Melissa Wilder

Palm Coast, FL 32137  407-421-8888  melissawilder@icloud.com  www.linkedin.com/in/melissawilder1

Sales, Marketing & Business Development Champion – B2B Sales

Marketing Manager | Project Manager | Client Success | Sales Operations | Budgeting/Forecasting

PROFESSIONAL SUMMARY
Dynamic and highly motivated marketing professional with 15+ years of outstanding experience increasing sales through strategic
partnerships, creative campaigns, social media, and sales team engagement. Skilled in building successful marketing strategies
that enhance brand awareness, promote client engagement, and drive referrals. Known as a top performer – demonstrating
expertise in cultivating relationships to close deals. Proven in leveraging product knowledge with the ability to consistently ensure
the most productive, cost-efficient, and highest quality solutions for business development activities. Experience in
collaborating with B2B/B2C companies. Strong innovator with a creative and energetic approach to performance improvement
in business development, strategic marketing, and sales processes. Intelligent, articulate, and always driven to succeed.

CORE COMPETENCIES
Client Services Sales Pipeline Reviews Salesforce CRM
Relationship Builder Project Management Pardot and Campaigns
Partner Referrals Marketing Strategy Online Brand Management
Business Development Sales Prospecting Proofreading and Editing
Human Resources Social Media Management Vendor Management

WORK EXPERIENCE
Sales, Marketing, and Business Development Leader 2017 – Present
Alternative Claims Management – Orlando, FL
Manage all marketing channels (printed collateral, social media, email campaigns, website, corporate memberships, trade
shows, partnerships, presentations, webinars, results reporting, testimonials, and client communications). Collaborate with
stakeholders to identify new opportunities, lead channels, technology, and best practices for sales to reach revenue goals.
Operations
 Leverage partner relationships to increase referrals. Train sales and client service employees on industry knowledge,
best practices, software (Salesforce, ZoomInfo, Microsoft Office, Teams, SharePoint, and OneDrive), and processes.
 Manage B2B sales, implement marketing strategy, host webinars, research software and prospect opportunities.
 Supervise all advertising, sales collateral, email campaigns, company website, sales presentations, client materials,
and trade shows. Increase positive Google reviews, social media followers and engagement.
 Oversee claims and file audits, new client onboarding, reconcile expenses, and perform budgeting/forecasting.
 Handle vendor management, including designers, printers, shippers, sales software, and hiring freelancers.
 Collaborate with HR to interview candidates, build new careers page, promote job listings. Establish employee
recognition programs for outstanding individual employee performance.
Sales
 Perform sales industry research and intelligence, and coordinate marketing collateral redesign and rebranding.
 Provide leadership in managing sales support employees. Utilize project management skills for multiple internal
employees and external vendors (tech consultants, designers, printers, and member organizations).
 Work with EVP to grow Commercial division in 2017-2019, sales prospecting and onboarding clients, resulting in
$1.8M in sales. Perform monthly sales reviews of pipelines, opportunities, and new clients for the executive team.
 Developed a new training program for Sales, delivered onsite/virtual training to client service and sales team
members.
Melissa Wilder

Alternative Claims Management – (Continued)

Marketing
 Drive new business by attending industry membership meetings. Develop relationships to drive referrals/recognition.
 Manage the website, social media channels, and incoming sales calls or emails. Facilitated webinars and Facebook
live events during COVID-19 to bring in warm leads while tradeshows and travel were shut down.
 Create and proof large government proposals while preparing efficient persuasive sales presentation decks.
“Melissa is a forward thinker, she is always looking for creative ways to effectively market the company and to attract new
clients, she is professional and a pleasure to work with.” - Elie Michaels – Director Of Business Development at Zubie

Marketing and Business Development Consultant 2007 – Present

Freelance – Orlando and Palm Coast, FL
Use creative marketing skills to communicate, design, develop and implement strategic plans that are aimed to influence,
experience, move, and inspire. Support promotional events for clients. Continuously increase social media engagement.
 Work closely with various small businesses and groups to enhance their online presence, visibility, sales, client
reviews, and referrals through strategic social media, marketing, and business development efforts.
 Research and utilize available marketing and promotional tools. Maintain a common understanding of marketing
(it is more than making an appearance; it is all about executing a strategic plan and engaging an audience for
enduring brand messaging) to make a lasting impact on clients and organizations.
 Oversee website development, targeted email campaigns, advertising, community outreach, graphic design,
photography, and client referrals/retention – providing a strategic mind to take client's business to the next level.

Brokerage Marketing Coordinator 2016 – 2017

Foundry Commercial – Orlando, FL
Collaborated with a team of seven brokers in the Orlando office. Designed property flyers, sent email blasts, updated
websites, edited photographs of properties, and created a tracking log for all current properties for sale or lease.
 Prepared and distributed marketing packages, flyers, and market analyses. Managed email campaigns. Edited
aerial images and maps. Managed entire marketing process – organizing strategies and campaigns for properties.
 Updated property listings on various sites. Created market surveys, proposals, and tour books to support sales.

Marketing Coordinator 2015 – 2016

Montgomery Consulting Group – Orlando, FL
Managed marketing activities – ensuring bid proposals had all the necessary sales/marketing data to meet requirements.
 Prepared complex bid proposals for the airport, transportation, and municipal projects. Efficiently designed eye-
catching graphics for project profiles, newsletters, and bid packages. Collaborated with Senior Cost Estimators.
 Submitted projects for the award, created designs for project cut sheets, staff resumes, and headshots; assisted in
tradeshows, helped with team building, coordinated technology, and managed the CRM database.
 Updated company and client websites, reports, and staff resumes. Created and implemented processes to
measure and track critical marketing metrics to improve bids and monitor the competitive marketplace.

EDUCATION & CERTIFICATION

Marketing Management, Valencia College – Orlando, FL
Certification in Marketing, ZoomInfo

COMPUTER SKILLS
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Teams), Salesforce, Pardot, Hootsuite, Adobe Creative Suite,
MacOS, Microsoft Windows, ZoomInfo, Smartsheet, Asana, Social Media Platforms, Constant Contact, MailChimp