MARKETING ANALYTICS 1 ASSIGNMENT:-

Group Members: MARKET BASKET ANALYSIS

NAMES: ROLL NO:
Arkaprabha Roy DM21E29
Sayantan Sarkar DM21A46
Indranil Dinda DM21A25
Sneha Ghagre DM21A54
Niket Chaudhary DM21E30
Soumyadeep Paul DM21E17
Madhuparna Debnath DM21B30
Subhadip Gayen DM21C53
Rahul Maity DM21E31
Shoaib Siddiqui DM21E38
Atufa Abrar
Submitted to: PrantoshDM21B20
Sir ` Submitted to: Prantosh Sir
❑ What time do people often purchase online?
❑ How many items each customer buy?
❑ How many transactions and what they are?
❑ Item frequency plot

After running the codes on the 50000 datasets in R Studio, we got four different plots
as outputs of the programs.
The plots are shown in the further slides.