DEFINITIONS OF ADVERTISING

According to John E. Kennedy,

"Advertising is salesmanship in print."[ CITATION Gau12 \l 1033 ]

According to American Marketing Association (AMA),

"Advertising means any paid form of non-personal presentation and promotion of ideas, goods,

or services by an identified sponsor."[ CITATION Gau12 \l 1033 ]

According to Wheeler,

“Advertising is any form of paid non-personal presentation of ideas, goods or services for the

purpose of inducting people to buy.” [ CITATION Bra \l 1033 ]

According to Richard Buskirk,

“Advertising is a paid form of non-personal presentation of ideas, goods or services by an

identified sponsor.”[ CITATION Bra \l 1033 ]

According to Philip Kotler:

“Advertising is any form of non-personal presentation and promotion of goods, services, or ideas

by an identified sponsor.” [ CITATION SJa \l 1033 ]

According to Frank Presbrey:

“Advertising is a printed, written, oral and illustrated art of selling. Its objective is to encourage

sales of the advertiser’s products and to create in the mind of people, individually or collectively,

an impression in favor of the advertiser’s interest.” [ CITATION SJa \l 1033 ]

According to William Stanton:

“Advertising consists of all activities involved in presenting to a group a non-personal, oral or

visual, openly sponsored identified message regarding a product, service, or idea. The message,

called an advertisement, is disseminated through one or more media and is paid for by the

identified sponsor.”[ CITATION SJa \l 1033 ]

According to Cohen, 

‘Advertising is a business activity, employing creative techniques to design persuasive

communications in mass media that promote ideas, goods and services in a manner consistent

with the achievement of the advertiser’s objectives, the delivery of consumer satisfactions, and

the development of social and economic welfare.’[ CITATION Dev \l 1033 ]

According to Littlefield

“Any paid form of non-personal presentation and promotion of ideas, goods or services by

business firms identified in the advertising message intended to lead to a sale immediately or

eventually.”[ CITATION Dev \l 1033 ]

According to Robert W. Sarnoff,

“Advertising is the foot on the accelerator, the hand on the throttle, the spur on the flank that
keeps our economy surging a head”.[ CITATION Dev \l 1033 ]

References
Akrani, G. (2012, December). KALYAN CITY LIFE. Retrieved from KALYAN CITY LIFE: https://kalyan-
city.blogspot.com/2012/12/what-is-advertising-etymology.html

Brainly. (n.d.). Retrieved from Brainly: https://brainly.in/question/1782344

Deep, S. (n.d.). Your Article Library. Retrieved from

http://www.yourarticlelibrary.com/advertising/advertising-its-definitions-characteristics-and-
objectives/48658

N, D. (n.d.). ECONOMICS DISCUSSION . Retrieved from

http://www.economicsdiscussion.net/advertising/definitions-of-advertising/31793