UNIT-1

1) Explain what is digital marketing?

Digital marketing is the brand marketing tactics through the internet. It

includes various techniques like SEO, SEM and link building.

2) How can you categorize the digital marketing?

The digital marketing/communication is categorized into two segments

 Inbound Marketing: This techniques takes the help of social

media, digital content in e-books, webinars or e-newsletter to
increase the number of clicks on links and learn more about a
company and its services.
 Outbound Marketing: This segment includes placing ads, cold-
calls, e-mails or reach out potential customers through digital
mediums

3) Explain what is SEO?

Search Engine Optimization widely known as SEO is the process of

improving the structure, content and organization of your site, so that the
Search engines can index them correctly. It also involves doing
promotional activities to boost your search engine ranking of your site.
TYPES of SEO

1. ON Page SEO- Relates to the content on your website for optimizing

individual WebPages in order to rank higher and earn more relevant
traffic in search engines.

2. Off page SEO-Techniques help to strengthen the influence and

relationship of your website with other websites, which refers to
optimizing for elements outside of your site.

For example – Brand mentions ,Commenting, Forums, Sharing on social

Media to get back links etc.

3. Technical SEO-relates to non content elements of your website.

For example –Page speed, functioning of the page.

4) Explain what is a keyword in digital marketing ? How important

is it from the point of SEO?

“Keyword” in digital marketing is the word that a user’s or person enters

into a search engine to find specific information.

From SEO point of view, for better page ranking keywords are very
crucial. How and where you have used the keywords will reflect your
site ranking.
5) Mention what are the key areas where you can use keywords to
optimize the site ranking?

For better page ranking, you must use the keywords in following areas

 Keyword in Website URL

 Keyword in Website Title
 Keyword in Meta tag
 Keyword in Web page content
 Keyword density in body text
 Keywords in Headlines

6) Explain what is PPC or Pay Per Click advertising?

Pay Per Click also known as Cost Per Click, is a technique used to direct
traffic to websites.  In this technique, advertisers pay the publisher
( website owner or host of the website) when the ad is clicked.  In other
words, it is the amount spent to get an advertisement clicked.

7) Mention what are the primary models for determining Pay-Per-

Click ?

The primary models for determining Pay-Per-Click are

 Flat rate PPC :

In this type of model, both publisher and advertiser agree to a fixed
amount that will be paid for each click. In most time, the publisher has a
rate card for PPC plan based on different areas of their website or
network.   The amount varies as per the content that generally attracts
more or less people.

 Bid based PPC :

In this type of model, the advertiser competes with other advertisers in a

private auction hosted by a publisher.  The advertiser will inform
publisher for the maximum amount of bid he is willing to pay.

8) Explain what is Google Adwords?

Google Adwords is the single most popular PPC advertising system in

the world.   It works on Pay per click model.

The AdWords platform enables the business to create ads that appear on
Google search engine and their other properties.

9) Mention what is an effective PPC keyword should be like?

An effective PPC keyword should be

 Relevant : List out the targeted keywords

 Exhaustive : Apart from most popular keywords it should include
the “long tail of search”
  Expansive: PPC is iterative, therefore the keyword list should be
constantly growing and adapting

10) Mention what are the key elements to optimize the conversion
rates per PPC?

Conversion rate is nothing but to bring more visitors to your site.  To

increase the conversion rates you have to focus on following things

 Write compelling content on your site that is relevant to the

keyword or search query
 Maintain a high degree of relevance between your ads and
corresponding landing pages
 The webpage should easy registering process, signing up for a
newsletter or making a purchase
 Check design of your landing page which should have right
combination of color, layout and GUI to attract more customers

11) What should be the approach for effective Pay Per Click
campaigns?

For effective Pay Per Click campaign, you need to do following things

 Add more PPC keywords: By adding more keywords that are

relevant to your business, you can expand the reach of your pay
per click
  Split Ad groups: By splitting up your ad groups into smaller and
more relevant ad groups, you can improve click-through-rate
(CTR)
 Review costly PPC keywords: Review expensive and under
performing keywords
 Refine landing page: To align with individual search queries
modify the content and call-to-action of your landing page
 Add negative keywords: To improve campaign relevancy and
reduce wasted spend, add non-converting terms /negative
keywords. ( When search with that keyword, it will not show your
website/content)

12) List out some of the useful online marketing tools?

Some of the useful online marketing tools are

 Google Analytics
 Digital point keyword tracker
 Crazy egg heat maps
 Keyword discovery
 Stumble Upon
 XML Sitemap Generator
 Favicon generator
 Submit Express Link Popularity
13) Explain what on-page is and off page optimization?

Off page optimization: It is the process of boosting your search engine

ranking by getting external links pointing back to it

On page optimization: On page optimization directly deals with the

content and structure of the website.

14) What one should do to avoid the penalty?

 Do not link to any other site with bad page rank

 Avoid Poison words, for example word “link”, when you hypertext
this text to give the link to your site it becomes poison words
 Avoid stealing text or images from other domains
 Avoid re-directing users to another page through refresh meta-tags
– don’t immediately send user or visitors to another page even
before he or she clicked on the web page link

15) Mention what are the characteristics of “bad links” ?

The characteristics of “bad links” are

 Links from sites that are unrelated to your sites

 Links from low Page Rank and Low traffic
 Links from link exchanges
 Links from those sites that are not in Google index
 Paid links
  Link from the same anchor texts coming from multiple sites
 Spammy links from blogs or articles.

What is Traditional Marketing?

Traditional marketing encompasses the marketing methods that can be

used without the internet. These are the methods that have been around
for decades and are typically used less often now. However, they’re not
without their strengths.

Common traditional market methods include:

 Directly mailed postcards, coupons, and informational packets

 Television or radio commercials

 Newspaper or magazine ads

 Billboards and fliers

 Telephone calls and text notifications

We see and hear many of these ads every day just by listening to the
radio on the way to work or even looking out the window at the
billboards as we go by. They’ve become a part of daily life.
What is Digital Marketing?

Digital marketing strategies evolve quickly because of trends and new

technology. These strategies include those that require the use of the
internet or smartphones. They haven’t been around as long as traditional
methods, but they certainly pack a punch.

Common digital marketing methods include:

 Website content

 Email campaigns

 Content marketing

 Social media posts

 Clickable ads

 Affiliate marketing

 Search engine optimization (SEO)

These strategies are very popular today because of consumers’ frequent

usage of the internet and mobile devices. According to Statista, there are
4.54 billion active internet users in the world and 3.8 billion active social
media users. With numbers that high, marketing online and through
social media makes a lot of sense.

What Is A Digital Marketing Process?

A digital marketing process is a broad term to explain any number of

steps you take to achieve a digital strategy.

You might have a digital marketing process to curate content, schedule

posts, and engage with your audience as part of your social media
strategy.
And another process could be used in developing your lead nurturing
campaigns as part of an email marketing strategy.
Through this period I’ve struggled to understand how best to tackle the
content marketing process, until now…

For example, we use Mail Chimp to automate email workflows, list

population from contact forms, as well as scheduling emails in advance.

In an ideal situation, you want these steps to build upon each other so
efforts are being supported to achieve your goals.

Of course, not every marketing process will immediately achieve the

goal of optimization.

It’s through experimentation, tweaks to your approach, and being patient

and persistent that we improve.
If the last year of experimenting with content has taught me anything it’s
that translating thoughts into words is difficult.

Digital Marketing Revolution

The era of the revolution in digital marketing — Its trends in 2019 will
out-rule the current methods of working. It’s prevalent that new methods
and technologies will take over the old methods.

From Content Marketing to Artificial Intelligence, and proper use of

social media. It focuses on becoming not just customer centric but also
your capacity and needs.

Digital improvements are expecting control over every one of the circles
of our lives, be it the improvement of brilliant smart cities, smart homes,
robotized workspaces or headways like PDAs and digital personal
assistants.

In the present aggressive digital marketing edge, you need to stay in front
of the challenge and for that, remaining mindful of examples in digital
marketing is something you can’t stand to ignore.
The world is presently in the digital space. We have achieved a period
where 170 million dynamic users are signed in to social media
consistently. Technology and the market were constantly connected to
one another.

Today when the majority of the potential customers are available on the
internet, organizations are additionally coming to there and marketing
campaigns efforts to target them.

Use Video to Boost Conversions and Brand Visibility

When creating a digital marketing strategy, implementing video is an

outright should. About 3 out of 4 customers state they’ve shared a
brand’s video content.

Depending upon what you’re selling, a dominant part of users affirms

that viewing a video of an item, preceding obtaining, fundamentally
builds their trust in the purchasing choice. Zappos discovered deals sales
increase in the range of 6% to 30% subsequent to adding recordings to
item pages.

Make High-Quality Content Consistently

Content Marketing is a crucial bit of any marketing strategy. However, it
must convey on two fronts. It must be well-built, pertinent and it must be
engaging.

The business pattern in digital marketing isn’t content marketing alone.

The eventual fate of digital marketing is an emphasis on content creation
that high quality, yet in addition can be shared over different stages and
will connect with readers utilizing an exceptional take on a natural
message.

A few lodging gatherings, for example, utilize virtual voyages through

their property to entice viewers, yet then connection back to quality
evergreen content that gives bits of knowledge into all the property’s
highlights.

Pursue Influencer Trends (Think Micro)

Influencer marketing is amazing. Paid big-name support can drive

genuine brand visibility. Most organizations can’t bear to have a star on
their advancement plans. Brands who do are regularly left presented to
lack of trust from their audience. Consider making a group of smaller
scale influencers when making your 2019 marketing strategy.
  Engagement is frequently higher among micro-influencers than it is
with VIP level influencers. Studies demonstrate that dollar-for-
dollar, micro-influencers are more practical.

 Micro-influencers will, in general, gather more trust than celebs, as

their more profound, progressively natural responsibility to their art
drives trust. Big name endorsers can appear “just in it for the cash.”

 Micro-influencers can be more enthusiastically to discover than

conventional, prominent people. Numerous brands begin by utilizing
hashtag battles, limit quests to neighbourhood influencers just, or
automated their inquiry utilizing an online tool that associates brands
to micro-influencers.

 Enable your workers to go about as micro-influencers by making

brand advocate openings/positions at your business.

Video marketing Will Gain an Advantage

Despite the fact that narrating has dependably been the foundation of
digital marketing, the coming year will observer a move towards video
content. Recordings are equipped for connecting with the crowd and
driving them to changes since they have the ability to collaborate with
them. A potential customer is probably going to be increasingly sure
while settling on a buy choice with a site that grandstands item
recordings.
Organizations Must be Voice-Prepared Also

While being video-sharp is one part of digital campaigns, organizations

must be set up for voice searches also. As per specialists of Marketing,
organizations that don’t improve their sites for voice searches won’t
almost certainly remain in competition in the coming time.

The reason is that customers love shopping without hands, by simply the
inquiry catchphrases as opposed to composing them. So this is the
opportune time to rigging up your SEO plan and get it changed for voice
looks with the utilization of since quite a while ago followed watchwords
and conversational queries.

To Sum Up

Digital Marketing now will be about customer experience, and all about
your needs and capacity to manage it. Which in turn will be described by
three components: Personalization, AI fueled innovation and Automation
achieved by rapid web network.

To be progressively explicit, visuals will rule the digital marketing

strategy, be it visual pursuit, social media, influencer marketing or ad
campaigns. Especially with the entry of 5G web availability, the
information utilization will be high as ever.
 Digital transformation framework

A digital transformation framework is the blueprint for how an

organisation moves through a period of significant change because of
the current evolving business conditions. The framework is a tool, used
across an organisation, that guides all levels of the organisation through
the journey.

What are the Different Types of Website?

There are many different types of website; and while any attempt to
categorise them is bound to be imperfect, there are some broad types
based on their purpose and the type of organisation they are created for.

1. Business websites

A business website generally serves as a space to provide general

information about your company or a direct platform for e-commerce.

2. Brochure and Catalogue websites

A brochure website is a website designed to display a business’s

 products and services to view online. It will typically include
testimonials, case studies, appropriate images and video.

A brochure website is simpler than a catalogue website as it does not

need to list a large number of different products, but simply serves as an
attractively-presented online advertisement for the business, showing
where it is located, how to make contact, and in general terms what
products or services it offers. A brochure website can be quite simple
and consist of a single page (though usually at least five pages), whereas
a catalogue website will tend to have dozens or hundreds of pages
representing different product ranges and individual products.

 Example-Kinaxia Logistics. ...

 Ashbury Blinds. ...
 Weston Lodge Shooting Ground. .

Catalogue website-Web catalogues contain a collection of linked

internet addresses which are mostly sorted according to specific
criteria e.g. by industry. They help users search for information in a more
targeted way. Before the emergence of search engines, web catalogues
were the only way to search for a website on the internet.

3. E-Commerce Websites

An E-Commerce website (an abbreviation of Electronic Commerce

website) is one designed and set up to allow customers to make
purchases of all a business’s products or services directly online
including making payment through an online gateway. This can be done
at any time of day or night without requiring a phone call or some other
form of direct contact with the business.

eCommerce websites display all the products or services that can be

purchased, then allow those browsing them to add as many of these as
are wanted to a virtual shopping trolley known as a ‘cart’ (after the
American English term for shopping trolley).

Example- Etsy, Fiverr, and Upwork, flipkart

4. Non-profit websites

A non-profit website is one that represents a not-for-profit organisation

such as a medical research charity, an overseas aid charity, or a heritage
charity. 

While many other types of website are technically for profit, including
educational websites representing public and some private schools, the
term non-profit websites tends to be used about charitable organisations
other than schools and colleges.
5. Educational websites

An educational website in its narrowest definition is one representing an

educational institution such as a traditional school, college or university.
It may also represent a private education provider such as a tutor, or a
virtual college offering online and distance-based courses.

6. Business directory websites

A business directory website is one that gathers together data on many

different businesses in one place. Such websites have traditionally been
useful places to advertise on and have also served as valuable sources of
free links to business websites, although increasingly such links, being
free to obtain, have been downgraded in value by search engines such as
Google when it assesses the authority of a domain based on inbound
links.
7. Portal websites

A portal website is one that links to a large number of disparate sub-sites

or external sites. It is designed, as the name suggests, as a portal or entry
point to other content, and will typically try to attract a high volume of
traffic by linking to a wide range of interesting content and other
features.
Such sites may also play the role of selected content aggregators, in that
they gather together and display in preview form material that is
displayed more fully at the subsites or external sites that the previews
link to.

8. Search engines

Search engines are resources serving as keys to finding relevant content

on the Internet. These platforms differ from portals in that they do not
spoon feed curated or managerially selected resources to everyone who
visits them. Instead, they begin by presenting a blank slate in the form of
a search query box into which the user must type text or (in the case of
some image search engines) paste a picture.

Where text input is involved, the search engine is programmed to

respond to the user’s word, phrase, series of words or sentence, and then
interpret the intention of the query, before processing it through an
algorithm that seeks to present the most relevant websites or image
results.

9. Crowd funding websites

Crowd funding websites are a relatively recent phenomenon that has

become an important part of the web economy. They vary from websites
designed to allow individuals to make personal charitable appeals to
their friends and families, such as for medical care, through to those
designed to allow small businesses and new start-ups to develop a new
product and bring it to market. In between are those such as Patreon
which allow individuals to pledge ongoing financial support to a
researcher, content provider or other individual.

10. Portfolio websites / CV websites

A CV website (also known in North America as a resumé web site) is a

simpler website serving to represent the professional life of an individual
by illustrating his or her employment history and qualifications. Not
everyone works in creative fields that allow for their work to be
displayed in a portfolio.

Both forms of website may be used in support of applications for jobs

and to help the individual attract other work. Because their primary
focus is professional, information about the individual’s personal life is
likely to be limited, and the tone will tend to be relatively formal, though
some mention of particular interests may be made to the degree that this
may be seen as showing personality in a way that could help attract
employers
What are Keywords?
The words which are used to search about something on search engines
are the keywords.

For example, If a consumer types “buy books” in Google search box,

then the keyword or key phrase is “buy books”.

On the basis of searched keywords, Google will display the search

results. Hence, it becomes very important to understand what are
keywords in digital marketing and their importance in SEO.
Keywords form the basis for digital marketing campaigns and are not
just restricted to Search Engine Optimization. They are the building
blocks for your SEO and a very important On-Page SEO factor.
The goal of businesses is to get discovered on the internet.

People use search engines to find products and services. And, a digital
marketing strategy for a business is successful if it is discovered.

Different people have different ways to search, but the concept of search
remains the same.

A person might search “Electric Vehicle”. What do you understand by

this?
Is the person willing to buy an electric vehicle? or maybe he just wants
to know about what electric vehicles are? or even maybe he wants to
repair the electric vehicle which he has.

Using Keywords for SEO

Many people still get confused between keywords and meta keywords.

The meta tags in HTML are used to describe the content of the page.
They tell the search engines what the page is all about. They provide
metadata (data about data) of the content of the page. But, they are not
visible on the page.

The meta tags have several attributes like the description, keywords,
author, viewport, etc. Out of the several attributes, the meta keywords
were widely used for SEO.

But, then people realized that Google is not using meta keywords.
Though Google considers the meta description tag, but meta keywords
are ignored.
What is a Domain Name?

A domain name is your website’s address on the internet where people

can access your website. It is something that internet users type in the
browser’s URL bar to visit your site.

For example, the domain name of our website is monsterinsights.com.

Domain names have mainly two parts separated by a dot. The first part
is your brand name which can have any combination of letters and
numbers, like MonsterInsights, whereas the second part is a domain
extension like .com, .org, .net, .com.uk, etc.

Each domain is a unique web address. This means that there can be only
one monsterinsights.com in the world.

What is a Web Hosting?

Web hosting is the storage location where your website content files are
placed. It’s like the home of your website.

If your domain name was the address of your house, then the actual
house is your hosting server. You need both a domain name and web
hosting to create a website.

When a user tries to access your website by entering your web address
(domain name) in the browser’s URL bar, the domain name points them
to the files stored in the web server. Then, they can see your website
online.

Domain Name vs Web Hosting – What’s the Difference?

Domain names and web hosting are two different things; however,
they’re closely connected. You need both a domain name and a web
hosting account to create a website. This means that you can’t build a
website without any one of them.

To get started, you can choose a domain name and register it with a
domain registrar company. With most domain companies, you can
register a domain name for a minimum period of 1 year. You need to
renew your domain before expiring to continue using it.

Next, you can buy a hosting plan and link it with your domain name.
After that, you can install a website software (for example, WordPress),
install tools and plugins, and add content to your website.

Building Website/Blog using CMS WordPress

Step 1: Choose WordPress as your website platform

Truth be told, there are many website platforms that you can use when
building a new site – Content Management Systems (CMS) is what
they’re usually called.
The idea of a CMS is to give you some easy-to-use tools so that you’re
able to edit your site’s content without any knowledge of coding. For
the most part – from the user’s point of view – those CMS look much
like the familiar interfaces at Facebook or Google Docs. You basically
create new pages or documents, and then have them published to the
web.

Step 2: Pick a name for your website, buy a domain & hosting

When learning how to make a website, picking a name is probably the

most fun aspect of the whole process.

After all, you have complete freedom here. You can pick literally any
name you wish for your website.

a) Buying your domain name and hosting

 Note. While things like buying a hosting package might sound

intimidating at first, there’s really nothing to worry about. The process
we’re presenting here is simplified and doesn’t require you to do any
technical heavy-lifting.
b) Telling Bluehost to install WordPress for you

Since you now have signed up to Bluehost and have your hosting setup
ready to go, the only element that’s missing is WordPress.

While you technically can install WordPress manually, why would

you if you can get other people to do it for you, and for free! Here’s
how:

As soon as you completed the sign-up process with Bluehost, you

should have received an email from the Bluehost crew with some
details on how to log into your customer profile and begin working on
your site.

What are plugins?

WordPress Plugins are PHP scripts that extend the functionality of

WordPress. They enhance the features of WordPress, or add entirely
new features to your site. Plugins are often developed by volunteers, and
are usually free to the public.

Plugins are available via the WordPress Plugin Directory. Although

plugins you find here are thoroughly tested and considered safe to use,
they are of varying quality and are often works in progress.
 How to Write Blog Content

The content of your blog will be the bait that attracts your readers. It’s
important to come up with a good blog content strategy for your new
blog.   

There are two sections of blog content that you should focus on pre-
launch and post-launch content. 

Pre-launch content:

 Static pages – such as About, Contact, Services, etc. 

 Sidebar content – content that appears on the sidebar of your blog. 
 Blog category pages – description for each blog category page. 
 SEO meta tags – content for the SEO title and description tags of
each page. 

Post-launch content:

 Blog posts – regular articles you are going to write.

 Cornerstone content – this will be the base of your blog.
There are two sections of blog content that you should focus on pre-
launch and post-launch content. 

Preparing content for your blog launch 

Before you start writing your day-to-day blog posts, you will want to
make sure that the static pages and other parts of your blog, such as
sidebar and footer, are filled with suitable information. Let’s explore
each of these content areas.

Step #1: Content for static pages 

First, you will need to create static content pages for the following types
of information.

About page
The most traditional page on any blog is the About page. This page tells
new visitors to your blog what it is about, who you are and why you
have a blog about your particular topic. Depending on your niche and
your style, the information you provide can be “all business” or personal
and fun.

Contact page
This page allows visitors of your blog to communicate with you at any
time. It can be a simple page with your email address plus social
network links, or you can use plugins like Contact Form 7 to have a
simple contact form that visitors can use to communicate with you
without leaving your website.

Products/services

If you have created your blog to promote your business, you’ll want to
make sure that there’s a page that details the goods and services that you
sell. Alternatively, if you already have a website for your business, you
can provide a link to it in your menu.
A blog is a low-cost, low-risk way to invite readers into your world and
begin a conversation with your company. 68% of consumers are likely
to spend time reading content produced by a company they are interested
in. 

Disclaimer/policy

To give yourself a little liability protection, you ought to consider a

disclaimer or policy page.
For example, if you are writing a health blog, but you’re not a medical
professional, you may want to create a disclaimer to say that you are not
a physician or other healthcare provider and to recommend that readers
see their doctors for medical information and evaluation.
You may also want to inform visitors to your website that you use
analytics tracking, Google AdSense, affiliate marketing links and other
types of content.

Be sure to visit the best blogs in your niche, preferably larger ones, to

see what pages they provide links for in their primary navigation menu
and footer. Chances are, your visitors will be looking for the same types
of pages on your blog.

Blog category pages content

To begin with, you will have to choose categories for your new blog.
Depending on your main topic, you can have different categories. For
example, if you are starting a food blog, your categories could be:
recipes, desserts, breakfast, and more. 

With categories set up, your blog site will have different pages for each
category, such as: yourblogname.com/category/name.  
The next step is to create short text for each category page that is going
to be available on your blog. The text can be anywhere between 50-150
words. You might wonder why you need this text. The answer is that it
will help these pages to rank better in search engines and users can
easily understand what type of content is included under this category.
Step #2: Blog sidebar content

Your sidebar is the smaller column to the left or right (depending on the
theme you selected) of your blog’s main content. You can add the
following content in sidebar widgets for your visitors to see. You don’t
have to add all of the sections described below, but these are some
common sidebar contents sections people have on their blogs.  

Subscribe

Encourage visitors to your blog to subscribe via email or RSS. Email, of

course, is best, especially if you would like to monetize your blog in the
future. MailChimp is a great service to use as it is free for the first 2,000
subscribers.

About

It’s helpful to include a simple sentence or two about you and your blog
for new visitors who may not take the time to read your About page.
Having your photo included in this blurb of text helps visitors to put a
face to the blog, whether you are the owner and editor managing other
writers, or the primary content author.

Popular posts

A popular posts widget will help direct visitors to your top pieces of
content. WordPress Popular Posts plugin will help you to create this
easily, displaying posts based on comments and view count.

Advertisers

If you plan to add advertising banners to your blog, then add them from
the start, so that regular visitors will not be surprised when you do start
gaining advertisers. The banners you use until then can link to products
for which you are an affiliate marketer or to products that you simply
like.

List of blog categories and search bar 

To help your readers find different blog posts and articles more easily,
you can add a widget with a list of all of the categories on your blog.
This will help people to navigate through your blog. You can also add a
Search bar as an additional means for visitors to find what they are
looking for. 
Step #3: SEO meta tags content
A Meta tag is a code snippet that includes text outlining information
about a particular page for the search engines. This content cannot be
seen on the actual page but only inside the code. It’s critical to create
proper meta tags for each page on your website so that search engines
can understand what the page is all about.

Plug-ins like Elimentor

Whether you’re a web designer looking for a way to achieve pixel-

perfect websites, a marketer looking to get online fast or a developer
who wants to expand their capabilities, Elementor’s website builder has
what you need – intuitive drag-and-drop Editor, advanced design
features and a full open-source approach.

 Heading. Add eye-catching headlines.

 Image. Control the size, opacity and other settings of images.
 Text Editor. A WYSIWYG text editor, just like the WordPress
editor.
 Video. Add YouTube \ Vimeo to your page.
 Button. Controlling every aspect of the button design.
 Image Box. A box that includes image, headline and text.
 Testimonials. Customer testimonials that show social proof.
 Icon. Place one or more of 600+ icons available.
 Icon Box. Works the same as the image box, only with icons.
 Social Icons. Icons to your social pages like Facebook / Twitter.
 Image Gallery. Displays your images in an aligned grid.
 Image Carousel. A rotating carousel or slider of chosen images.
 Icon List. A bullet list with any chosen icon and text.
 Counter. Show stats and numbers in an escalating manner.
 Progress Bar. Include an escalating progress bar.
 Tabs. Vertical or horizontal tabs that display different pieces of
content.
 Accordion. A collapsable display of content.
 Toggle. Like Accordion, for FAQ pages.
 Star Rating. Add some social proof with a styled star rating.
 Alert. A colored alert box to draw the attention of the visitor.
 HTML. Insert code into the page.
 Shortcode. Easily insert shortcodes from any plugin into the page.
 Menu Anchor. Link any menu to this anchor.
 Read More. Set the Read More cut-off for the excerpt in archive
pages.
 Sidebar. Add any sidebar into the page.
 Google Maps. Embed maps into the page.
 SoundCloud. Add audio bits from SoundCloud.
 Divider. A line that divides different elements in the page.
 Spacer. A space that divides the various elements.
 Columns. Create inner columns within the column.
 And counting…