Professional Documents
Culture Documents
INTERNSHIP
LOGBOOK
Roll No : DM21D23
TABLE OF CONTENTS
Introduction ........................................................................................1
Hints & Tips: Your Internship ..............................................................2
Week 1 Diary .......................................................................................4
Week 2 Diary .......................................................................................8
Week 3 Diary ..................................................................................... 12
Week 4 Diary ..................................................................................... 16
Week 5 Diary .....................................................................................20
Week 6 Diary ..................................................................................... 24
Week 7 Diary ..................................................................................... 28
Week 8 Diary ..................................................................................... 32
Evaluation by Host Company Staff .................................................... 36
Host Company Reference.................................................................. 37
SIP LOG BOOK
Introduction
Thank you for using this Internship Logbook. It records the progress of the Internship.
BASIC UNDERSTANDING
1. Understand that your internship includes Learning the functions of Business and
conducting Market Research
2. You need to learn the functions of the business as per the weekly schedule mentioned in
this log-book
3. At least two hours in a day is to be spent on conducting Market Research
4. For any clarifications required on the process, you may contact your Internal Mentor
Message: INTERNS
1. This logbook will help to record your experiences and achievements on this placement. It
is required to be filled in completely.
2. Scan and email this Logbook to your internal mentor every week so that it will assist your
internal mentor to track the progress of your Internship.
3. A minimum unbroken 8 weeks, with a total 400 hours, is required to complete this
internship.
Message: EXTERNAL MENTOR
1. Please help the Interns to complete the appropriate pages of this logbook to enable them
to reflect their experiences and to have a record for us upon returning to college.
2. Sections, such as the Evaluation and Reference, require your input. Your signature on a
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SIP LOG BOOK
After the completion of the SIP and the Project Report the candidate should be able to learn the
following:
1. Understanding the significance of Market Research for the Business organizations.
2. Acquiring knowledge about STP based on the Field Research
3. Acquiring knowledge about Forces that drive success of any Product/Service in the Market.
4. Acquiring knowledge and understanding the Customer Expectation.
5. Understanding the Consumer Preferences (Likes/Dislikes).
6. Knowing and understanding about the requirement of Expansion or Divestment for the existing
product on the basis of Consumer choices.
7. Understanding the NPD requirement.
8. Understanding the salient Innovations required to improve the Existing product.
9. To Forecast the Sales and estimation of Market Size based on clients industry.
10. To understand ways of conducting Primary Research as per clients requirements.
11. To understand ways of conducting syndicated Research as per market trends and opportunities.
12. How to achieve feasible and right set of data through the Field reviews.
13. Understanding and interpreting the core data into Feasible form for Causal Research (Cause and
effect Relationship).
14. Understand the Table of contents (TOC) and report writing formats for various sectorial projects.
15. Understand and apply various tools and techniques to conduct applied marketing research to
solve marketing problems and facilitate to effective managerial decision making.
KEY INTERACTIONS
Internal Purpose
Sales Line Managers ZSM/RSM/ASM For inputs, review and discussions and reporting
ternal Purpose
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Week 1 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Organisation Orientation)
1. To understand and evaluate the industry and the company in SCPS approach
2. To understand the typical functions of gathering Primary data
3. To study the last 3 years annual reports to understand the financial performance of the
organization.
4. To understand the company profiling and its industry solutions.
5. Understand the Market Research potential and relate it with the classroom learning.
(Note: Please record all the above learning on a daily basis in the respective columns below)
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3. To study the last 3 years annual reports to understand the financial Yes
performance of the organization.
4. To understand the product portfolio of the company Yes
5 Understanding the Market Research potential for the company Yes
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Week 2 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Market Research)
1. Acquiring knowledge about Forces that drive success of any Product/Service in the Market.
2. Acquiring knowledge and understanding the Customer Expectation.
3. Understanding the Consumer Preferences (Likes/Dislikes).
(Note: Please record all the above learning on a daily basis in the respective columns below)
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Comments by External Mentor : ROSE IS A HARD WORKIG GIRL SHE IS TAKING REGULAR
FEEDBACK OF CLIENTS WHICH VERY IMPORTANT TERM IN SALES.I WISH ALL THE BEST FOR THE
FUTURE UPCOMINGS WITH THE COMPANY.
Week 3 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Market Research)
1. Knowing and understanding about the requirement of Expansion or Divestment for the existing
product on the basis of Consumer choices.
2. Understanding the NPD requirement.
3. Understanding the salient Innovations required to improve the Existing product.
(Note: Please record all the above learnings on a daily basis in the respective columns below)
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1.00 pm PROPERTY
SOME CAME
1.00 pm to COLD CALLING FOR LEADS AD AFTER1:30
FOR THE LAND
2.00 pm LUNCH BREAK
VERY LESS
2.00 pm to FROM 2:30 COLD CALLING
PEOPLE DROPS
3.00 pm
REQUIREMENT
3.00 pm to COLD CALLING FOR LEADS
FOR THE VILLA
4.00 pm
• CALLED OVER
4.00 pm to COLD CALLING FOR LEAD
180 CLIENT
5.00 pm
WITH 150
5.00 pm to TEA BREAK FOR 30MIN THEN COLD CALLING CONNECTED
6.00 pm
CALLS
6.00 pm to COLD CALLING TILL 7 PM THE OFF FOR THE DAY
7.00 pm
DAY 3: Date: 02/06/2022 Day: Thursday
9.00 am to REPORT TO THE OFFICE AT 9:45 am CONNETED
10.00 am WITH TWO
10.00 am to MEETING WITH THE BOSS, THEN START TYPES OF
11.00 am CALLING PEOPLE
11.00 am to COLD CALLING FOR LEADS BUYERS
12.00 pm AND
12.00 pm to COLD CALLINGFOR LEADS VISITORS
1.00 pm CALLED 230
1.00 pm to COLD CALLING FOR LEADS AD AFTER1:30 CLIENTS
2.00 pm LUNCH BREAK WITH 195
2.00 pm to FROM 2:30 COLD CALLING CONNECTE
3.00 pm D CALLS
• GENERATED
3.00 pm to COLD CALLING FOR LEADS
8 LEADS
4.00 pm
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Comments by External Mentor : This week Rose has done visit on focus project .Being
clients on focus project is the key and wish Rose best of luck and continue the good work.
Week 4 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Market Size and Sales Forecasting)
1. Understanding the salient Innovations required to improve the Existing product.
2. To Forecast the Sales and estimation of Market Size based on clients industry.
3. To understand ways of conducting Primary Research as per clients requirements.
4. To understand ways of conducting syndicated Research as per market trends and opportunities
(Note: Please record all the above learnings on a daily basis in the respective columns below)
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Comments by External Mentor : Hardworking and Quick Learner With A Positive Attitude
Week 5 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Market Research-Primary Data Collection)
1. To Forecast the Market based on Research.
2. To understand ways of conducting Primary Research.
3. How to achieve feasible and right set of data through the Field reviews.
4. Understanding and Interpreting the core data into Feasible form for Causal Research (Cause and
effect Relationship).
(Note: Please record all the above learning on a daily basis in the respective columns below)
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7.00 pm HAVING
105
CONNECT
ED CALLS
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Comments by External Mentor :This week rose has done unique visit. I appreciate her
efforts on her hard work she has done good work. I wish her all the best for the future
upcomings.
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Week 6 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Market Research-Primary Data Collection)
1. To Forecast the Market based on Research.
2. To understand ways of conducting Primary Research.
3. Understand and design the data collection instrument
4. Collect the relevant data from the target respondents
(Note: Please record all the above learnings on a daily basis in the respective columns below)
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Comments by External Mentor : Last week Rose has done 4 site visit and 4 revisit on focus
project she has done good work in Last week. She has done proper detailing and flirting of client .I
truly appreciated her and I wish all the best for the future upcoming.
Week 7 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Data Analysis and Decision Making)
1. Analyze the data by using quantitative methods and draw inferences
2. Draw the conclusion and managerial implications from the results
(Note: Please record all the above learnings on a daily basis in the respective columns below)
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10.00 am to MEETING WITH THE BOSS, THEN START CALLED OVER 160CLIENTS HAVING 105
11.00 am CALLING CONNECTED CALLS
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MEETING WITH THE BOSS, THEN START CALLED OVER 130CLIENTS HAVING 105
CALLING CONNECTED CALLS
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Comments by External Mentor : Last week Rose has done 3 bookings on focus project of pride
purple group in single day. Rose was the top performer of the company and she has been awarded by
the Management. I wish all the best to Rose for all the future upcoming.
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Week 8 Dairy
(Keep a record of the main tasks worked on each day)
LEARNINGS OBJECTIVES: (Summarize learning and Submission project report)
1. Understand the Table of contents (TOC) and report writing formats for various sectorial projects.
2. Understand and apply various tools and techniques to conduct applied marketing research to
solve marketing problems and facilitate to effective managerial decision making.
Students need to summarize their learning and outcomes from the earlier weeks and complete
the research project report as per the given guidelines.
(Note: Please record all the above learnings on a daily basis in the respective columns below)
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6.00 pm to
7.00 pm
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6.00 pm
6.00 pm to
7.00 pm
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Additional comments
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Congratulations!
Good Luck!
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