Digital marketing

Lacture 2 - intermediate overview

 What is Digital Marketing? - Why is it popular?
1. Global Reach: Digital marketing breaks geographical barriers, enabling businesses to connect
with a vast global audience through online channels like social media and websites.
2. Targeted Advertising: Digital marketing allows precise targeting based on demographics,
interests, and behaviors, ensuring messages reach the right audience for better engagement and
conversion.
3. Cost-Effectiveness: Compared to traditional methods, digital marketing often offers more
affordable options to reach a wider audience, with the flexibility to adjust campaigns in real-time
for maximum efficiency.
4. Measurable Results: Digital marketing provides analytics tools to track campaign performance,
offering insights into metrics like website traffic, conversion rates, and engagement, allowing for
data-driven decision-making.
5. Engagement and Interactivity: Through digital channels, businesses can interact with their
audience in real-time, fostering engagement, gathering feedback, and building relationships for
long-term brand loyalty and trust.
 Preparing for Digital Marketing
.1. Before DM what you need?

a. Laptop and internet

b. Communication skills
c. Willing to learn
d. Creativety
e. Familiar with technology (google ,Facebook, insta,laptop, ph)
f. Master in chatgpt

Necessary equipment and skills: Laptop, internet, communication, creativity, tech

familiarity, and willingness to learn.

Importance of communication and creativity: Vital for effective digital marketing strategies
 Modules Overview

Primary Modules:

Besic Website development, SEO, Paid Ads, Content Writing,

Email Marketing, App Store Management, ORM, YouTube
Marketing , affiliate marketing .

Supportive Modules:

Graphic Design, Video Editing, Web Design, Freelancing ,google

sheet , google docs .
 Explanation of Primary Modules
Website ; besic website development , knowledge of CMS and Wordpress

SEO: Improving website visibility organically for long-term results.

Paid Ads: Utilizing platforms like Google and social media for targeted advertising.
Content Writing: Crafting engaging and informative content for various channels.
Email Marketing: Promoting products or services through email campaigns.
App Store Management: Strategies for improving app visibility and downloads.
ORM: Managing and maintaining a positive online reputation.
YouTube Marketing: Utilizing YouTube for targeted marketing campaigns.
Social media optimization :optimize facebook, instagram , linkedin , other platforms
Affiliate marketing : sale and parmote other brands and get income .
Google my business: make your business visible in specific area or targeted peoples. get traffic

Whatsapp : whatsapp API ,bulk massages , chatbot , leads and conversions.

 Supportive Modules
● Graphic Design: Creating visually appealing assets for marketing
materials.
● Video Editing: Editing videos for promotional content.
● Web Design: Creating and managing websites without coding
knowledge.
● Freelancing: Finding and managing digital marketing projects
independently.

● Ai knowledge :related Ai websites and tools and use in helpful ways

 Important Tools
• Google Analytics- get engaged peoples data and reports for strategy.

• Google console- website monitor ,website problems, crowler management

• Tag manager – manage your tag , metatags , and paid ad tags.

• Google adsense- ad placement, revenue account

• Cpanel- website development tool, edit website

• Canva – editing video and images

• Mail chimp- email marketing

• Wordpress- create website without coding

• Google sheets- knowledge for data

 Learning Resources

● Fundamental of DM through YouTube videos and online notes: Basic

concepts explained through online resources.

● Live online batches or structured learning and hands-on practice:

Interactive sessions for practical learning.for details, systematic, clear
doubt, motivation, time benefits

● Offline batches : Practice on projects and internships for real-world

experience: Applying knowledge to real projects for skill
development.live batches, prectice websites, internship prectice
 Portfolio Building
● Certificates from reputable companies: Credentials to showcase
expertise.
● Creating personal projects: Demonstrating practical skills.
● Helping friends with their businesses: Building experience and
relationships.

● Seeking mentorship: Guidance from experienced professionals.

 Opportunities in Digital Marketing
● Entry-level positions: Starting roles to gain experience.
● Managerial roles: Leadership positions for project management.
● Specialized jobs: Focused roles like SEO, PPC, etc.
● Freelancing opportunities: Working independently on projects.
● Entrepreneurial ventures: Starting your own digital marketing agency.
● Training roles: Educating others in digital marketing.
● Content creation options: Generating content for blogs, videos, etc.

● Social media manger : handle business social media accounts and optimize
to trend
 : Networking and Marketing Your Work

● Building a LinkedIn profile: Connecting with industry professionals.

● Attending webinars for knowledge and connections: Learning and
networking opportunities.
● Engaging with industry peers: Building relationships within the field.
● Word of mouth and social media promotion: Spreading awareness of
your work through referrals and online platforms.
● Build other profiles : resume , portfolio, website , freelancing profiles

● Market yourself - Market your wrok

Roadmap -digital marketing course