.

Name
Address • +1 (000) 621-8291
abc@gmail.com • linkedin.com/in/abc
.Profile
Intrepid, Result Oriented, Data Driven Professional with proven record of propelling growth for
organizations through strategic intent, value driven initiatives, stakeholders’ management, talent
development and innovative approach. Persuasive, Logical and Tactician having expertise in Sales, Digital
Marketing, Content Marketing, Digital Strategy, Business Development, SEO, Relationship Management and
People Management.
Focused on utilizing new ideas, innovations, concepts, methods and technologies to increase productivity &
engagement at the workplace.
. Skills & Expertise .
Strategic Planning & Execution | Sales & Marketing Leadership | Analysis & Reporting | Digital Marketing |
Social Media Marketing | Search Engine Optimization | Content Marketing | Advertising | Sales Operations |
Project Management | Online Advertising | Lead Generation | Salesforce | Account Management | Team
Management | Problem Solving | Decision Making | Public Speaking | Creativity & Innovation |
. Work Experience .
Ecotech Systems, LLC, McKinney, TX
Director of Business Development 2019-Present
Leading the function having responsibility to drive marketing and sales strategies with a strategic approach
ensuring growth in terms of sales, revenue and profitability. Achievements and Responsibilities are:
 Spearheaded digital innovation to automate and align internal processes resulting in increased work
efficiency and productivity by 10%
 Developed key partnerships and strategic alliances with more than 15 clients and media houses to
expand business
 Charted marketing plan by identifying business / marketing goals, mapped digital / conventional
capabilities to organizational strategic goals and priorities leading to creation of a revenue generating
marketing platform for the organization
 Created internal dashboards that automated key metrics and provided insights of performance within all
aspects of ecommerce and digital marketing
 Designed KPIs and goals on the basis of strategic vision for all the positions, cascaded down the objectives
to all the positions to create a linkage among departments and ownership of individuals
 Developed project plans, assigned resources and ensured successful installation and delivery of solutions
according to the customer needs and objectives within defined budget and timeline
 Designed and rolled-out content calendar to ensure updation of content on website, blog & social media
platforms by utilizing SEO strategies
 Collaborated with multi-shop owners & corporate accounts, proposed solutions resulting in achievement
of objectives
 Measured marketing campaign results, evaluated ROI and revamped digital strategies accordingly for the
low performing campaigns
Key Achievements
 Increased website traffic by 10% on MoM basis
 Conceptualized and launched digital marketing campaigns, including web, SEO/SEM, email, social media
and display advertising resulting in exceeding sales quota by 54%
 Achieved 1st page ranking on Google through SEO strategies
Realtor.com, Dallas, TX
Regional Sales Manager 2005-2010
 Developed financial budgets, feasibilities for new campaigns, analyzed costs, revenues & profits, and
rationalized the budgets accordingly
 Instituted strategies for executing comprehensive sales and marketing plans enhancing marketing
penetration in targeted markets for new home builders
 Crafted a strategic multi-channel strategy to target customers online and offline, liaised with ad agencies
for execution of advertising campaigns
 Scrutinized and reported performance of all digital marketing campaigns for the clients. Evaluated
effectiveness against key deliverables to assess the actual campaign performance
Key Achievements
 Conceptualized and launched flyer marketing campaign keeping in view business needs resulting in
increasing new product revenue by 33%
 Achieved and surpassed monthly, quarterly, annual sales revenue targets by 15%

Primedia, Plano, TX
Account Executive 2003-2005
 Achieved revenue targets in first year through advertising, renewals and upgrading existing business
 Designed layout for new company website & newsletter and launched the same within period of 2 months
Key Achievements
 Aligned sales & marketing activities with strategic business goals enabling organization to increase client
base by 27% and maintaining client retention by 97%
 Received “Salesperson of the Month” 4 times and maintained “Top 10” ranking in National Sales
Tracker
Re-Technologies, Dallas, TX
Account Manager 2001-2003
Jones Lang LaSalle, Irving, TX
Assistant Property Manager 1999-2001
. Education .
Associate Degree in Business Administration & Management, 2001, Collin College, Plano, TX
. Membership .
Member, Institute of Residential Marketing (MIRM)
. Certification .
Certified Sales Professional