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Before a decade ago, digital marketing agencies uses to serve very limited usually
traditional process of marketing. After the evolution of technology and
digitization, digital marketing has evolved and enhanced in such a way that it began
to provide several different digital marketing services. Now, you can find various
types of digital marketing services from an individual agency.

Within couple of years, the annual spend for digital marketing has reached to almost
$120 billion only in United States. This stat is increasing more and more every year
because of several marketing services like Pay-Per-Click advertising, Search Engine
Optimization, Social Media Marketing, Email marketing, Content marketing and
many more.

With a perfect digital marketing plan and services, you can grow your business into
new height of success.

What is Digital Marketing Services?

Digital Marketing Services are the essential resources of marketing that you need to
promote and advertise your business. If you are looking to promote on social media
then you are looking for social media marketing service. Likewise, if you are looking
for Google advertisement then you need Pay-Per-Click advertising service of digital
marketing.
Here are some of the lists of Digital marketing services that a Digital marketing
agency provides in this era of technology.

 Pay Per Click (PPC)

 Search Engine Optimization (SEO)
 Social Media Marketing (SMM)
 Email Marketing
 Content Marketing
 Video Marketing
 Affiliate Marketing

Now, it’s go to detail explanation about these services of Digital marketing.

1. Pay Per Click (PPC)

PPC also known as Google AdWords is an online advertising platform provided by

Google to advertise your ad content on Google Search Engine Result Page. In this
marketing, an advertiser has to pay certain amount of money to the Google for every
clicks on your Google ads.
As the platform is provided by Google, it consist of highest amount of audience. Also,
it provides quicker result than any other digital marketing platform. You can get leads
and conversions within some couple of days. For every $1 spent of Google AdWords,
you get an average revenue of $2. If you are looking for quick result then PPC will be
the best option for your business.

2. Search Engine Optimization (SEO)

Search Engine Optimization is the organic process of ranking your website on the
front page of Google search engine result page. It is pretty slower than PPC
advertising as it is free of cost. You don’t have to pay Google or other platforms to
implement SEO technique.

Creating only website is not enough, you have to rank on Google to increase the
visibility of your website so that people will get engagement and increase your brand
awareness as well. So, people who aren’t able to afford PPC advertising are
implementing SEO on their websites. SEO is long-lasting process and can be done for
multiple of web pages. Basically, SEO is applied on blog pages to rank their blog
articles.

3. Social Media Marketing (SMM)

Social Media Marketing is the most commonly used and cheapest form of online
advertising that is performed through the use of Social media platforms. Many social
media platforms had been evolved in recent few years and has started to provide the
services of ad implementation.
It creates social awareness and targets local as well as international audiences in short
amount of time. Social Media marketing is the best way of marketing for startup
business and small business. It has got large amount of audience as social media is
used from small kid to very old person. You can create attractive graphical contents
and run ads through social media like Facebook, Instagram, LinkedIn, twitter, etc.

4. Email Marketing

Likewise in social media marketing, we use social media applications, here in email
marketing, we use E-mail services. The advertisement contents or message is
delivered through e-mails which is directly notified to the user on their devices like
mobile-phone or tablets or computer.

It is more effective and provides better result than any other forms of marketing. For
every $1 spent on email marketing, you get an average return on investment of $32.
From an research it is found that 269 billion of emails are sent and received each day
which is stunning amount of number. Also, it is free source of marketing.

5. Content Marketing

Content are the main body of marketing. Without content, you cannot advertise
anything and display your product to your audience. Everything that is displayed or
viewed by the audience is content. There are several forms of content i.e. text, audio,
video, images, etc.

Digital marketing agency creates the content relevant to your business and advertise
accordingly to gain the maximum result. Every marketing agency requires a content to
process their further work. The better your content is, the better you can have
audience engagements.

6. Video Marketing

Video marketing might takes longer time to create the content but is really effective
than any other forms of content marketing. People approaches more to video
marketing than text or image content because you can have more clear view of
product or service that is presented in content.

This form of marketing is widely use in every platform of digital marketing. It is used
in every areas from promoting your products, services and brand to build customer
rapports.
7. Affiliate Marketing

Affiliate marketing is different form of marketing where an advertiser takes help of

different popular websites to advertise their products. For every successful sales, an
advertiser pays certain percentage to the website owner where the ads are presented.

This is indirect form of marketing because here, you don’t advertise your product
from your website or account. It is really popular and easy process of online
marketing.

Conclusion

Hence, reading this complete article, I guess you had an idea about the Digital
Marketing service to be used in a company for better result and progress. If you wish
to run a perfect digital marketing company then, you must have to apply all of these
services.