Checklist for Digital

Marketing
Campaigns in 2020

11/27/2019
 Checklist for Digital Marketing Campaigns in 2020
Without any second thoughts, the New Year is indeed the best time to
get organized and take your business to the ultimate next level.
Therefore, every digital marketer and business owner must take a
moment to ponder upon what worked for them in 2019, and what
needs to change, improve, or enhance in 2020. As we are almost
towards the end of 2019, it is imperative to catch the new tactics and
latest trends corresponding to Digital Marketing for reaching out to
your target audience in several different innovative ways. It is a matter
of fact that yes - both technology and trends are ever-evolving. So,
here's a digital marketing checklist for campaigns in 2020 to make your
brand and business ready for another fabulous and successful year at
work.
Value Proposition

For driving conversions, keeping the users engaged, and boosting the
sales, building a strong value proposition holds the utmost importance.
You must start by setting clear goals and strategies for your business
and making the right decisions. Creating personas for your potential
customers and target buyers will prove to be extremely beneficial for
you in knowing and understanding their lifestyle, behavior, interests,
and emotions. Before going forward with determining the value of your
business, it is necessary to look at your ideal buyer's perspective and
avoid narrating boring stories to them.

Engaging Content

Creating and coming up with engaging content has always been a tried
and trusted Digital Marketing Strategy. Without any doubt, a high-
quality and compelling blog post adds credibility to a business website,
boosts the search engine rankings, and brings in new users or
customers. As most of the online interactions begin with the search
process, you must discover and implement new ways of having your
content among the top results of the search engine results page and
boost the overall sales of your business.

Video Marketing

For attracting potential customers and grabbing the attention of your

target audience, you can incorporate a creative video in almost every
aspect of your strategy for digital marketing. According to various
reports and surveys conducted by the marketing experts, quality video
content has immense power in boosting the process of Search Engine
Optimization (SEO) and bringing in more conversions. You can embed a
video about your brand and its business in the promotional emails or
on your landing pages, as most of the users across the globe prefer to
watch a video instead of reading a marketing message.
Social Media Marketing

The best possible way of attaching a feeling a community to your brand

and its business is by establishing a strong online presence on social
media platforms like Facebook, Instagram, Twitter, Pinterest, etc. Social
Media Marketing is indeed an effective way for marketers and business
owners to indulge in many personal interactions and promote their
products and services. Furthermore, social media platforms also help in
monitoring customer feedback, launching a new Marketing Campaign
or product, and knowing what the users feel about your brand.
However, while launching a new social media campaign, it is essential
to make a point of the fact that every platform has a different
requirement, corresponding to the number of words, image size, and
other related things. You can use platforms like Hootsuite for
scheduling and managing your social media posts.

Search Engine Optimization (SEO)

Although increasing traffic and conversion rates using SEO is a long

process and takes time, it is still a vital part of every other digital
marketing checklist. If you want to improve the search rankings of your
brand and attract meaningful and organic traffic, you must optimize
and enhance your website experience by applying the best practices
that align with your business objectives. Additionally, it is also crucial to
make your website mobile-friendly to avoid the harsh penalties that
could ruin your chances of being found in the search engine results
page.

Geolocation

Personalized marketing is always a beneficial opportunity, and the level

of personalization you can get with the feature of the location is
exceedingly high. For boosting the sales of your business and driving
more leads, you can detect the customer's location for your physical
store and then send them an invite with an exclusive discount offer.
The effective use of location data helps in the marketing of a brand and
its business that feels genuine in all aspects. The customers also feel
special as they know that the message or notification they are receiving
isn't visible to others at the same time.

Artificial Intelligence (AI)

Although the possible applications and implementations of AI in the

field of digital marketing are quite far away from being fully realized;
however, in some time, new options shall become viable and within
reach of every marketer and business owner. Therefore, you must
prepare your business to integrate AI by collecting as much data as you
can and use it accordingly.

Influencer Marketing

Nowadays, the Internet has a new kind of celebrity, known as

influencers that are spread in thousands across many social media
platforms. Influencers have a deep connection with their fans and
followers and provide instant credibility to a brand and its business. You
can market your brand through influencers by having them wear your
merchandise or review your products and services. Consequently, you
will have an effective Marketing Strategy that will make your brand
reach out to your target audience and potential customers, that too, via
a credible source.