COLGATE

PALMOLIVE
SYED NAQUI ABBAS
Colgate World of Care …….
GG In
In SECTOR INFORMATION
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FMCG
FMCG
is
is 2.9%
2.9%
20
20
as ((
as 5.8%
5.8% Fast moving consumer good
MCG:
MCG: 4th largest sector in the Indian
economy Health
%
% care
dd carry
carry

ON
ON
FMCG
House
Hold &
Persona
Food & Beverages l care
OT
COMPANY INFORMATION
1. PROMOTER’S OF AMUL

PROMOTERS
Shri Dr.
Shri Shri Morarji Vallabh Verghese
Tribhuvan Desai Bhai Kurien
Das Patel
Bcg matrix
Gujarat
Gujarat Co-operative
Co-operative Milk
Milk Marketing
Marketing Federation
Federation Ltd.,
Ltd., (GCMMF)
(GCMMF) whichwhich markets
markets the
the
popular
popular Amul
Amul brand
brand of
of milk
milk and
and dairy
dairy products
products has
has registered
registered aa turnover
turnover of
of Rs.
Rs. 33,150
33,150
Crores
Crores for
for the
the financial
financial year
year 2018-19
2018-19 which
which ended
ended on
on 31st
31st March
March 2019.The
2019.The sales
sales
turnover
turnover achieved
achieved by
by GCMMF
GCMMF is is 13%
13% higher
higher than
than the
the previous
previous financial
financial year.
year.
 STP OF AMUL
SEGMENTATION:
DEMOGRAPHIC:
Age
Gender
Education
GEOGRAPHIC:
Region
PSYCHOGRAPHIC:
Lifestyle
Personality
SOCIOGRAPHIC:
Culture
Reference Group
BEHAVIOURAL:
User Status
Usage Rate
Buying Motives
TARGETING:
AMUL’s USP: “High Quality Products at Affordable Prices”
AMUL means different things to different people:
 To a Milk Producer – A life enriching experience.
 To a Consumer – An assurance of having wholesome milk.
 To a mother – A Reliable source for her child.
 To the country – Rural Development and Self-Reliance.

POSITIONING:
 Emotions – Advertisements on Print Media on occasions of National interest; fun-
loving; purely Indian.
 Descriptive – Butter has become a part of the family. Butter = Amul.
 Functional – Quality Products at affordable prices, Easy market accessibility.
 
 
 BUSINESS FINANCE
[ Comparison of 2017-18 to 2018-19]
INCOME
 Total Income of the company increased by 11.27%.
 Sales turnover increased by 11.34%.
EXPENSES
 
 Total Expenses increased by 11.29% during the year.

 Earning before tax increased by 8.33%.

 Profit For The Year increased by 6.49%.
 
ASSETS:
 Non-Current assets of the company increased by 11.45%.
 Current Assets of the company decreased by 0.59%.
 Total Assets of the company increased by 4.68%.

Equity & Liabilities:

 Total Shareholder’s fund increased by 9.50%.
 Non-Current Liabilities increased by 4.48%.
 Current Liabilities of the company increased by 3.27%.
 Total Liabilities is increased by 4.69%.
 
 
•ORGANISATIONAL STRUCTURE
Chairman

Board of Directors

Zonal Zonal Zonal Zonal

Manager Manager Manager Manager

Branch Branch Branch Branch

Manager Manager Manager Manager

Marketing Finance
& Sales

Officer in
Charge

Field Force
Representative

Pilot
Salesman
 INTERNSHIP SUMMARY
 
 Dealing with retailers,
 Promote their product, particularly their Amul pouched milk,
 Pitching their product,
 Increasing visibility and awareness,
 Research on the competitors,
 Research on their fresh paneer product and paneer’s competitors.
 Giving ideas on various schemes and providing feedback.
 PROJECT FINDINGS
 There is a huge gap between Market Demand and Supply of Amul Fresh Pouched Milk.
 The visibility of Amul across the market was very less as compared to its biggest competitor
Purabi.
 Consumers choice of milk brand is also affected by their Geographical segmentation.
 Amul’s Fresh Milk Pouch are not available for sale across big departmental stores.
 There is a problem relating to delivery of Amul Pouch Milk across some of big retailers due
to which they are forced to sell other brands such as Sudha, Sitajhakla etc.
 The designated Area Distributor Agent sometimes rejects some of the retailers due to
personal matters, liquidity crunch of retailers etc.
 Retailers are motivated to sell other brands of fresh pouch milk for the simple reason being
that they offer higher profit margin per unit sold including a packet of free milk per karate.