Professional Documents
Culture Documents
Context
• Three students start a Mentor Connect company. It is an AI powered ecosystem connect app , and all interactions happen
online through its mobile app.
• The basic starting cost is the website design and development cost and the cost of office computers. We have considered a
fixed deposit of 6 months rentals as is the norm for office space. The cost of company registration is taken into account along
with professional consultation fees.
• The total startup investment is INR 1,000,000. Half of the amount is invested by founders and the other half is interest-
free loan from friends and family.
• The products being sold are ' One Hour of Mentoring 'for now. These are one on one sessions that are purchased in advance
and paid for by the Entrepreneur mentee, The standard size is a 10hr pack . Mentors pay a listing fee for being on the app ,
additional revenues by way of in-line app advertising and mentor connect event sponsorhips can be factored in at later stages .
For simplicity of understanding only revenues accruing from Mentoring pack sales is considered.
• COGS is INR 700. This includes the cost of INR 400 per hour being paid to the Mentor for the engagement.
• The selling price is at INR 10000. The major expenses are online marketing costs, digital support services , founder’s
salary, and early employees' salaries, and server costs.
• The founders work all by themselves till month 4, then they start adding employees. The total employee count at the end of the
year is 5. Not including the founders.
Total 335,000.00
Total 4500
SUMMARY
Revenue INR
Sales 1,500,000.00
Other Revenue Sources
Total 1500000
Profit 700,000.00
Breakeven 23
Pay back period
(months) 0.48
Contribution 5500
Practice Venture Worksheet START-UP COSTS
Starting Costs
Salary ₱ 360,000.00
Advertising & Promotion ₱ 120,000.00
Utilities (Electricity), Office supply &Misc ₱ 90,000.00
Rent ₱ -
Digital Marketing & Cust Services ₱ 180,000.00
Start-up capital
₱ 1,000,000.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total
Sales
Cash Sales ₱ 480,000.00 ₱ 640,000.00 ₱ 760,000.00 ₱ 960,000.00 ₱ 1,530,000.00 ₱ 1,710,000.00 ₱ 3,000,000.00 ₱ 4,000,000.00 ₱ 5,500,000.00 ₱ 7,000,000.00 ₱ 8,000,000.00 ₱ 10,000,000.00 ₱ 43,580,000.00
No. of Units Sold 600 800 950 1200 1700 1900 3000 4000 5500 7000 8000 10000 44650
Price Per Unit ₱ 800.00 ₱ 800.00 ₱ 800.00 ₱ 800.00 ₱ 900.00 ₱ 900.00 ₱ 1,000.00 ₱ 1,000.00 ₱ 1,000.00 ₱ 1,000.00 ₱ 1,000.00 ₱ 1,000.00 ₱ 976.04
Total Sales ₱ 480,000.00 ₱ 640,000.00 ₱ 760,000.00 ₱ 960,000.00 ₱ 1,530,000.00 ₱ 1,710,000.00 ₱ 3,000,000.00 ₱ 4,000,000.00 ₱ 5,500,000.00 ₱ 7,000,000.00 ₱ 8,000,000.00 ₱ 10,000,000.00 ₱ 43,580,000.00
COGS
Cost of Services ₱ 40,000.00 ₱ 47,500.00 ₱ 55,000.00 ₱ 65,000.00 ₱ 70,000.00 ₱ 89,000.00 ₱ 98,000.00 ₱ 110,000.00 ₱ 120,000.00 ₱ 130,000.00 ₱ 150,000.00 ₱ 170,000.00 ₱ 1,144,500.00
Cost Per Unit ₱ 600.00 ₱ 600.00 ₱ 600.00 ₱ 600.00 ₱ 700.00 ₱ 700.00 ₱ 700.00 ₱ 800.00 ₱ 800.00 ₱ 800.00 ₱ 800.00 ₱ 800.00 ₱ 25.63
Gross profit ₱ 440,000.00 ₱ 592,500.00 ₱ 705,000.00 ₱ 895,000.00 ₱ 1,460,000.00 ₱ 1,621,000.00 ₱ 2,902,000.00 ₱ 3,890,000.00 ₱ 5,380,000.00 ₱ 6,870,000.00 ₱ 7,850,000.00 ₱ 9,830,000.00 ₱ 42,435,500.00
Fixed Expenses
Salary ₱ 20,100.00 ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00 ₱ 40,000.00 ₱ 40,000.00 ₱ 50,000.00 ₱ 41,000.00 ₱ 60,000.00 ₱ 70,000.00 ₱ 80,000.00 ₱ 150,000.00 ₱ 641,100.00
Advertising & Promotion ₱ 20,000.00 ₱ 20,000.00 ₱ 20,000.00 ₱ 20,000.00 ₱ 20,000.00 ₱ 20,000.00 ₱ 20,000.00 ₱ 20,000.00 ₱ 20,000.00 ₱ 20,000.00 ₱ 20,000.00 ₱ 20,000.00 ₱ 240,000.00
Utilities (Electricity), Office supply & ₱ 15,000.00 ₱ 15,000.00 ₱ 15,000.00 ₱ 15,000.00 ₱ 15,000.00 ₱ 15,000.00 ₱ 15,000.00 ₱ 15,000.00 ₱ 15,000.00 ₱ 15,000.00 ₱ 15,000.00 ₱ 15,000.00 ₱ 180,000.00
Rent ₱ - ₱ - ₱ - ₱ - ₱ - ₱ - ₱ - ₱ - ₱ - ₱ - ₱ - ₱ - ₱ -
Digital Marketing & Cust Services ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00 ₱ 30,000.00 ₱ 360,000.00
Total Expenses ₱ 85,100.00 ₱ 95,000.00 ₱ 95,000.00 ₱ 95,000.00 ₱ 105,000.00 ₱ 105,000.00 ₱ 115,000.00 ₱ 106,000.00 ₱ 125,000.00 ₱ 135,000.00 ₱ 145,000.00 ₱ 215,000.00 ₱ 1,421,100.00
Result
Net Profit/Loss ₱ 354,900.00 ₱ 497,500.00 ₱ 610,000.00 ₱ 800,000.00 ₱ 1,355,000.00 ₱ 1,516,000.00 ₱ 2,787,000.00 ₱ 3,784,000.00 ₱ 5,255,000.00 ₱ 6,735,000.00 ₱ 7,705,000.00 ₱ 9,615,000.00 ₱ 41,014,400.00
Gross Profit Margin 92% 93% 93% 93% 95% 95% 97% 97% 98% 98% 98% 98% 97%
Net Profit Margin 74% 78% 80% 83% 89% 89% 93% 95% 96% 96% 96% 96% 94%
1000
3650 13750
3,650,000.00 13,530,000.00
1,000 984
2,920,000.00 19,060,000.00
800 4,500
Practice Venture Worksheet CASH FLOW FORECAST
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Starting Cash Position 665,000.00 1,029,900.00 1,484,900.00 2,029,900.00 2,744,900.00 3,874,900.00 5,094,900.00 7,409,900.00 2,103,900.00 5,818,900.00 10,963,900.00 16,648,900.00
Cash Inflows
Total Sales 480,000.00 640,000.00 760,000.00 960,000.00 1,530,000.00 1,710,000.00 3,000,000.00 4,000,000.00 5,500,000.00 7,000,000.00 8,000,000.00 10,000,000.00
Cash Outflows
Cost Of Goods Sold 30,000.00 90,000.00 120,000.00 150,000.00 245,000.00 385,000.00 520,000.00 9,200,000.00 1,560,000.00 1,720,000.00 2,120,000.00 2,920,000.00
Operating Expenses 85,100.00 95,000.00 95,000.00 95,000.00 105,000.00 105,000.00 115,000.00 106,000.00 125,000.00 135,000.00 145,000.00 215,000.00
New Fixed Assets Purchased 50,000.00 50,000.00 100,000.00 50,000.00
Loan Payments
Total 115,100.00 185,000.00 215,000.00 245,000.00 400,000.00 490,000.00 685,000.00 9,306,000.00 1,785,000.00 1,855,000.00 2,315,000.00 3,135,000.00
Result
Change during month 364,900.00 455,000.00 545,000.00 715,000.00 1,130,000.00 1,220,000.00 2,315,000.00 - 5,306,000.00 3,715,000.00 5,145,000.00 5,685,000.00 6,865,000.00
Closing cash position 1,029,900.00 1,484,900.00 2,029,900.00 2,744,900.00 3,874,900.00 5,094,900.00 7,409,900.00 2,103,900.00 5,818,900.00 10,963,900.00 16,648,900.00 23,513,900.00
Assets ₱ 24,098,900.00
Current assets ₱ 23,513,900.00
Cash in hand ₱ 23,513,900.00
Petty cash ( cash lying in office )
Accounts Receivable ( Debtors )
Stock on hand (Inventory)
Other Assets
Fixed assets ₱ 250,000.00
Equipment for Quality Control ₱ 250,000.00
Furniture
Capital Investment ( Startup Capital ) ₱ 335,000.00
Liabilities ₱ 42,014,400.00
Current liabilities ₱ -
Accounts payable ( Creditors )
Interest payable
Any Other Amounts Owed
Long-term liabilities ₱ 500,000.00
Loans from Bank ₱ 500,000.00
Loans from Friends and Family
Salaries
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Employee Salaries
Founder 1 ₱ 100 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 20,000
Founder 2 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 20,000
Founder 3 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 20,000
Employee 1 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 1,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 25,000
Employee 2 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 20,000
Employee 3 ₱ 10,000 ₱ 10,000 ₱ 10,000 ₱ 15,000
Employee 4 ₱ 10,000 ₱ 10,000 ₱ 15,000
Employee 5 ₱ 10,000 ₱ 15,000
Total Salaries ₱ 20,100 ₱ 30,000 ₱ 30,000 ₱ 30,000 ₱ 40,000 ₱ 40,000 ₱ 50,000 ₱ 41,000 ₱ 60,000 ₱ 70,000 ₱ 80,000 ₱ 150,000
Capital costs
Land and building N.A. N.A. N.A. N.A.
Equipment ₱ 250,000 ₱ 1,000,000 ₱ 1,800,000
Product development costs ₱ 95,000 ₱ 500,000 ₱ 700,000
Others ₱ 335,000
Total ₱ 680,000 ₱ 1,500,000 ₱ 700,000 ₱ 1,800,000
Expenses (Annual)
Salaries ₱ 641,100 ₱ 705,210 ₱ 775,731 ₱ 853,304
Marketing and Promotion ₱ 240,000 ₱ 264,000 ₱ 290,400 ₱ 319,440
Digital Marketing & Customer Services ₱ 180,000 ₱ 198,000 ₱ 217,800 ₱ 239,580
Utilities (electricity etc.) ₱ - ₱ - ₱ - ₱ -
Office Supplies ₱ 360,000 ₱ 396,000 ₱ 435,600 ₱ 479,160
Rent ₱ - ₱ - ₱ - ₱ -
Total ₱ 1,421,100 ₱ 1,563,210 ₱ 1,719,531 ₱ 1,891,484
N.A.
₱ 1,000,000
₱ 1,000,000
₱ 938,635
₱ 351,384
₱ 263,538
₱ -
₱ 527,076
₱ -
₱ 2,080,633
₱ 460,726,407
Activity
Update the Financial Planning and Forecasting Template
Accounts payable (AP) is an accounting entry that represents a company's obligation to pay off a short-term debt to its creditors or suppliers. For
Accounts Payable
example, when you purchase raw materials from your suppliers but pay after a month on receiving the invoice.
When customers buy your products or services on credit and pay after a certain amount of time, after receiving the invoice, it is called accounts
receivable. For example, think of your Internet or mobile bills. You use the services, mostly for a month, and then pay the money after you receive the
invoice.
Accounts
Receivable
Accounts receivable refers to the outstanding invoices a company has or the money clients owe the company. The phrase refers to accounts a business
has a right to receive because it has delivered a product or service. Accounts receivable or receivables represent a line of credit extended by a company
and normally have terms that require payments due within a relatively short time period, ranging from a few days to a fiscal or calendar year.
A company's balance sheet statement consists of its assets, liabilities, and shareholders' equity. Assets are what your venture owns, including cash,
equipment, and money receivable from customers (accounts receivables). For a cash-based business (a coffee shop, food delivery service), there won’t
be receivables because you collect money before or as soon as the product or service is delivered.
But for businesses that involve invoicing a customer (for example, you build websites and the customer will pay after you deliver the website and they are
happy with it). When you have sent out invoices and you are waiting for customers to pay you, then they are called receivables.
Assets
Assets are divided into current assets (those which can be converted to cash in one year or less) and long-term assets, which will take you longer than
one year to convert into cash.
A fixed asset is bought by a business for production or supply of goods or services. Examples of fixed assets can be equipment or a delivery truck that a
business has bought for itself. The term "fixed" means that these assets will not be used up or sold within the accounting year. A fixed asset typically has
a physical form and is reported on the balance sheet as property, plant, and equipment (PP&E).
A balance sheet reports your venture’s assets, liabilities, and shareholders' equity at a specific point in time. It is a financial statement that provides a
snapshot of what your venture owns and owes as well as the amount invested by your shareholders.
Balance Sheet
It is a snapshot, representing the state of your venture's finances at a moment in time. The balance sheet is based on the fundamental equation: Assets
= Liabilities + Equity
When entrepreneurs start their businesses, even before they start selling any of their products or services, they will have certain expenses. These are
fixed costs (like rent, electricity, salaries, etc.). Their first focus will be to at least sell enough to cover such expenses. Then, thay can focus on how to sell
more to make profits.
A break-even analysis is a useful tool to find out at what point your venture, or a new product or service you are thinking of introducing, will be profitable.
Break-Even It’s a financial calculation used to calculate the number of units you need to sell to at least cover your costs. When you break even, you are neither losing
Analysis money nor making money but all your costs have been covered.
You can use the break-even analysis to also assess the viability of a new business idea. Performing such a break-even calculation can give your team a
general sense of whether the idea is worth pursuing. If your analysis suggests that you would have to sell 8,000 t-shirts before you can make a profit and
it will require an investment of $10,000 to get going, you can make a more informed decision regarding whether that is possible (can you sell that many t-
shirts or can you raise $10,000 from investors etc.). It helps evaluate different business ideas and pick the one that you are comfortable with.
During the day-to-day operations of your venture, cash comes in (when customers pay you) and goes out (when you pay others such as vendors or
suppliers). Cash flow is the amount of cash that your venture receives or pays out by the way of payment(s) to creditors. Successful entrepreneurs
always keep an eye on their cash flows. Looking at how much money is coming in or going out, also called the cash flow analysis, is a good tool to
analyze the liquidity position of your venture. It gives a snapshot of the amount of cash coming into the business, from where, and the amount flowing
Cash Flow out.
Cash Flow Statement is a financial statement that summarizes the amount of cash and cash equivalents entering and leaving a company. It measures
how well a company manages its cash position, meaning how well the company generates cash to pay its debt obligations and fund its operating
expenses and the growth of the company.
Turnover Ratios
Avg Inventory/Net
Inventory Turnover
Sales
Avg Receivable/Net
Receivable Turnover
Sales
Profitability Ratios
Gross Margin Gross Profit/Net Sales
Net Income/Total
ROI
Assets
Liquidity Ratios
Current Assets/
Current Ratio
Current Liabilities
(Current Assets -
Quick Ratio Inventory)/Current
Liabilities
Solvency Ratio
Total Liabilities/Net
Debt : Equity Ratio
worth
Coverage Ratio
EBIT + / Interest
Debt Service Coverage Ratio
Outstanding
Financial Ratios
Financial ratios are measurements that help entrepreneurs understand the relationship between t
elements of their financial plan.
Sales Turnover - This is an indicator of the total revenue generated by your company in one yea
compare the Sales Turnover Ratio of one year with the other years of your business to identify an
the revenues generated.
Inventory Turnover - This is an indicator of the number of times your company's inventory is repl
year. A high inventory turnover ratio is an indicator that a company is producing and selling its pro
services quickly.
Receivable Turnover - This is a measurement of how efficiently your company uses its assets. It
well your company is collecting its debts and extending credits.
Gross Margin - This is the difference between revenue and cost of goods sold divided by revenu
is expressed in percentage.
Net Margin - Net margin is the percentage of revenue remaining after all operating expenses, inte
have been deducted from a company's total revenue.
Return on Investment (ROI) - This is a profitability ratio. The most commonly used method of de
divide net profit by total assets. ROI indicates the money you invest in the company and the return
that money based on the net profit of the business.
Current Ratio - This is a liquidity ratio measuring whether or not your company has enough resou
short-term obligations.
Quick Ratio - This is another liquidity ratio that indicates your company’s financial position to inst
liquid assets) to get rid of its current liabilities
Debt-to-Equity Ratio - This indicates the proportion of the company's assets that are being finan
debt. This ratio is indicative of the long-term solvency of your company.
Debt Service Coverage Ratio - It is the ratio of cash available for debt servicing to interest, princ
payments. It is a popular benchmark used in the measurement of an entity's ability to produce eno
cover its debt payments.
nd the relationship between the different
Entrepreneur
NPS 40
# Easy to connect 98
0 20 40 60 80 100 120
Feedback Mentor
# Liked the app 43
# Found the app laggy 16
# Content useful and engaging 29
# Easy to connect 46
# People who initiated chats 12
# Easy to conduct online meetings 38
NPS 45
Mentor
NPS 45
# Easy to connect 46
00 120 0 5 10 15 20 25 30 35 40 45 50
45
38
46
43
35 40 45 50