Learning Outcomes.

At the end of this lesson, you should be

able to:
1. Identify the various communication modes and how they
help in expressing one’s communicative intent;
2. Show the importance of face-to-face, audio, virtual, text-
based, and other forms of communication particularly in
targeting different types of audiences in local and global
settings;
3. Distinguish the differences between and among the
communication modes; and
4. Use these communication modes appropriately depending
on the context of the communication situation.
 Prompt
How do you think has communication
mode changed or improved over
time? What modes are now being
utilized and which were not present
before? What are the advantages
and/or disadvantages of each mode?
 Communication Modes
Refers to the channel through
which one expresses his or her
communicative intent.
It is the medium through which
one conveys his or her thoughts.
 Communication Modes

1. Face-to-face Interaction
2. Video
3. Audio
4. Text-based Communication
 Communication Modes

1. Face-to-face Interaction
2. Video
3. Audio
4. Text-based Communication
 Communication Modes
1. Face-to-face Interaction
- It is an informal or casual conversation
between two or more people.
- People engage in social conversations
to establish relationships or maintain
them.
- Considerations: how to speak, what to
speak, when to speak, to whom one is
speaking
 Communication Modes
1. Face-to-face Interaction
- Advantage: It is direct, thus, one is
able to note visual cues, e.g., facial
expressions, gestures,
movements, etc.
- It involves topic initiation, topic
maintenance, topic change or shift,
and topic closure
 Communication Modes
2. Video
- An effective mode of
communication especially for
people separated by distance
- For example, via Skype, Viber,
Facebook Messenger, etc.
- Disadvantage: time zone difference
between interlocutors
 Communication Modes
3. Audio
- Transmitted sound
- Only the voice of the speaker is
heard
- Disadvantage: no visual cues,
difference in accents poses
understanding difficulties, etc.
 Communication Modes
4. Text-based Communication
- Has a wider reach and can
disseminate information to a bigger
audience quickly
- Examples: email, text messaging,
instant messaging
- Other examples: Facebook,
Twitter, Instagram, etc.
Comprehension Questions. Check your understanding of the input by answering the following questions:
1. What are the different types of communication mode and how do they
differ from each other?
2. What are the other forms or modes of communication that have not been
discussed and which have recently become part of virtual communication
technology?
3. Explain Dian Wheatley’s quote and give one illustration: “Meaning is made
in conversation, reality is created in communication, and knowledge is
generated through social interaction… Language is the vehicle through
which we create our understanding of the world.”
4. As a speaker of English as a second language, what can you say about
the difficulty of other speakers in understanding the Philippine English
variety that you use?
5. With the advent of computer-mediated communication or CMC, how can
you be more responsible with what you post in your own account as a way
of conveying messages to the audience?
 SYNTHESIS
1. The various modes of communication are face-to-face,
video, audio, and text-based.
2. The video is used to connect two or more people who
cannot interact face-to-face. It is the second most
convenient communication mode next to face-to-face
interaction.
3. Whereas the audio mode of communication is limited to
hearing only the speaker’s voice, most types of the text-
based communication are limited only to what is printed.
However, the latter has a wider reach and is able to
disseminate information to a larger group of audience.
 Reference
Madrunio, M. R., & Martin, I. P. (2018).
Purposive communication: Using
English in multilingual contexts.
Quezon City: C & E Publishing.