Internship Report - Asian University of Bangladesh

Asian University of Bangladesh
REPORT ON INTERNSHIP
MBA-6741: Internship
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Internship Report on Systech Digital Limited & HR

Payroll Software Market Analysis in Bangladesh
Submitted To: Submitted By:

Asian University of Bangladesh. Md. Mahamudul Hasan Babu
Department of Business Administration. ID# 201710293
Program: MBA MBA 48th Batch (Major Marketing)
Asian University of Bangladesh.
Academic Supervisor: Performed At:

Mohammad Shelim Miah Systech Digital Limited
Assistant Professor Address: House # 21, Road # 31, Sector # 07,
Department of Business Administration. Uttar, Dhaka – 1230, Bangladesh
Web: www.systechdigital.com/
Asian University of Bangladesh.
Course Details:
COURSE CODE: MBA-6741
COURSE NAME: INTERNSHIP
PROGRAM: MBA
Submission Date: 25th June 2018
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Letter of Transmittal
Date: 25th June 2018
To,
Mohammad Shelim Miah
Assistant Professor,
Department of Business Administration
Subject: Submission of Internship Report
Dear Sir,
It gives me immense pleasure to submit my report on Internship at Systech Digital Limited. In this
report, I have tried to describe my experience, project works, and achievements, Comparison of HR
Payroll Software and so on. All the works presented here are done with utmost sincerely and
honestly.
As part of my internship, I have served in Systech Digital Limited for Four months where I have not
only gained real life work experience but understood the process of the department and its various
aspects. This report includes a detail review of the office as well as the functionalities of the
department. As a document of my effort during the internship periods I have conducted all the
project works that I have done during my internship periods, specially their requirement,
functionalities and technical specification.
Later on, I have come up with a number of recommendations that I hope would be useful to enhance
their position in the market. If you have any further inquiry concerning any additional information I
would be very pleased to clarify that. Thank you.
Sincerely yours
……………………………...
Md.Mahamudul Hasan Babu
ID# 201710293
MBA 48th Batch (Major Marketing)
Asian University of Bangadesh
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Letter of Endorsement
Subject: Submission of internship report
This report will be submitted to the Masters of Business Administration Department of Asian
University of Bangladesh as a part of internship program and will be presented to the internship
defense committee for evaluation.
This letter is to certify that, all the information mentioned in this document is true and not
confidential to the company. The project mentioned here have had successful involvement of
Md.Mahamudul Hasan Babu, ID# 201710293, MBA 48th Batch (Major Marketing) Asian University
of Bangadesh
I wish his all the best and hope that he will lead a successful career.
Signature of Supervisors
………………………….
…………………….
Md. Munirul Hasan
General Manager
Systech Digital Limited
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Letter of Acceptance
The project entitled “Internship Report on Systech Digital Limited & HR Payroll Software Market
Analysis in Bangladesh “Submitted by Md.Mahamudul Hasan Babu ID#201710293, MBA 48th
Batch (Major Marketing), Asian University of Bangadesh, Dhaka, Bangladesh is accepted by the
department in a partial fulfillment of requirements for the Award of Degree of Masters of Business
Administration (MBA) and Major Marketing, June 2018 .
Board of Examiner
…………………………..
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Acknowledgement
First of all, I thank the Almighty Allah for giving me the strength and blessings in completing my
internship. I also thank Asian University of Bangladesh for its help & support in completing my
internship and also a nice placement for my internship. I wouldn’t have been able to do well without
the constant support of my supervisor and my peers in the organization.
I am fortunate that I had the kind association as well as supervision of our honorable faculty
Mohammad Shelim Miah, Assistant Professor, Department of Business Administration, Asian
University of Bangladesh, Uttara, Dhaka, Bangladesh whose hearted and invaluable support with
best concern and dedication acted as necessary resource and feedback to carry out my internship
program and hence complete this report.
I would also like to thank at Systech Digital Limited my supervisor Mr. Ashik Uz Zoha Jamy,
Manager, Business Development for being patient and supporting me throughout my Four month
internship program. My endless thanks go to my team leaders, Mr.Ashik Uz Zoha Jamy and team
members, Fazlul Karim Pintu, Munirul Hasan, Nazmul Hossain, Ahsan Zahid Choudhury,
Kaysarul Islam, Md. Zuabir Al Mamun, Abdullah Al Imran, Sukanta Sharkar, Nur
Mohammad. They have all provided their precious time and effort to school for completing my
projects me throughout my time at Systech Digital Limited. Their assistance for fulfilling my project
especially in the authentication to domain was truly supportive.
My peers and colleagues at the office had also been very helpful; and they made my internship a
more enjoyable and eventful one. I am very grateful to those people. Without them it was not
possible to done the tasks successfully. I would like to thanks all the stuffs of Systech Digital
Limited to make my journey smooth.
I am also very grateful to senior’s who works in Systech Digital Limited. My special thanks goes to
M. Rashidul Hasan, Managing Director & CEO, Nahid Mowla Mowri,, Chairman, for helping
and supporting me all the time during my internship period.
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Executive Summary
The Industrial Attachment program fulfills part of the requirements in pursuing the degree of
Masters of Business Administration in the Institute of Asian University of Bangladesh. This report
serves to summaries of the activities and experiences gained with Systech Digital Limited in
Marketing team as an intern.
I found myself rather lucky by getting the chance to work in such an environment that Systech
Digital Limited provides. I got introduced to some of the new terms like flat hierarchy, open and
paper free office. But the most amazing experience was to work in a friendly work environment.
During the intern period, I gained valuable knowledge about real time software. I had to do various
kinds of task like study, analysis and Sales and Marketing. For technical knowledge, I had studied
lots of technical issue such as Sales & Marketing concept, project Success and Sales & Marketing
Management.
As I joined in Sales & Marketing Team, I had to learn specific procedures and steps to Sales &
Marketing complete software product. I was assigned in a real life ongoing project. Working with
this project, I have achieved lots of learning about new technologies, Sales & marketing tactics etc.
Keeping the coding apart, there were also a few more challenges. Some of them were technical and
some were non-technical. Coming almost at the end of my internship, I discovered that, some of my
communicative and management skills have been improved to a great extent
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TABLE OF CONTENTS
CHAPTER CONTENTS PAGE
CHAPTER-1 INTRODUCTION
(PREFACE, ORIGIN OF THE REPORT, OBJECTIVES, 9-12
METHODOLOGY, SCOPE, LIMITATION, OVERVIEW OF THE
REPORT
CHAPTER-2 COMPANY PROFILE
(COMPANY PROFILE, SISTER CONCERNS, ENVIRONMENT, 13-27
SOME OF CLIENTS, ON SERVICE FACILITIES, FUTURE
STRATEGY)
CHAPTER-3 ABOUT THE PROJECT & MARKET ANALYSIS (SUMMARY,
OBJECTIVES OF THE PROJECTS, METHODOLOGY,LIMITATION,
IT SECTOR IN BANGLADESH, INFORMATION TECHNOLOGY
USED IN BANGLADESH, INFORMATION TECHNOLOGY TOOLS
USED IN BANGLADESH, IT NOT CONNECTED IN MARKETING,
BENEFITS OF USING IT IN MARETING SECTOR, MARKET 28-46
STRATEGY IN POLITICAL UNREST, CORE BENEFITS OF HR
PAYROLL SOFTWARE, BENEFITS OF INTIGRATED HR
PAYROLL SOFTWARE, INTIGRATED ATTENDANCE WITH
PAYROLL, TARGET AUDIENCE,SOFTWARE MARKETING &
SALES PROCESS,
CHAPTER-4 SWOT ANALYSIS 47-49
(BRIEF ACCOUNT, SWOT ANALYSIS OF SYSTECH DIGITAL
LIMITED,SWOT ANALYSIS OF SYSTECH HR PAYROLL
SOFTWARE)
CHAPTER-5 COMPETITOR ANALYSIS & FINDINGS 50-61
(MARKET COMPETITION,CUSTOMER DEMOGRAPHICS,KEY
CUSTOMERS,CUSTOMER MANAGEMENTS, SYSTECH DIGITAL
LIMITED’S COMPETITOR, SHORT DESCRIPTION OF SYSTECH
HR PAYROLL SOFTWARE, SYSTECH HR PAYROLL SOFTWARE
FEATURES,MARKET ASUMPTION,SURVEY ANALYSIS)
CHAPTER-6 INTERNSHIP EXPERIENCE 62-71
(POSITION,DUTIES & RESPONSIBILITY, TRAINING,
CONTRIBUTING OF DEPARTMENTAL FUNCTION,
EVALUATION, SKILL APPLIED, NEW SKILL DEVELOPED,
APPLICATION OF ACADEMIC KNOWLEDGE, NON TECHNOCAL
GROWTH, COMMINICATION SKILL,PROBLEM SOLVING SKILL,
TEAM WORK SKILL, SWOT ANALYSIS OF MYSELF,
CHAPTER-7 RECOMMENDATION & CONCLUSION 72-75
(RECOMMENDATION FOR FUTURE,RECOMMENDATION FOR
IMPROVING DEPARTMENTAL OPERATIONS,
RECOMMENDATION FOR IMPROVING SELF PERFORMANCE,
CONCLUSION)
CHAPTER-8 REFERENCE & INFORMATION 76-77
(REFERENCE & BIBLIOGRAPHY, INFORMATION & ASSIST)
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Chapter-1
Introduction
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1.1Preface:
Internship is a beneficial procedure for students to link-up their academic experience with industry
practices. It gives students an opportunity to sharpen their skills, gain expertise through work on
advanced productions and be familiar with arduous real world environment.
Internship also provides any academic institution an opportunity to get up-to-date with new industry
trend. As well as, industries get opportunity from Internship program to earn the idea about the
research and development fields of the academia. In a word, internship establishes relation between
academic institutions and industries.
I feel proud of being a student of MBA Program, Major Marketing, Asian University of Bangladesh
because it provides this worthy opportunity to me within the Masters program. Systech Digital
Limited is one of the leading software company in Bangladesh, cordially accepted me as an intern
and gave me chance to utilize my theoretical knowledge in real world environment. I already work
with Systech Diital Limited as Assistant Manager (Sales) & I statred Systech Digital Limited as an
intern 1 April, 2018 and successful completed this program on 30 June, 2018
1.2Origin of the report
The report has been prepared as a fulfillment of a partial requirement of the internship program. I
have tried my best to complete this report with my knowledge and amazing experience. I also try to
present my Sales & Marketing Knowledge, Tactical skills and technical skills what I gained as an
intern.
1.3Objectives
The primary objective of my report is to gain practical knowledge about the things we learn through
study in this1year. The outcome of my internship is presented in this report and this report is
prepared as a requirement of the internship program. The primary objective of this report is to
present an overall description of the internship program at Systech Digital Limited. It describes the
jobs performed in the organization as well as the experiences, findings and professional and personal
skill development working in this company.
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1.4 Methodology
I have presented different kinds of information in this report which I gathered during internship
period and collected from any written document such as Internet or from another person. Most of the
information is collected from web sites, articles, Systech Digital Limited employees and some
journals. Information included in this report are classified into two categories, primary data source
and secondary date source.
1.4.1 Primary data sources are,

Direct inspection through the internship time
with my team members and other employees
Participation in different in-house activities
Observing others jobs
1.4.2 Secondary data sources are,

Website of Systech Digital Limited
Website of Clients
Internet
Questionnaire Survey
1.5 Scope
An insight of the experience that I gained and the challenges that I faced in my working place are
provided by this report. It also provides an idea about how I adapt with the professional
environment. A short description about the working environment is added to this report. My daily
work schedule is also included to give an explicit view about the life at Systech Digital Limited.
Overall, I tried to give a brief description of Systech Digital Limited so that teachers and students
can able to know effortlessly about the organization.
If internship is gathering skills, then projects are the main way of gathering them. I have worked on a
real life several project, named SAARC, ILO, Envoy Group, Majumder Group, Quality Group,
Ahmed Group, Rashid Group, KEMS Group Etc. I gained immense knowledge and experience when
I worked on this project.
1.6 Limitation
There are some limitations in this report. All the contents cannot be shared outside the office. I only
worked on a particular project for the internship period. I describe in this report what I have learnt
from Systech Digital Limited and what feedbacks I got from my team and Team members and co-
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workers, so all the data given in this report may not be perfect. Moreover, gathering data from
office’s employees was also a tough job. It was quite hard to get time from them in the busy business
hours.
1.7 Overview of the Report

In this report, I have discussed about internship office and the task performed during the internship
period in Systech Digital Limited.
First chapter describes the objective of the report, the methodology of collecting data, scope and
limitation of this report, Second chapter discusses about Systech Digital Limited ‟s background.
(Company’s profile, Sister concerns, environment, some of clients, on service facilities, future
strategy). It also gives an overview of the organization; Third chapter explains details of my
workplace that is its environment and facilities. My viewpoint about Systech Digital Limited is also
described in this chapter. About the project & market analysis (summary, objectives of the projects,
methodology, limitation, it sector in Bangladesh, information technology used in Bangladesh,
information technology tools used in Bangladesh, it not connected in marketing, benefits of using it
in marketing sector, market strategy in political unrest, core benefits of hr payroll software, benefits
of integrated HR payroll software, integrated attendance with payroll, target audience, software
marketing & sales process, Fourth chapter discusses SWOT analysis (brief account, SWOT
analysis of Systech Digital Limited, SWOT analysis of Systech HR payroll software) in Systech
Digital Limited., Fifth chapter describes competitor analysis & findings (market competition,
customer demographics, key customers, customer managements, systech digital limited’s
competitor, short description of systech hr payroll software, systech HR payroll software features,
market assumption), Sixth chapter describes internship experience (position,duties &
responsibility, training, contributing of departmental function, evaluation, skill applied, new skill
developed, application of academic knowledge, non technical growth, communication skill, problem
solving skill, team work skill, SWOT analysis of myself. Seventh chapter describes
recommendation & conclusion (recommendation for future, recommendation for improving
departmental operations, recommendation for improving self performance, conclusion) and The last
& eight chapter gives reference & information (reference & bibliography, Information & assist)
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Chapter-2
Company Profile
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2.1.1 Company Profile:
Systech Digital Limited
Evaluation Unit Parameter
Age of the Company (As Software Firm) 17+ years
Management Structure 52+
No of Software/Web based Application 47+
No of International Clients for Software/Web based Application 14
No of Local Clients for Software/Web based Application ( On office
100+
Automation & Management)
2.1.2 Consultant’s Organization

 Company Name : Systech Digital Limited
 Founded in : January 2001
 Age of the Company : 17+ Years
 Main Business : Software,Website& Multimedia Content Development,ITES
 Address : House # 21, Road # 31, Sector # 07, Uttara, Dhaka – 1230
 Phone : +88-0248951636, +88 01713 259935,+88 01750023486-8
 Email : ceo@systechdigital.com
 Website : www.systechdigital.com
 Chairman Director : Mahbubur Rahman, Renowned ICT Writer in Bangladesh
 MD & CEO : M Rashidul Hasan
 No. of Employee : 52
 Sister Concern : Systech Publications, Systech Technical Publications, CERP
 Member : BASIS & BCS
 Re-seller : AVG & AVAST anti-virus & firewall solutions
 World Bank vendor Identification Number: 93596
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Profile Image
2.1.3 About Systech Digital Limited

Systech Digital Limited is a Bangladesh based IT Development Company. Let us give you the best IT
solutions for Software Development, Multimedia Project Development, Web design, e-commerce solutions,
custom Internet application development, Web Hosting, Domain Registration, Networking, Graphics Design
and Consultancy about IT related issue for the cheapest price. We have different groups for different
solutions. We make your IT vision a reality.
The world is today witnessing a technological revolution that has already entered a new millennium; our
societies and economies are being integrated with a clear perception of these changes. “Quality First” is the
motto of our company, and establishes the company as a leader in the field of information technology. We
make IT vision a reality. Systech Digital Limited is the One Stop IT Solutions Provider for you and your
company.
Our Product and Service helps users to find solutions from & within their own intellects. Our Product and
Service is similar to a coach or friendly guide that pushes you just enough to a particular direction where you
find the answers and can easily reach to a satisfactory output. Whatever be your problem in relation to IT for
effective and efficient office management, you can rely upon us with a sigh of relief.
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2.1.4 Vision:
Systech Digital Limited is always obsessed with the clients’ benefits through products’ value
addition and customer care. Unlike others, our company realizes its ultimate success in the clients’
satisfaction after using its products and the ever-best services. To say in a single expression, our
vision is to create an exceptional, lofty demand of our products and services in the market through
full care of customers’ needs in terms of the quality service, time safe and competitive price. We can
always expand on the project and at the same time focus on the next level of development for your
company.
2.1.5 Service:
Systech Digital Limited brings the quickest solutions for you. No matter where you are, we are
committed to respond within maximum 72 hours and bring reliable solution for you and your
problem.E-mail us your problem in detail and our trained support team will not leave a single stone
unturned to solve it within 72 hours.
2.2 Sister Concern of Systech Digital Limited are:
2.2.1 Systech Computers

To deliver quality education it was established in 1992. More than one thousand of learners are
working in various renowned companies after getting computer education from here.
2.1.2 Systech Publications Limited

To present computer technology easily in mother language Bengali it was established the first &
only computer publications named ‘Systech Publications’ in 1995. This is now the largest Bangla
ICT Publications in Bangladesh.
2.2.3 Systech Technical Publications

Systech establish a sole organization named Systech Technical Publications in January 01, 2002.
This organization is publishing technical products and delivering to the door of technical learners.
2.3 Progressive Educational Research & Social Development (PERSD)

PERSD is on its way to support the Bangladeshi community with IT (Information Technology)
knowledge and English Spoken skill to cope up with the 21st century. The organization has so far
become successful to quality, standard, and environment of its services. It hopes to reach at the
zenith of satisfaction through mass assistance projects successfully.
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2.4.1 Space & Location:
Systech Digital Limited has 3000 square feet air-conditioned, well lighted and furnished apartment
with all modern facilities in a gorgeous building. Digital Security and Access Control System is
being used to ensure the top security. For flawless office work procedure different sections has been
separated in rooms by partitions. All modern furniture and planned interior designed set up makes
the office best convenient for both working environment for office staff and friendly environment for
clients.
Veranda
Toilet
Multimedia, Graphics &

Content Management
om
Admin
's Ro
MD
Team
Store
Room Toilet
Oracle Team
Veranda
Reception
Up
Up
C
Marketing Team
M
CEO
Din
Kit
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en ’S Ro
om
E
ing Sto
C
re
N S & Kit
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W
en
25 U
Store Store
Room Room
Central IPS
Server
Store
Generator
So
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ftw
Toilet
Toilet
are
De
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m
lop
oo
me
R
Servant's Room
nt
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Figure: Floor Plan

2.5 Environment:
2.5.1 Organizational structure – projectile
Systech Digital Limited follows the rule of Project wise System where the whole staff has been
arranged in some individual projects. For very project, some enthusiastic and highly experienced
employees work under one project manager. They make the work as a group and report to heir
senior.
2.5.2 Working environment
Systech Digital Limited is a very congenial work-place for software developers. In all the projects
project managers keep a very good friendly and helping environment among and within the teams.
They hang on a roster and to-do work schedule and do work according to the project time and
schedule. If any problem arises they report it to their seniors and they fix that. Well furnished,
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modern equipped, specious natural lighted air conditioned rooms make the working environment
more congenial and boosting.
2.5.3 Facilities for employees
The well paid employees get different bonus on the occasion of various festivals. They get rewarded
for their outstanding performances and after successfully completion of each project; get a
percentage of yearly profit, enjoy delicious food, various leave schemes and so on.
2.5.4 Entertainment facilities

They are offered with picnics, recreational hall and gaming zone facilities also available.
2.5.5 Customer Facilities

Systech Digital provides 24/7 service to clients. Most congenial working environment, highly
professional and efficient office stuff, caring high officials and immaculate management structure of
the office sets the customer up in an effortless and smooth business relationship.
2.6 Management Structure (Organizational Structure – Projectile)

Chairman
Managing Director
Business Consultants
&
CEO
Director, HR Director, Admin Director, Finance Director, Foreign Affairs

Technical Consultants
Executive Director
Manager Manager Manager Manager Manager

Software Development System Support HR Marketing Accounts
Executive, HR Executive, Accounts
Office Staff & Peon Marketing Staff
Hardware & Software

Network
Software Admin
Hardware & Network Admin Supporting Staff
Supporting Staff
Testing &
ERP Team Web Application Multimedia &
Documentation
Design
Project Manager, Project Manager Sr. Tester
System Analyst System Analyst Graphics Designer
Tester
Sr. Software Engineer Sr. Software Engineer Animator
Document Writer
Software Engineer Software Engineer
Figure: Organogram
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Team Formation for Web Application Development and Implementation
Resource Chart (Web Application)
Project Manager
Systech Analyst
UI Designer DBA Programmer Programmer Programmer
Tester/QC
2.7 Software and Web based Application

2.7.1 Systech Digital ERP
1. Merchandising & Manufacturing ERPs
2. University Automation System
3. Hospital Automation System
4. Office & Business Automation
2.7.2 Available Solutions and Modules:
1. Production Management System : Manufacturing Ind. (RMG, Pharmaceuticals)

2. Dye-house Management System
3. Corporate Messaging System: Push-pull mobile software solution
4. Site Monitoring System
5. Telecom Software Solution (SoftSwitch)
6. EPBX Software and Hardware Solutions
7. Merchandizing Management System (MMS)
8. Smart POS : Point Of Sale for Small and Large Companies
9. Security and Access Control System with Attendance
10. VAT/Tax Management System (MUSAK-1 to MUSAK-19)
11. Fixed Asset Management System
12. Budget Management System
13. Projects & Task Management System
14. Systech Institute Management System (SIMS)
15. Supply Chain Management System (SCM)
16. Accounts Management System
17. Stock and Inventory Management System
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18. Human Resource Management System
19. Payroll and Pay Slip Management System
20. ID Card Printing Management System
21. Student Management System
22. Personnel Management Information System
23. Goyna : Sales and Inventory Management System for Jewelry
24. AVAST & AVG : Anti-virus and Firewall Solutions
25. Travel Report Master : Worldwide Multi-currency Travel Calculation and Reporting
System
26. Interactive Educational System: Self ICT Learning Solution
27. Petty Cash Management System (PCMS)
28. Patient and Doctors Management System
29. Pathology Management System
30. Pharmacy Management System
31. MBBS Results Processing System
32. More than 55 Multimedia Software & Titles
33. SecureShield : Software Security System
34. Digital Brochure & Presentation
35. Web Application and E- commerce Solutions
36. Transport and Accessories Management System
37. Srishty Bangla Office Tools
38. Library Management System
39. Systech Digital Dictionary
40. Customer Relationship Management (CRM)
41. Online Bangla Dictionary
42. Bangla E-mailing Solution
43. Microcredit Management System
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2.7.3 Current Software Solution:
Unique Selling Position
Systech Digital Limited are stayed in the Software Industry for the last 18 Years. Our Major
products are-
1. HR & Payroll
2. Production Managements (Garments and Sweater )
3. Corporate Employee Dashboard (Leave, Attendance, Event, and Training Managements)
4. Biometric Worker Verification
5. Brick Field Management System
6. Garments Lab Testing
7. Merchandising Management System
8. Member Directory for the Associations (Membership Managements)
9. Asset Management System
10. School/Institute Management System
11. Web Application Development
12. Digital Content Development
13. E-commerce (Self and SaaS)
14. Domain Registration and Hosting
15. Co-Operative Software
16. Integrated Time Attendance Solution
17. Integrated SMS and Email with Brick Field and Payroll Attendance
18. Access Control
Systech Digital Limited are going to introduce ERP and Industry Managements Software.
Systech’s HR-Payroll Software is fully integrated with Time Attendance Machines branded
any ZKTeco Time Attendance Device. There is no needed to download the attendance data
and import it to HR-Payroll software. The whole process will be done automatically after a
given certain period of time. This is the most hassle free system for any organization. You
can save your valuable time and utilize your valuable time for the others purpose.
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2.8 Some of Our Clients
2.8.1 Some of International Clients:
SL. Name of the Client Country
1) SEDF & World Bank Bangladesh
United Nation Development Project
2) Bangladesh
(UNDP)
3) Intel Corporation Ltd USA
4) Blue Hawk LLC USA
5) CKR International, inc USA
6) Divine Telecom, Inc. USA USA
7) Mela Online UK
8) Ghoti Studios Canada
9) ITOCHU Group Japan
10) Bata Shoe Company Bangladesh
11) Prominent Apparel Hong Kong
12) Safekiwi New Zealand
13) Room To Read Bangladesh
14) Decathlon Group Bangladesh
15) SAARC Bhutan
16) ILO Bangladesh
2.8.2 Some of Local Clients:

SL. Name of the Client
1) Prime Minister’s Office Bangladesh (PM Office)
2) GonoBhobon, Bangladesh
3) Bangladesh Army
4) Bangladesh Air Force (BAF)
5) Bangladesh Rifles (BDR)
6) Military Institute of Science & Technology (MIST)
7) Bangladesh Garments Manufacturers and Exporters Association (BGMEA)
8) Bangladesh Medical & Dental Council (BMDC)
9) ICC, PMO, Government of Bangladesh
10) BGMEA Institute of Fashion and Technology (BIFT)
11) Picard Bangladesh Limited.
12) Bangladesh Madrasa Teacher’s Training Institute (BMTTI)
13) Association of Mobile Telecom Operators of Bangladesh (AMTOB)
14) Department of Public Health Engineering (DPHE)
15) Secondary Town Water Supply and Sanitary Project (STWSSP), ADB
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16) Bangladesh AOTS Alumni Society (BAAS)
17) Bangladesh Computer Council
18) Maxim Group
19) Eyanat Multipurpose Cooperative Society
20) World Com Ltd.
21) Energypack Engineering Ltd.
22) Associates Industries Pvt. Ltd. (AIPL)
23) Nexus Sweaters Ltd.
24) Liberty Knitwear Ltd.
25) Fair Apparels Ltd.
26) SNS Fashion
27) Baba Group
28) Micro Fiber Group
29) Probity Inc.
30) Paradise Group
31) International University of Business Agriculture Technology (IUBAT)
32) North South University (NSU)
33) Asian University of Bangladesh
34) North East Medical College
35) ARISTOPHARMA Ltd.
36) Vision MediTech Ltd.
37) MH Global Logistics Ltd.
38) Malim BD Co. Ltd.
39) Heaven Jewelers
40) Khan Jewelers
41) Kamala Vandar Mega Bazar, Sylhet
42) Luman Group
43) Sagar Publishers, Baily Road, Dhaka
44) MitaProkashoni
45) Wartsila Bangladesh Ltd.
46) Cosmo Foundation
47) Rahman Printers
48) BhaiBhai Press
49) S-21 Apparels Ltd
50) Proma Printers &Proma Solution
51) Grameen Star Education
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52) City cell
53) Canadian International School
54) Junior Laboratory High School
55) Paradise International School
56) JasimUddin Institute
57) South Breeze School
58) DOYD (Department of Youth and Sports), Ministry of Heath
59) Super Drug
60) Capacity Building Consultancy Services
61) Disabled Social Welfare And Rehabilitation Society
62) Eastern Cement Industries Ltd.
63) Information Frontiers Limited (IFL)
64) Novo Cargo Services Limited
65) Nightingale Medical College & Hospital
66) Homeopathic Foundation
67) All Community Club Limited
68) Himalaya Real Estate Limited
69) JSM Enterprise
70) Millat Chemical Co Limited
71) Meditex Industries Limited
72) MeditexKnitwer Limited
73) BITM
74) Surovi Agro Industries Limited
75) Alif Embroidery Village Limited
76) Century Leather Works (Pvt.) Ltd
77) Chittagong Online Limited
78) Rotary Club of Dhaka
79) Top Tex BD Ltd
80) Deva Limited
81) Envoy Group
82) Intertek Bangladesh
83) Rashid Group
84) Dishang Sweater Ltd
85) Ahsan Group
86) BASIS
87) R. Tex Fashion Ltd
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88) Friends Knit Wear and Accessories Ltd
89) Jaago Foundation
90) AmaSyntex Ltd
91) Alif Group
92) Microfiber Group
93) Gazipur Feeds Ltd.
94) Sabah Designeers Ltd
95) Megastar Apparels Ltd.
96) Lamia Adnan Garments Ltd.
97) Woo Ree Apparels Ltd
98) Aristo Fashions Ltd
99) Style Creator Ltd
100) Quality Group
2.9 On Service Facilities
2.9.1 Offices:
Bangladesh Office
Systech Digital Limited (Head Office1-Uttara, Dhaka)
Systech Digital Limited (Head Office1-Kawran Bazar, Dhaka)
Systech Digital Limited (Branch Office-Chittagong)
EU Office:
Tamar Science Park, 1 davy road, derriford, Plymouth, PL6 8BX, UK
Japan Office:
SYSTECH DIGITAL JAPAN INC. Suncity-Kameari Bldg 5F, 2-73-3 Kameari, Katsushika-
ku,Tokyo 125-0061, Japan.
2.9.2 Office Space:

6000 Square Feet in a whole duplex building.
2.9.3 Area of computer Lab:

3000 Square Feet on the second floor of the building.
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2.9.4 In House- Hardware Facilities:
S/N Description Area (sft./rft.)/No.
1. PC (PIV) 45
2. Laptop 8
3. Server 2
4. Laser Printer 2
5. Network Laser Printer 1
6. DeskJet Color Printer 3
7. UPS (2 K) / Power Generator 2
8. UPS (650 VA) 30
9. Scanner (Mid Range) 2
10. AGP Card (Extra) 5
11. PC Camera 2
12. Digital movie Camera 3
13. Digital Still Camera 4
14. CD Writer 5
15. DVD Writer 2
16. TV Card 2
17. Capture Card 1
18. Rendering Card 1
19. Switch/ Hub (Router) 4
20. Radio link Setup including all 1
21. Modem (External) 2
22. Storage System 1
23. Electronic Security System 1
24. FireWire Device (With Card & wires) 2
25. Network Accessories 1
26. Digital Video Editing Panel 1
27. Digital Sound Editing Panel 1
28. Multimedia Projector (full set) 1
29. RAM (Extra) 3
30. Thumb/ Pen Drive 15
31. Bar Code Machine (Full System) 1
32. Proximity Attendance Machine
2
(Full System)
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2.10 The Future Strategy of Systech Digital Limited
2.10.1 Vision Statement
Systech Digital Limited is always obsessed with the clients’ benefits through products’ value
addition and customer care. Unlike others, our company realizes its ultimate success in the clients’
satisfaction after using its products and the ever-best services.
To say in a single expression, our vision is to create an exceptional, lofty demand of our products
and services in the market through full care of customers’ needs in terms of the quality service, time
safe and competitive price.
We can always expand on the project and at the same time focus on the next level of development
for your company.
2.10.2 Mission Statement

Our core mission is to provide support those are wanted our client and top-class support services, by
software development including analysis, design, implementation, testing, and maintenance and
customization client-oriented approaches.
2.10.3 Goals/Objectives
Our goal is to define a new dimension of quality in software development and provide best support
to service. In simple words, the mission’s objective of Systech Digital Ltd. is the total satisfaction of
its customers.
Indeed, we have succeeded to deliver all our projects in time, providing highly innovative, scalable,
reliable and easy maintainable solutions to our customers. Based on an exceptional team of IT
specialists and a powerful and highly mature software development process, we enable our
customers to develop their application portfolio on time and at high quality.
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Chapter-3
About The Project
&
Market Analysis
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The Project
3.1 Summary
Systech Digital Limited hired me as an Intern from 1st April 2018 of July, 2018 till 31st July, 2018, a
three month program in the Administration department of this IT firm. Systech Digital Limited. is
known to be one of the largest IT firms in Bangladesh. So, now that I have worked for three months
in this company I have gathered some knowledge about corporate world as well as Sales &
Marketing System & Procedure. Working in the Sales & Marketing department showed me how an
organization is maintained and keep things going in the right direction and achieving sales & sales
target goal. I have seen closely and been a part of various assignments of this department in order to
make sure employees get the proper environment to work make the business run successfully.
My supervisor has helped and guided me to learn things of an organization which made me excel
faster and understand the organization in quick time. I have also closely seen sales & marketing
work and assisted them at various times. Providing support service to the employees was one of the
main jobs I was assigned. Support services include providing employees with logistics, technical
support, Attendance Device requisition information, business card, stationeries, and providing
information on related matters. Sales & Marketing Departments tries hard to fulfill all queries and
demands of the Organizations.
3.2 Objective of the Project

The objective of the project is:
 To know the system and procedure of the sales & Marketing process
 To learn how an organization maintains its working environment
 To know how an organization provides sales Support to the organization.
 To know how to close sales & sales target
 To know the overall practical idea & work of sales & marketing procedure.
 To contribute the sales and working with the teams.
 To assist sales personnel on their tasks and sales target
 To increase my knowledge on corporate sales culture
 To Know the competition within the industry
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3.3 Methodology
While doing the report I have gathered information from different sources. These information were
both from primary and secondary sources. Primary sources include information from my supervisor
and seniors of the department. Some of the information for this report I have gathered from my
internship experience while working for Systech Digital Liited. This report also consists of
secondary information which includes sources such as Systech Digital Limited website, Systech
Digital Limited Corporate Profile brochure, and other various internet sources.
3.4 Limitations
For this report the information that I have gathered was easy to get as I was closely observing the
whole system and its processes. But a major setback was that, as I was preparing and deciding what
my report should be on, I was informed from the sales & Marketing department that I have to select
topics for the report within the department I was working for. That is why I was bind with limited
topics within the Sales & Marketing department.
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3.5 IT Sector In Bangladesh
3.5.1 Information Technology in Marketing
Information technology professionals with products and services to offer potential customers benefit
from using strategic marketing to reach their target market. A variety of resources are available to
these professionals to achieve their sales objectives. Trade shows, strategic advertising, informative
white papers and free product trials are all components of an effective marketing strategy.
3.5.2 On-line communities and web-sites
Web-site development and e-commerce need to be in place as another arm of your channels of
distribution. The most effective web-sites are those that provide customers with a space to
communicate and share information among themselves and with your employees. These on-line
communities can be an extension of your market and market research.
3.5.3 Web-applications
It is becoming more important that sites are functional, interactive and not just informational. It
develop a range of practical, easy-to-use, distributed web-applications for managing on-line services,
from information sharing to member-based communities, to social-commerce platforms.
3.6 Two Types of Information Technology Used in Marketing
Technology is increasingly being integrated into marketing departments because if provides a way to
reach more target customers and get immediate results regarding the effectively of marketing efforts.
Two important technologies used by marketing department today are search engine optimization
(SEO) and social media.
3.6.1 Search Engine Optimization
SEO is a technology used for companies to obtain high ranking in the search engine result pages
(SERPs). Marketing departments employ SEO to get high ranking for terms their target customers
use to search for their products or services.
3.6.2 Components of SEO

One component of SEO is content creation and syndication. By placing content on the web, with
links to a company's site, people are driven to the site. Articles are placed on multiple articles
directories and made available to other websites as long as they retain the links to a company's site.
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A company blog is set up to attract company prospects to information they are interested in. Another
SEO component is video creation and syndication. Google's purchase of YouTube attests to the
importance video is playing in Internet marketing. To increase search engine ranking videos are
placed on video portals such as YouTube with links placed to a company's website. SEO also
involves syndicating company content using a method called real simple syndication (RSS). RSS
places the content of a company's web site and update into an electronic stream of information to
which people can subscribe. As new information is published, web users receive immediate
notification. RSS information is read using software called feed readers.
3.6.3 Social Media

Social media is rapidly overtaking older technology such as email. According to the research firm
Gartner, by 2014 social media will replace email. Social media is Web-based technology that easily
allows users to publish content on the Internet and interact with each other. A type of social media
includes blogs, wikis and forums. One of the differences between social media and traditional print
publications is that publishing comes from both the reader and content provider.
3.6.4 Social Media and Marketing Departments:

Social media provides a way for the marketing departments to get immediate feedback on what the
public thinks of the company. It brands a company but also brings with it the risk of a poor
reputation if a company does not serve customers well or if those using social media misrepresent a
company.
3.7 Information technology tools that are using in marketing:

3.7.1 Websites:
Having web design, development maintenance skills can definitely be an advantage for individuals
who want to work in marketing. The level of web skill necessary varies from one company to
another. In some organizations, marketing professionals are expected to handle every aspect of
creating a website, including design, programming, security, content development and more. In other
organizations, marketing employees work closely with in-house programmers or an outside web
development firm on the technical aspects of site management.
3.7.2 Social Media:
With so many companies incorporating social networking into their promotional efforts, marketing
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professionals need to be well versed in the use of popular social media technologies as tools for
attracting new business and building customer relationships. Marketers are often responsible for
setting up and managing Facebook pages and Twitter accounts for their companies, publishing video
content to YouTube, and establishing LinkedIn profiles for key company personnel.
3.7.3 Blogging:
Many marketing is involved in setting up and managing blogs for their companies.
3.7.4 Computerized Presentations:

Marketers are often responsible for creating computerized sales and marketing presentations using
PowerPoint or other applications.
3.7.5 Customer Relationship Management (CRM) Systems:

Companies often use sophisticated CRM software applications to keep track of all types of customer
contact, including sales calls, presentations, purchases, complaints and more. Marketers need to be
able to access information that is in the system as well as input additional data as it becomes
available.
3.7.6 Email Communication:

Marketing is rely heavily on one-on-one email communication in order to accomplish their work.
Email communication is quite common with customers, prospects, coworkers, member of the media
and others.
3.7.7 Email Marketing:

Many companies rely heavily on email marketing as a way of attracting new business and building
relationships with current and past customers. Marketers are often responsible for building and
maintaining an email marketing database as well as creating e-newsletters and email advertisements.
3.7.8 Graphic Design Software:

Marketers who are involved in designing advertisements and collateral materials, such as brochures
and newsletters, for their companies are expected to be well versed in the use of graphic design
software applications like In Design, Photo Shop and more.
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3.7.9 Mobile Communications:
Active mobile communications are fairly new to the party. However that doesn't mean that this
technology is a weak link. Today's mobile marketing applications and "wrapper" technologies allow
companies to leverage communications in a focused and highly personal context. Systems like
Indianapolis-based Tetherball allow marketeers to package commercial messages, then make
information available to a global audience easily, and without irritating the user. The systems are
also able to offer an immediate response capability, binding a seller with a buyer in a spontaneous
manner.
3.7.10 Streaming Media:

Whether audio or video (or both), streaming media regularly allows for significant and global
audience penetration in a noninvasive way. Platforms such as YouTube allow the marketer to
literally put "any" message in front of a global audience. All the company needs is a script, a
computer and a low-cost webcam, and your messages can be displayed in front of buyers, sellers and
business partners anywhere in the world.
3.8 Where Information Technology not connected in Marketing

Given the Internet’s tremendous rise in popularity, today’s marketers refer to other media channels
that aren’t connected to the World Wide Web as “offline.” Offline marketing strategies utilize
offline media channels to create awareness of a company’s products and services. These campaigns
can include radio and print advertising – including billboards, signs and pamphlets – telemarketing,
and television ads
Catalogues
Brochures
Flyers
Exhibitions
Adverts (newspaper/magazine)
Sponsorship
Newsletters
Business Cards, postcards, and posters made
Networking
Speak or Table at a Conference.
White Papers
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Trade Shows
Free Trials. Etc
3.9 Benefits of using Information Technology in marketing sector:

In general, IT (Information Technology) has brought about significant improvements in Business
operations and in the entire human life as whole. Information technology (IT) benefits the business
world by allowing organizations to work more efficiently and to maximize productivity. Faster
communication, electronic storage and the protection of records are advantages that IT can have on
your enterprise. Information technology has to do with computer applications, on which nearly every
work environment is dependent. Since computerized systems are so widely used, it is advantageous
to incorporate information technology into your organization. For examples
Businesses to be open 24 x7 all over the globe.

Storing and Protecting Information
Automated Processes
Work Remotely
Communication
Cost Effectiveness
Bridge the cultural gap and Exchange of views and ideas thus increasing awareness and
reducing prejudice.
Functionality and Flexibility
Improve internal operating efficiency and quality.
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3.10 Marketing Strategy on Political Unrest
Now political unrest heavily impact on any business. Though political unrest is present then
we have to work day to day effectively and efficiently in the market.
As a new organization firstly we have to cover the full market as soon as possible. Question
may arise how we will cover the market in this political unrest? I think to cover the full
market we have to work with planning. Our marketing department may work in two teams.
One team work for door to door and another team work for existing potential client. For
potential client we need to take a visit previous day over phone from the query list.
We can visit door to door in two ways in this political unrest like what part of Dhaka we live
in visit around the area and around of our office. Where we are staying in Dhaka we know
very well how much, what types and who are the potential client. Then we visit them and
enlisted as our client.
Advertising also may work effectively in this political unrest.
We need to follow our previous potential client list. We need to phone them for knock and
try to take a second time meeting with them. Those who are feel very much interested to
meet then we need to build a good relationship with them.
We can do email marketing.
Social media also effective like Facebook and LinkedIn.
We may provide our best service to the potential client included price also.
Sometimes we can be heard bad condition about their business so, on that time we need not
to talk about our products and service just try to show a little theme about our service and try
to build a good relationship with the client.
We have all some friends and relatives who are involve in different types of jobs. Those who
haven’t website and who don’t used software in their organization, we can inform them about
our service. Response may positive.
Expand to New Markets (we can run our business in our country as well as outside our
country that is internationally)
VIP network event ( VIP network event indicate special client of our Chairman sir,
Managing Director sir, Chief Executive sir. We need to workthrough our VIP network that is
like client on behalf of our VIP )
Contribute to external online communities (we can recruit in LinkedIn just for add and
promotion) the team would also post content to online communities focused on recruitment,
including LinkedIn groups. The idea was to get involved in conversations at these external
communities to both develop some thought leadership and promote the Fire fish brand.
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Search client in different source and just knock them over phone or email. If over phone then
try to take a meeting with them.
Maintaining a high ranking in the most important search engines is a never ending struggle, as you
need to follow certain rules AND continuously update and optimize your website. Focus on:
 improving your link popularity

 adding fresh content
 monitoring website results
 testing various keywords
 Spending time in improving the design and the usability of your website.
3.11 Core Benefits of HR Payroll Software:
HR software can help companies to improve talent management systems, better manage employee
records, and optimize hiring practices. Many companies across all industries and geographical
locations have already made the leap into automating HR systems. For those that have not yet made
the leap, the following are several ways that HR software may be beneficial to your company.
3.11.1. Save space
One thing that HR systems are virtually guaranteed to do is save companies space. Eliminating or
minimizing paper records removes the need for extensive filing systems and large storage areas,
which can in turn save your company money on rent and utilities.
3.11.2. Improve organization
When records are kept in an automated system, it becomes much easier to organize and recall
needed information. The degree to which HR systems may help improve organization depends on
your company’s existing systems and the features of the software.
3.11.2 Streamline information sharing
HR systems can make it possible for employers or managers to share information across an entire
organization with one click. If employee self-service options are in place, this information may be
accessed from anywhere at any time. This can eliminate inconsistencies when sharing information
regarding procedural changes and other company news.
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3.11.4. Conquer geographical barriers
For companies that operate across the globe, an HR system can help employees and managers to
communicate from remote locations and attend conferences online. Depending on the industry, it
may be possible to communicate completely online and hire skilled employees without ever needing
to travel or have the employee relocate. HR software can also help to establish greater consistency in
systems and standards when there are numerous company locations across a large geographical area.
3.11.5. Optimize decision making
With the help of analytics and data reporting, managers can optimize decision making in many
areas. HR systems can help managers determine when and who to hire and what the best methods
will be for employee development. HR systems may also be able to help managers determine how to
increase productivity and improve systems, though this requires analysis skills as well as access to
information.
3.11.6. Better use of human capital
HR software makes HR professionals’ jobs much more efficient. HR personnel does not have to
spend time writing out and filing employee information and searching through files to answer
questions or make changes. With information easy to enter and available in one place, HR
professionals have more time to devote to endeavors that will truly benefit the organization.
3.11.7. Increase performance management effectiveness
Performance management can be altered from a once-a-year grueling review process to a daily or
weekly feedback session in which managers truly find out how an employee is progressing and use
the information to effectively develop the employee. HR systems make it easy to obtain performance
feedback from a variety of sources so that a more realistic and rounded view of the employee is
seen. With this information, managers can more effectively develop employees by giving specific
advice and suggesting training systems that will be of the greatest benefit.Payroll software offers lots
of different advantages – for the user, the employees and the company (of all sizes). This article
looks at some of the most obvious advantages to expect when you make use of payroll software.
3.11.8. Employee calendars

Available with some payroll software solutions, employee calendars give you a super easy way to
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manage sick leave, absences and overtime. In a glance you can see how long employees are away
for, whether they should be at work, what type of leave they are currently on, how much leave they
are entitled to etc. It makes planning a lot easier.
3.11.9. Cost Effective

By taking control of payroll yourself and not going with a professional service, there is great
potential to save money… especially once you can use the software quickly and efficiently.
Naturally there are downsides involved by not going with a professional service, but these diminish
as you get used to the system.
3.11.10. Tax updates
You might have missed the latest tax updates, but payroll software will help you by notifying you
when these updates arrive.
3.11.11. Create Pay slips

While free payroll software offers a number of the benefits provided here in this list, what it cannot
do is create payslips. Commercial payroll software allows you to quickly and easily generate
payslips for all your employees, and with templates you can be sure that the statutory minimum
amount of information is included.
3.11.12 Reminders
Different reminders help the user avoid important tasks and to get them up to speed when they sign
in to the software. This makes it easy for the user to keep on top of payslips and tax submissions.
3.11.13 Save Time

It obviously takes extra time and extra resources for a business to manage its own payroll (when
compared to payroll outsourcing), but as far as in house management is concerned, payroll software
helps to speed every aspect of the payroll process with a range of automated features.
3.11.14 Added Security

By managing payroll in house with payroll software, a company removes the uncertainty that comes
with the sending of private employee information to a third party. You will still need to consider the
security of your own IT systems however, though you can be sure with a good payroll solution will
accord with the highest IT security standards.
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3.11.15 Avoid Making Mistakes
It is easy to make mistakes when you manage aspects of payroll manually, but with the right payroll
management solution it becomes much more difficult to make such mistakes. Comprehensive
validation procedures and checks stop you from entering the wrong information.
3.11.16 No Need for Expertise

When the right software is used and the payroll demands are modest, anyone with a good
understanding of IT can manage a company’s payroll requirements effectively. This is good for
smaller businesses that want flexibility.
3.11.17 Customer Services

In addition to software tutorials, respectable payroll software providers offer comprehensive support
services as part of the package, to help with software issues or with how to deal with any aspect of
payroll.
3.12 Some Benefits of integrated HR and Payroll Software

Traditionally HR professionals have spent up to seventy percent of their time on administrative
activities, but the pressure is now on for them to focus more on transformational work and so deliver
more to the business. HR departments are addressing this expectation both through structural
changes that enable them to standardize policies and procedures and through use of technology.
However many HR departments have undergone a significant restructure in recent years. The main
drivers for this change are cited as: The need to improve services offered to the organization
Enabling HR to become a more strategic contributor, Repositioning HR to fit the wider
organizational model, Reducing costs, Providing more responsive customer service
3.13 Integrated Attendance System with Systech HR-Payroll Software
Systech HR-Payroll Software is fully integrated with Attendance Device branded any model of
ZKTeco Time Attendance Device. There is no needed to download the attendance data and import it
to HR-Payroll software. The whole process will be done automatically after a given certain period of
time. This is the most hassle free system for any organization. You can save your valuable time and
utilize your valuable time for the others purpose.
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3.14 Target Audience
This manual has been prepared for professionals who aspire to learn the fundamentals as well as
operating the Systech HR Payroll Software and implement it in practice.
Systech HR-Payroll Software system manages the Leave, Attendance and Payroll, which also
includes the PF, Tax, payments and deductions calculated, while processing payroll for an employee.
The system calculates the payment and all deductions while processing remuneration using different
wage types.
 Key/process users of Payroll
3.15 Software Marketing & Sales Process

3.15.1 Database & Data Collection:
 Clients data/Database and divide them into category [exist]
 Daily search for clients [new and potential]
 Create a database and divide them into category [new]
Figure: Data Collection Flow Chart
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3.15.2 Clients Follow Up:
 Daily phone call [exist]
 Daily meeting schedule
 Daily phone call [new]
Figure: Clients Follow up
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3.15.3 Sales Presentation:
 Be prepared
 Ready with Good looking appearance and good outlook
 Use presentation skills
Figure: Sales Presentation
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3.15.4 Sales Closing:
 Ask for an order
 Finalizing financial and technical terms
 Take the order
Figure: Sales Closing
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3.15.5 Communication:
Figure: Communication Process
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3.15.6 Market Scenario:
 Lots of leads and potential clients
 % of positive clients
 Finally sales success
Figure: Market Scenario
3.15.7 Market Competition:
Figure: Market Competitor
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Chapter-4
SWOT Analysis
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4.1 Brief Account
After my joining at Systech Digital Limited as intern, first few days I was not assigned any task, I
just observed the company and the company gave me an opportunity for accustomed to the Systech
environment.
There were some new terms that I came to know by working at Systech. Actually these terms define
the environment of the office. Systech ensures a good working environment which is helpful for the
employee to perform their best.
Systech has a great environment. A good environment makes employees more productive. In three
month of my internship I realized that an environment is very helpful to perform best. The overall
environment of Systech is very appreciable.
Systech Digital Limited takes interns from Private University every year (generally). It has a long
tradition of providing the facility of internship program. I joined Systech Digital Limited without
any formal interview or examination because I was already exist employee of Systech Digital
Limited. Systech Digital Limited warmly welcomed me in their team.
4.2 SWOT Analysis of Systech Digital Limited

A SWOT analysis focuses on Strengths, Weaknesses, Opportunities and Threats. The purpose of performing a
SWOT is to reveal positive forces that work together and potential problems that need to be recognized and
possibly addressed. I have made a SWOT analysis of Systech from my experiences of my internship period.
S – Strengths W – Weaknesses
Customer loyalty Lack of formal structure
Product reputation Incompatibility with different OS
Easy to use software Lack of branding in the local product market
Highest quality assurance ERP Software is not available
Very helpful environment for working
Low rate of employee turnover
Have local & International Clients
Web based Software and Application
ISO 9001:2000 certified
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O – Opportunities T – Threats
A developing market such as internet More competitor
Highly expandable market About 1000 software firms in Bangladesh
Product demand Similar software available
Government policy -0 Tax, Fine ICT policy, Local companies buy from International firms
declared IT as strategic sector Lack of proper exposure to International markets
High price
Time zone advantage
Table: SWOT Analysis of Systech Digital Limited
4.3 SWOT Analysis of Systech HR-Payroll Software
Strengths Weaknesses
Fully Customizable Software, High traffic Lack of social media marketing experience,
location, Strong Clients Database, Low Technology adaption, Poor Customer
International & Local Clients database, Support Service, Lack of Product Efficiency,
Customer base product, Distribution channel Lack of Product and Services, High rental
high, Online base software, Integrated costs, Etc.
software. Enough sales people, Strong
Database, Lower cost with best quality. Etc.
Opportunities Threats
Build on customer and brand loyalty, Vast Cash flow problems, More competitor, similar
Market, Technology expanding, Demand of product in the same industry, Customer
our product is increasing gradually, Build reaction on pricing policy, Innovative
New Products and Service, New Market competitive products, Negative comments &
Opening, Emerging Market, New feedback from clients, Substitute Products
Technology Etc. and Service, High Competition in the same
market, Etc.
Table: SWOT Analysis of Systech HR-Payroll Software
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Chapter-5
Competitor Analysis
&
Findings
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5.0 Market Competition
There is about 1000 more software industry in Bangladesh. Now several international software
company also entry on the Bangladesh and providing their various solution in the difference
organization. So, there is a lot of completion within the industry. Now Peoples are very much
conscious about their business and IT based product. Some software development companies those
started in the same time with Systech are doing better as they dynamically changed their focus and
market. So these companies are a step ahead us.
From them some have a stable financial flow that can enable them for the strong presence in the
market. Some companies those started with some good product can do better but as they started a bit
late so, we have added advantage over them being an older company and reputation. Again we may
lose our market and goodwill if we fail to take the right decision right now for the future and market
competitors.
5.1 Customer Demographics

Systech Digital Limited targeted customers are Garments and Factories along with corporate
industries. They are vastly located Dhaka, Savar, Gazipur, Narayangonj, Mirpur, Chittagong
within Bangladesh and over Bangladesh etc.
5.2 Key Customers

Systech Digital Limited key customers are Corporate office, Garments and Factories. We are also
entering in the corporate industry. We have offered different products and services to them.
5.3 Customer Management

Systech Digital Limited are maintaining a good relationship with our customers in different ways.
We are always tried to stay in the touch with our clients and potential clients. Sometime we offer
them and promotional gift to them. We have introduced standard customer service.
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5.4 Systech Digital Limited’s Competitors
There are twenty main companies that are direct competitors to HR Payroll Software, focusing on
individuals with developmental ERP or individuals with Payroll.
Here, I have surveyed and analyze with 20 competitor within the same industry. I have shown the
integrated product features, basic features and coverage, key point and the approx clients.
SL. Company Name Product Name Basic Feature Key Point Clients
Coverage % (Approx)
(approx.)
1 Systech Digital Systech HR 95% Web Based 150+

Limited Payroll Software Garments &
Corporate
2 E vessel Software Jibika 92% Desktop + 35+Garments
Solution Integrated HRM+ERP January 2018 100+Others
WEB
3 CSL Software Kormee 98% Desktop 250+Garments
Resource Ltd HRM+ERP Based+ Web +Others
Based
4 Divine IT Ltd Divine HRM 98% WEB Based 100+Garments
+Others
5 Unique Software HRM+ERP 90% WEB Based 100+Garments
+Others
6 Unisoft System HRM+ERP 92% Web Based 50+Garments
Software 80 + Others
7 Zaman IT HRM+ERP 92% Web Based 130+Garments
+Others
8 Cloud Solution Ltd HRM+ERP 95% Web Based 80+Garments

+Others
9 Syntech Solution HRM+ERP 96% Web Based Garments30+
Ltd Others 100+
10 PQS IT HRM+ERP 90% Web Based 40+Garments
100+Others
11 Soft BD Limited HRM+ERP 92% Web Based 10+Garments
50+ others &
ERP
12 Crystal IT HRM+ERP 90% Web Based 120+Garment
+Others
13 Dusra Soft HRM+ERP 90% Web Based 20+Garments
70+Others
14 Smart Software HRM+ERP 90% Web Based 20+Garments
Inc 50+ Others
15 Data Soft System HRM+ERP 95% Web Based 120+Garments
Bangladesh Ltd +Others
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16 Generation Next GPAC 90% WEB Based 16+Garments
IT Solution Ltd HRM+ERP 60+Others
17 Subra System Ltd Payroll- 95% Web Based 10+Garments
Attendance+ERP 100+Others
18 SRRK IT HR-Payroll 90% Web Based 20+Garments
50+Others
19 Spider IT Ltd HRM 92% Web Based 7+Garments
50+Others
20 Smart Edge HRM 90% Web Based 17+Garments
System 50+Others
Bangladesh Ltd
Table: Competitor Analysis and Findings
5.5 Short Description of Systech HR-Payroll Software:
SYSTECH HR & Payroll Software is web based simple to use, safe, secure and efficient giving you
the control and freedom to run a smarter business.
Systech HR Dashboard is a visual display of HR metrics & parameter. It is the overview of an
Organization. It shows a graphical presentation of the current status and historical trends of an
organization’s. The dashboard may show numbers related to staff recruitment, Attendances,
Employees on Leave Graphically. A Dashboard can be designed in different ways and used for
different things, but its primary purpose is to publish important HR metrics relatively quickly, at a
reasonably high level. It is a good way to gather information from the staff, sort it, analyze it, and
repackage it for the consumption of management and the executive teams of organizations. It is also
a good way to communicate with staff on a regular basis and keep the organization’s finger to the
proverbial pulse of the organization. Employers should ascertain what works well for their
organizations and what measurements they feel are critical and HR should summarize those metrics
and post them for all staff, especially the organization’s decision makers.
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5.6 Systech HR-Payroll Software Features:
Figure: Systech HR Payroll Software Features
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Figure: Systech HR Payroll Software Features
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5.7 Market Assumptions:
 Large scale new software buying by the no-government companies for the next two years
will be decrease due to liquid financial crisis.
 But government will still to buy some good projects to establish their commitment as
national election ahead.
 But the BPO and ITES market will still increase. Ecommerce, Mobile based Application
usage will be increased by the implement of Payment Gateway, 3G mobile internet and
additional information highway connections. Thus some demand will increase for the small
web application and cloud computing.
 SME web portal and application with web 2.0 standard will increase with the increase of
internet bandwidth and usage.
 People are not yet adaptive in the IT based product and service.
 Peoples are not faith yet IT based product.
Market Coverage
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5.8 Survey Analysis:
1) Which one is leading software company in Bangladesh?
Market Coverage of HR Payroll

Software
Systech digital Limited CSL software Divine It Ltd
Sysnesis IT Ltd Others IT Firm
15%
39%
18%
12% 16%
Report: The graphs shows here, Systech Digital Limited cover the more area in Bangladesh and
about 39% among the software industry in Bangladesh.
2) Which Software Demand is more in the market?
Demand for Software

ERP HR-Payroll Stock Inventory POS Merchandising
Accounting Commercial Production LC Management
5%
5%
5%
10%
7%
8% 30%
15%
15%
Report: The graphs shows here, HR Payroll Software that cover the more area and about 30% and
Stock Inventory software 15% covers among the all software.
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3) Which Business is interested for HR Payroll Software?
Customer of HR Payroll Software

Garments Company Corpoarte/Head Office Others Production Factory
25%
55%
20%
Report: The graphs shows here, Customers of HR Payroll Software is about 55% covers Garments
industry among the all Industry and factories.
4) Which company provides integrated software solution?
Intigrated Software Solution

5%
14% 27%
27%
27%
Report: The graphs shows here, Systech Digital limited, CSL and Divine IT provide Intigrated
solution to the clients over Bangladesh.
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5) Which software firm satisfied their customer best?
Satisfaction Level
20%
25%
10%
25%
20%
Report: The graphs shows here, Systech Digital Limited and CSL software satisfied their customer
best among the software industry in Bangladesh.
6) Which Software Firm’s Customer support quality is best?
Customer Support Quality

20%
25%
10%
25%
20%
Report: The graph shows here, CSL software and Systech Digital Limited provide customer support
best among the software industry in Bangladesh.
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7) Which Business is more adaptive with HR Payroll Software?
Adapt with HR Payroll Software

Garments Company Corpoarte/Head Office Others Production Factory
20% 20%
60%
Report: The graph shows here, among the all industry the Corporate or Head office are more
adaptive with the software and that covers large area 60%.
8) Which Feature is more attractive in HR-Payroll Software?
Attractive HR Payroll Software

Module
Attendacne Leave Salary/Payroll Provident Fund Income Tax
5% 5%
30%
30%
30%
Report: The graph shows here, among the all modules of HR Payroll software Attendance, leave
and Salary or Payroll is the attractive software module..
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9) How much satisfied value of the software with service?
Software Value with Satisfaction

13%
24%
18%
23%
22%
Report: The graph shows here, Systech Digital Limited, CSL and Divine IT are satisfied to their
customer more with providing their service.
10) Which Software Firm’s performance is best?
Overall Performance
13%
24%
18%
23%
22%
Report: Finally the graph shows here, among the Software industry Systech Digital Limited, CSL
and Divine IT’s Performance is the best in the Bangladesh.
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Chapter-6
Internship Experience
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6.1 Position, Duties & Responsibility
As an intern in Syestech Digital Limited, I was work there as a Assistant Manager (Sales) in their
business development & Sales & Marketing Department. In this team include seven sales and
marketing personnel. The first few weeks I had to observe the activities and also communicate
with the Business development manager, General Manager, and developments team. I had to keep
record of the some database inexcel file that they maintain for some of their sister concern business
unit. My task was to inform my superior about the day to day Sales update information about
Systech Digital Limited. In addition, I had to analyze the growth of those business and
comparing the sales report in every months and had report it to my seniors and Business
developments manager. I also had to accumulate the investment amount they made in those
business in one single file every day. Additionally I was tasked with preparing a few checks for
payment. I also helped them in preparing presentation and reports for their orientation program of
new employees.
6.2 Training
There was not professional training program for any one. They provide training through
observation or by doing anything one can get training. The head of Business development team
and Sales & Marketing Team was very co-operative. He gave me extensive trainings on
Microsoft excel as well as taught me to analyze big amounts of data through excel. I also learned
how to prepare the employee payroll. I learned how to communicate with the clients and how to
handle them.
6.3 Contributing to Departmental Function

I was able to contribute in the preparation of Systech’s day to day sales report. The managing
director and other employees were able to stay updated with the sales report of Systech’s
businesses on my findings and analysis everyday. I was also able to contribute in handling
customer through their facebook page. Accumulating and sending the last days overall report to
the managing director & other concern people. As I was work there as an intern with in this 3
month they rotated me in different task with in the business development team. And I try my best
to provide the required services. I also work there for the Business page review of Systech Digital
Limited for increasing there rating in the google business page.
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6.4 Evaluation
I have contributed well enough in the activities of the organization although I feel that there were
more I could have given and learned. There was an internal tracking system in there system when
a employee check in and when check out from the organization. And my supervisor kept track of
time when I checked in the office and when I check out. Also, he gave me specific time to write
letters and prepare presentation topics to evaluate my performance and they give me task which
seems really challenging to me for their google business page review. My supervisor also kept
notice of my communication with other employees in the office as well as my fluency of
speaking. He also checked every day how I kept updates of anything new introduced in their
business development and sales & marketing departments and how I presented my findings about
those new things.
6.5 Skilled Applied

I had a little knowledge on MS Excel, Google sheet before joining as an intern so it was easy for
me to understand the activities done through excel. I was fast enough to carry out the activities
that the managers told me. I had good skill in MS Power point and MS Word. So I was tasked with
preparing some presentations. Although I also have to communicate much with the managers &
were quite pleased with my communication skill as I was fluent and clear. I was able to show
good time management skill. I was very punctual and attended the office in time which the
supervisor praised me very much.
6.6 New Skilled Developed

Although my communication skill was quite good when I communicate with the clients or within
the department with my peers but the supervisor helped me to improve it through interaction with
other employees outside of my own department. I was able to develop my time management skill.
I have learned to be more collaborative with others. Although the environment of the company
was totally new to me, I was later able to adapt properly to it. I have learned new methods to apply
in MS Excel. I was able to develop my English listening & speaking skill when I had to
communicate with their potential clients.
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6.7 Application of Academic Knowledge
Not much similarities are found between the academic books we study & activities we do in the
organization. Since I learned about some ratio for calculating profit which I had to apply there to
calculate the profit of their two sister concern business & it seems me too much easy during my
academic studies but when I had to apply it as an organizational purpose them it’s seems me
tough. I learned about marketing managements which I was able to apply during my internship.
During my academic studies I was taught about preparing formal letters and its etiquettes which
also helped me during my internship and a part of our education is when we formally send an
email to communicate with our faculty we learned how to do it and I had to apply it there.
6.8 Non Technical growth

6.8.1 Preamble
In my internship period, I achieved some nontechnical behavior along with professional behavior.
I would like to mention those behavior which is not only needed for maintaining professionalism
but also needed for leading a person‟s whole life.
I also made a SWOT analysis of myself before and after the internship. I want to reflect the
impact of internship in my study life.
6.8.2 Self-Assessment
I have enriched myself with lots of nontechnical skills. In this section I assess my achievement as
an intern.
6.8.3 Attitude
When I joined to Systech Digital Limited as an intern, I was afraid of new environment of Internship
Company where I will go to continue my Three months internship period. I was also much frightened
that how much my theoretical knowledge help me to cope with real life work. I was working on a real
life using up-to-date technology and as a fresher, I have no working experience about this type work
and technology, so it was hard and challenging for me to adapt with this technology background.
Although I was struggling first, I was very passionate to learn this new professional environment
and technology. In spite of the fact that it is constantly troublesome to learn new things yet I feel
that I was ready to match me up with these difficulties. Inchmeal my confidence level grows up
and my attitude reflects it. I have always tried to comprehend this new technologies and complete
work assigned to me. I have also done extra activities, share my ideas with my team in team
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meeting and always tried to be contributed. After that, I have enhanced my positive attitude and
be a proactive individual in my team.
6.8.4 Ability to learn
I am constantly earnest to take in the important tools and new technologies that were needed to
overcome the implementation challenges and complete the allot undertakings. As an intern, I have
learned countless number of new thing and new technologies which were begun a lots of
background study.
I got heaps of experience by working on my assigning works which were entirely unexpected for
me. Working on real life project I have learnt how to take sense just reading the requirements
specifications.
6.8.5 Dependability
Dependability is a valuable quality in the workplace. Usually, because of risk any anterior
software company do not want to involve their interns into their real life projects. But I was
assigned on a real life projects very from the beginning and day by day, they involved me into
core tasks of this project. It may reflect that I am quite dependable for them.
From the first day of my internship, I tried to show my dependability to my supervisor and all of
my team member. By showing my dependability, I try to make it easier to establish stronger
workplace relationships because my supervisors see me as a consistent performer.
6.8.6 Initiative
Initiative is one of the most vital characteristics for any employee. In Systech, everybody works
in a team and every team member has to maintain their responsibilities. There is also no culture to
push anybody to do their responsibilities. So, I have also had responsibilities and I have
maintained them. I have tried to do it with my 100% efforts. When I faced any problem I tried to
solve it myself and take the initiatives for it as my best. If I found any issue in any module, I
informed my team lead as early as I can. Sometimes I made a report about issues I found. I have
always tried to perfectly implement the delegated tasks. I also try to do something extra all the
time. I try to learn and grow by challenging myself. It gives me the knowledge and confidence to
show more initiative in upcoming tasks.
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6.8.7 Quality and Quantity of Work
Quality of work defines product quality and product quality brings reputation for every company.
So quality of work is an important thing for every company and their employee. I was directly
involved in a real life project and always tried to give my best quality in this work. I have
followed best practices, standard documentation, structured coding development and formal
reporting according to everyday task list. I have always maintained project planning and project
timeline for completing my tasks properly. I always tried to maintain highest quality of work
throughout my internship at Systech Digital Limited. all assigned tasks in time. I have never cross
the time limit they gave for doing a task and admittedly, I completed every task using time as
short as possible.
6.8.8 Relations with Others
Systech is like a family and every member of this family is very cooperate and friendly. At first I
was a little worried about my new company and its employees. But after sometime I was so much
surprised how much friendly they are. When I faced any problem, I frankly discussed it with my
colleagues. They also tried to help me as their best. Especially my team leader and other team
members always helped me and I have a close relationship with them. Gradually I became a
member of this family.
Whenever we were free we used to discuss each and everything of each other. In this company
every employee‟s birthday party used to be celebrated with birthday cake. My birthday also
celebrated with friendly and cheerfulness and it was really a memorable day for me. Sometimes, I
was going out for fresh air with my colleagues. In a word, all members of Systech are like friends
to me. It was really good feeling to work with experienced and talented persons.
6.8.9 Maturity-Poise
Although Asian University of Bangladesh taught me to make self-confidence by giving proper

guidance and direction, at the beginning of my internship I was a little bit confused about me. But
gradually I recovered this lacking. After few times later I saw that my maturity level is growing
very high and I have been confident about myself that if I asked to do anything, I will succeed.
Working on a real time big project helped me quite maturity poise and confident. Involvement on
this giant project also taught me how to handle and cope up with big project, how to manage
everything easily, how to maintain project timeline and schedule. My maturity-poise also helped
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my supervisor to easily involve me into project.
6.8.10 Judgment
Judgment is one of most impotent characteristics of any employee. It creates gradually rather than
suddenly. It is a quality that builds up gradually with gathering experience. It helps to take
appropriate decision at appropriate time which will be helpful for any company to maintain
commitments with clients.
I have tried my best to develop my skill on judgment. I have to take decision on how I implement
the logic, how can I improve performance, how I maintain Sales & Marketing work quality etc.
Sometimes I answered my superior‟s queries with my own judgment. These entire things helped
me a lot to grow judgment quality.
6.8.11 Attendance & Punctuality

Punctuality is an important component of dependability in the workplace. I always tried to
maintain the office time very strictly. Every day I used to go office at just time and left the office
after finishing time. I also admitted that I never took advantage of virtual office because I thought
I can communicate well with my team members in office. Whenever there was any possibility of
late or absence then I have informed it to my team with a formal mail or phone call. I need to
entry my time in a time-sheet.
Punctuality not only refers to come office timely but also refers to deliver product in time. I
always delivered my task before schedule time. I have tried to best use my office time for my best
productivity. I hope that this punctuality and regularity will give me inspiration in my future life.
6.8.12 Overall Analysis

I tried to perform as worthy student of Asian University of Bangladesh in this internship period.
In this 3 months I have become a trusted body to my team and they find me to be dependable and
relay on me. I have gathered lots of experience. I had lots of responsibilities and successfully
completed them. I always tried to be unique in performance. I think that I progressed a lot and
this progress made me confident and will help me in my future life.
6.9 Communicational skills

If someone has good communication skills, she/he will have a better chance to succeed. For the
students, internships provide the best chance of improving their communication skills. I had my
chance and I had tried my best to enhance my communication skills. The skills that I think have
really improved are discussed here.
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6.9.1 Presentation
First one month of my internship, my supervisor suggested me to learn about some new
technologies. Every day he asked what I learned and I presented my learning. In order to deliver a
nice presentation I had to practice more and more which eventually increased by presentation
skill to a great extent.
6.9.2 Information gathering

Information gathering is a vital communication skill especially for people who want to be build
his/her carrier in the sales & marketing arena. The quality of our requirement Sales & Marketing
will heavily depend on how much information can we gather from a normal communication. It
would take much longer to complete the project.
6.9.3 Listening
Listening may sometime appears to me sound boring but there is no alternative of becoming a
good listener to understand the product. The meetings that I have undertaken during my
internship were very much helpful in increasing my patience of listening to others. At the
beginning of my internship, it was frequently occurred that when my supervisor talked to me
something, before completing his speech I interfered there for presenting my speech. But now I
think, through my internship I am capable for enhancing my listening power.
6.9.4 Talking
Sometimes I needed to talk about my work. When I faced a problem, I went to my team leader to
talk about this problem. Firstly I was silent during my team meeting. But my team leader always
inspired me to talk about the discussion topic. Day by day, I tried to discuss in the meeting and
talked more with them. If I did not understand something, I continuously questioned them until
my confusion was not clear. It also improved my communication skills.
6.9.5 Management skills

Management is another skill that I gained from my internship. I was lucky because I got the
chance of managing something during my internship. There was always a scope of managing
myself to increase my management capabilities. Time management is the process of organizing
and planning how much time one spend on specific activities. At the beginning of any sprint, I
need to tell my team how much time I need to do any assigned work. Sometimes, when I was
busy with my own tasks someone from my team to do something, I did not say no and I had to do
it. By this, I learnt how to manage time and it was a great lesion for me.
I also have to plan for doing any task. Before doing any task, I have planned how to do it.
Sometimes, I do more than one task at a specific time. In that moment, I have planned and
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managed my schedule to complete all of those tasks
6.10 Problem solving skills

From my internship I also learnt how to solve problem easily. My analytical and critical thinking
help me to solve problem which I faced. For solving problem I follow the basic steps of problem
solving process. These steps are:
Identify ad define the problem

Analyze the problem
Identify possible solutions
Select ad plan the solution
Implement the solution
Evaluate the solution
6.11 Teamwork skills

In Systech Digital Limited I worked with a team from the first day of my joining. So, I also
achieved teamwork skills. My team members are also very helpful and friendly. By working with
team, I was able to know how to plan and manage a task, how to manage time, and how to run a
meeting. I was able to share my idea and receive feedback from my teammates. Teamwork helped
me to communicate well with all team members.
I think everyone needs the following skills for working with a team and I also gained those skills
by working with a team:
Openness
Trust and self-disclosure
Dependability
Patience
Support
Respect
I think passing a huge amount of time with other members through team work, I have improved
my quality of teamwork skill and I think it will help me in my later life. The following figure
demonstrates the teamwork:
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6.12 SWOT Analysis of Myself
SWOT analysis is a useful technique for understanding our Strengths and Weakness, and for
identifying both the Opportunities open to us and the Threats we face.
I made a SWOT analysis of myself before going to internship. It was:
Punctuality Nervousness
Curiosity Lack of decision making ability
Patience Lack of business oriented approach
Analytical Ability Lack of experience
Working well in team
Be a potential software engineer Afraid of accepting challenges
Be a dependable employee Work with business oriented complex project
Be a potential problem solver will be tough
Perform best on team works
SWOT Analysis of myself (Before Internship)
At the end of my internship period I have made another SWOT analysis of myself that shows my
improvements. It is:
Punctuality Lack of patience in crisis situation
Curiosity Lack of experience
Patience
Analytical Ability
Working well in team
Self confidence
Decision making ability
Business oriented approach
Be a potential software engineer Lack of patience in crisis situation may lead to
Be a dependable employee mistakes
Be a potential problem solver
Perform best on team works
Ready to take challenges
SWOT Analysis of myself (After internship)
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CHAPTER -7
RECOMMENDATIONS
&
CONCLUSION
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7.1 Recommendation for Future
The three months of Internship was a time of experimentation. Internship in an intermediate period
of academic calendar is exceptional from the perspective of our country. From that point of view this
is a matter of glory that during internship I have passed the best academic period in my life by
experiencing the real world technology. It is a matter of grandeur that what I read yesterday at book
is now available to me. Moreover, gathering a vast knowledge about how the real world works can
help me to prepare myself for upcoming working life for me.
I would like to convey my thanks to Masters of Business Administration, Asian University of

Bangladesh for providing me an opportunity to gain idea of the competitive environment in the
professional field. It has certainly lifted my software development skills in terms of design and
coding. I now look forward to facing the upcoming challenges of the world.
Systech Digital Limited is a leading software company in Bangladesh with their innovative and
reputed products. So it was a great opportunity for me to complete my internship period as an
effective member at development of Systech. Concerning the assigned project work I had, it was
interesting to implement something else that I was taught in my one year Masters program. It was
interesting to me in different points of views. It was real pleasure to work in office with corporate
culture.
Moreover, working in a team and friendly official environment made me learn different things. Even
though that was something new for me, I was able to change me with this. Different tools and
technologies, experienced human resources, large range of business domain, innovative products,
inspirational and motivating higher authority and friendly environment was the most significant
factors to learn professionalism, positive attitude, winning mentality, self-initiative, team strength
etc.
In a word, this internship was a great experience to me. And I hope that this experience will give me
inspiration and instruction to build up me better future.
Before going to Systech Digital Limited, I did not know what fortunate means to be. But I am well
aware of it now. In Systech, I got so overwhelming support from my colleagues that I can never
forget. For that, I would like to express my whole-hearted gratitude to Mohammad Shelim Miah sir
for believing in me and thinking me eligible for Systech Digital Limited. But everyone may not be
lucky like me. So I have a strong suggestion for them that it is you who has to cope with the office
environment and its culture.
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I have another simple suggestion for my beloved younger brothers and sisters that one should
practice to submit everyday updates to his/her supervisor. This will help him/her a lot while
preparing this document and in the long run as well.
7.2 Recommendation for Improving Departmental Operations

Systech Digital Limited has a very small team with consist 52 employees. I saw in the Business
development team & sales & Marketing Team only Seven persons handling a lot of work at once
which could have been done properly when ten or more are involved. In every organization Human
Resource Management is very crucial thing but they employed only seven persons. Systech Digital
Limited has only some It based product and software but not yet any EPR based software. So, I think
Systech digital limited need to Develop ERP software as soon as possible. There is very much
demand for software in Bangladesh. The working environment is friendly and chain of command is
followed. Systech doesn’t have any customized accounting system and they keep their record in MS
Excel. A customized system would have helped more in record keeping. In the Finance & Accounting
department they should hire a professional Accounts Executive who has proper knowledge about
accounting record keeping system. Some employees arrive late in the office and they are not charged
for it. The company should hire someone for preparing presentations and letters or reports since there
aren’t much qualified employees to do those.
7.3 Recommendations for Improving Self-Performance

One of the most important part of a job is communicating effectively and it’s important to
communicate properly with the clients. Though I wasn’t that much involved in client management, I
feel that there was more I can learn in client management if I do it in a regular basis. I have a very
low patience when I manage any client. I have very low patience and hope to increase it. I also need to
improve my communication with other employees.
Sometimes the work pressure was so much that I felt tensed and lose my temper , I just think when
I’ll be able to complete the task because of it sometimes I do some mistakes. So, I’ll have to adapt
myself to handling pressures. I need to improve my listening skills. Sometimes I had to ask my job
supervisor about the work I need to do multiple times. Although he wasn’t bothered to answer I felt
my listening skill needs improvement and I should pay more attention when someone said about
something. As I was there an intern, they do not charge me for my activities but I personally feel I
don’t act that much professional when I talk with someone. I should be more professional when I’ll
work in another organization.
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7.4 Conclusion
Systech Digital Limited is a Leading Software company of Bangladesh. It is a great pleasure to me
that I have got chance to work there in the department of Sales & Marketing. Among One year what
I have learnt from my university, I practically applied there. My main task was to learn maintenance
and management of the network system. By this internship, I have learnt how to maintain a whole
sales & Marketing process of Systech Digital Limited. Besides, I have learnt to work under pressure
and also work with dedication which is so much important for any corporate life. I wanted to gain a
professional experience by serving a challenging company and I think so ‘’SDL’’ was the perfect
place for me. Finally, I want to mention, this internship period was the great opportunity to gather
fruitful knowledge for my future career. I hope, this experience will help to make my career a better
and prosperous one.
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CHAPTER -8
Reference
&
Information
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Reference & Bibliography:
http://systechdigital.com/
http://systechpayroll.com/
http://www.basis.org.bd/resource/About_Industry.pdf
https://www.theigc.org/project/the-ict-sector-of-bangladesh-an-analysis-of-firm-
capabilities/
http://jbbc.co.jp/wp-content/uploads/2014/08/A-Report-on-Information-
Communication-Technology-ICT-Sector-of-Bangladesh
http://www.dream71.com/bangladeshs-software-industry-its-future/
http://wikipedia.org
http://www.thefoa.org/tech/ref/basic/test.html/
Information & Assist:

M.Rashidul Hasan- Managing Director & CEO
Nahid Mowla Mowri-Chairman
Munirul Hasan- General Manager
Ashik Uz Zoha Jamy-Manager, Business Developments
Nazmul Hasan- Project Manager
Ahsan Zahid Choudhury- Team Leader (Software Development)
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Asian University of Bangladesh

Internship Report on Systech Digital Limited & HR

Submitted To: Submitted By:

Academic Supervisor: Performed At:

Submission Date: 25th June 2018

Subject: Submission of Internship Report

1.2Origin of the report

1.4.1 Primary data sources are,

1.4.2 Secondary data sources are,

1.7 Overview of the Report

2.1.2 Consultant’s Organization

2.1.3 About Systech Digital Limited

2.2 Sister Concern of Systech Digital Limited are:

2.2.1 Systech Computers

2.1.2 Systech Publications Limited

2.2.3 Systech Technical Publications

2.3 Progressive Educational Research & Social Development (PERSD)

Multimedia, Graphics &

Figure: Floor Plan

2.5.4 Entertainment facilities

2.5.5 Customer Facilities

2.6 Management Structure (Organizational Structure – Projectile)

Director, HR Director, Admin Director, Finance Director, Foreign Affairs

Manager Manager Manager Manager Manager

Hardware & Software

UI Designer DBA Programmer Programmer Programmer

2.7 Software and Web based Application

2.7.2 Available Solutions and Modules:

1. Production Management System : Manufacturing Ind. (RMG, Pharmaceuticals)

2.8.2 Some of Local Clients:

2.9 On Service Facilities

2.9.2 Office Space:

2.9.3 Area of computer Lab:

2.10.2 Mission Statement

3.2 Objective of the Project

 To learn how an organization maintains its working environment

 To know how an organization provides sales Support to the organization.

 To know how to close sales & sales target

 To contribute the sales and working with the teams.

 To assist sales personnel on their tasks and sales target

 To increase my knowledge on corporate sales culture

 To Know the competition within the industry

3.5.2 On-line communities and web-sites

3.6 Two Types of Information Technology Used in Marketing

3.6.1 Search Engine Optimization

3.6.2 Components of SEO

3.6.3 Social Media

3.6.4 Social Media and Marketing Departments:

3.7 Information technology tools that are using in marketing:

3.7.2 Social Media:

3.7.4 Computerized Presentations:

3.7.5 Customer Relationship Management (CRM) Systems:

3.7.6 Email Communication:

3.7.7 Email Marketing:

3.7.8 Graphic Design Software:

3.7.10 Streaming Media:

3.8 Where Information Technology not connected in Marketing

3.9 Benefits of using Information Technology in marketing sector:

Businesses to be open 24 x7 all over the globe.

 improving your link popularity

3.11 Core Benefits of HR Payroll Software:

3.11.1. Save space

3.11.2. Improve organization