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  • Soap Advertisement Relate To Covid 19 Pandemic.: Print Media

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    Talha Habib
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    This soap advertisement relates to the Covid-19 pandemic and proposes running ads in 3 major Pakistani newspapers - Dawn, Express Tribune, and their Sunday editions. The ad would be a quarter page size and published in English. It provides the publication sizes, languages, cities, and cost calculations to run the ads in Karachi, Lahore, and Islamabad over 120 days, totaling 3.6 million Pakistani rupees.

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    Advertising & Promotion

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    This soap advertisement relates to the Covid-19 pandemic and proposes running ads in 3 major Pakistani newspapers - Dawn, Express Tribune, and their Sunday editions. The ad would be a quarter page size and published in English. It provides the publication sizes, languages, cities, and cost calculations to run the ads in Karachi, Lahore, and Islamabad over 120 days, totaling 3.6 million Pakistani rupees.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views2 pages

    Soap Advertisement Relate To Covid 19 Pandemic.: Print Media

    Uploaded by

    Talha Habib
    This soap advertisement relates to the Covid-19 pandemic and proposes running ads in 3 major Pakistani newspapers - Dawn, Express Tribune, and their Sunday editions. The ad would be a quarter page size and published in English. It provides the publication sizes, languages, cities, and cost calculations to run the ads in Karachi, Lahore, and Islamabad over 120 days, totaling 3.6 million Pakistani rupees.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Soap Advertisement relate to Covid 19 pandemic.

    Print Media
    Dawn Newspaper weekday and Sunday
    Express Tribune Newspaper weekday

    Size: Quarter size (15cm x 8 columns)


    Language: Due to our target market we will publish this ad in English newspapers.
    Cities: Karachi, Lahore & Islamabad only
    Costing:
    Dawn Rate Calculation
    Sunday – Quarter 15x8 7000 7000 x 120 = 840,000
    Express
    Front Tribune
    Page Base Rate Rate Calculation
    Weekday – Quarter 15x8 2200
    5040 2200 x 120 = 604,800
    5040 264,000
    Front Page Base Rate
    Premium For Front Page 150% 264,000 +x 150%
    840,000 604,800 = 1,444,800 x 150%
    660,000/-
    3,612,000/-

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