* According to data available on mailchimp.

com
Pricing: Plan for 14.99$
Includes
1 Marketing CRM
2 Brand & Design
3 Marketing Channels
4 Automations
5 Insight, Support and everything else

* According to data available on sendinblue.com

Pricing: Plan for Per month Rs 3960
Includes
1 Facebook ads
2 Landing pages
3 Marketing automation
4 Chat
5 Multi-user access

* According to data available on mailjet

Pricing: Plan for per month 18.86 $
Includes
1 Segmentation
2 A/B testing
3 Marketing Automation
4 Multi-user collboration
 12,600 1,199 per month

Player dashboard, Segmentation, Contact profiles, Address finder

Basic templates, Custom coded templates
Email, Facebook & Instagram adds, Landing pages, Post cards, POP-
up Forms, Retargeting adds, Social posting
Single step automation, Multi-step custom workflow
Monthly emails, Integration with 200 apps

47,520 3,960 per month

18,108 1,509 per month

 Inception Cost

Franchisee Set Up Cost

Total Area 120 sq.ft. For B2B

Store Furnishing Expenses Cost No of Units

Ceiling / Flooring / Painting INR - INR sq.ft.
Air Conditioner INR - INR /unit 1
Furniture / Fixtures / Wood Work INR - INR sq.ft.
Electrical Equipment's & Fittings & Lighting INR - INR sq.ft.
Fire Fighting eq. INR - - 1
POS Set up INR - 40,000 0 Not Mandatory
Branding / Signage INR 20,000
Sub-Total (A) INR 20,000

Marketing Expenses
VR Kits (Complete Set) INR 104,000 52000 2 One Time
Social Media Marketing (by brand) INR - 15,000 0 Months
Offline Marketing / Email / SMS / Basic Online Marketing INR 30,000 10,000 3 Months Instagram, Facebook, etc. (tagging YOYO Cricket)
Sub-Total (B) INR 134,000

Licenses & Misc.

Licenses & Software INR 2,500
Misc. INR 2,500
Sub-Total (C) INR 5,000

Franchise Fee INR 100,000

GST INR 18,000 18%
Sub-Total (D) INR 118,000
TOTAL PROJECT COST (A)+(B)+(C)+(D) INR 277,000

Provisions - Months *Vary from location to location

Lease Deposit (0 months)* INR -

Working Capital Requirements (0 Months) -

Rentals INR -
HR Cost INR -
Electricity INR -
Total Working Capital Requirements INR -

TOTAL PROJECT COST Including WC & Lease Deposit INR 277,000

 Franchisee Employee Cost

Staff Strength INR Year - 1 Year - 2 Year - 3 Year - 4 Year - 5

Customer Relations / B2B Staff 15,000 1 1 1 1 1

Salary Structure Yearly Increment Year - 1 Year - 2 Year - 3 Year - 4 Year - 5

Customer Relations / B2B Staff 10% 180,000 198,000 218,000 240,000 264,000

Annual Pay Out Year - 1 Year - 2 Year - 3 Year - 4 Year - 5

Customer Relations / B2B Staff 180,000 198,000 218,000 240,000 264,000

ANNUAL HR COST 180,000 198,000 218,000 240,000 264,000

AVERAGE MONTHLY COST 15,000 17,000 18,000 20,000 22,000
Franchisee Revenue Sheet

Particulars Amount
Average Ticket Size Per Customer Per Game (5 - 7 Mins) 300

REGULAR SALES
Particulars M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 MOM growth
Operational Days in a Month 30
Average Customers 6 6 6 7 8 9 10 11 13 14 15 16 10%
Weekdays 22 5 5 5 6 7 8 9 10 11 12 13 14
Weekends 8 10 10 10 11 12 13 14 15 17 19 21 23
Total Revenue 57,000 57,000 57,000 66,000 75,000 84,000 93,000 102,000 113,400 124,800 136,200 147,600

Total Yearly Revenue INR 1,113,000

 Franchisee Income Statement

INCOME PROJECTIONS YoY Growth %

Y1 Y2 Y3 Y4 Y5 Y2 Y3 Y4 Y5

Total Revenue (A) 1,113,000 1,391,250 1,669,500 1,919,925 2,111,918 25.0% 20.0% 15.0% 10.0%
Monthly Revenue from Sales 92,750 115,938 139,125 159,994 175,993

Gross Income 1,113,000 1,391,250 1,669,500 1,919,925 2,111,918

HR Cost
Employee Cost 180,000 198,000 218,000 240,000 264,000

Revenue Share (to be paid to franchisor) 50.0% 556,500 695,625 834,750 959,962 1,055,959

Rentals
Rent Cost (per sq.ft.) - - - - - - 15%
Monthly -
Utility Expenses
Electricity 500 6,000 7,000 8,000 9,000 10,000 10%
Telephone & Internet 500 6,000 6,600 7,000 8,000 9,000 10%
Utility & Misc Expense 1,000 12,000 13,200 15,000 17,000 19,000 10%
Bank Charges on Card Sales 1.20% 3,339 4,174 5,009 5,760 6,336 25%

Marketing Overheads
Local Marketing 5.0% 56,000 70,000 83,000 96,000 106,000

TOTAL COST 820,000 995,000 1,171,000 1,336,000 1,470,000

74% 72% 70% 70% 70%
EBITDA 293,000 396,250 498,500 583,925 641,918

Project Cost (INR) 277,000

ROI (%) 106% 143% 180% 211% 232%
Cumulative ROI (%) 106% 249% 429% 640% 871%
Payback Calculation 0.95 - - - -
Payback (Yrs) 11 Months - 11

(277,000) 293,000 396,250 498,500 583,925 641,918

IRR 129%