SARAH J.

HANSON
123 Robins Run East. Swedesboro, NJ 08085 | (443) 226-6527
Hansonsarah123@gmail.com | https://sarahhanson1.weebly.com

SUMMARY: Business professional passionate about how storytelling and targeting messaging creates business-changing
content. Involved in creating profitable products and strategies that deepened and extend customer relationships to build brand
strength.

EDUCATION:
Stockton University | Galloway, NJ | Sept 2015- May 2019
Bachelor of Arts in Communication | Concentration in PR & Advertising | Minor in Graphic Design
GPA: 3.9 | Top 15% of my Class.

SIGNIFIGANT COURSEWORK:
Advertising & Design | Public Speech & Presentation | Writing for the Media | Principles of Marketing | Advertising & Design |
Layout Design | Campaign Management | Content Marketing

WORK EXPERIENCE:
LaFrance Corporation | Concordville, P.A.
-Business Maintenance Manager | April 2021 – Present
 Ensures the business unit is profitable and maximize the company’s operating performances.
 Responsible for managing customer ordering trends and managing customer order activity through the order
fulfillment cycle. Responds to customer inquiries by researching status for shipments, past dues, and expedites.
 Uses inventory, sales, and production data and information about economic and market trends to predict future
market conditions and demand for products.
 Takes the lead on researching, assessing, and coordinating a new product’s build. Manages the development and
improvement of existing products to better meet the customer’s needs.
-Lead Marketing Associate | May 2019 – April 2021
 Works on creating and designing print ads, sales tools, leave behinds, direct mailers, brochures, care packages,
short videos, etc., utilizing Adobe InDesign, Illustrator, Photoshop, and Premiere
 Identifies trends in visitors to company site and tailored marketing campaigns to focus on demographics which
showed outsized interest.
 Managed company’s LinkedIn page, obtaining a 52-percent follower growth.
 Aids in planning and working through aspects for our annual trade show including marketing campaigns to drive
traffic to our booth, designing booth layouts, and managing leads.
 Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant
information to form marketing strategies.
The Red Hen & The BLK SHP | Swedesboro, NJ
-Bartender & Bar Manager | May 2016- Present
 Manages the business aspects of the bar, such as negotiating supplier contracts, taking inventory and reordering
supplies, managing budgets, and setting goals.
 Responsible for hiring and training staff to provide excellent service and resolves all staff conflicts swiftly.
 Creator of all specialty cocktails and happy hour specials.
 Delivers fast and friendly service to all bar guests.
Tavro13 | Woolwich, NJ
-Social Media Marketing Intern | June 2018- August 2018
 Responsible for organizing and participating in community events, developing all content for social media
throughout all platforms, creating various graphic design, comparing customer behavior and competitors data, and
fixing crisis in a timely manner.
SKILLS:
Constant Contact Email Marketing |Goldmine CRM Systems | B2B Digital Marketing |Adobe Creative Suite | Social Media | Proposal
Writing |Time Management | Communication | Lead Nurturing |Consumer Behavior Insights | Problem-Solving

REFERENCES:
Elizabeth Pope: General Manager & Event Coordinator. info@tavro13.com / (856) 522-3137
James Shen: Professor of Communication. James.shen@stockton.com / (609) 652-4511
Suya Yin: Associate Professor of Communication. Suya.yin@stockton.com / (609)652-4975