SARTHAK GUPTA +919833020071 | sarthakg7@gmail.

com

Summary:

Experienced Brand & Product Marketer | 11 Years | Global Brands (Marlboro, Budweiser, Hoegaarden, TATA Soulful, Trust Foods, & more) | FMCG,

Education, Hospitality, Technology | Strategic Retail Trade Campaign Leader | GT, MT, HORECA | Digital Leader | GTM | Digital - GMB, Google ads,

Webstore Management, Content and Social Media Expert.

Senior Brand Marketing Manager - Unacademy Centre (UG and PG Centres) 11/2023 to Present
Experienced Marketing Manager | Nationwide Campaign Management | Educational Sector | Collaboration with Sachin Tendulkar | Strategic Brand
Activations | Lead Generation Expert | Social Media Management | Product Launch Coordination | Budget Management.

● Orchestrated national brand marketing initiatives for 45+ Offline Centres catering to IIT JEE, NEET UG, UPSC, & Foundation (Class 6 to 10) aspirants in India.
● Spearheaded "The Power Behind You" campaign alongside Sachin Tendulkar to foster brand resonance among young learners. Overseeing script development for
the film, creative direction, production, and marketing strategies across digital and print platforms for launch. (achieved 7.5m+ views in 3 days, 8.7% engagement
on social media with top 5 trends on X for 4 days)
● Devised and executed comprehensive local and national brand activation strategies for UG Centres, resulting in over 1.5L hot leads generated within a 4-month
timeframe through 35+ seminars across tier 2, 3, and 4 cities, as well as 15+ national seminars.
● Collaborated closely with CAPEX teams to ensure seamless implementation of external and internal branding for upcoming Unacademy Centres across India,
managing over 15 Centres in Q1 and Q2.
● Directing social media strategy for the YT Channel Spotlight (250K+ subscribers) and oversaw content creation for Instagram (920K+ followers), leading a
multidisciplinary team of 20+ designers, copywriters, and marketing professionals.
● Worked in tandem with product and business teams to successfully launch new SKUs and co-promote high-value offerings and platforms.
● Managed budgets exceeding 3Cr across various projects, ensuring optimal allocation and resource utilization.
● Managing all GTMs and creative making for print ads, OOHs, and collaterals for ATL and BTL activities, and Centre launches. .

Senior Marketing Manager (Product) - BYJU'S Tuition Centre India (Bangalore) 11/2022 to 10/2023

Experienced Marketing Manager | Lead Generation Specialist | Digital & Retail Marketing Expert | Team Leader

● Directed comprehensive online and offline lead generation campaigns for BYJU’S Tuition Centre, targeting new student enrollments across AP-TL, Karnataka,
Kerala, and TN. Ensured parents understood the unique offerings of the BTC and the compelling reasons to enroll their children, highlighting the superior quality
education compared to other institutes.
● Digital & Revenue: Achieved significant success in digital lead generation, generating web leads via BTC website, social media platforms (IG, YT), and other
digital channels (WhatsApp, mailers, landing pages, Google Ads), resulting in over 150 monthly enrollments. Managed CRM tools for lead quality checks and
maintained a positive sales funnel.
● Enhanced online visibility and engagement through strategic management of GMB profiling for 300+ centres, including reviews, ratings, and postings, resulting
in month-on-month growth in GMB searches, directions, and actions.
● Spearheaded the annual national campaign - BNSPT’s annual scholarship exam, facilitating the enrollment of over 5L offline test takers across 150+ centres
through strategic partnerships with schools and ATL/BTL activations.
● Orchestrated 160+ residential events, 150+ community events, 150+ national assets activations (malls), and 10+ radio activations to drive awareness and student
walk-ins in targeted regions, achieving over 35% awareness and first-hand trials in new and low-performing markets.
● Managed retail agencies for outdoor branding, hyper-local media promotions, and training/recruitment of retail marketing teams for promotional activities at each
centre. Ensured all ATL and BTL branding is planned and executed asper Sales strategies and business requirement
● Demonstrated strong budget management skills, focusing on cost reduction through strategic promotions and high-quality execution. Led a team of 50+ Area
Business Heads and 120+ Marketing Managers across the region, overseeing central audits and conducting market research to ensure 100% customer satisfaction.
Brand & Marketing Manager (Strategy & Digital) - Trust Foods - Simbhaoli Sugars India (New-Delhi) 03/2021 to 11/2022
Accomplished Brand & Product Marketing Leader | FMCG Expert | Revenue Growth Catalyst | Innovative Campaign Architect | Retail Activation Strategist
● Spearheaded comprehensive brand and product marketing initiatives for a diverse range of FMCG products, spanning breakfast foods, baking premixes, sugars,
juices, home-care items, and alcoholic beverages, both domestically and internationally.
● Acted as the brand custodian, crafting and implementing a robust brand architecture strategy under the flagship brand 'TRUST', enhancing visibility and recall in
national and global markets. Conceptualized and executed brand-centric campaigns for high-volume products, resulting in significant sales uplift.
● Pioneered the introduction of a brand mascot to cultivate a distinct brand personality, establishing new touchpoints and reinforcing communication with
customers across online and offline channels.
● Digital & Revenue: Achieved remarkable digital revenue growth, elevating website sales from 13 L to 60 L within a span of 4 months through strategic Shopify
e-store marketing, social media engagement, and content marketing. Orchestrated successful digital sales generation campaigns on prominent online platforms
such as Amazon, Big-basket, and other e-commerce partners. Managed SEO and SEM channels to ensure holistic digital imapact
● Innovatively implemented QR codes on retail packaging, driving online sales and traffic while enhancing customer engagement and sales.
● Oversaw PR and offline retail trade activations, fostering greater awareness and product trials. Strategically managed sampling activities across various channels
including GT, MT, OT, and HORECA in North and West regions, orchestrating team recruitment, training, logistics, auditing, and reporting.
● Championed the development of the brand book and curated strategic partnerships with national culinary influencers, bakers, and chefs to launch the acclaimed
recipe book, "Sugar, Yes Please", amplifying the brand's digital presence and also boosting business among HNI Tg.
● Established the brand as a social media leader in the sugar category, quadrupling followers from 4K to 16K in less than 7 months on IG, surpassing a milestone
that previously took 2 years to achieve.
● Directed all brand and product marketing activities across B2B sales channels including Air India and Taj Hotels, Vistara, Corporate channels. Engaged and
sampled with over 8L customers within 9 months, fostering lasting brand connections.
● Led cross-functional teams encompassing social media, digital, marketing, and brand functions, comprising over 30 talented members, while managing a budget
 of 1.5 Cr.

Senior Marketing Consultant – El Sol Strategic Consultants (Mumbai) 10/2018 to 02/2021

Accomplished Brand Custodian & Consultant | Boutique Agency Expert | FMCG, F&B, Hospitality
● Brand Consultant & Marketeer: Strengthened product awareness and customer base for newly launched FMCG, Hospitality, and Technology brands like WTF
sports, TATA Soulful, Sleepy Owl Coffee, Sula Wines, Boat, and Fila through strategic retail activations and GTMs.
● Marketing Consultant: Orchestrated pan-India product awareness activations including corporate activations, QSR partnerships, retail activations, and
community marketing, resulting in up to 15% sales growth and 15% increase in brand awareness for key brands like Sleepy Owl Coffee and TATA Soulful.
● Digital: Executed extensive influencer gifting campaigns to amplify digital presence and boost social media channels for newly launched brands. Managed social
media exclusively for FMCG clients along with google ads and website management
● Managed comprehensive digital marketing strategies including Google ads, social media, web-stores, emailers, SMS, and WhatsApp campaigns across various
industries.
● Initiated QSR partnerships for product placement and sales, negotiating listing, marketing, and placement terms to drive over 10% sales growth for FMCG brands
through effective distribution and focused promotions.

Sr. Marketing Manager – IDEX Media – Hospital Planning & Infrastructure 01/2018 to 10/2018
Accomplished Marketer | Event Management Expert | Revenue Generator.
● Directed comprehensive online and offline marketing efforts for 15+ Summits and 6+ Expos for HPI in India, overseeing digital ads, PR, awareness campaigns,
mailers, and more to drive ticket sales and secure partnerships with B2B medical and healthcare brands for sponsorship and stalls.
● Managed all aspects of the event website, including SEO/SEM, blog content, mailers, and SMS campaigns, ensuring heightened awareness and
increased ticket availability.
● Achieved remarkable success in driving attendance, attracting over 1.3 million visitors in 8 months across all summits and expos, with each summit
ticket priced at INR 25K.
● Cultivated partnerships with top healthcare brands such as J&J, Pfizer, Merck, Abbott, and others, delivering compelling sponsorship pitches and
securing stall purchases at upcoming events. Facilitated the onboarding of 10+ partners and generated over 5Cr worth of sponsorships in just 9
months.

Senior Manager - Institutional Sales – AB Inbev & SAB Miller (Mumbai – Bangalore) 07/2016 to 01/2018 Revenue
Manager & Marketer | Premium Beer Specialist | B2B Expert
● Revenue: Successfully managed key account sales exceeding 1.5Cr for premium beer brands including Corona, Hoegaarden, Stella Artois, and Budweiser in
South Mumbai and Pune. Strategically handled all SKUs, encompassing bottles, cans, and kegs, while collaborating with distribution, operations, and trade
marketing teams to achieve monthly and quarterly sales targets, aligning with business and brand objectives.
● Marketeer: Orchestrated over 35 brand events across 60+ outlets, such as Foster Nights and Sunsets with Corona, to enhance brand awareness and drive sales.
Oversaw premium brand collateral, product inventory, stock support, and pricing strategies in each outlet, ensuring competitiveness and optimal margins.
Managed retail trade activations including retailer programs, POS activities, and loyalty initiatives, delivering comprehensive reports on campaign impact and
ROI.
● Business & Growth: Spearheaded the expansion of retail outlet presence by 25% in South Mumbai, onboarding over 40 outlets, including prestigious A+
category establishments such as Garware Club, Taj, Oberoi, Westin, Four Seasons, and ITC Maratha. Facilitated increased market share and strengthened brand
connections through strategic listings.
● Collaborated closely with distribution and trade marketing teams to implement efficient processes for stock replenishment, brand collaterals, and trade events,
optimizing operational efficiency and enhancing brand visibility.

Marketing & Consumer Specialist – Philip Morris International (New Delhi – Mumbai) 10/2013 to 07/2016
Branding & Retail Marketing Specialist | Seasoned Marketer | Event Management Expert
● Brand: Contributed to Marlboro's brand calendar for three years, leading the launch of impactful campaigns such as 'Don't be a Maybe' and 'Inspiration Red' in
India. Executed brand-centric retail activations across North and West India in collaboration with Senior Regional Sales Managers to drive monthly sales targets.
● Retail: Designed and implemented regional retail trade activations across 15 states, spanning 500+ retail outlets and engaging 350+ promoters through two
agencies. Utilized customer data generated from these activations for valuable brand and competition insights, partnering with Nielsen to inform effective sales
planning and support strategies.
● Marketing: Pioneered Marlboro's inaugural intellectual property (IP) in India, 'Dimension Red', a musical platform catering to legal-age smokers to foster brand
connection and premium brand experience. Managed over 25 IPs nationwide, gathering over 1 million customer feedbacks. Ensured meticulous execution
through monthly audits of collaterals, branding at point of sale, field activities, and comprehensive reporting.
● Established agency KPIs, ROI tracking metrics, and managed all vendor payouts. Forged partnerships with prominent events like Formula-1 (2013), EVC at
Aamby Valley, and Mahindra Blues, orchestrating stall placements, tasting sessions, and experiential marketing initiatives. Oversaw closure of all event contracts
and deliverables while adhering to compliance standards.
● Brand Growth & Insights: Successfully orchestrated regional retail trade activations across 15 states, involving 500+ retail outlets and 350+ promoters across
two agencies, generating invaluable customer data in collaboration with Nielsen for strategic brand insights and effective sales planning.
● Product Launch: Spearheaded the successful launch of four new variants for Marlboro in India across general trade, modern trade, and key accounts including
airports and 24/7 stores. Executed launch campaigns to drive awareness and customer trials for new variants like Menthol Black and Gold Mix.

Education:

● I.C.S.E. - Bombay Scottish School – Mahim, Mumbai 2007

● B.A. - Bachelor of Arts, International Economics, Mithibai College, Mumbai University 2012
● Full time Performance Marketing & Mentorship Program: Digital Marketing Diploma, Growth School India 2022
● Chat GPT & AI Mentorship Program: Artificial Intelligence Certification, Growth School India 2023
● Pursuing M.B.A., Marketing, Dr. D.Y. Patil College, Pune 2023
 Key Accomplishments:

● Best CE Employee Award – 2015 (Master Red - Philip Morris International) & Best Trade Marketer Award 2017 (AB Inbev)
● Inter collegiate Football Team Captain for Mithibai College, 2009 -12
● Games Captain at Bombay Scottish School, 2006
● State-level athlete & footballer (Maharashtra), 2003-06
Languages:
● Hindi, English, Marathi, Gujarati, French - Level 1