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If you are familiar with online advertising, then you must have heard about the word
PPC, i.e., Google AdWords. It is a service provided by Google itself. You might have a
great website for your business with greater content and amazing design but what’s the
use if nobody clicks to your site?

So, to provide value to your website, PPC (Pay-Per-Click) is an online advertising

method to bring tons of online visitors to your site.

What is PPC?
PPC (Pay-Per-Click) is an online advertising platform provided by Google, where an
advertiser has to pay a certain amount of money to Google for each click on the ads. It
is a way of buying the visitor from the search engine result page. Instead of gaining the
natural process of search engine optimization, it buys instantly with the money.
 PAY PER CLICK

Whenever a visitor clicks on your Google ads, then you have to pay a certain amount of
fee. This is called cost per click (CPC). It is one of the most popular and powerful
search engine advertising that places your Google ads on top of the search engine
result page according to your keyword bidding strategy.

The higher you bid your keywords, the higher you rank on SERP.

PPC is a campaign where you have to make sure everything goes perfectly fine before
making your Google ads live on the search engine. Initially, the keywords shall be
researched and start to bid higher than your competitors. The landing page shall be
perfectly created with relevant information. So, to run PPC ads without any issues, you
have to make sure that your PPC ads campaign is perfect.

What is Google AdWords?

Google AdWords is the most popular and known PPC advertising of Google that
creates an ad that is displayed on the screen of the search result page. The
management and publishing of your PPC ads are handled through Google AdWords
from keyword research to testing your Google ads.

Whenever anyone searches on the search engine, Google places the winner page to
the top of the result page. We only see a few ads on the top. It is because Google
checks every factor like quality score, the relevance of keywords and ad campaign to
pick the best winner that surpasses every other competitor.

GOOGLE ADWORDS

If you want to gain full benefit through PPC advertising, you must have an idea about
Google Quality Score. Because the Google Quality Score affects your PPC ads to
perform its best and the cost for each click.

What is Quality Score?

Quality Score is the fundamental rating score performed by Google to place better ads
at the top. To gain a higher quality score, you have to consider the following points:

 The relevance of keywords on each ad group

 Quality of your landing page
 Click-Through Rate (CTR)
 Content of your ad

Higher the quality score, better the performance of your Google ads. Improve all of the
following and get a higher score and impress Google to place your ads on top.
Why should you prefer PPC
Ads over others?
PPC Ads might be the most expensive online advertising than others but you cannot
expect a better result and tons of leads as this method does. I will choose PPC
advertising with my eyes closed every single time because it is far better and quicker
than any other platform.

Well, here are some reasons why PPC provides a better results than other platforms.

1. The quickest form of advertising

Advertise your content on Google and wait a couple of days, then gain tons of leads and
grow your business. Billions of searches are performed daily on Google which means,
your google ads can be viewed or seen on search engine result page by billions of
people.

QUICK ADVERTISING

Also, if everything goes right, your ad will be placed on top of the search engine which
means no one can ever resist your ad without getting engaged. If you are running out of
clients or leads, PPC advertising is the one you are looking for that can change your
business in a short time.

2. Better audience target

Targeting your desired audience or location is the best option that an advertising
platform can offer. You cannot be sure that only advertising your content will generate
quality leads and will convert. For that, you have to target the specific location and
specific people, if possible that shows a big interest in the relevant product or service
that you are about to offer.

This will decrease the number of ads, i.e. reduce the money that you spend on running
ads and increase the change of high conversion as only interested people interact with
your ads. Google provides a targeting option like age, location, gender, demographics,
etc.

3. No need for SEO

As all of you know, the meaning and working strategy of SEO it is an alternative to PPC.
People nowadays mostly depend upon SEO to get higher placing on the search engine
result page. But, if you go with PPC advertising, there is no need for implementation of
SEO or hire an SEO expert and charge them until you wish to rank on Google.

Also, SEO requires several months of hard-working to see the results but not even sure
that your article will successfully rank on 1st position. Now with the use of PPC, you can
get faster results without hiring several people or wait months.

4. Increase brand awareness

Surely, your brand recognition will rise as soon as your ad is placed on top of the search
engine. If the relevant keyword is searched, your ad which holds your brand name is
displayed that no one can resist. Everyone does see the name of your brand that
automatically increases the awareness of your business and brand.
 INCREASE BRAND AWARENESS

Google has the largest number of audience, which is why the maximum number of
people will view your ads.

5. You only pay for Clicks

Until and unless your ads won’t get clicked by the people, you don’t have to pay for
Google. The brand awareness can be done free of cost until your ad gets clicked. Also,
there will be a pretty good chance that the visitor would convert because only interested
people are engaged in your ads due to the targeting strategy. This means, although
without wasting money, your ads can have a top placement at google search engine
result page.

Conclusion
PPC advertising would be the perfect choice for those who are impatient of gaining
results from their online advertising. No matter it requires a higher budget that others
but if you want the best, you have to invest at best.

So, when are you advertising on PPC?