SWAGITA -

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EDUCATION
Indian School of Business|Intended Majors in Marketing & Strategy Apr’19 - Present
• Campus finalist, ABG Stratos (27/220+) Devised financial & operations strategies to attain highest stock price in 3-day simulation
• Campus Finalist, Reckitt Benckiser (16/250 teams) Created a go-to-market strategy for launching new variant in Health Category
• Head of Marketing, ISB Leadership Summit – Led a team of 6 to drive participation and to manage media outreach for ILS & ISB
o Increased footfall by 25% YoY using offline and online promotion strategy; Partnered with HT, Tribune for publishing content
• Lead - Events, Retail & E-commerce Club – Facilitated 15+ skill building sessions with top management of P&G, Amazon, Flipkart
University of Delhi|Bachelors with Management Studies|Specialization in Marketing Jul’13 - May’16
Aggregate 81.7%: Top 10% of the batch (300+ students)
Co-founder, Marketing Society
• Led a team of 60 to organize 2 editions of the annual marketing fest and 10+ speaker and industry sessions for 1000+ students
• Raised sponsorships of INR 20L+ by partnering with brands like Honda, Uber, Career Launchers, Lakme Salon
WORK EXPERIENCE
VERIZON MEDIA (formerly YAHOO! Inc)|Account Executive Dec’16 – Mar’19
Field Sales and Key Account Management
Led cross-functional team of 4 to build top-line growth; Responsible for ~30% of the India (West) revenue by onboarding and growing
key accounts in FMCG, Travel portfolio; Develop digital marketing strategies to meet customer objectives
Key Achievements
• Fast-tracked to becoming the youngest Account Director globally from creative analyst role (15 months v/s avg. 36 months)
• Highest revenue achievement against quota in India market with 134% in Q1’19 and achieved targets across all 7 Verizon products
• Top Performer Q3’17: Highest achievement in revenue impact, new product adoption and contribution to team-wide initiatives
• Star of the Month Jul’17: Top management recognition for strong business partnerships and leading projects with revenue impact
Business Development
• Increased revenue from FMCG portfolio by 65% (YoY) by on-boarding and retaining accounts like GCPL, Hershey’s, Cadbury Mondelez
• Developed sales pipeline of approx. INR 3CR by identifying and partnering with digital media agencies as Yahoo Product Resellers
• Negotiated increase in spends by 50% (YoY) to INR 1.25 CR for Mahindra Holidays through cross-selling new ad products
• Spearheaded team of 4 to win flagship campaign (~INR 90L) of Tourism Australia by crafting content solutions to drive engagement
• Pioneered new product in India market with TATA Salt and devised new pricing strategy which was adopted by the India sales team
Stakeholder Management
• Achieved highest scores (9.5/10) in global partnership survey of internal stakeholders in North American region (company avg. 8.3)
• Liaison between India Sales and APAC HQ for sales forecasting and tracking new product adoption across all industry portfolios
• Collaborated with cross-functional teams to devise tailor-made strategies and product innovations for FMCG and Travel portfolio
• Partnered with reseller agencies to increase revenue by 92% (YoY) through client engagement, training and handling escalations
Marketing Strategy & Data Analytics
• Optimize campaigns with respect to client business goals like sales, leads and brand awareness using 1st party data and web analytics
• Strategized and implemented campaigns using customer insights to achieve highest time-spent on Genteel blog among competitors
• Created customized ad format pitches by analysing large volumes of data that led to up-selling opportunities for 200+ Retail accounts
• Devised a campaign strategy for Beat-O across end-to-end digital marketing funnel (app installs, site engagement, e-commerce sales)
Leadership
• Handpicked in a team of 80+ to be part of the reorganization team during Yahoo’s acquisition for restructuring of org-wide processes
• Strategized and executed training programs for 10+ new recruits and mentored lateral teams during changing product priorities
• Developed marketing proposals for day specific targeting which was adopted by the entire North American sales team of 200+
• Led an initiative to extrapolate seasonal campaign insights to be implemented across various industry verticals by the whole team
EXTRA CURRICULARS
Additional Certifications: Google Ad words, Google Analytics; Proficient in MS Excel and MS Power-point
Event Management
Intern, DivyaVithika Wedding planners: Organized high-profile weddings, working in hospitality and vendor management teams
Volunteer
Fellow Assistant, Teach for India: Conducted lectures on social issues like gender equality & workshops on reading, dramatics, sports
Social Media Strategist, Protsahan: Curating social media content to spread awareness on inter-generational cycle of girl-child abuse
Personal Interests
Public Speaking: Love for stage podiums - Emcee at ISB Leadership Summit, Emcee at College Fests, ISB Toastmasters Club Member
Adventure Sports: Love the occasional adrenaline rush - Bungee Jump (World’s Highest at Macau Tower), Paragliding, Trekking
A religious To-do list maker, guilty-as-charged Bollywood buff, self-proclaimed subway-surfers and sudoku champion