Digital Marketing

edureka.co/blog/interview-questions/digital-marketing-interview-questions

Digital marketing is one of the growing areas of online business, and it is expected to
dominate in the coming years hence it will generate great job opportunities in Digital
Marketing domain. To help you boost your confidence and preparing you well to ace
your interview, we have compiled a list of the top Digital Marketing interview questions,
for both freshers as well as experienced candidates. The questions have been categorized
in the following sections-

Let’s get started!

Commonly asked Digital Marketing Interview Questions

Q1. How can you categorize Digital marketing?

Inbound Marketing Outbound Marketing

Pulls in interested costumers Pushes regardless of interest

Written according to the consumer’s Written according to the product’s needs

needs

A part of content consumption Disrupts content consumption

Natural habitat: blogs, social media, Natural habitat: display ads, telemarketer
search, influencer marketing, opt-in scripts, magazines, TV ads, billboards.
emails.

Q2. Explain Digital marketing?

Ans: Digital marketing is all about the tactics for brand marketing via online channels.
It includes various techniques like SEO, SEM, Link building, Email marketing, PPC,
Affiliate Marketing, etc.

Q3. What are the different types of Digital Marketing?

Ans: Different Digital Marketing aspects –

Search Engine Optimization (SEO)

Search Engine Marketing (SEM)
Content Marketing
Email Marketing

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 Social Media Marketing
E-commerce Marketing

Q4. What are the most effective ways to increase traffic to your website?

Ans: The most popular and effective ways to increase traffic to your website are-

Paid search
Display advertising
Content marketing
Writing crisp headlines
SEO activities
Content optimization
Targeting long-tail keywords
Guest blogging
Seeking referral traffic
Posting content on LinkedIn
Linking Internally
Email marketing

Q5. Define SEO.

Ans: SEO or Search Engine Optimization is the process of increasing the quantity and
quality of website traffic by increasing the visibility to users of a web search engine. SEO
is the practice of getting traffic from the organic, editorial or natural search results on
search engines.

Q6. Explain keywords in Digital marketing? How important is it for SEO?

Ans: A keyword is the most significant and fundamental element of Search Engine
Optimization. Users use keywords to search for a product or service on the internet.

Keywords are the core of all your SEO efforts. They are crucial for better rankings in the
search engine result pages (SERPs). It is really important to make your website SEO
optimized for keywords that are relevant to your business. This would help your
website’s pages to rank higher in search engines which makes it easier for people to find
your website.

Q7. What are the key areas where you can use keywords to optimize your site
ranking?

Ans: For better page ranking, keywords can be used in the following areas-

Website URL
Website Title
Meta tag
Web page content
Body text

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 Headlines

Q8. What are the different types of SEO?

Ans: White hat SEO – It is the most popular SEO technique that utilizes methods and
techniques to improve search engine rankings of a site which do not run afoul of search
engine guidelines. White hat SEO uses techniques like high-quality content, link
acquisition, website HTML optimization, and restructuring. With White hat SEO, you
can expect a long-lasting growth in your rankings.

Black hat SEO – It exploits the various weaknesses in the search engines algorithms to
get high rankings. The Black hat SEO is not in accordance with the SEO guidelines set by
search engines. Some of the black hat SEO techniques are keyword stuffing, link spam,
hidden text, hidden link. Using these techniques, you can expect unpredictable, quick
but short-lasting growth in rankings.

Grey hat SEO – Grey hat SEO is neither black nor white, it rather combines both. It is a
transformation from black SEO techniques to white SEO techniques and from white SEO
techniques to black SEO techniques.

Q9. What are on-page and off-page optimization?

Ans:

On-page Off-page

It refers to factors that you can optimize Of-page SEO is all about your online
on your own website to grow traffic. reputation. It includes acquiring backlinks
for your page from the authority sites in
your niche.

The main components involved in on-
page optimization are – Title of the
page, Meta description tag, Optimized
Image with alt tags, URL structure,
High-quality content, Optimized internal
links.
The main components involved in off-page
optimization are – Acquiring Backlinks,
Leveraging social interaction with your site,
Promote your content via social channels,
Add social book markings, Guest Blogging

Q10. Name some useful Digital Marketing tools.

Ans:

Keyword Discovery
RankWatch
Moz
Alexa Ranking
Google Analytics
Crazy Egg Heatmaps

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 Favicon Generator
XML Sitemap Generator
SubmitExpress Link Popularity
Digital Point Keyword Tracker
Google Trends
Google Keyword Planner
Kissmetrics
SEMrush
Ahrefs
Buzzsumo
AdExpresso
Buffer App
MailChimp
Unbounce
Hasoffers

Q11. Explain PPC or Pay Per Click advertising?

Ans: In Pay Per Click advertising, advertisers pay the publisher (website owner or a host
of the website) when the ad is clicked.

Q12. Explain Google Adwords.

Ans: Google AdWords is an online advertising service, by Google, to help marketers

reach their customers instantly. Businesses use this service to display ads on Google and
its advertising network. It is the most famous Pay-Per-Click advertising system in the
world. Adwords allow businesses to set a budget for ads and the payments happen when
people click on the ads. Google Adwords service focuses on keywords.

Q13. Explain Google AdWords Remarketing.

Ans: Google AdWords Remarketing is referred to a targeted marketing strategy that

assists the marketers to reach out to people who visited their site previously but did not
complete the purchase. Remarketing helps target the right people at the right time with
the right ad. It helps increase conversion rates as the past site visitors may already be
familiar with your brand and turn into prospective customers easily.

Q14. What is the limit for the characters in Adwords Ads?

Ans: The headlines and sub-headlines should not be more than 30 characters and the
descriptions should be within 90 characters.

Q15. Name some of the Google AdWords ad extensions?

Ans:

Call extensions
Callout Extension
Promote extension

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 Structured snippet extension
Sitelink extension
Affiliate location extension
App extension

Q16. What can be the ideal approach for effective PPC campaigns?

Ans:

Add more PPC keywords to expand the reach

Split ads into smaller segments to have a better Click Through Rate (CTR)
Review non-performing PPC keywords
Refine landing pages to align with search queries
Improve campaign relevancy by adding negative keywords

Q17. What can you do to improve your conversion rates?

Ans: Increased conversion rates can be achieved by testing different website elements,
especially on a landing page. Also, you can experiment with functionality, layout, and
style on landing pages.

Q18. Explain a responsive web design?

Ans: Responsive web design makes web pages perform well on different devices like
desktop, mobile, and tablet. It ensures that the user has a great viewing experience no
matter what device they use to access your website. The practice of a responsive design
consists of a mix of flexible layouts, images, grids, and the use of CSS media queries.

Q19. What is the difference between direct marketing and branding?

Ans: In the case of branding, the advertiser has to expose his brand to websites and
applications that have a higher audience reach. The most known methods are YouTube
ads, display target ads, custom ads, and remarketing.

In the case of direct marketing, the advertiser is interested mostly in establishing

communication with his target audience through different mediums like emails, mails,
pamphlets, catalogs, flyers, etc.

The basic difference between them is that branding is done to build awareness, whereas
direct marketing help companies to reach out to their customers directly.

Q20. What are the limitations of Online Marketing?

Ans: Intense Competition: Since online marketing is easily accessible and cost-
effective, it has become a preferred method for most of the brands. Therefore, it is an
uphill task to get noticed amongst such intense competition.

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It can get overwhelming: There is so much information and data and an onslaught of
tools that it’s easy to get overwhelmed and get confused. It takes a lot of practice and
experience to get your head around all of it.

Analytics is only as good its user: There is analytics for everything but you can’t do
anything with plain data unless you know how to read and make use of it. It can become
misleading sometimes and you can get stuck in chasing vain metrics and burning cash at
the wrong places.

Q21. What is the difference between SEO and SEM?

Ans: SEO enables your website to appear in search engine result pages while SEM is
search engine marketing to purchase a space in search engine result page.

Q22. What is the use of anchor tag in SEO?

Ans: The anchor text is the visible, clickable text in a hyperlink. The words contained in
the anchor text can determine the page ranking in search engines.

Q23. Name some PPC (Pay-Per-Click) tools?

Ans:

SEMrush
Optimizely
Unbounce
Keyword planner
Adwords Editor
AdWords Wrapper

Q24. How can you use social media for marketing?

Ans: Social media marketing involves creating and sharing content on social media
channels to achieve your marketing and branding goals. It includes different activities
like posting images, videos, and other content that drives audience engagement.

Social media marketing can help you by increasing website traffic, building conversions,
increasing brand awareness and improving communication and interaction with target
audiences.

Q25. What do you know about Email Marketing?

Ans: Email marketing is a highly effective Digital Marketing strategy of sending emails
to target leads and customers. Effective marketing emails convert leads into customers
and turn one-time buyers into loyal fans.

Q26. What is Content Marketing?

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Ans: Content marketing is a strategic approach focused on creating and distributing
relevant, valuable, and consistent content to attract and retain a clearly-defined audience
and drive profitable customer action. The key reasons for enterprises to use content
marketing are –

Increased sales
Cost savings
Better customers who have more loyalty

Q27. Why is online marketing preferred more than offline marketing?

Ans: Online marketing is preferred over offline marketing for the following reasons –

You can tap a larger audience and expand geographically easily

Information is immediately available online
Interact with customers easier and get in touch faster
Better tracking

Q28. How should companies measure Social Media Marketing Success?

Ans: Success is measured by utilizing different metrics – traffic, leads, and clients.
Counting the number of followers on your channels can help you know your social media
reach. The factors that define success is how many people social media drives to your
website, how many of them are qualified leads, and how many of them become
costumers.

Q29. What is AMP?

Ans: AMP is short for Accelerated Mobile Pages. It is a project from Twitter and Google
to make fast mobile pages. AMP is an open-source library that helps create a lightweight
and fast loading web page. It enables marketers and publishers to create mobile-friendly
web pages, which can be supported at different platforms and is compatible with all
types of browsers.

Q30. What KPIs do you use in social media reporting?

Ans: The popular key performance indicators in social media reporting are –

Reach
Engagement
Leads
Conversions
Likes
Shares
Traffic data
Leads
Active followers
Brand mentions

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Q31. Explain how AdWords work.

Ans: Adwords deal with offering framework. If the offering costs high, your promotion
will show up over the Google page. Adwords deals with pay per click which means you
pay the sum you have offered if somebody taps on your advertisement because of web
seek.

Q32. What are long-tail keywords?

Ans: A long-term word is a keyword phrase containing 4+ words that make the search
results more specific. Long-tail keywords get low search traffic, but they rank better than
single-word keywords.

Q33. Explain what is the significance of CTR and how do you calculate it?

Ans: CTR represents Click through rate that represents the number of guests visiting
your promotion on the website page. The equation for ascertaining CTR = Number of
snap/Number of impressions * 100.

Q34. What are the four C’s of Digital Marketing?

Ans:

Customer – Who sees the message

Content – The message customer sees
Context – Why the Customer sees the message.
Conversation – Happens between you and your customer.

Q35. What are the 3 ingredients of Digital Marketing?

Ans: The 3 ingredients of Digital Marketing are-

Traffic
Insights
Sale

Q36. Which platform would you prefer to put Job-related advertisements?

Ans: LinkedIn. Since it is usually accessed by professionals and job seekers so your
advertisement will reach the required audience.

Q37. Mention some bidding options.

Ans:

Cost Per Click (CPC)

Cost Per Thousand Impressions(CPI)
Cost Per Action/Acquisition (CPA)

Q38. Why should you use YouTube for Digital Marketing?

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Ans: With YouTube, you can present a better picture of the brand by creating interesting
videos, which can help boost SEO traffic, expand social reach, create brand awareness,
and improve the ROI.

Q39. How can you drive digital traffic to our site immediately?

Ans: Leveraging social media with posts that link back to your site is one key way to
funnel traffic to your website within a shorter time frame. Also, posts that include
promotions, giveaways, contests, and other engaging, time-sensitive material can be
effective. Additionally, generating leads through engagement in online public relations –
such as answering queries where you function as a subject expert, or writing a press
release for online distribution – are also some strong tactics for quickly amassing traffic.

Q40. What is conversion optimization?

Ans: Conversion optimization is a practice of determining how a website can increase

the ratio of visitors to actual customers. A conversion is a site visitor who has taken a
desired action rather than simply viewing content and leaving. One way to optimize
conversions is to conduct A/B testing, which runs two web pages with altered designs or
content to see which yields more conversions.

Q41. How to measure the ROI of any channel?

Ans: To calculate the ROI of a marketing campaign, integrate it into the overall business
line calculation. Take the sales growth from the product line, subtract the marketing
costs, and divide by the marketing cost.

(Sales Growth – Marketing Cost) / Marketing Cost = ROI

Q42. What is the difference between CPC and EPC?

Ans: CPC is the cost per click, a model used to price many PPC or pay per click
advertising models like Google’s AdWords.

EPC (Earnings per 100 clicks) is used within the realm of affiliate marketing to measure
average earnings within the 7 day period that an affiliate can expect to earn for every 100
clicks they generate.

Q43. Differentiate between AdWords and AdSense.

Ans: AdWords enables businesses to advertise on Google’s network and AdSense

enables publishers to reserve space for AdWords placements on their website. Both
AdWords and AdSense work together to complete Google’s advertising network: website
owners put up space for Google’s ads (AdSense) and businesses set budgets and ads to
display on Advertising network (AdWords).

Q44. Differentiate between No-follow and Do-follow links in SEO.

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Ans: No-follow link instructs search engines bots that a hyperlink should not influence
the link target’s ranking in the search engine index. It reduces the effectiveness of search
engine spams and improves the quality of search engine results.

Do-follow links allow search engines to follow them and reach your website, giving the
link juice and a backlink.

Q45. Difference page views and sessions.

Ans: A session is a single visit to your website but pageviews represent the individual
time a page on your website is loaded by a User. A single Session can include many
Pageviews if a user navigates to any other web pages on your website without leaving.

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Q46. What are the WebMaster tools?

Ans: Google Webmaster Tools is a collection of web utilities that help website owners
ensure that their site is Google-friendly. These tools have many applications like getting
data about incoming search traffic, requesting Google to crawl and index the website,
viewing crawl error reports, etc.

Q47. Name 3 email marketing tools.

Ans: Campaign Monitor, Litmus, MailGenius.

Q48. Differentiate between content and context in marketing.

Ans: Content is the material contained within the work that’s available for the audience
while context is the positioning of the content, storyline or purpose which provides value
to the audience.

Q49. Differentiate between Google Adword and Double Click.

Ans: Google Ads is a paid advertising platform where advertisers participate in an ad

auction and their ads are shown based on various metrics while DoubleClick is an ad
management platform for publishers to serve ads for advertisers.

Q50. Define a user journey of an online shopper.

Ans: The journey of an online shopper has 4 steps –

Awareness: When consumers discover your brand.

Consideration: Potential customers search to check if you offer the products they
need.
Preference: Online shoppers establish a preference in terms of which website
they want to purchase from, based on their research.
Purchase: Customer makes a purchase decision.

Q51. What attracted you to the Digital Marketing industry?

Ans: With this question, the interviewer needs to know your commitment to the
industry. Therefore, it is important to show full commitment and enthusiasm for the
industry.

Talk about the potential you see in Digital Marketing in near and long-term future. This
would showcase that you’re well-read and updated about your chosen field.

Q52. How will your experience benefit our Digital Marketing business?

Ans: Here you must talk about your personal experience and how your skills will benefit
the business. Try to focus on your unique abilities and talk about what makes you
different from the rest of the applicants. Talk in terms of knowledge, skills, and
experience you have got so far.

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Q53. How do you stay updated with the latest Digital Marketing trends?

Ans: Since Digital Marketing is a dynamic field, it is important to stay updated with the
blogs, books, podcasts, and webinars to go for. Some of the popular resources to stay
updated on Digital Marketing are websites like Mashable, WordStream Blog, Social
Media Examiner, Neil Patel Blog, etc.

Q54. Do you think Digital Marketing will replace traditional marketing practices in
the near future?

Ans: This question would reveal the level of your professional knowledge. Hence, build
your answer with personal opinions, don’t just go with what you have heard.

One thing that can be safely said is that it is unlikely that Digital Marketing will
completely replace traditional marketing in the near future. Rather marketers are
integrating both the platforms to optimize their plans for optimum ROI. Instead of
replacing each other, both traditional and digital marketing are becoming
complementary to each other.

Personalized Questions and Answers for Digital Marketing

Interview
In this section, we will be discussing some personalized questions on Digital Marketing,
according to your job profile.

Digital Marketing Fresher / Entry-Level Marketing Professional

Below are some questions for a Digital Marketing fresher.

Q55. How will you rate yourself on the scale of 1 to 10 based on your knowledge
of Digital Marketing?

Ans: With this question, the interviewer wants to learn if you are acquainted with your
strengths and weaknesses. Make sure you do not overestimate or underestimate
yourself.

Do analyze what are the skills and knowledge you possess and the quantum of work you
need to learn.

Q56. Which is essential: the number of engagements or the likes/followers?

Ans: Social media is not just about the number of followers or likes. Because unless
these followers and likes convert into sales or boost your business, there is no point
running after increasing them. Therefore, engagement is better than followers or likes.

Q57. What made you apply for this position in the digital marketing field?

Ans: With this question, the employer needs to know about the business you have
worked in and what made you apply here. The role? The salary?The company? Or the
location?

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Q58. What are the skills needed for Digital Marketing?

Ans: Digital Marketing is an amalgamation of innovation, creativity, and analytics, one

should have a creative mind, data analysis skills, writing and editing skills, and technical
skills to be a successful digital marketer.

Q59. What is it that you like the least about Digital Marketing?

Ans: This question is a bit tricky. You just have to think of a part of your role you enjoy
the least, as there is always something, small or big that every person does not like about
their job. Show your passion and skills for the overall sector to convince the interviewer.

Q60. Has your degree benefited your digital marketing career?

Ans: This answer will be related to your graduate course. Mention all the subjects you
opted at your university which can be beneficial for the business in the long run.

Digital Marketing Executive / Experienced Digital Marketing Professional

Below are some questions for a Digital Marketing executive.

Q61. How are you going to drag the attention of more potential buyers for the
products /services offered by our business via social media channels?

Ans: Attention equals innovative content. If you produce good content and display it
correctly to the right place at the right time it will definitely give the output. A few ways
to engage your customers through Social Media are – crafting catchy headlines, posting
quality visual media, hosting contests, ensuring your post has good content, focusing on
your social presence, responding to comments in a timely manner, etc.

Q62. Do you find anything wrong with the Digital Marketing tactics that we are
adhering to right now? If yes, how would you like to change it?

Ans: This question is to check that you are well acquainted with everything regarding
the company you have applied for. Here you can go with proving 3 points-

You have carefully assessed the prevailing tactics and strategies of the company.

You are honest about their shortcomings which you have identified.

Offer a few effective strategies for proving that you are beyond the critics.

Q63. How can you generate leads?

Ans: Describe the lead generation process by Sales Funnel and other digital marketing
techniques like engaging directly with leads, investing in the latest technologies,
optimizing informative content, automating your marketing, etc.

Q64. What’s your strategy you are following to rank a keyword?

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Ans: Ranking for a keyword is a repeatable process, you won’t get the results you want
100% of the time, especially if the keyword you’re trying to rank for is a popular
keyword. But content marketing and SEO practices like keyword research, checking out
the competition, conceptualize the content, optimizing for your keyword, etc. can help
you with the rankings.

Q65. Explain the process of Facebook Marketing?

Ans: For Facebook Marketing, sharing valuable content that connects with potential
customers is your most important play. You can create a Facebook Marketing plan by
defining your audience, setting goals, creating a business page on Fb, posting interesting
content and incorporating Facebook ads.

Q66. Do you know the latest Digital Marketing trends?

Ans: Here are some Digital Marketing trends

Voice Search
Smarter Chat
Augmented and Virtual Reality Marketing
Live Videos
Engagement-Based Email Marketing
Browser Push Notifications
Content Personalization

Q67. What off-page SEO tools do you use for backlinks?

Ans: Ahref, semrush, ravan, backlinkwatch, etc.

Q68. What do you know about Viral Marketing?

Ans: Viral marketing is a business strategy that uses existing social networks to promote
a product. It refers to how consumers spread information about a product to people in
their social networks.

Q69. What is your approach to edit a copy?

Ans: The correct approach to edit a copy is –

Trim the fat

Cut the convoluted words
Take a laser, not a shotgun approach
Use online proofreading tools
Do not repeat yourself

Digital Marketing Manager

Below are some questions for a Digital Marketing Manager.

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Q70. How will you set-up, track and analyze whether a campaign you conducted
was a success?

Ans: Here you can discuss the campaign’s driving goals which can vary from enhancing
brand awareness, lead generation or boosting up social media followers. You need to
about tracking the campaign’s progress via Google Analytics and other monitoring tools
for staying updated with the campaign progress. It is essential that you mention your
visions upon which you can act.

Q71. What is your major expertise in Digital Marketing?

Ans: The market is too vast in terms of Digital Marketing and there are so many things
to do in this market. Talk about your expertise and back them up with some examples
according to your experience.

Q72. Why would our company need your expertise in Digital Marketing?

Ans: Looking at the latest trends, a digital marketing expert will possess analytical and
social skills to identify your target audience and understand who your customers are and
what they need. The complete answer to this question would depend upon your
experience and background.

Q73. What was your past experience in Digital Industry?

Ans: Elaborate your entire experience in the best way possible and mention your
achievements with numbers and stats.

Q74. What is your approach to structuring a marketing budget?

Critical keys to plan and implement a marketing budget are –

Calculate the marketing budget and align your marketing goals with your
company’s strategic goals.
Identify the marketing budget to develop a detailed marketing plan that supports
your strategy.
Allocate your marketing budget dollars.
Implement the marketing budget plan.

Q75. What is your experience with co-marketing campaigns?

Ans: In a co-marketing partnership, both companies promote content or a product and

share the results of that promotion. Explain the same with your experience.

Join the discussion

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