How to get your dream job

My Story
 2006 2012 2015

Started a company
Moved to
Started TrainedAt with a
Bangalore and
recruitment vision to enable
started working in
company A-spire aspiring learners to
an MNC as an IT
solutions choose the right
professional
course
 2017 2019 2020

Started UNBOUNCE I launched a

CAREERS which career mastery Job Search
helped in recruiting course which had Bootcamp
Digital Marketers. 6000+ students
 Agenda
● What skills do you need for digital marketing?
- Know your skills
- Must have skills for digital marketing
● Skills assessment for Digital Marketers
● SWOT - Strategic Planning for Your Digital Marketing Career
● How to Write a Resume
● How to Write a Cover Letter
● Optimizing your social media profiles with keywords
● Resume Checklist
● Job Search Checklist
What is the first thing you do while searching
for a job?
In-demand Skills - Job Designation Tree
● Content Creation & Curation
● Social Media Strategist
● SEO Specialist
● Analytics and Data Skills
● UX Design - Landing Page
● PPC Expert
● Funnel creation
● Copywriter
● Digital Marketing Manager
● Lead Generation Expert
● E-commerce Expert
● Email Marketing
● CRO (Conversion rate optimization)
● SAAS Marketing
Know your Skills
 Digital Marketing Job designations

● Digital Marketing trainee ● Digital marketing specialist

● Digital marketing intern ● Digital marketing associate
● Digital marketing analyst ● Digital marketing manager
● Digital marketing executive ● Digital Marketing Head
● Digital marketing lead
 Skills Required

● Search Engine Optimization ● Email Marketing

● Content Writing ● Google Adwords
● Search Engine Optimization (SEO) ● Google Analytics
● Search Engine Marketing (SEM) ● Conversion Rate Optimization
● Social Media Marketing ● Funnel Optimization
● Copywriting ● Inbound Marketing
 SEO Job Designations

● SEO intern ● SEO specialist

● SEO Executive ● SEO manager
● SEO lead ● SEO Strategist
● SEO Consultant ● SEO Head
 Skills Required

● Keyword Research ● Technical SEO

● Link building
● Competitor Analysis
● Onpage Optimization
● Offpage Optimization
● SEO Audit
● SEO Strategies
● Search Engine Optimization (SEO)
● Backlinking
● Google my Business
● SEO
Tools(SEMrush,Ubersuggest,Google
Keyword Tool)
● Site speed optimization
 SEM Job Designations

● Digital Marketing trainee ● PPC lead

● Digital marketing intern ● Paid Ads specialist
● SEM analyst ● Digital marketing manager
● Performance Marketer ● SEM Head
 Skills Required

● Google Ads ● Linkedin Ads

● Paid Marketing ● Amazon PPC

● Pay per click (PPC) ● Campaign Tracking

● Facebook Ads ● Paid Advertising

● Instagram Ads
 Social Media Job Designations

● Social Media trainee ● Social Media lead

● Social Media Intern ● Social Media Marketing specialist
● Social Media analyst ● Social Media associate
● Social Media executive ● Social Media Marketing manager
● Social Media Head
 Skills Required

● Social Campaign Management ● Content Calendar for Social Media

● Social Media Tools
● Social Analysis and Reporting
● Viral Marketing
● Engaging Post Creation
● Community Management
● Content Distribution and Management
● Facebook Marketing
● Instagram Marketing
● Linkedin Marketing
● Pinterest Marketing
 Must have Skills for Digital Marketing

● Initiative:

You take responsibility for your own work and don’t wait to be told what to do. You
look for ways to improve things, wherever you work.
 Must have Skills for Digital Marketing

● Planning:

You’re good at deciding which tasks are a priority. Your plans make sure work gets
done, and you're good at avoiding distractions.
 Must have Skills for Digital Marketing

● Communication:

You explain your ideas and opinions clearly. You’re good at listening, presenting or
being able to persuade others.
 Must have Skills for Digital Marketing

● Problem-solving:

You can assess a situation and understand what’s causing issues, then develop a
solution.
● Self awareness & Self assessment
● Note down the things you do with their results

Ask yourself some key questions:

● What do I do really well?
● What areas for development do I have?
● What are the skills that I really enjoy doing?
● Where Do I Lose Track of Time? What hobbies, activities, or tasks occupy your full attention so
much so that you are completely engaged in the present moment? You look up at the clock,
thinking that no time has passed, and poof! Three hours have gone by
SWOT - Strategic Planning for Your
Digital Marketing Career
Assessment will allow YOU to understand
where you stand and where you want to be.
The Resume is your first tool in your job
search strategy.
The idea here is to paint a clear picture of
what you are capable of doing and what a
company wants you to do.
The list of items you should know before creating your resume

The Job role for

which you are
applying: Digital What skills the
Choose a proper
Marketer, Content recruiter is asking
resume layout.
writer, SEO for?
Executive, etc
Name & Contact Information
Name & Contact Information
 The Unique identifier is typically the title of the position you're
applying for or your current job title (if your current job title relates
specifically to the new job).
 Underneath the unique identifier is three key skills.
These are keywords that describe your greatest attributes.
 Profile Summary

Your professional summary is one of the first section, a hiring manager or

employer will look.

A summary statement sums up your digital marketing skills and experience.

It should consist of 3 to 4 lines.
It should also include your key achievements and give an introduction to the
rest of your resume.
 Demonstrate how your professional background and experience will help
the company solve a particular problem. Mention the number of years you’ve
worked in a specific position or industry and your most significant
accomplishment in that area.
 Demonstrate how your professional background and experience will help
the company solve a particular problem. Mention the number of years you’ve
worked in a specific position or industry and your most significant
accomplishment in that area.
 Core Competencies
This section is dedicated to your professional core competencies. List your
greatest skills, expertise and knowledge as they pertain to the position you
are applying for.
Know your Achievements
 Structure of an Achievement
List your most important and relevant accomplishments and responsibilities
using accomplishment-driven bullet points. Start with an action verb,
followed by the task, followed by the result. Quantify your bullet points
using numbers, percentages and dollar amounts.
● Keep your summaries concise and try to concentrate on the results that came out of your
everyday work

● People are uncertain how to express their achievements vs. responsibilities. This is because
many responsibilities can often seem to be achievements and most achievements can appear
to be responsibilities.

● Achievements are things you did that had a lasting impact for your company or client (If you
got less CPA one day, that's not an achievement)
 Know your Achievements

Ex 1: Successfully grew organic traffic by 200% in 6 months through a

content creation and link-building strategy.

Ex: 2: Generated 300 leads at 250 CPA for a real-estate client, out of which 3
leads converted giving the company a profit of 74,25,000
 Know your Achievements

Ex 3: Increased the Landing Page conversion from 3% to 10% by optimising

the UI & UX for a Fitness client.

Ex: 4: Created a viral post for a client in the food Industry. The post ended up
getting 3M+ views, 39000 comments and 9600 shares.
 Know your Achievements

Ex 5: Made 7+ lakhs for a client in the online education Industry by creating a

paid ad funnel and launching a online course.

Ex: 6: Set-up a chatbot to capture leads on my client's blog and increased the
leads generation by 30%
 Know your Achievements

Ex 7: Made a Paid ads audit for a SAAS company and reduced the marketing
cost by 30% by stopping the campaigns that were not generating results.

Ex: 8: Set-up a support desk for our company which increased the efficiency
of the support team exponentially.
 Know your Achievements

Ex 9: Received Certificate of Appreciation for my performance in my

previous job.

Ex 10: Got certified by HubSpot academy for completing Advanced Digital

Marketing online course.
Experience
Experience
Education
Certification
 Technical Skills
List your technical skills that relate directly to the position you are applying for.
Depending on the space you have available, you can list these skills in a
paragraph or bullet point form.
Professional and Volunteer Involvement
How to Name your Resume
How to select the file format for your resume?
 While creating a resume, you must not be thinking about the file
format of the resume. It is often the last thing candidates consider
while making their job search plan.
According to surveys, 99 percent of employers want a .doc (a Microsoft
Word file) or a PDF file of your resume.
Do you really need a cover letter
with your resume?
Most hiring manager, recruiters and employers agree
that a cover letter is important as resume or CV
A cover letter is a brief document which is attached along with your resume
Or a doc attached to an email
- The body of an email
- Inside of an ATS
- Message to hiring manager on Linkedin
 Salutations

However, if you are unable to find the name then given below are some salutations
that could be used:
● Dear Hiring Manager,
● Dear [XYZ Company] Team.
INTRODUCTION You only have a few seconds to engage your
reader, so avoid generic statements like, “Please
Start with a strong accept this letter as application for the Social
introductory sentence Media Executive position.” Rather, mention why
that states what position
you are applying for and you want to work for the company and what
shows your passion for makes the company unique.
the position and the
company.
 Example

After learning about your company’s unique approach to digital marketing

from your company Linkedin page, I became very interested in the Social
Media Manager position with your organization. I love that your organization
values client privacy and fosters a team-building environment.
 To gain greater insight into what the company's
pain points are, carefully review the job posting,
research the company’s website and review their
You are the
activity on social media. Remember to place
Solution:
Explain how your skills keywords and phrases from the posting into your
and expertise are the cover letter.
perfect match for the
position or “I am a well-qualified social media specialist
organization. eager to promote campaigns that drive interest
among potential buyers successfully. With two
years of advertising.”
 Conclusion

Round it all off I would very much like to be a part of

with a clear and your team. Please feel free to contact me
concise call to with any questions by phone at
action such as a 7411190000, or by email at
reference to your hm@gmail.com. I look forward to
resume, or a time discussing this position and the
that would work contributions I can make to your team
well for you to structure.
talk.
 Sample Cover letter Content

After learning about your company’s unique approach to digital marketing from your company Linkedin page, I became very interested in the
Social Media Manager position with your organization. I love that your organization values client privacy and fosters a team-building
environment.

I am a well-qualified social media specialist eager to promote campaigns that drive interest among potential buyers successfully. With two
years of advertising.

I would very much like to be a part of your team. Please feel free to contact me with any questions by phone at 7411190000, or by email
at hm@gmail.com. I look forward to discussing this position and the contributions I can make to your team structure.
 Signing Off Salutation
Professionally closing your letter is important. Now it’s time to give a formal goodbye.
Given below are some of the salutations:
● Best Regards,
● Kind Regards,
● Sincerely,
● Thank you,
What to write when emailing cover letter
If you have a great online voice this can put
you ahead of the competition
 In your use of social media, employers and recruiters
can see or have an indication of

-How well you communicate (your spelling, punctuation, and grammar as well as -your
ability to clearly communicate ideas).
-Your work history and education.
-Your industry knowledge.
-Your use of alcohol.
-Your use of illegal substances.
-How you spend your non-work time.
Use your name consistently
78% of recruiters have hired through a social network, and the
leading network for hiring is LinkedIn by a very wide margin
(LinkedIn, Facebook, and Twitter)
If there are photos, you don’t want an employer to see, remove
them. If you have been tagged by someone in an inappropriate
photo, ask your connection to remove it.
Your images should be free of drugs, alcohol, sex, politics,
profanities(socially offensive language), or anything you
would not want your grandparents to see.
Some of your college photos of your wilder days in college need
not ever grace the light of day. If they do not represent who you
are today, they may ruin your chances of landing a job in your
dream company.
Test yourself and google your name from time to time. If you
want to see how popular you are on search engines, check out
how frequently your name surfaces in the search results and
how high up in the list they appear.
Questions? Clarifications
I’d love to help!
Please mail me at harliienman@unbouncecareers.com

www.harliienman.com