Professional Documents
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1. Each group have to forecast demand of the product allocated for the year 2022-23
(current year) for Indian Market.
2. Use exponential smoothing and moving average method to forecast the demand of
allocated product. Assume suitable value of alpha and period for moving average.
Provide explanation / logic for the same.
3. Collect the data of actual sales / demand (Rs / Units) for last 5-6 years. On the basis of
that forecast the demand for current year.
4. Also, analyse the demand side and supply side factors for forecasted demand. For
example, availability of substitutes, government policy etc to name a few. Explain all
the relevant factors in detail.
5. Attach all the documents, links; report you have referred to collect data of past
demand / sales of allocated product.
Submit hard and soft copy of the report and all other documents, various documents /
research reports referred to prepare report. (No hand written report will be accepted).