PAAPAT

COMMUNICATION AND GLOBALIZATION 

Motive Question: The world has shrunk into a global village, but have we become
more of ‘neighbors’ or more of strangers to each other? 

The notion of the world being a global village has been a hot topic ever since the idea was
brought up, especially in light of the rapid advances in technology and digitization.
Globalization has been regarded as the key to the worldwide integration of humanity,
where there is an increased economic, political and cultural integration and
interdependence of diverse cultures. In Southeast Asia, for example, the ASEAN
Integration has been a buzzword among social communities, opening a wide array of
discussion for future collaborations. 

For our part, we Filipinos have increased our awareness and acceptance of the notion that
we belong to a diverse, global community. This is not confined to communication with
people from other countries, but is inclusive of communication within our own societies,
even with the minorities and the indigenous peoples. It is therefore imperative that WE
learn to communicate effectively with people regardless of age, gender, race, ability,
religion, sexual orientation, income, marital status, or ethnicity. 

Communication in the modern world 

must be anchored on the concept of diversity, 
since effective communication and the ability 
to understand cultural differences are skills 
that have become requisites not only for a 
meaningful social life but also for a successful 
professional career. 

Even professionals from the countries 

that are traditionally known for sticking to 
their native tongue (e.g. Japan, Korea, 
Vietnam) have started to learn English, as the 
 internationally-recognized lingua franca, with 

the concept that learning English does not make them less Japanese, Koreans, or Viets. 
theconversation.com/socialdiversity 

In addition, digital technology has erased territorial boundaries among countries and among
people with varying cultures. The notion of being a ‘stranger’ has been revolutionized as the people
whom we used to treat as strangers are now our co-workers, classmates or friends – albeit some only in
social media. 

Hence, there is a need to develop graduates and professionals who are multiculturalists – those
who are engaged with and respectful of people with different cultures. These are not necessarily people
from
other countries all the time, since a country may have varying sub-cultures among its general society. In
the Philippines, for example, there is no argument that people from Southern Tagalog have a different
culture from the Bicolanos, and those from Zamboanga have different norms and beliefs from the
Ilocanos. 

FORMATIVE ASSESSMENT 

Are you ready to communicate in a global and multicultural environment? Assess your readiness
to communicate effectively with people having different cultures. Simply write True or False after each
statement. 

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BatStateU Purposive Communication 
1. I enjoy communicating with persons who are like me in terms of interests and with the same
socio-economic status, as much as I enjoy communicating those who are not ‘like’ me. __________ 

2. I am equally sensitive to the concerns of all groups of society, and I genuinely care to the
plight and issues surrounding them. __________ 
3. I can tell when persons with different cultures do not understand me or are confused
by my actions. __________ 
4. I am not afraid of interacting with members of minority groups nor with members of a
dominant culture. __________ 
5. Persons from other cultures who do not actively participate in a conversation, debate or any
form of discussion act that way probably because of their culture’s rules. __________ 
6. Persons from other cultures have the right to be angry at members of my own culture.
__________ 7. How I handle conflict or disagreements with persons from other cultures depends on the
situation and on the culture they are from. __________ 
8. My culture is not superior to other cultures. __________ 
9. I am knowledgeable of how to behave when communicating or interacting with people
having different cultures. __________ 
10. I respect the communication rules of cultures other than my own. __________