DIGITAL PORTFOLIO

Portfolio by – ANUSHKA KAUSHIK

About me

◦ I am anushka kaushik and am perusing my graduation in Journalism from

JIMS College batch 2022-25 . Being into mass comm. Course I realized that
the whole world is moving towards Digitalization therefore I'm enhancing my
knowledge in Digital Marketing for personal growth & Interests. For more
details related to my work , you are requested to go through the entire
presentation.
Digital marketing
◦ DIGITAL MARKETING IS ALSO CALLED ONLINEMARKETING, IS THE PROMOTION OF BRANDS TOCONNECT
WITH POTENTIAL CUSTOMERS USINGTHE INTERNET AND OTHER FORMS OF DIGITALCOMMUNICATION.IT'S
MAJOR ELEMENTS INCLUDES ADVERTISING,MOBILE MARKETING, PAID SEARCH, SEARCHENGINE
OPTIMIZATION, SOCIAL MEDIA MARKETING& MANY MORE.
Fundementals of digital marketing
◦ CONTENT
◦ WEBSITE ENHANCEMENT
◦ SEO (SEARCH ENGINE OPTIMIZATION)
◦ GOOGLE ANALYTICS
◦ GOOGLE AD
◦ SSOCIAL MEDIA MARKETING
◦ E-MAIL MARKETING
◦ AFFILIATE MARKETING
Being A Delhi College Of Arts And Commerce Student, Du For The
Digital Marketing Professional Course. The Following
Topics Were covered:
◦ CANVA

◦ LOGO DESIGNING

◦ WORDPRESS

◦ , WEBSITE DESIGNING

◦ KEYWORD PLANNING

◦ GOOGLE ANALYTICS

◦ GOOGLE AD

◦ FACEBOOK BUSINESS SUITE/ META BUSINESS

◦ FACEBOOK ADS

◦ INSTAGRAM OPTIMIZATION

◦ LINKEDIN OPTIMIZATION

◦ LINKEDIN ADS

◦ TWITTER OPTIMIZATION

◦ AFFILIATE MARKETINGE

◦ -MAIL MARKETING
Technical skills
◦ CANVA
◦ ILLUSTRATOR
◦ WORDPRESS
◦ KEYWORD PLANNER
◦ GOOGLE ANALYTICS
◦ GOOGLE ADS
◦ FACEBOOK BUSINESS SUIT/ BUSINESS MANAGER
◦ FACEBOOK ADS
◦ LINKDIN ADS
◦ TWITTER ADS
◦ INSTAGRAM ADS
Website

◦ IT WAS TAUGHT TO US DURING THE COURSE

'HOW TO CREATE AWEBSITE ON WORDPRESS. I
HAVE CREATED MY OWN WEBSITEPORTFOLIO
“EVENTFLINGS.CO.IN“ & WORKED ON ITS DESIGN
AND CONTENT CREATION For More
Information/details visit my website :
http://www.eventflings.Co.in/
Google Search Console

OVERVIEW
Google Search Console

PERFORMANCE
Social Media Set And Optimization

FACEBOOK SETUP
Social Media Set And Optimization

LINKEDIN SETUP
Social Media Set And Optimization

TWITTER SETUP
SEO ON & OFF PAGE

◦ SEARCH ENGINE OPTIMIZATION (SEO) IS THE PROCESS

OF OPTIMIZING YOUR ONLINE CONTENT.SO THAT A
SEARCH ENGINE LIKES TO SHOW IT AS A TOP RESULT
FOR SEARCH OF CERTAIN KEYWORDS.WHEN IT COMES
TO SEO, THERE’S YOU, THE SEARCH ENGINE,
AND THE SEARCHER
SEO ON & OFF PAGE

KEYWORDS PLANNER
Google Analytics

◦ IT IS A WEB ANALYTICS SERVICE THAT PROVIDES

STATISTICS & BASIC ANALYTICAL TOOLS FOR SEARCH
ENGINE OPTIMIZATION (SEO) & MARKETING
PURPOSES.GOOGLE ANALYSTICS IS A PLATFORM THAT
COLLECTS DATA FROM YOUR WEBSITE AND APPS TO
CREATE REPORT INSIGHTS INTO YOUR BUSINESS.
Google analytics
Google ads
◦ PERFORMED SEVERAL GOOGLE ADS CAMPAIGNS AND GOT TO KNOW SO MUCH ABOUT HOW THINGS
WORKED DURING THE PROCESS.IN THE CAMPAIGNS THROUGH I DIDN’T PLAY WITH MONEY BUT FROM
ALL THE DEMO CAMPAIGNS I KNOW HOW TO RUN AN EFFECTIVE CAMPAIGN WHICH IS THE BEST PART OF
MY LEARNING THROUGH THE COURSE. HAVE A GLIMPSE OF IT HERE:
Google ads
Facebook ads
Twitter ads
LinkedIn ads
CERTIFICATION
CERTIFICATION
CERTIFICATION