PHONE: 470-755-9180 |EMAIL: aletheanburke@gmail.com| www.linkedin.

com/in/aletheanburke

ALETHEA BURKE

TOP ACHIEVEMENTS
Brought a new sales region from $0 to $14 million in revenue within two years
Earned fast promotions from entry-level sales rep to regional management positions
Selected as the keynote speaker for the Atlanta Sales Leadership Conference in 2021 due to top
performance in sales, account management, training, and regional development
Developed the new systems, training content, and recruiting methods during the pandemic that were
adopted nationwide

SKILLS
Sales • Media Management • Facebook Ads Manager • Google Ads • Google Analytics • Training
Attention to Detail • SEO • Social Media Branding • Graphic Design • Creativity • CRM • Canva • Capcut
Videography • Leadership • Organization • Quick Learner • Critical Thinking • Copywriting • Social Marketing

EXPERIENCE
President/Regional Director of Sales | Spartan Direct Inc | Raleigh, NC | Aug. 2021 - Present
● Oversee the daily operations of the firm, from recruiting and sales to online marketing and SEO
● Responsible for the ad placements, recruiting, marketing, social media branding, and hiring process for the
Raleigh region
● Develop and execute social media promotion for marketing campaigns, including events, integrated digital
marketing campaigns, partner marketing, and PR efforts
● Increase revenue for Fortune 100 clients in the target market from 0 before August 2021 to over 14 million
in revenue from new acquisitions through in-person and online marketing strategies
● Integrate AI into our analytics, ads, and social media management
● Design and manage the website through Squarespace and track click-through traffic: increased organic
traffic 60% each year for May recruiting
● Manage and develop a team of 6-15 account managers

Senior Managing Partner | DMC Atlanta | Atlanta, GA | July 2015 - Aug. 2021
● Track and manage the firm’s social media presence and online reviews
● Plan, advertise, and execute fundraising events every year for Operation Smile and the Movember Foundation
● Analyze daily and weekly sales results to train the sales team on our funnel
● Given a top sales achievement on a national scale for a Fortune 100 client in years 2016-2021
● Increase revenue year after year by an average of 30%

ADDITIONAL EXPERIENCE
PR Intern | YMCA | Greater Chattanooga TN
● Photographer, videographer, blog writer, website editor, event planner, and more (published a human interest piece)
Media Intern | Tabor Media Group | Chattanooga TN
● B2B and online sales to achieve 30% additional exposure and client contracts, develop a new branch for in-house
talent, film and edit talent videos, film/edit/publish event videos and promotions, and more
UGC Creator | TalkHiring | Remote
● Affiliate marketing through TikTok, Facebook, Instagram, and YouTube- increase followers by 30%

EDUCATION
Bachelor of Arts in Public Relations and Digital Media Studies with Music and Bible minors
LEE UNIVERSITY | CLEVELAND, TN | 2010 - 2015 | GPA: 4.0
Vice President of PRSSA • Awarded Who's Who in American Universities 2015 • Founded a service
organization in 2011 • Filmed and published a commercial for The Ark: a local non-profit animal shelter
Youngest member of the Cleveland Media Association • Received the Deke Award community outreach