Evaluating Messages and/or Images of Different Types of Texts Reflecting Different Cultures

FOLIO #4

KEY CONCEPTS OF MEDIA LITERACY

Print out Commercial

1. ViVo Y81I
2. IntelliFresh Refrigerator

Key Concepts Guide Response to the Response to the Questions (IntelliFresh Refrigerator)
Questions in Questions(ViVo Y81I)
Media Text
Analysis

1. All media 1. What is the 1. The text is all about 1. The text is all about the features of the product and
messages are message of the of the features and its cost. 2. Effective, every buyer usually ask the quality
“constructed.” text? 2. How capacity of the product of the product before its price and its presented. 3. It
effectively and its cost. 2. Effective was constructed according to product’s capability and
does it and it is what the with supported proof.
 represent buyers are asking when
reality? 3. How inquiring. 3. The
is the message message was
constructed? constructed simple and
complete as needed.

2. Media have 1. What 1. To those who want 1. It was made for those who prefer having appliances at
embedded lifestyle, values to have one of it the their homes. It represents the modern technology at this
values and and points of product was designed generation. 2. The contacts for order and the location
points of view are right to its quality and where you can buy the product is not presented.
view. represented in quantity. It was
the text? 2. presented as a budget
Who or what is friendly. Representing
missing? modern technologies at
today’s generations. 2.
Endorsement of
popular personalities.

3. Each person 1. What 1. The message wants 1. It wants to say that their product is unbeatable in
interprets message do to convey that anyone terms of energy saving having good quality and quantity.
messages you perceive who wants to have 2. Others whose less fortunate in terms of education
differently. from the text? phones, it is not a might misunderstood that the possible cost for the
2. How might problem anymore appliances in daily use is just 7.12 pesos even if they
others because it is now very would keep on using it all day and night believing it
understand it affordable and having would only what they’ll pay for.
differently? good quality. 2. Others
Why? might not understand
of its
whereabouts. Because
the terms used might
be unfamiliar to them.

4. Media have 1. What is the 1. The purpose of the 1. Its purpose is to convey that their product has a good
commercial, purpose of the text is to persuade the quality features and convince the readers and the
ideological or text? 2. Who is people to buy it people to buy to increase their sale. 2. The readers and
political the target especially with its the people, especially those who had business related
interests. audience of the affordable quantity and with cold products. 3. Those who don’t have current at
text? 3. Who good quality brand. 2. their places and don’t capacity to buy are in
might be All the people disadvantage. 4. The advertisement writer together
disadvantaged? especially gadget users. with its team and with the support of the product
4. Who created 3. Those who don’t makers.
the text and know how to read and
why? use it. 4. The
advertisement writer
together with its team
and with the support of
the product makers.

5. Media 1. What 1. They highlighted the 1. They also highlighted some important words, site
messages are techniques are some important words, proofs and make notable lines. In order to make their
constructed used and why? make numbers bold advertisement more convincing and catch the attention
using a 2. How and showcase its good of the readers and buyers. 2. Effective, it helped to make
creative effective are features. In order to advertisement to be creative and reality basis . 3. They
language the techniques make more catchy to can present it through TV or radio commercials and an
having its own in supporting the reader and buyers. endorsement either a famous artist, a family or a
rules. the messages 2. Very effective, cause businessmen showing that the product was test and
or themes of it can make the proven by trusted community members.
the text? 3. advertisement more
What are other convincing and real. 3.
ways of They can present it
presenting the either in radio
message? commercials and TV
endorsement.

TV Commercial

Safeguard Soap TV commercial16 pesos lang!

Plot

(It is all about the two households wherein one of them used safeguard soap and the other doesn’t. Showing how safeguard soap helps to avoid having big expenses in medicines due to
illness.)
Story

Household 1: Oy mare, daming gamot ah.

Household 2: May sakit si mister, anong bibilhin mo?

Household 1: Pang-iwas sa ganyang gastos.

Household 2: Ano?

Household 1: Safeguard

Female Advertiser ( Voice Clip) : Sa hirap ng buhay ngayon para makaiwas sa malaking gastos sa gamot ugaling magsafeguard, sa 16 pesos lang malaki ang pwedeng matipid. Dahil ang
Safeguard tumutulong na maiwasan ang sakit.

Household 1: Oh, may sakit ulit mister?

Household 2: ‘Di natuto na’ko. Safeguard nga.

Male Advertiser (Voice clip) : Iwas sakit, Iwas gastos with Safeguard protection.

Key Concepts Guide Response to the Questions

Questions in
Media Text
Analysis

1. All media 1. What is the 1. The message was to prevent having big expenses due to medicines cause by
messages are message of the diseases by using safeguard. 2. Quite effective and some are real, just like buying
“constructed.” text? 2. How expensive medicines when ill. 3. The message is well constructed and informative.
effectively
does it
represent
reality? 3. How
is the message
constructed?

2. Media have 1. What 1. The practice of maintaining proper hygiene that helps protect our body from
embedded lifestyle, values having any diseases cause by germs or bacteria. 2. Reminder at the last part of
values and and points of commercial is not presented.
points of view are
view. represented in
the text? 2.
Who or what is
missing?

3. Each person 1. What 1. Practice maintaining proper hygiene in order to prevent having disease. 2. There is
interprets message do a possibility that others might think that their product is the alternative aid for
messages you perceive disease instead of proper medication. Because there is a comparison of two
differently. from the text? products shown that might lead to misinterpretation by the viewer.
2. How might
others
understand it
differently?
Why?

4. Media have 1. What is the 1. Its purpose is to inform and teach the proper hygiene. Also, on how to save up
commercial, purpose of the money. 2. All the viewers and users especially those in right ages. 3. The less
ideological or text? 2. Who is fortunate people and the blind. They won’t be able to watch it because they don’t
political the target have the capability to buy. 4. The script writer and the producer in support with the
interests. audience of the registered association for hygiene, health and safety.
text? 3. Who
might be
disadvantaged?
4. Who created
the text and
why?

5. Media 1. What 1. They used an informative and creative techniques. They advertised their product
messages are techniques are in an informative way in a form of short drama presenting also their evidence. 2. The
constructed used and why? techniques used helps to convey with the viewers to believed and buy their product.
using a 2. How 3. They can present it either in radio commercial, or published magazines and
creative effective are newspaper and an endorsement of a famous artist which is very common, in order
language the techniques for the viewers to strongly believed that its effective.
having its own in supporting
the messages
rules. or themes of
the text? 3.
What are other
ways of
presenting the
message?

Radio Commercial (Dialog)

Downy with Fabric Conditioner Radio Commercial ( in a song form)

Lady 1: Panahon ng ulan,kidlat at kulog masasampay ka sa loob labada’y Amoy kulob nakakahiya ,nakakasama sa loob {insert}

Lady 2: I-Downy Boom-Boom-Pow na ‘yan! Boom-Boom-Pow sa Downy Boom-Boom-Pow amoy kulob sa tag-ulan pabanguhin na ‘yan, mabilis magtuyo. Downy Boom-Boom-Pow!

Male advertiser: First is got i n fabric washed with detergent oil.

Female advertiser: I-Downy Boom-Boom-Pow! Ang bango ng labada ngayong tag-ulan.

Key Concepts Guide Response to the Questions

Questions in
Media Text
Analysis

1. All media 1. What is the 1. It is all about how the product prevent the clothes from smelling and makes it
messages are message of the smell good and easy to dry even in rainy days. 2. Indeed, during rainy days it’s hard
“constructed.” text? 2. How to dry laundries easily. So, it was closed from reality. 3. It was creatively constructed
effectively and its message was delivered well.
does it
represent
reality? 3. How
is the message
constructed?
2. Media have 1. What 1. The fact that it gives a hard time to the laundryman to dry laundries during rainy
embedded lifestyle, values days. 2. Everything is complete for me. It is understandable and casts are present.
values and and points of
points of view are
view. represented in
the text? 2.
Who or what is
missing?

3. Each person 1. What 1. When we use Downy with fabric conditioner our laundries will smell fragrant and
interprets message do easily dries after washed. 2. It is creatively done and understandable that even a
messages you perceive child would understand. Because their used terms are simple and the thought is
differently. from the text? directed to the point.
2. How might
others
understand it
differently?
Why?

4. Media have 1. What is the 1. It purpose is to persuade the people to use its product. 2. The household users,
commercial, purpose of the laundry shop owners, and all laundrymen (neighborhood, mothers, tertiary students,
ideological or text? 2. Who is etc.). 3. The less fortunate people, they might not be able to buy such product due
political the target to lack of capacity to buy and having no radio to listen the commercial and the
interests. audience of the people with hearing disabilities. 4. The commercial script writers and producers. To
text? 3. Who increase their product sales.
might be
disadvantaged?
4. Who created
the text and
why?

5. Media 1. What 1. They delivered it a persuading musical way. To make it catchy to the buyer and
messages are techniques are creative. 2. It’s good knowing it became more catchy and semi-funny which the
constructed used and why? listeners will like. 3. They can present it in TV commercial, either in a short drama or
using a 2. How
creative effective are just broadcast it directly and endorse by some artist.
language the techniques
having its own in supporting
rules. the messages
or themes of
the text? 3.
What are other
ways of
presenting the
message?

Ref:
https://globalessenceofcommunication.wordpress.com/2019/01/06/evaluating-messages-and-or-images-of-different-types-of-texts-refl
ecting-different-cultures/