbai and Delhi first launched 3G services in these cities.
 Questionnaire:

1.Name:
2. Age
(A). 18-24. (B). 25-30
(C). 31-35. (D). 36 and above
3.Gender.
(A) Female (B) Male
(C)transgender
4. E-mail:
5. Locality
(A). Rural (B). Urban
6. Occupation
(A). employer (B). Employee
(C). students (D) others
7.Educational qualification
(A).UG (B) PG
(C) Diploma (D) Any other
8. Monthly income
(A) Below 10000. (B) 10000- 15000
(C) 15000- 20000. (D) Above 20000
if student, monthly family income?
(A) Rs Below 10000 (B) Rs 10000-13000
(C) Rs 13000-18000 (D) Rs Above 18000
9. Are you a smart phone user?
(A) Yes (B) No
If yes which mobile your using?
(A) Vivo (B) Oppo
 (C)Samsung (D) Redmi
(E) Any other
10. Which mobile network do you use?
(A) Airtel (B) Vodafone.
(C) Idea (D) Jio
(E) BSNL
11. From which source you came to know about this?
(A) Advertisements. (B) Friends. (C) Family
(D) Any other
12. Which plan are your currently using
(A) prepaid. (B)postpaid
13. How long you are using this service.
(A). Less than one month (B) 2-6 months
(C). 7-12 month (D). More than one year
14. How frequently of do you recharge?
(A) Monthly (B) 2 months once
(C) 3 months once (D) Yearly recharge
15. Monthly expense of mobile phone
(A) Below Rs 250 (B) Rs 250 – 350
(C) Rs 350-500 (D) Rs Above 500
16. Total expenses on mobile network incurred for a family on an average?
(A). below Rs 500 (B). Rs 500-800
(C) Rs 800-1,000 (D) Rs above 1,000

Among the following rate the best network (1-5)

1-highly dissatisfied
2- dissatisfied
3- neutral
4- satisfied
5- highly satisfied
S.no Particulars Airtel Jio Vodafone Idea BSNL
17. Which
networks is
the fastest
18. Which
network is
highly
available
19. Which
network is
priced
highly?
20. Which
network
provides a
good clarity
on voice
calls and
video calls.
21 Which
network
helps in
quick
downloading
22 Rates the
brands

23. How many hours per day you use mobile phone?
(A) 1-2Hours (B) 2-3 hours
(C) 3-4 Hours (D) above 4 hours
24. which aspect of the services is satisfied?
(A) Roaming (B) Internet
(C) Calls (D) SMS
25. What are the problems you face in the current network?
(A) high price. (B) Network issue
(C) Limited tariff. (D) All of the above
26. Are you a dual sim user?
(A) Yes (B) No
If yes, then which is the primary network?
(A) Airtel (B) Jio
(C)Vodafone (D) Idea
(E)BSNL
27. from the below, which network service is provided on a low cost?
(A) Airtel (B) Jio
(C)Vodafone (D) Idea
(E)BSNL
28. Are you aware of MNP (MOBILE NUMBER PORTABILITY)?
(A) Yes (B) No
If yes, how
(A) Advertisement (B) friends & relatives
(C) News (D) Any other

S.no Particular Highly Dissatisfie Neural Highly Satisfied

Dissatisfied d satisfied
29. Network
coverage
for rural
and urban
areas
30. Customer
care
services
31. The
inflation in
the price of
network
32. The quality
of network
services
33. New offers
 and
schemes
34. Overall
network
services is

35. Network price is increased, but which among the facility mentioned below are least used?
(A) Unlimited calls (B) internet
(C) SMS (D) roaming
36.Are you satisfied at the inflated rates of network?
(A) yes (B). No
If yes, why?
(A) High Quality of network (B) Quick access
(C) multiple networks usage (D) Any other reasons
If no why?
(A) Inability to meet the expenses (B) minimum usage of network
(C) Waste of money (D) Any other reasons

37. Comments & any suggestions?