The Complete Digital Marketing Guide – Learning Path

2021
Title: All You Need to Know About Inbound Marketing
Successful marketing campaigns result in build brand awareness, higher sales,
profits, and increasing market share. Marketers often talk about the inbound
marketing

Inbound Marketing

Inbound marketing revolves around pulling potential customers by creating

immense value. Creating value in the form of articles, blogs, social media
posts, search engine optimization (SEO), and many more. In simple terms,
you’re providing a roadmap to your customers in order to find your company.

Let’s take customer’s roadmap or buyer journey divided into three categories:

• Attract – You need to attract the strangers and turn them into prospects
• Engage – Once you turned them into prospects try to engage & convert
them into customers
• Delight – Once you’ve got customers try to turn them into promoters
like influencers to your business.

Benefits of Inbound Marketing

Inbound marketing has the ability to connecting customers who are genuinely
interested in your products or services which you offered. Following are the
major benefits of inbound marketing:

Educates your audiences- When people are searching online, the content will
educate the potential customers by providing valuable information & even
ready to make a purchase.

Build Authority & Awareness- Inbound marketing is the perfect way to build
your brand name and raise awareness about your business or
products/services. Also, it helps you to reach new audiences and markets.
Quality Traffic & leads – It not only creates brand awareness but also
generates quality leads by aligning with a more targeted & focused approach.

Creates Solid Alignment – Inbound marketing makes the team aligned with
each other and creates effective communication over the sales and marketing
departments. Salespeople respect the value of the content and also help them
easy to explain to the customers. Other side, marketers feel proud & satisfied
when the company generates higher revenue through its marketing efforts.

Fits your budget- According to HubSpot, businesses save more than USD 14
for every newly acquired customer through inbound marketing. Compare to
traditional marketing it is cost-effective, you can lead optimized marketing
that will save your cost and also can achieve a higher return on investment
(ROI). Content marketing institute says that inbound marketing strategies
generate 3X more leads than conventional marketing methods

Challenges of Inbound Marketing

Inbound marketing strategies can able to engage the audience more quickly
and also can easily convert the leads to customers. However, the
implementation makes it quite challenging for marketers. So, knowing the
exact problems, challenges, and issues makes you set feasible goals and also
increases the chances of successful campaigns.

Inbound marketing takes time and needs consistent efforts strategies like
search engine optimization (SEO) do not give results over the nights. So, It
takes time to achieve all you need to focus on creating a strong foundation by
creating valuable content align with the buyer's journey.

To achieve top-notch marketing results, you need a talented team to design

the perfect strategy from copywriters to developers because it needs a lot to
do. Also, you need the right tools in order to execute the plan like CRM, social
media marketing publisher, email marketing tools, analytics tools, and many
more.
Things You Need To Practice In Inbound Marketing

Establish the realistic goals – Identify your target audiences and understand
all about them and set the goals

Provide content at every stage of the buyer journey – Determine each stage
of the buyer journey and write a compelling story & content. Useful and
valuable information will attract and retain the customers throughout their
lifecycle.

Pick the delivery platforms – Mode of communication is as same important

as valuable content. So, choose the delivery platforms wisely based on your
target audiences.

Execute & analyze the results – Keep the consistent efforts to providing
valuable content to continue engaging your customers. Don’t forget to analyze
the metrics and data to optimize & improve the inbound marketing efforts.

Bottom Line

Inbound marketing strategies are a more effective & efficient method

compared to outbound marketing. However, it takes effort and time to attain
the results. All you need the perfect team and great strategy to achieve
successful inbound marketing campaigns and higher ROI.

Title: 5 Best Cost-Effective Marketing Tactics For Small And Medium

Sized Business

Marketing is the inevitable part of any business, whether it is small start-ups

or well-established business. The primary goal of any business is to make
money and marketing is an essential channel to reach the products or services
to the right set of audiences that drives sales to your business. Incorporating
the right marketing strategies is crucial at the same time helps the business to
achieve the vision.

“Marketing is no longer about the stuff that you make, but about the stories
you tell” – Seth Godin
There are plenty of opportunities there but leveraging effective strategies will
be challenging for small and medium-sized businesses (SMB’s).

Here in this article, let’s discuss the Low-budget and also cost-effective
marketing tactics to lift the SMB’s business to the next level.

• Develop a Solid Marketing Strategy

• Invest In Professional Website
• Makes Your Own Company Blog
• Video Marketing
• Social Media Engagement

Develop a Solid Marketing Strategy

Effective strategies will help to define your business goals. Right from
the business planning, your marketing strategy should be one of the core
topics to get into research and added to the plan.

Let’s discuss some major components of the marketing strategy that

help the marketing efforts to more focused and improve your sales and profit:

• First, you have to identify your business goals

• Define the marketing goals

• Research about the market and industry

• Screen your potential customers

• Monitor your competitors

• Use 7 P’s of marketing

• Make your strategies to help marketing goals

• Test your ideas – trails and experimenting method

A good marketing strategy should be help your target market and most likely
to buy the products or services which you offered.

Invest In Professional Website

In the evolution of technology, the website acts as a visiting card of your
business profile.

If you see the latest data by the smart company states that “Only 50 percent of
small businesses have a website.

And shockingly, half of the small businesses across the globe missing out on
an opportunity to reach new customers.

Another data states that “Nearly 90% of people use the internet to find local
businesses”. This shows that “how much importance of website to grow your
business”

Invest your money in a professional website is worth the investment.

Here shared some common tips to consider for website:

• Keep it simple and the design should be load-faster

• Pick only two to three based colors for your designs

• Hassle-free navigation enhances the visitor’s experience

• Keep it mobile-friendly and responsive site designs

Makes Your Own Company Blog

Nowadays, people want to know more about the brand and their
products or services rather than conventional advertisements. For that,
blogging is one of the best ways to reach your target audience and also has
higher conversion rates.

In the content marketing strategy, blogging positioned third spot and

with the higher quality content, you can gain more organic traffic to the site,
discuss the products or services, and is also helpful to showcase to the world
as an industry experts
In the recent study by demand metric states that, “companies with blogs
produce an average of 67% more leads monthly than companies don’t have a
blog”

Major benefits of blogging for SMBs are:

• Boost to search engine optimization

• It keeps your customer engaging

• It will help to attract new customers

• It help to build the network within your niche

• It helps to drive higher conversion

Video Marketing

Undoubtedly, video marketing is one of the best and newest strategies to

promoting the business.

Video allows the users to increase the time spent on your site that
reflects in lower bounce rate. In the recent survey states that “54% of
consumers want to see more video content from a brand or business they
support”

You can leverage the great video at a reasonable cost and here we listed
the effective video marketing strategies tips:

• Your video should be helpful and educational to customers like “How -

to” videos

• Keep it short and simple

• Recommended to go live

• Maintain a realistic budget

Social Media Engagement

Social media gives multiple opportunities to directly engage and provide

value to your customers.

In a recent study by Statista states that “There are 3.8 billion active social
media users globally”

It is the all-time best way to target your ideal buyer and has a chance of
higher conversion rates.

Develop the right social media marketing plan based on your business
goals and choose the right platform that more suitable for the business.

Here listed the major social channels to consider:

• Facebook- it allows you to longer text content and Facebook groups are
an excellent way to build a captive audience.

• Instagram – The mobile platform can share stories, videos, and pictures.
“500 Million stories posted every day on Instagram”

• Twitter – it allows short text content restricted to 280 characters.

• Linkedin – It is the networking website for professionals ( B2B and

B2C). It helps to meet out more prospects and leads.

Marketing tactics differ from every business and a variety of strategies

available on market to reach your potential customers. Consider the above-
mentioned strategies and implement the tactics based on the budget.

Title: The Definitive Guide to Quora Marketing for your Business

Quora is one of the popular platforms where users can answer each other
questions about all kinds of topics. More than 300 million active users are
surfing on Quora and it is yet another powerful platform for reaching your
brand audience and generating leads.

Quora helps you stand out from other social media platforms, because of the
ability to interact with prospects and customers in a place where they rising
questions. The importance & usage of the quora platform has seen a
significant rise among marketers not only to grow brand awareness but also
to keep up with industry trends. According to the recent study by
Hanapinmarketing, “27 percent of marketers plan to invest more in Quora Ads
in coming years”

Make a Brilliant Profile

No matter, creating a compelling and brilliant profile is the universal rule of

every social media platform and it is essential to create a trustworthy profile.

Tips for optimizing:

• Include your notable accomplishments

• Create a topic-specific bios and also include clickable links

• In know about category: include your interests, well-detailed “About

me” section, and employment & education credentials.

• Upload a profile picture that looks professional and approachable.

Track Relevant Quora Topics

Make sure to follow the relevant quora topics that apply directly to your
target industry. Quora has the feature of enabling notifications to learn about
what people in the target industry are asking, you can also track topics and
questions sent to your inbox.

• In the search bar, type the target industry that you want to engage in.

• Click on the result.

• Hit the follow button to start following a specific topic.

• Go to settings for changing preference and frequency of email

notifications by click on “Emails & Notifications”

Answer Questions Genuinely

Once you’ve found out the questions that relevant to your industry and
services, provide authentic meaningful answers. Keep in mind that not giving
the answer as sales copy. If answers seem like too salesy, people won’t believe
your intentions. Therefore, answers should be solving the actual problem and
also providing true value to the users.

Tips for answering:

• Show you expertise and passion for the topic

• Be specific and focused on questions

• Storytelling with takeaways

• Add an image, graphs, and charts are an excellent way to grab attention.

Contact with Followers And Other Users

Quora allows users to communicate with people by asking questions about

your specific product or company. In businesses, engaging & interaction will
be foremost important for generating leads. According to the study “55% of
people call brands out to get a response or resolution”. Ultimately, Quora
paves the way to address any queries of customers and respond to them in a
meaningful way.

Track & Review Analytics

Quora provides free stats and analytics for all users, you can see the number
of votes, views, and shares all in one place. In the quora stats, you can able to
track:

• How many people viewed the response?

• How many upvotes?

• How many shares?

Checking and review stats consistently are pivotal for the marketing strategy
and also it will tell you which avenues can give you the most coverage.
Quora gives you a good opportunity for the business to showcase the
knowledge and expertise when answering the questions of users or prospects.
It is an excellent medium to helping your customers genuinely that not only
gain trust but also enhances the image of the business brand and drive
potential customers to your website.

Title: Steps to Create a Profitable Digital Marketing Funnel Strategy that

Actually Works

In this digital age, marketing strategies are evolving and businesses also
shifting their focus on both near and long-term investment strategies. On the
queue, digital marketing funnels are an extremely important marketing tactic
that helps the brand to nurture and gain new website users also align with
customer retention.

Why businesses need a Digital Marketing Funnel?

A Funnel marketing strategy is absolute necessary due to dramatic changes in

customer behavior. Customer expectations of brands are shifting and many
users are citing a brand purpose to buying. Applying a digital marketing
funnel will not only help to reach a wider audience but also getting the best
conversion rate.

Main reasons business needs to leverage digital marketing funnels:

• Business/ Brand will gain a better understanding of potential

customers.

• Can create personalized content that appeals to your unique audience.

• To both win new customers and ensure the loyalty of existing ones.

Digital Marketing Funnel

The Digital marketing funnel is one type of marketing framework and

comprises different stages. It is the process of trying to convert the prospects
or audiences into customers and then convince them to continue to purchase
products. The digital marketing funnel has various stages along with the buyer
journey.
Stages of Digital Marketing Funnel

• Stage 1: Exposure

• Stage 2: Discovery

• Stage 3: Consideration

• Stage 4: Conversion

• Stage 5: Customer relationship

• Stage 6: Customer Retention

Exposure

It is the first step in the digital marketing funnel that involves generating
brand awareness. Consumers are increasingly moving towards internet and
digital streaming services. Brand building/awareness allows reaching large
potential customers. The role of content marketing plays a vital role in this
stage like blog posts, guides, videos, and others.

Discovery

Once the prospects recognize your site, helping visitors to discover valuable
information and also communicate the value in what your brand provides.
Give recommendations and include related links to other content you wrote
relevant to the topic at the end of their post. Enticing users to sign up for an
email newsletter provides the best opportunities to stay connected with your
audience.

Consideration

In this consideration stage, information is the best content for customers to

make a decision. People are looking at more than one solution and comparing
them to find the best product/service for them. Hence, prove to your potential
customers that you are the best option by giving valuable information.

Useful and Valuable Marketing Contents are:

• Webinars
 • E-books

• Case studies

• FAQs

Conversion

During this stage, audiences/users are actually ready to make the purchase.
Users are done enough research and understand the benefits of different of
each product they compared. Once customers make a purchase, you can
follow up and re-target them with ongoing support & service.

Conversion marketing contents are:

• Customer reviews/testimonials

• Social proof

• Free trails

• Product demos

• Downloadable template guides

Customer Relationship

It is a technique and that is around client relationships and customer loyalty.

Solid-strong relationship with customers makes a successful business. You
can nurture the relationship by giving ongoing support and sending them
other valuable information.

There are different types of customer relationship marketing strategies:

• To provide a customer-centric and personalized approach

• Incentives and rewards for brand loyalty

• Always look to collect feedback

Customer Retention
Businesses how obsessed with lead generation as the same importance to
customer retention too.

Retaining your customer is a key aspect of any business and all the efforts will
pay off when you focus on customer retention. Retention works to keep
existing customers stay satisfied and happy as well as turn them into brand
advocates that drive more customers.

Tips and strategies for customer retention:

• Retargeting campaigns

• Email marketing

• Product/subscription upgrades

• Use automation to reengage customers

• Improve KPIs around customer service

• Develop a frequent communication

• Leverage customer feedback surveys

• Measure customer timeline

Summary

Exposure Stage – Comprises of inbound marketing like content strategy,

social media, organic search, referring links, email marketing, and direct.

Discovery Stage- Content drives users to the website to learn more about the
company’s products and services.

Consideration Stage- Here, users are not 100% ready to commit to the
solution, still, they are considering many different solutions/ options.

Conversion Stage- In this stage customers/ users have done the research and
understand the benefits of different options and ready to make a purchase.
Customer relationship- Customer service and support (post-conversion
experience)

Retention- In this stage, if the customers got fulfilled & satisfied experience,
they often return/ stay.

Bottom Line

The digital marketing funnel may seem complicated but it will reap a lot of
benefits to improve your overall digital marketing strategies. Make inbound
marketing effective as much to attract more traffic to your website and build a
connection with audiences. More importantly, continue to test and optimize
every stage of the funnel with your digital marketing strategy.

Title: Things You Need To Know In E-Commerce SEO Strategy [Best

Practices]

Search Engine Optimization (SEO) is a holistic effort of all pieces of business

marketing strategy. For eCommerce websites, SEO is low-hanging fruit, but it
needs constant efforts to attract more organic audiences. During the pandemic
COVID-19 crises has accelerated the shift towards a more digital world
especially in online shopping.

According to CNBC “Big E-commerce giants Alibaba and JD.com set new
records by racking up around $115 billion in sales across their shopping
websites during the Singles Day event”

Also, online shopping over “Black Friday” surged nearly 22% and hit a new
record of $9 Billion, and also “Cyber Monday” online sales retained $10.8
Billion in the U.S.

Experts believed that E-commerce growth is expected to continue and

people's preference to shop online is set to stay even after post-pandemic that
relatively becomes new normal in coming years.

Top SEO Strategies To Improve Your E-Commerce Site

Speed Site & Reduce Load Time

A greater user experience is attained when site speed is loading fast and it’s
essential for e-commerce websites and significant impact on search engine
ranking. According to stats “Amazon found that every 100ms of latency cost
them 1% in sales”

A recent survey reveals that 75% of customers are not ready to buy from that
sites have poor performance. In an eCommerce site, performance and site
speed are the crucial factors for drive organic traffic and better conversion
rates.

Keep Mobile Ready & Optimize

Mobile devices have revolutionized our lifestyle and become so important in

multi-utility functionality. If your site is not optimized for a mobile device that
will be a serious disadvantage. Make sure that the site has to responsive and
other concepts like AMP (Accelerated Mobile Page). Incorporate AMP for your
site that avails open source for developers to create amazing responsive
websites. Google AMP format can also further optimizing the mobile
experience by reducing load time and improves search engine ranking.

Customer Reviews

Customer reviews play a key role in eCommerce website and search engine
like google treats reviews as new content and engagement. Incorporating
customer reviews and testimonies have significantly improved the credibility
& trust of your business and encourage people to interact. Interaction of
customers ultimately leads to an improved profit of your business.

Try to utilize schema markup or WordPress featured snippet plug-ins to add

product reviews, stars, and a number of reviews show up on SERPs.

Site Navigation

Ecommerce site architecture or structure is how you set up site navigation,

category pages, and product pages. Google uses site navigation to index and
discovers new pages. Poor navigation has heavily hurt your search engine
rankings. Appropriate navigation and internal linking enable the pages to get
the most authority from the site homepage and have a better chance of
ranking high in SERPs.

Adding breadcrumbs allows both users and Google to know the specific child-
parent relationship of product and category pages.

• Make the site simple and scalable.

• No Page should take more than three clicks.

• Focus on creating highly relevant URLs through keyword research.

Optimizing Site Content

Product pages are the lifeblood of the eCommerce business; you need to give
your products a perfect & useful description. Focus on from SEO perspective;
think about the keywords & terms to rank for. Concentrate on writing quality
content instead of keyword and content stuffing.

Image Optimization

From attracting users studying Google images to reducing site load time,
image optimization is an vital part of a successful eCommerce site. Image
optimization is reducing the file size of image with out degrading quality.

✓ Use relevant keywords in naming the image.

✓ Optimize image Alt attributes.
✓ Focus on image dimensions and product angles.
✓ Use image sitemaps.

Videos

Adding videos on product pages gains higher engagement and also users feel
more confident about their purchases. A study done by wall-street journal
stated that “Google displays more than 20 million search results for
“unboxing”, and that unboxing videos had more than 10.3 billion views”

Well-executed video content can engage users and educate them about the
product and convert them into buyers.
FAQ Content

Frequently Asked Questions (FAQ) content on product pages has an

opportunity to connect with your customers by addressing the issues &
queries in a helpful way and more importantly, it’s key to drive higher
conversions.

Bottom Line

Due to the internet accessibility and more people can view the website at any
time, eCommerce business offers a whole range of opportunities. Also, need a
strategic plan to face the challenges, increase revenue, and stay ahead of
competitors. Integrate SEO plus other marketing approaches help your
business more successful.

DIGITAL MARKETING SEO TOOLS

Top Link Building Tools for building HIGH-QUALITY Links [updated

2021]

Over the years of evolving algorithms in Google’s search engine, one signal
stands still & continues to be ranking factor is “Link Buildings”.

Link building is one of the most vital tactics used in search engine
optimization (SEO) that increases your visibility. Having a good number of
high quality links to website indicates that website’s content is more valuable.

In this article, let’s discuss the top link building tools to build high-quality
links:

Google Alerts

It is a rare & powerful platform, though it’s not dedicated solely to link
building, it will help you to find your prospects & competitor's insights and
alert whenever someone mentions your business/ brand online. Also, know
your competitors are mentioned, deep dive into analyze the gap & leverage it.
Once you set up the mail subscriptions, you’ll receive the alert message
straight into your inbox.
Ahref

Ahref is one of the leading and most accurate databases of live backlinks.
Ahref Backlink checker offers free access for certain limits(100 links). It will
give you the site’s domain authority, page-level metrics, number of referring
domains, and Ahref Rank. It is one of the perfect ways to find link-building
opportunities.

SEMrush Backlink Gap

SEMrush tool is widely preferable by many SEO professionals. You can build
links by leveraging competitor’s sites. Enter your domain and up to four
competitors of yours and click 'find prospects,' and you'll see opportunities
based upon the domains that link to the other sites but not your own. This tool
smartly compares your own link profile with your competitors and gives
results.

Ubersuggest

Ubersuggest offers up to three domains to analyze. After you give the root
domain, it will give you a domain overview that includes organic keywords,
organic monthly traffic, domain authority, and backlinks. With the backlink
data, you can see the exact content that people are linking to with anchor text
and domain authority. Analyze & understand which links will beneficial for
your rankings and proceed.

Check My Links

It is a Google Chrome extension tool that crawls through your webpage and
looks for broken links. It will easily check the broken links on web pages when
you’re looking to place your link. Up to date, this tool takes the stand of
economical and most effective to find opportunities for link building, which is
widely used by webmasters around the globe.

BuzzStream

Buzzstream is the best enterprise-class link-building outreach management

tool. It will research the prospect faster and you can easily navigate the
prospect list and send effective outreach. Buzzstream helps you to manage
link-building projects and it has tools for setting reminders to follow-up, track
campaign process, and effectively organized the link-building projects.

Majestic SEO

Majestic SEO is the largest commercial link intelligence database in the world.
It will give you tons of metrics to analyze includes trust flow, citation flow,
visibility flow, topical trust flow, and flow metric scores to provide instant
results. Majestic SEO provides high-level information that helps you better
plan your link-building strategy without feeling overwhelmed.

Moz’s Link Explorer

Moz link explorer allows you to get complete link metrics of any website. You
can research your site’s backlinks like who is linking to you and your
competitors, discover link opportunities by looking at competitors’ link
profiles and find out where they earning their links, and research which
content is top-performing & find out the way to outperform. Also, you can
discover potentially damaging links and allowing you to disavow them to
improve rankings.

Link Prospector

Link prospector can help you to research and analyze a large amount of data
before listing potential link partners and also saves you a lot of search time
considerably. It helps you to outreach link opportunities such as link pages,
reviews, and directories. Link prospector is a simple three-step process,
choose your report type, enter keyword phrases, and review opportunities
that will help speed up your workflow and help you build links like a pro.

SEOquake

SEO Quake is a powerful extension tool that allows you to investigate many
important SEO parameters. It will quickly give you overall major SEO metrics,
help you analyze the SERPs, and examining the external and internal links.
SEOquake is a fully versatile and customizable tool, you can customize it
based on needs and conduct tasks to take your site's performance to the next
level in real-time.

HARO

HARO provides & connects journalists seeking sources who have the expertise
in it. Once you signed up (Free), you will get daily alerted emails about
relevant questions and opportunities from journalists. If the request is related
to your brand or niche, you can provide the answer that aligns with your
knowledge or expertise. Keep in mind that doesn’t pitch for irrelevant topics
that do not align with your business.

Bottom Line

Link Building tools help your workflow more efficient and keep you more
organized. Combine the right tools and focus on building high-quality links
over the quantity of links.

Read More on Our Blog: https://www.digitallyvibed.com/blog