LOVELY PROFESSIONAL UNIVERSITY

Assignment 1
Mittal School of Business (MSOB)
Faculty of Marketing

Course Code: MKTM518 Name of the faculty member: Dr. Ashwani Panesar
Course Title: INTEGRATED MARKETING COMMUNICATION
Term: Section: QE19/20
Max. Marks: 30
Date of Allotment: 26-04-2022
Date of Submission: 17-05-2022

S. Objectives of Guidelines Evaluation Expected

N. Academic Parameters Outcomes
Activity
1 To give Will be allocated a dead brand or a brand Evaluation To develop
insights on whose sales have become negligible with parameters- analytical skills and
preparing IMC the passage of time. Creating IMC conceptual skills
among students
plan and Writeup is also desired with the report. Plan with
media plan The same is to be submitted before the defining the
due date. objective: 5
marks, STP
Data is desired for the entire assignment Strategy: 10
just to have a better glance of the same in marks,
the light of the market. Strategies for
positioning for
the media: 5
marks,
Designing the
complete Media
Plan: 10 marks.

Guidelines for the Assignment:

1. All the source of the data taken must be cited.
2. Ensure that you cover every part of the assignment.
3. Use authenticated sources of information for the data to be sources.
4. First 2 pages of the assignment the focus should be on defining the problem as to why
these brands failed and the problem in hand with them.
SerialNo RegisterationNumber Name RollNumber Dead Brands
1 12101636 Suraj Joshi RQ9E20A03 Murphy
2 12101660 Arihant Jain RQ9E20A05 Premier Padmani
3 12101747 Vaibhav Kumar RQ9E20A07 Texla
4 12101852 Anoorima Mahata RQ9E20A08 BPL
5 12101869 Ajay kumar Kamat RQ9E20A09 Crown TV
6 12101931 Supriya Kumari RQ9E20A10 Konica
 7 12101951 Mohit Sharma RQ9E20A11 Rajdoot
8 12101976 M Jagadish RQ9E20A12 Goldspot
9 12102026 Singh Mahima Chandrashekhar RQ9E20A14 HMT Watches
10 12109155 Prashant kumar Tiwary RQ9E20A26 Honda Mobilio
11 12109199 Varun Tripathi RQ9E20A27 HMT Tractors
12 12110076 Krishna Kumar RQ9E20A31 Bajaj Scooter
13 12110795 Sanoop M RQ9E20A32 Modern Bread
14 12111750 Lalit Kumar RQ9E20A36 Daewoo Matiz
15 12111923 Nikhil Singh RQ9E20A37 Chiclets
Ruff and Tuff
16 12112180 Amandeep Sharma RQ9E20A39 Jeans
Promise
17 12112195 Edwin M Alexander RQ9E20A40 Toothpaste
Big fun bubbel
18 12112674 Gunjan Rana RQ9E20A41 gum
19 12112895 Amol Tuteja RQ9E20A42 Citra
20 12113434 Sumit Kumar RQ9E20A43 Chelpark
21 12114157 Vishvjeet Singh Panwar RQ9E20A44 Lambretta
22 12114222 Jagrati Upadhyaya RQ9E20A45 Captain Cook Salt
23 12114676 Kirat . RQ9E20A46 Bakeman Biscuits
24 12116052 Tanmay Roy RQ9E20A49 Mango mood
25 12116751 Shacha Tshering RQ9E20A50 Binaca toothpaste
26 12101575 KM Shruti Sachan RQ9E20B01 Campa Cola
Afghan snow
27 12101590 Siranjeevi RQ9E20B02 cream
28 12101641 Shubhankar Roy RQ9E20B04 Polson Butter
29 12101714 Mehra Shubhika Vijay RQ9E20B06 Amul Chocolate
30 12101984 Sanjeeta Tripathy RQ9E20B13 Amul Pizza
31 12102291 Kshama Dwivedi RQ9E20B15 Maruti Kizashi
32 12103094 Brahmadathan M RQ9E20B16 Ford Escort
33 12103741 Rituraj Singh Sisodiya RQ9E20B17 Ford Mondeo
34 12105421 Aniruddho Dutta Mithun RQ9E20B18 Bajaj Discover
35 12106215 Aniket Das RQ9E20B19 Hippo chips
36 12106383 Srishti Vaidya RQ9E20B20 Monaco Chips
37 12106792 Anas Mehmood RQ9E20B21 Micromax
38 12106802 Dheerendra Singh RQ9E20B22 Oral B
39 12107070 Mukesh Singh Negi RQ9E20B23 Danone milk
40 12107477 Shivam Mishra RQ9E20B24 Taxi4Sure
Anchor
41 12109017 Ubair Gull RQ9E20B25 Toothpaste
42 12109404 Simarpreet Singh Kapoor RQ9E20B28 Rexona Soap
Anam Mohammad Ashfaque
Breeze Soap
43 12109903 Ahmed RQ9E20B29
44 12109905 Lakhwinder Pal RQ9E20B30 Annapurna Salt
45 12111657 Anmol Kour Bijral RQ9E20B33 Dettol Dishwasher
46 12111678 Abhinav Singh Rathore RQ9E20B34 Moti soap
47 12111712 Rakshit Jaswal RQ9E20B35 Abibas
48 12112046 Mohd Mohsin Peer RQ9E20B38 Dyanora
49 12115645 Kannan A RQ9E20B47 Leo Toys
50 12115896 Rubina Parven RQ9E20B48 Bisleri pop