SHIVAPRIYA DEVI

Marketing & Advertising Professional

PROFILE
A performance driven, curious and result oriented marketing professional. My
professional journey of 9+ years now has given me a chance to work across various
aspects of brand management & consumer marketing, ranging from social media to
digital marketing to influencer marketing to public relations.
Experienced in brand management and marketing strategy, I am currently working
with Tecno Mobiles core Marketing team. Having also worked with Jaina India Pvt Ltd,
CONTACT Dentsu, JWT & McCann, I bring in experience from both the brand and the advertising
agency worlds.
9654403790

Shivapriyadevi.25@gmail.com
WORK EXPERIENCE

New Delhi TRANSSION HOLDINGS PVT LTD. - Dec’21 - Present | Deputy

Brand Manager

KEY SKILLS Brand working on: Tecno Mobile (All Product Categories)
 Spearheading all brand communication - Product Launches, Films, Amazon Content,
• Brand Management Social content, Digital content, PR and Influencer content

• Brand Communication  Accountable for building brand development strategy through monthly brand
calendars, media plans and budget forecasts
• Marketing Strategy
 Working on product launches for both online & offline models such as Spark 8C,
• Social Media Marketing
Spark 8 Pro, POP 5 Series, Spark 8P, etc.
• Advertising Campaigns
 Maximizing PR Value by pushing product placements and brand pegs in online and
offline media queries
LANGUAGES  Leveraging insights from Google Analytics, Google Ads and Facebook Ads Manager
to devise and regularly refine ecommerce plans
• English
 Cross functional collaboration & stakeholder management with other teams
• Hindi
• Oriya
JAINA INDIA PVT LTD. – Nov’19 – Dec’21 | Brand Manager
Brands working on: Karbonn Mobiles, Sansui
EDUCATION • Accountable for building brand development strategy through monthly brand
calendars, media plans and budget forecasts
2012 -2014 • Strategizing and executing multimedia brand marketing campaigns across different
mediums
Post-Graduation Diploma Programme in
• Managing the social media marketing for both brands covering all the important
Communications from The Delhi School of
topical communication
Communication • Handling multiple ad agencies, media buying agencies and other external
Master of Mass Communications from Guru stakeholders long with internal cross-functional teams of product, growth, sales,
Jambheshwar University data, finance etc.
• Planning and executing the dealer meet events for boosting the sales
2008-2011
• Tracking and analysing the effectiveness of all campaigns to incorporate ley insights
B.Sc in Multimedia from Punjab Technical into the development of new marketing campaigns.
University
Certified from Centennial College, Canada in DENTSU IMPACT PVT. LTD. – May’18 – Nov’19 | Account Manager
Art & Design Foundation and Digital Animation Brands working on: Maruti Suzuki – WagonR, Alto, Super Carry, Maruti Corporate –
Genuine Parts & Accessories
2008
• Working closely with different departments (planning & creative) to devise
XII at Prabhujee English Medium School, advertising campaigns that meets the client’s brief & budget
Bhubaneswar • Managing of ATL & BTL campaigns of the agency’s flagship account. Have worked
on launch campaigns of WagonR FMC, WagonR Legacy Stories Digital Campaign
2006
and Alto MMC
X at Chinmaya Vidyalaya, Hyderabad
• Have worked on Maruti Corporate CI guidelines for Genuine Parts & Accessories
• Have worked on AOP ideation and BTL briefing documents for WagonR, Alto and
INTEREST Super Carry
• Have worked on various MSIL pitches
Music Travelling • Working with the planning team to provide strategic way forwards to the client
through brain storming and intensive competition/market research
• Monitoring the competition - the trends, industry/ category analysis, tracking new
Reading Cooking
launches communication and marketing strategies
J WALTER THOMPSON – Feb’15 – May’18 | Snr. Account Executive
Brands working on: Hero MotoCorp, Monte Carlo & Askme.com
• Core responsibilities include managing day to day operations, understanding client’s marketing requirements and delivering
the same
• Monitoring the competition - the trends, Industry/ category analysis, tracking new launches communication
• Operational Excellence: Ensure proper execution of jobs as per client’s brief and expectation
• Building and maintaining an excellent client relationship
• Working with the planning team to provide strategic way forward

MCCANN WORLDWIDE - Dec ’13 - Jan’15 | Project Manager

Brand working on: Aircel
• Ensure proper execution of jobs as per client’s brief
• Building and maintaining good client relationships
• Meeting up with the deadlines and accountable for timely delivery of work
• Monitoring finances including the invoices, estimates and final billings
• Tracking competition – the trends, industry/category analysis