Build Marketing Plan

Date: 13 Sept 2021

Venue: Online Google Meet
Trainer: Kelly Chong
About Me - Kelly Chong
● Certified HRDF Digital Marketing
Trainer
● Trained and Guided over 200 SMEs To
Grow Their Business
● Consult More Than 28 SMEs To Grow
Their Business
● Has Run More Than RM 1 mil Media
Buy Ads
● Provide Business & Digital Marketing
Consultation To Corporate and SMEs
especially at no cost traffic & funnel
building
Follow Me @ Blog / Linkedin

www.kelccreative.com https://www.linkedin.com/in/kelly-chong/
Certification
[English
Version]
Additional
Digital
Marketing Info
& Tips
Just Type “KelC Digital
Marketing” in Youtube
[Chinese
Version]
Additional
Digital
Marketing Info
& Tips
Just Type “张书语录” in
Youtube
Digital Marketing is about
Content (awareness),
Collaboration (build
relationship) &
Consistency (build trust).
Fundamental of Digital Marketing
Implications Of Customers Journey On DM
● Chatbot
● Search ● LIVE chat
● Landing Page ● Mobile
● Blog Communication
● Featured Article (Whatsapp,
● Direct Email Telegram,
Wechat)

Awareness Consideration Purchase Service Loyalty

● Digital PR ● Website ● Affiliate

● Word Of Mouth ● eCommerce Marketing
● Online Website ● Points Rewards
Advertisement ● Newsletter
● Viral Post ● Blog
● Banner Ads ● Emails
Key Learning

● Strategic Marketing Approach

● Setting Digital Marketing Goal
● Funnel Hacking With SMART Strategies
Facts Finding
Please Make A Copy Of The Sheet

Business Plan Template

Link: shorturl.at/awCQ0
Please Make A Copy Of The Sheet

Website & Social Media

Content

Link: shorturl.at/houCN
Do You Have a Product or Service To Sell?
If you have, good. Pick one product and focus that product till the end of
this course.

If you don’t have, it’s ok.

1) Do you have a skill? You can turn the skill into services or teaching.
2) Do you have any relative or family business that you may want to help
them to digitalize?
3) Do you have any friends business that you would like to offer them
digital marketing solutions?
Strategic Marketing Approach
Set Digital Marketing Goals
Branding Awareness
Brand Awareness
Lead Generation
Brand
Brand Authorities
Authorities
Problems Normally Your Customers Will Face
List out the top 3:
Eg: Want to start online business but dont know how.
Want to work as digital marketing exec but do not have
right knowledge.
1)
2)
3)
How’s Your Product/Service Solve Their Problem
List Out The Top 3 :
Eg: Train students with right digital marketing knowledge.
Work on hands-on and case study to gain direct
experience.
1)
2)
3)
Why Should I Buy From You? Stand Out From
Competition
Please list down your product/ service
uniqueness
Guideline: Ask yourself
● What is so great about your product/service?
● Why should I buy from you?
● Any highlight that your product/ service has but your competitor do not
have?

Answer:
Unique Selling Proposition
What they are uniquely known for is
making high-quality coffee beverages.

30-Minutes Delivery Guarantee!

Domino's guarantees your order will arrive
within 30 minutes or we'll give you a free
Regular Pizza voucher!
How To Build A Profitable Sales Funnel ?

Social Media Ads/ Google

Ads/ SEO

Opt-In (Lead Form/

Landing Page)

Follow Up/ Autoresponder

Purchase/ Buy
Framework Of Sales Funnel
What Would Be Your Offer?

Lead Magnet

TripWire

Core Offer

Upsell/ Profit
Maximizer
SMART Objective
SMART Objective Example 1
Increase Website Traffic 25% by December 2021
● Specific: To increase the number of visitors that come to our site by 25%
● Measurable: Increase our annual visitors from 100,000 to 125,000
● Achievable: Due to our social media and marketing teams’ abilities and web
tools in place, we will be able to achieve this if we continue to prioritize this
objective over others
● Relevant: The more traffic we have, the more money we make and the
larger our reach
● Time-bound: We have set the goal’s target by December 2020
SMART Objective Example 2
Get 10 Students To Sign Up The Course
● Specific: To Get 10 Students (micro sme or solo entrepreneur to kickstart
their online biz / digitalization) To Sign Up eCom Marketing Course
● Measurable: CPC or CPA (Build database by getting sign up or registration to
show interest)
● Achievable: Yes. During CMCO as assist plan to help entrepreneur to create
full funnel for their online business.
● Relevant: Yes
● Time-bound: 30 Days
SMART Exercise - Group Activities
Objective:
Specific Measurable Achievable Realistic Timeline
Performance Management Cycle
Homework

1) Read all questions in the business

planning template and try to write out
your ideas.
Feedback Time

https://forms.gle/Y5QWaSmNDJ2mhf7U9
Thank You