The digital marketing audit of Remarkable Wellness found that it has very low domain authority and organic traffic. It was not running any Facebook, Google, or social media ads. The competitor, Hope and Healing Centre, provides a better user experience and regularly posts engaging content on LinkedIn and Instagram. The audit recommends Remarkable Wellness improve SEO, run paid search and social media ads, add a call-to-action and email capture on its site, conduct more offline events, and consider an affiliate marketing strategy.
The digital marketing audit of Remarkable Wellness found that it has very low domain authority and organic traffic. It was not running any Facebook, Google, or social media ads. The competitor, Hope and Healing Centre, provides a better user experience and regularly posts engaging content on LinkedIn and Instagram. The audit recommends Remarkable Wellness improve SEO, run paid search and social media ads, add a call-to-action and email capture on its site, conduct more offline events, and consider an affiliate marketing strategy.
The digital marketing audit of Remarkable Wellness found that it has very low domain authority and organic traffic. It was not running any Facebook, Google, or social media ads. The competitor, Hope and Healing Centre, provides a better user experience and regularly posts engaging content on LinkedIn and Instagram. The audit recommends Remarkable Wellness improve SEO, run paid search and social media ads, add a call-to-action and email capture on its site, conduct more offline events, and consider an affiliate marketing strategy.
● The Domain authority score of Remarkable Wellness is very low,
which can be improved by Exhaustive SEO. ● Currently, there are 0 Display ads, which can be executed to improve the SEO rankings and attract more traffic. Organic Research Analytics
● The Organic Traffic of remarkable wellness is very
poor, needs Exhaustive SEO. Facebook Ads
● Remarkable wellness, is currently
running zero facebook and google search ads, which can be executed to increase the domain traffic. Linkedin and Instagram
● The content quality on
instagram can be improved and made more engaging using attractive graphics (instagram). ● Also, Linkedin presence can be created. Competitor
Hope and healing centre and institute
hopeandhealingcenter.org User Experience
● The competitor is providing a
much better user experience, has a CTA on the header of it’s homepage and a email magnet at the footer, to run their email campaigns. hopeandhealingcenter.org Linkedin and Instagram
● The competitor is conducting seminars, events also, to
attract more audience ● posting regularly and consistently on both Linkedin (linkedin) and Instagram(instagram). Observations and Recommendations on Marketing strategy Critical Observations ● Remarkable wellness, doesn’t provide a good user experience, they don’t have CTA, email magnets, search bar on their website. ● Remarkable wellness, is performing very poor from the perspective of SEO, having a very low domain authority score and organic search traffic. ● They do not rank on the Google’s paid search results. ● They do not have a Linkedin presence. ● Also, it was observed that they do not have a very strong SMM. Important Recommendations ● Remarkable wellness, needs an exhaustive SEO for improving their domain score and organic traffic. ● They should execute Google’s paid ads campaign, to achieve higher rankings and traffic within short period of time. ● Should start executing Social media marketing ads, to create Brand Awareness amongst the audience. ● They should have a CTA or Email magnet on their homepage itself, to capture emails and other details of prospects and retarget them through Email marketing or Display ads. ● They should conduct more seminars and events, to create more brand awareness and also should start improving their Social media content and engagement by posting polls, QnA stories and more attractive and eye catchy posts, IGTV on their instagram handle. Keyword Recommendations
● Some Keyword suggestions
with good monthly search volume, that can be used to improve organic traffic and search results rankings. Affiliate Marketing Recommendations
● Remarkable Wellness, can take into consideration
Affiliate marketing strategy, where it can either use affiliate marketing platform to promote their brand or they can create their own affiliate ID. Thank you!