Molly von Eschenbach

mvoneschenbach@rollins.edu 407-371-2191 https://www.linkedin.com/in/mollyvoneschenbach

EDUCATION
Communication Studies Major with Public Relations Concentration, Professional Writing Minor August 2017 – May 2021
Rollins College, School of Communications
GPA: 3.92/4.00
Awards: President’s List every semester, Panhellenic Council Member of the Year in 2019, member of Omega Delta Kappa and Lambda Pi
Eta honor societies, inducted into Association for Women in Sports Media and Public Relations Society of America
Relevant Coursework: Social Marketing, Photoshop, Media Studies with Lab, Contemporary Public Relations, Writing about Sports, Crisis
Communication, Public Speaking, New Media & Public Relations, Interpersonal Communication, Microsoft Excel Lab

PROFESSIONAL EXPERIENCE
Creativeland, LLC Orlando, FL December 2020 – Present
Social Media Manager
• Develop and implement social media strategies that encourage engagement and boost impressions
• Compile weekly highlight videos of trivia show for social media channels
• Oversee all social media channels, engage with trends, and create graphics and videos for content
• Start company TikTok account, gaining over 5,700 views and 700 likes in the first two days
Brilliant PR & Marketing New York, NY December 2020 – Present
Public Relations Intern
• Identify media and influencer targets to assist team in building lists
• Create clipping reports of media, influencer, and social coverage on behalf of clients
• Assist with newsletter creation and coordinate Amazon/retailer reviews for consumers
• Research event recommendations, possible events plans, and award submissions
NBC Golf Channel Orlando, FL May 2019 – August 2020
Digital and Social Media Intern
Chosen from 500+ applicants
• Scheduled sponsored posts for millions of followers on @GolfChannel Twitter, Facebook, and Instagram social pages
• Created, edited and published hourly Twitter and Facebook posts for Golf Channel's morning show, Morning Drive
• Edited/clipped highlight videos of The Open Championship for social media and promotional use
• Sent updated sales reports of sponsored advertisements to individual partners and sponsors
On Target Marketing Maitland, FL May 2020 – August 2020
Digital Marketing Intern
• Improved current client websites and marketing techniques to come up with improvements and suggestions
• Edited existing content and wrote/created new content for client websites, blogs, and podcasts
• Analyzed relevant data into CRM system and researched SEO data for individual clients
• Researched targeted companies and brands that meet company requirements
National Investigative Training Academy, Inc. Lake Mary, FL May 2018 – August 2018
Marketing and Social Media Intern
• Pioneered and developed email campaigns to increase sales opportunities
• Updated social media with innovative content to engage prospects
• Devised themed advertisements with current trends to boost brand awareness

CAMPUS ACTIVITIES
Women’s Soccer Team, Rollins College August 2017 – Present
Defender/Midfielder
• Committed approximately 30 hours a week to trainings, meetings, film study, travel, and competitions
• Played in 47 games, started in 35 games
o Minutes played Freshman Year: 819, Sophomore Year: 1,405, Junior Year: 1,228
• Team Captain, Junior and Senior year
• Athletic Director’s Honor Roll every semester
Panhellenic Council, Governing Body for All Sororities on Campus November 2018- January 2020
Vice President of Recruitment
Panhellenic Council Member of the Year recipient
• Oversaw and organized all sorority Recruitment planning, logistics, and implementation
• Conducted bi-weekly meetings with current Panhellenic Recruitment Committee
• Coordinated with Public Relations Chair to ensure effective advertising of Formal Recruitment