Top 12 Digital Marketing Techniques

1. SEO & Content Optimization

For digital marketing, content should be taken as the main product that you are taking to your
audience. Hence, it should be optimized properly for the search engines like Google to interpret
it right and make your brand visible to your customers. Therefore, this is also commonly. known
as Search Engine Optimization. Any marketing strategy needs to master SEO to the core, as the
highly optimized content always rank higher on the search engine result page (SERP) than the
non-optimized content. The key is to use relevant keywords that your audience is most likely to
search for on the internet.
It does not have to sound scary or complex. It is purely about writing great content that relates to
your existing and potential customers and can attract them. This will open the gates for your
SEO ranking, inviting more people to see and buy your offering.
2. Website Optimization
After the content, comes the platform where you display your product. Even if you are
displaying your products on social media, you will need a website to support your offerings. The
reason website optimization becomes important is that a well-built website reflects your brand
image. If you do not have a proper design and structure for your page, the audience will very
easily reject your website. Also, if the loading time of your website is too high, people will
bounce to another site without even getting to see your product. Hence, not giving it ample
attention can end your digital marketing journey before even getting started.
3. Search Engine & Paid Marketing
The earlier digital marketing techniques formed the foundation and were mostly the organic way
of marketing. However, there is a faster way of promoting your brand to quickly become visible
to your audience without putting excessive efforts on SEO. It is the paid form of marketing
through platforms like Google’s own Google Ads. It is an easy-to-use tool with numerous
functionalities for detailed targeting. You can simply choose the geographic, demographic,
psychographic or behavioral aspects of your specific customer segments and target exactly
whom you want.
Apart from Google, your other favorite social media platforms also offer similar tools for paid
marketing like Facebook Ads, Instagram, LinkedIn, Twitter and so on.
4. Local Search Marketing
Another underused digital marketing technique that some people do not even know of is local
search marketing. Through Google My Business, your business will show right on the top of the
Google search page whenever someone nearby searches for related products or services. The
ranking here is decided through the online reviews and your brand’s social reputation as well.
5. Remarketing
Remarketing is a digital marketing technique that most of us are not told about when we begin. It
is a very crucial step for your marketing plan as most of the customers do not buy a product the
very first time it is introduced to them. It may take two or three more attempts for the customers
to make up their minds to finally go for something. Remarketing helps in scenarios where a
customer showed interest in your products but for some reason did not go ahead with the
purchase. You can track those customers again by showing your ads on the websites they visit in
the recent future. This also increases your brand awareness and recall.
6. Social Media Marketing
Social media is undoubtedly the most popular. resort for digital marketing today. With the
massive audience, social media boasts of a filtered audience that you can tap. This platform is
one such place where you can find people of all ages and interests. So, your brand gets a higher
exposure and better response. It also promotes positive customer engagement, which in turn
convinces other customers to like the brand. Getting a social media page for your brand can do
wonders for you.
7. Email Marketing
As per a report, email marketing generates more leads than other marketing platforms. This is
mainly because of the personalization of the messages sent and the relevancy of the audience
receiving it. It helps boost sales and conversion figures. In fact, there is more to it. Email
marketing is one of the most budget friendly. digital marketing techniques to adopt to control
your spending and boost your results at the same time. Compelling content is again the key to
excelling in this technique.
8. Display & Video Advertising
Our audience has become undoubtedly inclined towards more visual content posts entering the
digital territories. People like to consume images and videos as they take lesser time to
comprehend and are super-engaging at the same time. One popular example would be YouTube.
Hence, marketers are now highly using visual content to attract and retain their customers.
Again, a compelling story addressing the customers’ needs is the key.
9. Mobile Marketing
More organizations have realized the importance of mobile marketing. Today, most people surf
the net through their mobiles more than PCs or laptops. So, it is important to implement mobile-
responsive website designs and email layouts that can improve the bounce rates and retain a
customer. Going only by the desktop may lead you to lower visibility and poor response.
10. Influencer Marketing – Online PR
Influencer marketing is a recent phenomenon that has outshone all other mediums. An influencer
is the one having a good standing and reputation among the web public and commands a high-
engagement community on social media. These may be celebrities, popular figures, bloggers, or
YouTubers. If they promote your product, their following audiences are most likely to go by
their recommendations. Hence, it is a wonderful way to promote your product through somebody
who is convinced to do so.
11. Affiliate Marketing – Unveiling the Power of Partnership
Another wonderful way of promoting your brand is affiliate marketing. Simply put, it is
commission-based marketing. You pay a commission to the affiliate partners who agree to sell
your product through their platforms based on their performance.
12. Marketing Automation
So many digital marketing techniques at your service, you need a hand that can handle
everything for you. Marketing automation comes as a boon for those who are finding multi-
management difficult. There are various marketing automation apps and software in the market
that can handle your marketing campaigns on their own, once you enter the pattern you want.
These may include automated email marketing services, automated social media posts,
automated tweets, etc.
Conclusion
Marketing campaigns cost money for sure. So, it is important to utilize this budget in the best
possible platforms available. Incorporating these digital marketing techniques will boost your
brand image and revenue. You can also take professional training to master these techniques if
required.

Works Cited: Digital Marketing Techniques | Top 12 Digital Marketing Techniques (educba.com)