Ishan Parmar

PERFORMANCE MARKETING

ishan.prmr@gmail.com Bengaluru, India 9819679190

Profile
Experienced Marketing Director with a proven track record of driving growth and revenue for
businesses through e2ective marketing strategies.

Employment History
Director - Performance Marketing, Shadowfax Technologies, Bengaluru
March •0•0

y Managed and successfullz allocated an annual supplz marketing budget of INR 150 million,
optimiSing budget allocation for various digital marketing channels, including PPC, qEO, social
media marketing, mobile marketing, and content marketing.
y Implemented e2ective digital marketing strategies, including the creation and expansion of
digital marketing channels, resulting in exceptional growth in ac(uiring deliverz partners. Bz
scaling the monthlz digital marketing budget from zero to INR 10 million and maintaining
strong control over customer ac(uisition costs )CAC3, the monthlz partner ac(uisition rate
doubled. This success led to • promotions within / zears.
y Tenfold growth in partner acquisition via Partner Referral bz optimiSing o2er design,
referral marketing, and standardiSing program health metrics. This involved conducting
A-B testing and utiliSing data'driven decision'making to improve conversion rates and lead
generation.
y Collaborated e2ectivelz with cross'functional teams, including brand, product, and operations,
to streamline and optimiSe the deliverz partner ac(uisition funnel—s e&ciencz, resulting in
~50% reduction in CAC.

Head of Marketing, Namaste Credit, Bengaluru

October •018 W March •0•0

y quccessfullz led a branding revamp, including creating a new logo, brand guidelines, and App
U Xeb LI-L5.
y Established a Digital Marketing channel for loan agent and borrower ac(uisition, resulting in
INR •00 million in loan disbursement using a digital marketing budget of INR 10 million.
y Implemented a comprehensive %ead Nurturing ecoszstem via Phone, qMq, and Email
automation, resulting in a conversion rate improvement of approximatelz •:Y.
y Oversaw the branding, launch, and scaling of Namaste Credit—s Jrst open'banking app,
Namaste BiS, which launched in qeptember •019.

Marketing Manager, Treebo Hotels, Bengaluru

October •01: W October •018

y Created and executed intellectual propertz —Treebo Comedz Trips— with live comedz shows
pan'India
 y LtiliSed various digital marketing channels such as social media, email, and video marketing
to generate buSS and reach a wider audience.
y Generated over 10 million organic impressions on HouTube and repurposed the content in
various formats to create buSS and increase brand recognition.
y %ed innovative content campaigns like —Treebo jam Room— and —Mad Over Ratings,— resulting in
a •5 increase in the organic reach of Treebo—s Facebook page.
y Collaborated with the brand and operations team to rebrand over 100 Treebo properties
pan'India, improving brand identitz and customer experience.

Assistant Marketing Manager, Future Retail Limited, Mumbai

julz •011 W October •01:

BT% marketing, strategz development, campaign planning and execution, collaboration, market
research, data analzsis, campaign measurement and reporting, agencz, vendor management, and
compliance.

Education
PGDM, Balaji Institute of Management & HRD, Pune
june •009 W Maz •011

Links
%inkedIn

Skills
qtrategic Thinking and Planning Digital Marketing

Campaign Analztics and OptimiSation Marketing Technologz

Budget and ROI optimisation Team Management

Tools
Google Analztics, Google Ads, Google qearch Console, Google Tag Manager, Google Plaz qtore
Console, Google Data qtudio, Facebook Ads Manager, ot ar, Mq Claritz, XordPress, Lnbounce,
Canva, MoEngage, Netcore Cloud, Branch, AppsFlzer, qEMRush