Matthew S.

Higgins
5720 Medallion Dr. West, Westerville, OH | 614.638.4835 | Higginms@miamioh.edu

EDUCATION
Miami University, Oxford, OH Expected graduation: May 2019
College of Arts and Science | Bachelor of Arts in Applied Communication GPA 2.93/4.0
Double Major: Interactive Media Studies and Strategic Communications

Inside New York Study Abroad Program, New York, NY May 2018 – June 2018
• Vigorous study abroad program that allowed me to gain an understanding for the marketing and
communications practices of 18 different companies such as Showtime, Havas and iCrossing
• Job shadowed with CoxReps learning the daily inner workings of media buying and advertisement
placement

EXPERIENCE

Miami University PRISM Capstone, Oxford, OH Account Manager August 2018 – Present
• Worked with the Cincinnati Freestore Foodbank to conduct research and plan a thorough public
relations and marketing communications strategy
• Managed an account team of five students and facilitated communication between them and our
client
Pendulum Creative Strategies, Columbus, OH Intern June 2018 -August 2018
• Worked on strategic public relations plans for clients such as Catalyst Phone Cases, BitBay, The Girl
Scouts and Agile Networks
• Gained experience using Sprout, Facebook Ads Manager and Mail Chimp
Redefining Public Relations, Columbus, OH Intern May 2017 – August 2017
• Assisted clients in developing social media content, collateral materials and press releases
consistent with their brand identity
• Developed messages around client campaigns that built brand awareness and supported sales
• Compiled lists of media contacts, outlets and press releases using Cision

Ruffalo Noel Levitz, Oxford, OH Student Fundraiser January 2018 – May 2018
• Completed hands-on training program focused on sales expertise and forming quality alumni
relations
• Personally raised over $60,000 in fundraising for Miami University, contributing to reaching our
semester goal of $2,000,000
• Enhanced interpersonal communication, adaptation and teamwork skills by utilizing marketing
strategies to increase donor participation as a whole

INVOLEMENT

Delta Tau Delta Fraternity Public Relations Chair March 2017 – Present
• Designed, marketed and budgeted for the sale of over $5,000 in Delta Tau Delta apparel
• Created content and managed my fraternity’s Snapchat, Twitter and Instagram

Miami Activities Planning Member January 2017 – Present

• Annual programming budget of $250,000 for the funding of university departments and
on-campus student organizations
• Assisted an executive board in planning, marketing and budgeting events

PR Visions Account Executive January 2018 – Present

• Miami University’s student-run public relations firm that gave me the opportunity to work with
real- world clients surrounding the Oxford area
• Ensured the timely and successful execution of the strategic plan created by my team and our client
• Coordinated the overhaul of my client’s website, branding and messaging