ADVANCED

FACEBOOK
ADVERTISING
TURNING
THINGS AROUND.
We started as a social media agency. By listening to our customers’ requests, we’ve
expanded our agency business offerings to digital marketing in general. We create stories
and achieve goals together with our clients by providing full digital presence and online
advertising. Our team consists of experts with various skills, knowledge, and experience.
Each team member has its own specter of interests, a large number of executed projects
and gained knowledge in the field of Internet marketing, programming, designing and
public relations, and thus creates a synergy which provides best solutions and ideas.
We enjoy digital marketing and making your and our goals come true. Each one of
our results is accomplished through focused and hard work, but with an individual
approach to each project, as well.

We are presenters at conferences such as Web:: Strategija, Web:: Industrija, Weboo

and WinDays and we are often among their TOP educators! For our hard work, we’ve
received VIDI WEB TOP 100 award in category “Web promotion, community service
and social media apps”.

Still, our work, blog posts and books tell the best story about us.

Services we offer:

SOCIAL MEDIA INTERNET DEVELOPMENT & CONTENT CONSUTLING

MARKETING ADVERTISING DESIGN MARKETING & EDUCATION
CHAPTERS

1. Upgrade your advertising skills with 5 steps 1

2. Step ONE: Install Facebook Pixel 3

Installing your Pixel 4

3. Step TWO: Track conversions 7

How do I create a conversion? 9

4. Step THREE: Use UTM tags 12

The reason 13
Ok, how do I create them? 14

5. Step FOUR (Part ONE): Find your audience 16

Lookalike audience 17
Custom audiences 19

6. Step FOUR (Part TWO): Use Audience Insights 23

Let’s see the example, shall we? 25
Saving the audience 29

7. Step FIVE: Find your creative side 30

Get inspired 31
Create your own 32
All this work for nothing? 33
I want everybody to see my masterpiece! 33

8. Conclusion 36
1
UPGRADE YOUR
ADVERTISING
SKILLS WITH
5 STEPS
UPGRADE YOUR ADVERTISING
SKILLS WITH 5 STEPS

This ebook is the follow-up to our “Beginner’s guide to Facebook Advertising.” We hope
that you’ve read it and that it was helpful. That guide was for the simpler campaigns,
and some will agree that that is all they need.

But for those of you who want to know more, who want to go further with their
campaigns, this is THE GUIDE. But I know what you are thinking, “Only five steps?!”. Yes,
only 5. But for every step, you need to put in time and effort to fully understand what
you can do. Take the time it took you to go through the first ebook and multiply it by 5.
Something like that.

Facebook has a lot of very helpful tools and options, and to get the most out of them,
you must use them, experiment and test. Testing is the basic rule when it comes to
advertising. You will never, ever have the 100% prediction of your audience, budget, ad
creation etc. This is why we have tools to help us.

If you follow and apply these 5 steps, your advertising game will definitely improve.
But note this; this is only a guide. And use it that way. Every campaign, page, business,
marketing strategy is different. This ebook will give you valuable tips and will give you a
great insight into what your advanced advertising could look like, but the real learning
comes from your campaigns.

UPGRADE YOUR ADVERTISING SKILLS WITH 5 STEPS 2.

2
STEP ONE:
INSTALL FACEBOOK PIXEL
STEP ONE: INSTALL FACEBOOK PIXEL

When we talk about advanced advertising, almost every story begins with Facebook
Pixel.
Its importance lies in its ability to give you a great insight into your audience and the
performance of your ads. It helps you understand the actions people take on your
website, and that is something you should take into consideration when creating your
campaigns, ad sets and ads.

INSTALLING YOUR PIXEL

Go to your Adverts manager and click on the drop-down menu.

The menu will look like this and under Assets, choose Pixels.

STEP ONE: INSTALL FACEBOOK PIXEL 4.

Click “Create a Pixel”. Then you’ll see this:

Now, the standard way of creating a Pixel is the lower option “Copy and paste the
code.” But this is something you can’t do without a developer.
This method requires copying the Pixel base code and pasting it in the header code of
every page on your website. The code looks something like this:

But for Pixel to understand and distinguish actions taken on your website, you must
install the event code. Make a purchase, add a product to the basket, subscribe to the
newsletter, whatever you want to track, you can.
If none of the offered options are suitable for your needs, there is also an option for
custom events.
The event code is different for every event you choose to track.

STEP ONE: INSTALL FACEBOOK PIXEL 5.

Example:

So, this is the hard way of doing things.

The first option, “Use an integration or tag manager,” gives you the ability to install
your Pixel across a variety of platforms:

It’s simpler, and there is no need for a developer.

Instruction guides are different for every platform, so there is no need to explain every
process.

STEP ONE: INSTALL FACEBOOK PIXEL

6.
3
STEP TWO:
TRACK CONVERSIONS
STEP TWO: TRACK CONVERSIONS

Tracking events on your website gives you an idea of your campaign and your website
performance. Clicks and engagement are not everything. This means that clicks and
engagement say a lot about the quality of your ads, but your campaign doesn’t stop
with Facebook. Low cost per click or low cost per post engagement means that you did
a good job attracting your audience to your website, but that doesn’t mean that they
will do what you want them to do – convert. Low cost per conversion means the better
performance of your overall campaign.

Get it? No?

Okay, let’s try with an example.
Imagine that you own an air conditioning company. Every summer, you promote your
company through TV commercials and/or put an advertisement in the newspaper.
Simple and traditional. When the campaign ends, you divide the budget invested in
it by the number of purchases (conversions), and there you have it. Your Cost per
Conversion.

But let’s say you have a web shop and you want to track more than just a purchase.
You want to know how many people added items to the basket and compare that to
the number of people who purchased those items. Or you don’t even have a web shop
and purchases to track. You want to track the number of downloads, the number of
completed registrations etc.

Every purchase in a web shop has multiple steps. And you can track every single one
of them. First, a customer must visit your web shop, then add a product to the basket,
initiate check out, and, finally, complete the purchase. Of course, this is a simple
example. If you have some other stages, you can track them also.
Tracking all of these and comparing the numbers gives you an idea of what stage of the
buying process needs improvement.

STEP TWO: TRACK CONVERSIONS 8.

HOW DO I CREATE A CONVERSION?

In Facebook Business Manager drop-down menu (top left corner), under “Measure &
Report,” you’ll see “Custom Conversions.” When you click on that, you will have an
option of creating your custom conversions.
When you start creating one, you will see this window:

The conversion will be triggered by what you choose under “Rule.”

Choose your rule so it will be easier for you to differ the conversion from other events
that could happen. For “Event,” you have to have the Event code installed, based on
what you want to track. We talked about that in the first step when you were installing
your Facebook Pixel.
By choosing the conversion category, Facebook gets a better description of your
conversion, so that it can be optimized better.These are the categories you can choose
from:

STEP TWO: TRACK CONVERSIONS

9.
This is very important for optimization. Don’t just click anything. After that, name
your conversion, and if you want, you can add value to your conversion. This is not
appropriate for any conversion, but if you think you can give it value, do it. This way, you
can track your campaign’s success in revenue. Approximately, of course.
Now, it’s time to create your first conversion-optimized campaign. How do you do that?
Start by creating a new campaign. The first thing you should do is choose Conversions
as your marketing objective.

While creating your ad set, everything stays the same. Except this time, you will have to
choose your custom conversion (which you created before). You can also choose your
conversion window.
1 day or 7 days, it’s up to you.
Choose the best option for your campaign. The ad creation and the rest of the process
stay the same.
Conversion window is the amount of time that passes between someone clicks (or sees)
your ad and converts, takes a valuable action. Facebook uses this data to optimize your
advert delivery. If your conversion window is 7 days, Facebook will use the data from
conversions that happened within 7 days time frame.

STEP TWO: TRACK CONVERSIONS 10.

The ad creation and the rest of the process stay the same.
Launch the campaign and you can start to track the number of your conversions.
The smart thing to do here is to have at least two different ad sets. Differentiate them by
the audience, ads, placement, whatever. Just have something to compare. Remember
the Golden rule: “Test, test, test.”
Conversions can also be tracked in other types of campaigns, just remember to click on
“Track all conversions from my Facebook Pixel” while creating your ad.
But if you are interested in a lower Cost per Conversion, a conversion-optimized
campaign is a better option.
To summarize, conversion tracking tells you how your landing page, web shop, product,
service is doing. Also, it tells you if the campaign is actually profitable.
Remember, people can click on your ad, but that doesn’t mean that they will buy your
product.

STEP TWO: TRACK CONVERSIONS 11.

4
STEP THREE:
USE UTM TAGS
STEP THREE: USE UTM TAGS

UTM (Urching Tracking Module) tags allow you to define special links for every ad that
leads to the same web page. By clicking on the ad with the UTM tag, the data is sent to
Google Analytics, which tracks the visitor’s behavior on the website (session duration,
completed events, goals, conversions…). Also, to see which link (ad) visitors used to
come to the site and make conversions, you can also, for example, track on which pages
they clicked before they left the web or made a conversion.
This is very helpful because this way, you can see which campaign or web page needs
improvement, which content works better, and after all, make a better allocation of
your budget.
Think of them as an addition to conversion tracking and a way of connecting your
Facebook and Google data. You can compare Facebook ads that appear in the Newsfeed
to those ads running on the Sidebar or ads with a single image to ads with multiple
images.

THE REASON

Google Analytics provides data about website visitors. If a website achieves one of the
marketing goals, such as signing up for a newsletter, registering on a page, submitting
an inquiry for an offer, booking a flight, purchasing an item or service, it’s also important
to know which ads paid off the most and what their features are. To summarize, UTM
tags are very useful whether you are an advanced digital marketer and have a lot of
different campaigns, or just a beginner. Start using them as a beginner, and they’ll give
you a better sense of organization and optimization for every campaign you create in
the future.

STEP THREE: USE UTM TAGS 13.

OK, HOW DO I CREATE THEM?

Before creating ads in the classic interface of Facebook Adverts Manager or Power
Editor, you have to create a UTM tag for each ad you create and use that link for your
campaign. UTM tags are created using the URL builder – a tool where you add your URL
parameters and where you need to define the following:

1) Campaign_source: The channel where the ad is placed. In the example below, it’s
“facebook”. Make sure you always use lower case letters for “source” and “medium”
because the difference in one letter makes a completely new group in Google Analytics.
If you have one ad with source “Facebook” and all others as “facebook,” Google Analytics
will separate that ad from others.

2) Campaign_medium: The ad type that is being created. In this case, it is a “social-

media” ad, but it can also be “social.”

3) Campaign_name: The name of the campaign that will contain multiple ad types, but
all of them with the same goal.

4) Campaign_term: Keywords used as the name of the brand or as a generic expression

from the brand sector. (e.g.. breakfast if it’s a grain brand). Campaign_term is rarely
used in practice so if this is all new to you, we suggest you don’t use it for now.

5) Campaign_content: The name or feature of the ad within the campaign, the content
that is used in the ad. In this example, this is an ad that uses image 1 and text 1, which
are parameters that are tracked or used for A-B testing. Basically, name it the way you
find it easier to remember which content is used for the ad. Every campaign should
have more than one ad.

STEP THREE: USE UTM TAGS 14.

Out of all offered fields, the ones that must be defined are Campaign Source, Campaign
Medium, and Campaign Name. Campaign Term and Content can be left unspecified,
but it is helpful to have Content defined as it tracks which content in the ad is performing
with the best results. As a result, you should get this link: https://kontra.agency/?utm_
source=facebook&utm_medium=social-media&utm_campaign=contact&utm_
content=image1_text1.
Another important thing to mention is that you can add parameters to the URL in your
mobile-app ads. To do that, use Google Play URL builder.
Google Play URL builder is different from the basic URL builder only for Ad Network, the
network where you want your ads to show, and Application ID, which you already know.

Keep in mind that when creating the parameters you should be specific, have standard
ways of defining parameters, use only lowercase letters (that way you will always be on
the same page with Google Analytics), always create links using the URL builder, and the
final links should be as simple as possible.

STEP THREE: USE UTM TAGS 15.

5
STEP FOUR
(PART ONE):
FIND YOUR AUDIENCE
STEP FOUR (PART ONE): FIND YOUR AUDIENCE

You did the basic targeting - location, age, gender, interests.

There are more options out there. And if you want to go further and be more precise
with your targeting, then you must consider those options.
Go to the Business Manager drop-down menu and click on “Audiences.”

LOOKALIKE AUDIENCE

This is really one of the fastest and simplest ways to extend your audience. If your
Page followers or some saved custom audience is responding well to your content,
lookalike audience could be a good idea to put to work when targeting people in your
next campaign. Here, Facebook finds people who are similar to the ones connected to
you in some way.
When you click on “Create audience” choose Lookalike audience, and you’ll get the
window below:

STEP FOUR (PART ONE): FIND YOUR AUDIENCE 17.

Under “Source” you can choose your Facebook Page followers or one of your custom
audiences (like remarketing audiences).

Location: area you want to target. You can choose continents, countries but also
different regions.
There are 4 region categories to consider in your next campaign: “Free trade areas”
(Gulf Cooperation Council, Commonwealth etc), “App store regions” (countries in which
Android and iTunes app stores are available), “Emerging markets” (for example UAE or
South Africa) and “Euro area” (countries that use euro as a currency).

The last one is the audience size, and it ranges from 1% to 10% of the total population
you choose. The larger the percentage, the less precise the audience will be.
If you click on the “Show advanced options,” you can create more audiences based on
the same population but with different precision.

STEP FOUR (PART ONE): FIND YOUR AUDIENCE 18.

CUSTOM AUDIENCES

Now, on to the big guns. These are all the ways you can create custom audiences:

Let’s start with the first one, shall we?

STEP FOUR (PART ONE): FIND YOUR AUDIENCE 19.

CUSTOMER FILE
This is used if you have some kind of customer list you can use to create
the audience.
There are three ways you can do this:

1) Add customers from CSV or TXT file

When you import your file, you can identify them by 15 identifiers:

2) Import customer email addresses directly from Mailchimp

3) Use a file with LTV

WEBSITE TRAFFIC (REMARKETING AUDIENCES)

Well, most people create Pixel because they want to do remarketing
campaigns and for that you need to create remarketing audiences, that is
displaying ads to people who visited your website.
This is how it looks like when you choose “Website traffic”:

STEP FOUR (PART ONE): FIND YOUR AUDIENCE 20.

Choose who you want to track: anyone who visited any web page, those
who haven’t visited in some period of time, those who visited specific web
pages, or others who visited those pages, but haven’t some others.
Cool, huh?
You can also set the time window for those visits. Think this through, how
much time should pass before you won’t consider the visitor valuable for
your campaign.

Why is this option the best one?

Think about it. People today are smothered in ads. And it’s very hard to
distinguish yourself from others. Having too many ads makes people blind
and forgetful. An average person needs approximately 10-15 times to do
something (make a purchase, sign up or whatever your conversion is).
This option gives you the ability to make them do that. They come to your
website, and forget about you. Then you remind them. Again and again.
Until they convert.
But be very careful with this. Every once in a while, check your frequency
capping (the average number of times an average person sees your ad). If
it is too high, let’s say 20, then you are getting on their nerves. They will not
click on your ad. What’s more, you are spending your budget recklessly.
That’s why remarketing campaigns don’t need high budget. Just enough to
remind them. If they don’t convert, don’t push them. A better thing to do
would be to target others and try to reach more possible converters. That
way, your budget is not going to waste.

APP ACTIVITY
Creating an audience using the people who interacted with your game or
an app in some way.
Downloaded it, installed it, launched it…

OFFLINE ACTIVITY
You’ll have to use Offline events for this. But you get the idea. Creating an
audience with people who visited your store, called by phone or anything
else that isn’t an online purchase or a click on a link.

STEP FOUR (PART ONE): FIND YOUR AUDIENCE 21.

ENGAGEMENT

Creating an audience based on people who engaged with your content.

These are all the ways you can do it, and it’s pretty incredible if you ask me.

Let’s say one of your clients had an event and 3k+ people said that they are
going or are interested in it.
And you know that your client will have another event in a few months’
time.
So, what’s the smart thing to do here?

It would be smart to put people who interacted with that event into an
audience with this option. Those are the people that are most likely to
come to the next event. But the next event is going to be bigger, and there
is no chance that all of these people will attend again.

STEP FOUR (PART ONE): FIND YOUR AUDIENCE 22.

6
STEP FOUR
(PART TWO):
USE AUDIENCE INSIGHTS
STEP FOUR (PART TWO): USE AUDIENCE INSIGHTS

Audience Insights gives you info about three types of audiences:

1) Audience connected to your page (great way to understand your existing audience)

2) Everyone on Facebook (helps you understand Facebook users in general)

3) Custom audiences: which we talked about in part one.

What you should keep in mind is that the number you see in Page Insights may differ
from the number you see in Audience Insights. Page Insights measures how many
people like your Facebook Page, while Audience Insights is based on the number of
people connected to your Page that have logged in to Facebook in the past month.

Two types of data are shown here:

1) information given by users when they fill in their profile information, including age,
gender, relationship status, job title, location, Page Likes, etc. – Native Facebook data

2) a household income, purchasing behavior, and home value – data available through
third-party data partners.
(Please note that this data is only available for US audiences)

So, as you can guess, the idea here is to use this data and these filters to create the
audience for your next campaign.

STEP FOUR (PART TWO): USE AUDIENCE INSIGHTS 24.

LET’S SEE THE EXAMPLE, SHALL WE?

I’m going to use our Facebook Page for this. Let’s say I want to understand our audience,
our followers and based on that, get an idea who I should target in our next campaign.
Under Connections, you can see Pages and there you can choose if you want to look
at your audience or the audience that is not connected to your Page in any way. If you
don’t choose anything, you are looking at everybody on Facebook.

Avaible reports are:

Demographics Activity
Page likes Household*
Location Purchase*

*Household and Purchase are only available for the citizens of the United States.

STEP FOUR (PART TWO): USE AUDIENCE INSIGHTS 25.

DEMOGRAPHICS
Job title report is the most important report in this tab for us, so let’s take
a look at it.

As you can see here, we are reaching all the right people. The people we
want. And based on that we can study them and now know who to target
and with what. Considering the content we publish, this is expected. Also,
in the demographics tab, we can check out other basic features about our
audience like age and gender, relationship status, education level… Note:
in every chart, the blue color represents our audience, and the grey color
represents the overall Facebook audience.

STEP FOUR (PART TWO): USE AUDIENCE INSIGHTS 26.

PAGE LIKES
This tab is split into two sections.
The first section details the top categories of Pages that the selected
audience likes along with the top Pages within those categories. The second
section outlines the specific Pages that this audience is more likely to like
than the average Facebook user. Now you’re thinking; “Yes, they like them,
but why would this matter to me?”
Believe me, it does. Use this report. Check out your competition and see
how people respond to their content. In social media marketing, studying
your “competition” (not copying them, though!), means a lot. See if there is
something you can serve your audience that they will engage with, but do
it your own way.

LOCATION
Within this tab, you can see Top Cities, Top Countries, and Top Languages.
Let’s say that our next campaign is for American citizens only. The smart
thing to do would be to click on the USA and that way filter out everybody
else. This way, we can see the distribution of our audience in different parts
of the country.
But maybe you are not an advertising agency, maybe you are a local bakery.
You will want to reach people from your area, your city. Here, you can find
that out. If you are not reaching them, figure out what is wrong with your
content, your ads, your targeting. Then after some time passes, come back
here again.

ACTIVITY
This tab helps us understand the behavior and activity of audiences on
Facebook.
It is also split into two sections:

The Frequency of Activities: This data shows user activity in the last 30
days. Activity like the average number of likes of pages, alongside a number

STEP FOUR (PART TWO): USE AUDIENCE INSIGHTS 27.

of engagements (comments, likes, shares, ad clicks) made in the last 30
days.

Device Users: The type of devices used to access Facebook.

Main categories, of course, are Desktop and Mobile, but there is more info
than that, like: Android, iPhone, iPad and so on.

The Frequency of Activities shows us how active this audience is on

Facebook. In general, the more active audience is, the more engaged it is.
But, if your audience is very active and you don’t have a lot of engagement
on your posts, or your traffic campaign is performing poorly (small number
of clicks, high cost per click), then you should consider new, different way
of serving them your content, or even different content.
Device users can help you figure out your next campaign and whether you
should place your ads on mobile or desktop. Or maybe both. Remember,
ads don’t look the same on different platforms. Optimize your ad text,
image, video so that your audience has the best experience.

STEP FOUR (PART TWO): USE AUDIENCE INSIGHTS 28.

 HOUSEHOLD & PURCHASE
We said that these reports only show the data for people who live in the
United States, but we are going to mention them anyway. The Household
report distinguishes households by their Income, Home Ownership,
Household Size, Home Market Value, and Spending Methods. Purchase
report distinguishes people by their Retail Spending, Online Purchases,
and Purchase Behavior.
These reports could be very useful if you are looking to advertise in the
United States and if you are interested in people’s situations.
However, these reports should be used when you are looking at everyone
who is a United States citizen because that way you could learn more about
the people.
Other reports are more useful to you when we’re talking about those
connected to your Facebook Page.
Looking to advertise in San Francisco? Come here.

SAVING THE AUDIENCE

Definitively the best thing this tool has to offer is saving your audiences and using
them later. You can find them in Power Editor, and you can use them in any of your
campaigns. To save the audience, simply click on save and you will have the option of
naming it. But, of course, every audience changes, so after saving your audience, you
can come back later and check out the situation.

STEP FOUR (PART TWO): USE AUDIENCE INSIGHTS 29.

7
STEP FIVE:
FIND YOUR
CREATIVE SIDE
STEP FIVE: FIND YOUR CREATIVE SIDE

When we’re creating a new Facebook campaign, we do our best in every step of the
process.
At least we think we do.
You can do a great job when setting the type of the campaign, targeting your audience,
editing placements, setting the budget… But the last part, the “easiest” part, we always
seem to overlook and do the same thing over and over again.
Single image, write some text, eye-catching headline and that’s it. You think that’s the
best you can do because you are not creative enough.
Well, my friends, lucky for you and everyone in digital advertising, Facebook is here to
help with Creative Hub. One of the best places you will visit.

GET INSPIRED

Creative Hub is a feature in which Facebook lets you look at strategies and ads from
others. And that includes large world brands. It gives you an opportunity to inspire
yourself from the work that was created with probably a bigger budget than yours.
Imagine checking out the work of Chevrolet, MasterCard or Tommy Hilfiger. It’s an
incredible resource.
You can see great carousels, slideshows, all kinds of videos, Instagram stories and so
on. Every possible ad format.

I know what you are thinking, you probably don’t have that kind of budget, but that
doesn’t mean you can get inspired and create something better with what you have. It
will probably be better than what you have been doing so far.

STEP FIVE: FIND YOUR CREATIVE SIDE 31.

CREATE YOUR OWN

After you have been inspired, it’s time to put that to work.
Go to the “Manage mockups” tab and create one or two.
You should see this:

This is how it looks like when you’re creating a carousel:

Take some time, experiment, and with the previous inspiration, you’ll definitely create
something better. And when you do, other ideas will start flowing in, so stay on this tab
and experiment with different ad formats.

STEP FIVE: FIND YOUR CREATIVE SIDE 32.

ALL THIS WORK FOR NOTHING?

You know that frustration when your ads keep getting disapproved because of too
much text in the image?
I mean, you can never evaluate good enough if it’s going to be disapproved or not, so
you just go for it.
Yeah, don’t do that. Facebook remembers everything. Too many of these situations and
you could get your account suspended.

To prevent that, before you create an ad, go to “Image text check” tab.
It does exactly that. You upload your image and Facebook will tell you whether it will be
approved or not.

These are the possible outcomes:

I WANT EVERYBODY TO SEE MY MASTERPIECE!

When you are done creating your ads, Creative Hub gives you an opportunity to share
your work with others. Maybe you want to send it to your coworkers that are working
with you on the same project. Or maybe you need to send it to the client you are doing
this for because it needs to be approved before it is out.
Smart thing to do before sending it to anyone would be to view how it looks like on

STEP FIVE: FIND YOUR CREATIVE SIDE 33.

mobile. Because that is how it will be viewed the most by the public.
When you’re done, save your work (button “save” in the top right corner).
After that go to “Manage mockups” and find your mockup.

Choose the mockup and then click on “Preview Mockup.”

You will get a link you can copy and share with your team or your clients.

BUT HOW DO YOU USE THAT IN YOUR ADVERT?

Do you see the button next to the “Preview Mockup”? When you click on it, this window
appears:

When the “Delivery” is enabled, anyone who has the link below can purchase your
mockup as an advert. Open that link in a new tab.

STEP FIVE: FIND YOUR CREATIVE SIDE 34.

You will get something like this:

Choose the advert account you want to use it in, and click the green “Import” button.
And that is it. You have a new Facebook ad.
Facebook Creative Hub is a great opportunity for everyone who is involved in Facebook
advertising, but especially for freelancers. To have that kind of chance to view so many
creative works from big brands is amazing. But that doesn’t mean that others can’t use
it too. Remember: this is only for inspiration, so don’t go and copy others work.
So, every time you are creating a new Facebook ad, come here for a quick scan. Maybe
something will trigger your imagination.

STEP FIVE: FIND YOUR CREATIVE SIDE 35.

8
CONCLUSION
CONCLUSION

We said in our last ebook that simplicity, meaning, goals, and creativity are key
elements to successful advertising. This is and always will be true.
But if you are looking to upgrade your advertising game and explore, these are the
steps you must make. There is much more to the Facebook world of advertising, just
like we said in the intro, and therefore, why should we use only a part of it?

While going through all of these steps, think about how you could apply them to your
business or one of your clients’ business.

Every Facebook asset is powerful and to learn how to use all of them can’t be done over
night. So, take this ebook, use it as your guide and slowly start to experiment, learn and
analyze.
We hope it will help you.

CONCLUSION 37.
 By

with love,
February, 2018

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