The 5 Basic Elements of Digital Marketing

That Will Surely Help Your Business Grow

Online.

It can be challenging to make hold your

stand in the market when your competitors
seem to be one step ahead of you. But to
make your mark, it is firstly important to
build your base. Whether you are just
starting out or maybe you have been in
business for a little while (but you aren’t
getting the traction that you had hoped
for), using these 5 Basic Elements of Digital
Marketing it will help you get on the right
track.

The 5 basic elements of digital marketing

that every small business should have:
1. Branding-
This is the most basic and important
element as it defines your business name,
your logo, tagline, brand personality, etc. It
tells your customers that you are an unique
identity that one can rely on and are in the
market to provide services with
authenticity. Often times, brands evolve
and grow with the business in order to
meet the needs of the clients and
customers. At the very least, one should
attach a purpose to their business motives
and a brand name simply starts to define
that. That’s why its important to have a
unique name and a tagline defining your
business in the market.
2. Website-
Owning a website at the very beginning of a
startup or a business seems like a luxury to
afford but you don’t really need a huge
budget to create a website. However, that
doesn’t mean that you can’t have a great
website. You want to make it simple and
easy for users to find what they are looking
for. You also want to make sure that your
website has fast load times, or you might be
losing people before they even see your
site! The main motive of creating a website
is to get your business seen by more and
more people digitally. There are small
budget plans available of buying domain
and hosting for certain period of time,
therefore one needs only good creativity
and initial off page SEO to get started with
their online business steadily.
You will also want to make sure that your
website is mobile optimized. This means
that if someone is on their phone or tablet,
they are still going to get a great browsing
experience.

3. Content-
Content covers a lot of different things.
Typically people think of blogs when they
think about content. However, content can
be anything that educates your customers
about your business. Potential customers
are going to visit your website to see if your
content can relate to them and what they
need. When you are using content that is
high-value, you will be using “pull-
marketing” which means that it is non-
intrusive and it gets your customers to
come to you.
Email marketing is one other popular form
of content marketing that can be helpful in
gaining your audience’s attention to all the
new offers or services you will be offering.
This form of marketing also helps in keeping
touch with your customers and anyone who
might be interested in your brand.
Then another form of content marketing is
Social Media. This is one form of digital
media that people focus on first, and while
it is very important, you need to make sure
that it is not your ONLY focus. Potential
customers are going to be visiting your
social media sites to try to find about more
about you and your business.
Many people have used social media to
drive traffic to their website, however,
organic traffic is essentially dead. Which
means that social media, while important,
can be helpful in driving traffic to your
website.

4. Advertising-
Advertising plays a huge role in marjeting
for any kind of business. Not only does it
gets the attention of your targeted
audience, but it can also help you
understand what can help in attracting
traffic towards your business.
If you are just getting started, the one thing
that you should be doing is remarketing to
people who have already visited your
website. They have shown interest, and
now you need to “seal the deal” by serving
them an ad and converting them! Digital
advertising is a great way to do this,
without having to have lots of money.
By using the digital platform of advertising,
you can attract the type of audience you
think can be your potential buyers I the
future.

5 Target Audience-
One should define their target audience
before implementing any SEO strategy in
their marketing agenda. Its impossible to hit
a target blindfolded and with both arms
tied behind your back. Creating marketing
campaigns without any target audience is
no different. Understanding your audience
is necessary for making a connection.

Those were the five important elements of

digital marketing that every business needs
to grow bigger in the digital world and gain
visible success in the process.

Hi I am Shonali. I am a Digital Marketer who

is working on upgrading her marketing her
skill everyday.