IBS Pune

C1 : Evaluation
Question 1. Prepare a promotional mix strategy for the product allotted to you: The strategy is
to be designed to achieve the following objectives: (30 marks)
1. Market Penetration,
2. Market development and
3. Retaining the existing (loyal) customers for the product.
(Each strategy must include the suggested promotional mix tools to be used for achieving the
objective with justification)

Question 2. Which quadrant of the FCB planning model the product allotted to you fits into and
suggest advertising strategies in relation to FCB Grid for your product (20 marks)

Sr. No. Enroll No Name Product

1 21BSP0459 NITISH VERMA Natraj Pencils
2 21BSP1028 SAMARTH SRIVASTAVA Activa Scooters
3 21BSP1231 RAJESH KUMAR Bisleri Mineral water
4 21BSP2061 Samrudhi Deokar ICICI Pru Life Insurance (ULIP) policy
5 21BSP2350 AARCHIE ARJNANI India Today Magazine
6 21BSP2354 AAYUSHI SAXENA Dove Soap
7 21BSP2364 ADITYA SHAW BOSE audio system
8 21BSP2372 AISHA ANAM Cadbury Celebrations
9 21BSP2377 AKANSHA BILUNG Woodland shoes
10 21BSP2417 ANKITA BHOSLE Nerolac paints
11 21BSP2430 ANUSHKA SINGH Philips LED
12 21BSP2447 ATHARVA ROKDE Kajaria Tiles
13 21BSP2460 CHAITALI SHETYE Tesla electric car
14 21BSP2493 FARSHID VAKHARIA Sprite cold drink
15 21BSP2524 HUSSAIN ALIASGAR DEESAWALA Dell Laptops
16 21BSP2526 ISHA SALUJA Paan Parag Mouth Freshner
17 21BSP2527 ISHA SRIVASTAVA Kalyan Jewellary
18 21BSP2540 JINAL JAIN DTDC courier services
19 21BSP2553 KARAN NAIK Apple mobile handsets
20 21BSP2561 KAVITA BISHT Johnson & Johnson Baby Soap
21 21BSP2568 KSHITIJ PANDEY Lux International soap
22 21BSP2570 KUMARI MADHU LATA Gucci
23 21BSP2582 MANAS PANDEY Prestige Home Appliance
24 21BSP2602 MOHD KASIM KHAN Havells Fans
25 21BSP2612 NAMIRA SHAMS Maruti suzuki Alto
26 21BSP2627 NISHA KUMARI Honda bikes
27 21BSP2655 PRATEEK TRIPATHI UBER car rental
28 21BSP2684 RAJKUMAR DAS Sony LED TV
29 21BSP2686 RAKSHA MEHTA Ultratech Cement
30 21BSP2688 RASHMI CHAUDHARY SYSKA LED Lights
31 21BSP2713 RUGVED CHAVAN Fevicol
32 21BSP2763 SHEETAL PATIDAR Classmate stationeries
33 21BSP2779 SHREYA JAIN IKEA furnishings
34 21BSP2801 SIVA KUMAR Sugar Free tablets
35 21BSP2873 YASH KOTHARI Sensodyne toothpaste
36 21BSP2875 YASHODHAN KAPSE IODEX balm
37 21BSP3025 JATIN KOTHARI Eureka Forbes Vacuum Cleaners
38 21BSP3050 OJAS GOYAL IDEA-VODAFONE
39 21BSP3111 VINAY KANOJIYA Rolex watches
40 21BSP3125 ALSHIN THOMAS Nakshatra Diamonds
41 21BSP3216 SHASHANK MISHRA Fastrack accessories
42 21BSP3324 CHIRAG SONTHALIA Nike shoes
43 21BSP3422 KARAN JADON Garnier hair care products
44 21BSP3424 NEERAJ BHARTI Parker pens
45 21BSP3507 RAJ PANDEY Sandisk pen drives
46 21BSP3518 NIRAJ MEHTA Reymond suitings
47 21BSP3571 PIYUSH KHOBRAGADE Tata LITE salt
48 21BSP3604 PRIYADARSHIKA SINGH Horlicks