Practical 5 :

Identify the Business opportunity suitable for you.

Digital Marketing : A right business for Youngster’s

Introduction:
Digital marketing is the art of promoting goods and services through
various online platforms such as social media, search engines, and
mobile applications. With the rise of the internet and the increasing
number of people using it, digital marketing has become an
essential part of any business. Youngsters, who are familiar with the
digital world, are increasingly turning to digital marketing as a viable
career option. In this article, we will discuss the various aspects of
digital marketing, including how to do it, investment required,
benefits, future scope, why to choose and the conclusion.
Steps to Start Digital Marketing:
Digital marketing comprises of several components, each of which
requires a different approach. The following are the steps involved in
digital marketing:
- Define your target audience: Before you start your digital
marketing campaign, you need to define your target
audience. This will help you to tailor your content and message
to the people who are most likely to buy your products or
services.
- Create a website: The first step in digital marketing is to create a
website. This is where you will showcase your products or
services and provide information about your business.
- Develop a content strategy: Once you have created a
website, you need to develop a content strategy. This involves
creating high-quality content that is engaging and informative.

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 - Search Engine Optimization (SEO): SEO is the process of
optimizing your website to rank higher in search engine results
pages. This is done by using keywords and other techniques to
make your website more visible to search engines.
- Social Media Marketing: Social media marketing involves
promoting your business on social media platforms such as
Facebook, Twitter, Instagram, and LinkedIn.
- Pay-per-click advertising (PPC): PPC advertising is a method of
advertising in which you pay each time someone clicks on your
advertisement. This can be done through platforms such as
Google Ads and Facebook Ads.
Investment Required:
One of the biggest advantages of digital marketing is that it can be
done with minimal investment. In fact, you can start a digital
marketing campaign with as little as $100. The following are some of
the areas where you might need to invest:
- Website development: If you don't have a website, you will
need to invest in website development.
- Content creation: Creating high-quality content can be time-
consuming, and you may need to invest in content creation
services.
- SEO: SEO requires specialized knowledge and tools, and you
may need to invest in an SEO expert.
- PPC advertising: While you can start with a small budget, if you
want to scale up your PPC advertising, you may need to invest
more money.
Benefits of Digital Marketing:
Targeted audience: Digital marketing allows you to target your
audience more precisely than traditional marketing methods.
Cost-effective: Digital marketing is generally more cost-effective
than traditional marketing methods.

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Measurable: Digital marketing is highly measurable, and you can
track the effectiveness of your campaigns in real-time.
Flexibility: Digital marketing is highly flexible, and you can quickly
make changes to your campaigns as needed.
Global reach: With digital marketing, you can reach a global
audience.
Future Scope of Digital Marketing:
Digital marketing is one of the fastest-growing industries in the world,
and it is expected to continue growing in the future. The following
are some of the trends that are likely to shape the future of digital
marketing:
Artificial Intelligence (AI): AI is already being used in digital
marketing, and it is likely to become even more prevalent in the
future. AI can be used to analyze data, create personalized content,
and even chat with customers.
Voice Search: As more people use voice search assistants such as Siri
and Alexa, digital marketers will need to optimize their content for
voice search.
Video Marketing: Video marketing is becoming increasingly popular,
and it is likely to continue growing in the future. Platforms such as
YouTube and TikTok offer unique opportunities for businesses to
engage with their audience through video content.
Social Commerce: Social media platforms are increasingly
becoming shopping destinations, and social commerce is expected
to continue growing in popularity.
Personalization: Personalization has been a trend in digital marketing
for some time, but it is likely to become even more important in the
future. With the help of AI, businesses can create highly personalized
experiences for their customers.

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Justification for Choosing Digital Marketing as a Business:
Digital marketing offers several advantages over traditional
marketing methods. The following are some of the reasons why you
might choose digital marketing as a career:
High demand: Digital marketing is a fast-growing industry, and there
is high demand for skilled professionals.
Flexibility: Digital marketing allows you to work from anywhere, and it
offers a lot of flexibility in terms of working hours.
Creativity: Digital marketing is a creative field, and it allows you to
use your creativity to create engaging content and campaigns.
High earning potential: Digital marketing offers a high earning
potential, and salaries can range from entry-level to six figures.
Constant learning: Digital marketing is a constantly evolving field,
and there is always something new to learn.

Conclusion:
Digital marketing is an essential part of any business, and it offers a
lot of opportunities for young professionals. With the rise of the
internet and the increasing number of people using it, digital
marketing is likely to continue growing in the future. The low
investment required, high earning potential, and flexible work
options make digital marketing an attractive career choice for
young professionals. If you are interested in pursuing a career in
digital marketing, you should start by learning the basics and gaining
practical experience.

Total Marks Obtained Sign of Teacher

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