ANALYSIS OF A TV COMMERCIAL: McDonald’s (Tuloy Pa Rin)
Name: Arnaud Bayben R. Soriano Year &Sect.: 1st Year – BIT-102 Date: October 11, 2019
KEY CONCEPTS GUIDE QUESTIONS IN MEDIA
TEXT ANALYSIS
Concept 1 1.1 What is the message of the
All media messages are text?
constructed
1.2 How effectively does it
represent reality?
1.3 How is the message
constructed?
Concept 2 2.1 What lifestyles, values and
Media have imbedded points of view are represented in
values and point of view the text?
2.2 Who or What is missing?
Concept 3 3.1 What message do you
Each person interprets perceive from the text?
messages differently
3.2 How might others understand
it differently? Why?
Concept 4 4.1 What is the purpose of the
Media have commercial, text?
ideological, and political
interest 4.2 Who is the target audience of
the text?
4.3 Who might be disadvantaged?
4.4 Who created the text and
why?
Concept 5 5.1 What techniques are used
Media messages are and why?
constructed using a
creative language having
its own rules 5.2 How effective the technique
is?
5.3 What are other ways of
presenting the message?
ANSWERS
The text shows that you can move on
through heartbreak with the help of their
new burger.
It represents reality effectively because
everyone gone through heartbreaks.
The message is constructed like a short
music video
It was presented by showing how strong
someone can be in time of moving on in a
relationship
They fail to state what ingredients used to
make the burger tastier and beefier.
That even though moving on is hard you
can still do it as long as you believe in
yourself.
That as long as you’re in a fast food
restaurant and eating they’re product it
helps you to move on.
The purpose of the text is to encourage the
audience to buy the product and the
environment in the restaurant is good.
Everyone who loves or just eats burger.
Those who are vegetarian or doesn’t like
burger in general.
The advertisement was created by the
corporation to make consumer buy their
product.
The company used a short music video to
catch the attention of viewers and to
highlight how strong a person can be in time
of heartbreaks.
I can say the technique used was effective
because the song is catchy and can make
others remember
Aside from TV commercial they can put it
into social media and newspapers.